On Brand with Nick Westergaard

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent item in the news. Minnesota dentist Walter Palmer probably wishes he never killed one of Zimbabwe’s most beloved lions. The Internet will never let him forget, as negative reviews of his business flooded Yelp and various social outlets. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Josh Miles of MilesDesign.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Facebook. While YouTube is the leading source for online video, the social media giant took another big step toward being a major rival by announcing a revenue-sharing model for video creators. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Facebook Revenue-Sharing Move Is a Big Step Forward for Online Video (Advertising Age). Facebook is stepping up its war on YouTube (Business Insider). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Park Howell of Park & Co.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that Jeff Rosenblum has been at the forefront of understanding and explaining. As the founding partner of Questus, he works with with clients to develop brands with purpose. He’s also the director of The Naked Brand, a documentary film exploring how brands are built today. I couldn’t wait to discuss all of this with Jeff on this week’s podcast.About Jeff RosenblumJeff Rosenblum is a pioneer, a disruptor, an innovator, and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.Jeff recently completed a documentary about the future of the advertising industry, entitled The Naked Brand. It revealed the surprising story about the industry’s ability to create breakthrough brands by empowering consumers and improving lives.As a Founding Partner of Questus, Jeff focuses on developing processes that break down the boundaries that exist between research, strategy and creative so that brands can create empowering immersive platforms. He has brought this multi-disciplinary philosophy to help the Questus team produce industry-changing results for leading brands such as Capital One, General Mills, The NFL and Suzuki Motorcycles.As an industry thought leader, Jeff regularly contributes to Fast Company, Ad Age and iMediaConnection. He has been featured in Newsweek Magazine and Bloomberg TV and was recognized by iMedia as one of the 25 most innovative leaders in the industry. Jeff recently completed his first TEDx talk, entitled “Can Advertising Save The World?” and has guest lectured at NYU’s Stern School of Business as well as The London Business School.As We Wrap …Before we go, I want to flip the microphone around to our listeners …Recently our friend Eoin Byrne in Dublin gave us a shout on Twitter about our recent episode focused on employee engagement with Thom Wyatt. Thanks for listening Eoin!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Our brains are wired to recognize story structure, to help us gain meaning. Our job as communicators is to bring meaning to everything we do.” Park Howell helps organizations, communications professionals, and executive MBA students unlock the secrets of storytelling to create more meaningful brand experiences. I couldn’t wait to chat with Park about the “Business of Story” on this week’s podcast.About Park HowellPark Howell founded Park&Co, an award-winning brand and creative consultancy, in 1995 in Phoenix, AZ. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling. Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.In addition to running Park&Co, Park created and is teaching the communications curriculum for the new Executive Master’s for Sustainability Leadership program at Arizona State University. He turns sustainability executives into Chief Storytelling Officers to advance their social initiatives further, faster. The curriculum is based on the agency’s proven 10-step brand strategy and storytelling method called the Story Cycle. Park takes readers through the proprietary process in a book called, Story Built: How To Craft Spellbinding Brand Stories in 10 Easy Steps, which will be published this Fall. You can explore his insights about sustainable storytelling, and download a preview of his book, at ParkHowell.com. He’s also the host of The Business of Story podcast.He is a graduate of Washington State University, and for 30 years has combined his degrees in communications and music composition and theory to craft and tell compelling stories that sell. What drives Park is his insatiable curiosity about how persuasive stories help us nudge the world in any direction we choose.As We Wrap …Before we go, I want to flip the microphone around to our listeners …Recently our friend Javier von Westphalen gave us a shout on Twitter about our recent episode focused on employee engagement with Thom Wyatt. Thanks for listening Javier!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“How can you find a fun way to get into your story.” That’s what Tim Washer spends most of his time doing. As part of the social media team at Cisco, he helps create entertaining and engaging video content. He’s also a regular on the comedy scene, with an impressive list of credits including a recent spot on Last Week Tonight. I couldn’t wait to talk about the intersection of brand building and comedy with Tim on this week’s podcast. About Tim WasherTim Washer has performed at events featuring Pixar CEO John Lassiter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim studied improv under Amy Poehler and later wrote for her on Saturday Night Live’s Weekend Update. He studied comedy writing under Tom Purcell, head writer for The Colbert Report. TV comedy appearances include HBO’s Last Week Tonight with John Oliver, the Onion Sports Network, Conan O’Brien and a T-Mobile commercial with Catherine Zeta-Jones.Corporate events include IBM, Cisco, Deloitte, CDC, Google and The White House. Conferences include SXSW, Wall Street Journal CMO conference, and Content Marketing World Sydney. Tim’s work has been featured in Ad Age, ADWEEK, Fast Company, Forbes, Entrepreneur, The Wall Street Journal, and The New York Times.As We Wrap …Before we go, I want to flip the microphone around to our listeners …Recently our friend Sean Carpenter gave us a shout on Twitter about our recent episode focused on un-branding featuring Scott Stratten. Thanks for listening Sean!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“I spend a lot of my time at the intersection of branding and social media.” As Global Director of Employee Engagement at Siegel+Gale, Thom Wyatt helps organizations build brands through improvements in employee engagement, corporate culture, and organizational purpose. I couldn’t wait to discuss all of this with Thom on this week’s episode of the On Brand podcast.About Thom WyattThom Wyatt is the Global Director of Employee Engagement at Siegel+Gale. He has always understood that the key to business success is not just coming up with great ideas—it’s about implementing them with a powerful combination of innovation and creativity. Throughout his successful career, Thom has parlayed his experiences as a branding consultant and advertising maven—as well as his laser-focus on customer insights and meaningful brand differentiation—to exponentially grow his clients’ businesses.Before joining Siegel+Gale, Thom served as an executive director at Landor Associates, where he led engagements for a wide range of leading brands such as DC Comics, FedEx, HP, Hilton, The Home Depot, and Visa. Earlier in his career, Thom cut his teeth in advertising for Procter & Gamble, Gatorade, Colgate, and MasterCard. His work was so impressive that KitchenAid hired him as the Director of Marketing and Innovation for its parent company, Whirlpool Corporation. He was also an account director at advertising agencies Young & Rubicam and Grey Group.Thom’s work has won numerous awards including three Clio Awards, two Effie Awards, the Halo Award, the P&G Business Building Award, and the Gold Walter Award.As We Wrap …Recently our friend Alberto Downing gave us a shout on Twitter about our recent episode focused on un-branding featuring Scott Stratten. Thanks for listening Alberto!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new announcement from Pinterest. The social bookmarking giant’s new buyable pins feature will allow users to buy products of things they see in pins they like — all while never leaving Pinterest. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the official Buyable Pins Announcement from Pinterest. You can now buy items directly on Pinterest (Fortune). With the Fourth of July coming up, we also talked about planning for holiday social media. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Thom Wyatt of Siegel+Gale.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This week, Hubspot CMO Mike Volpe joined me on the On Brand podcast for a discussion charting the growth of this inbound marketing giant.About Mike VolpeMike Volpe is Chief Marketing Officer at HubSpot, a marketing and sales software company, where he leads the company’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media. Since Mike has joined HubSpot, the company has grown from 10 to 13,000 customers, from 5 to 800 employees, surpassed $100 million in annual revenue, and completed a successful IPO leading to a valuation over $1 billion.Under Mike’s leadership, HubSpot’s marketing has won more than 30 awards, been featured in over 20 marketing and business books, and generated over 2 million inbound leads. Mike also hosts The Growth Show, a top 10 business podcast that interviews c-level executives about how they grew their business. Mike holds an MBA from MIT Sloan and a BA from Bowdoin College and appears frequently as a marketing speaker.As We Wrap …Recently our friend Luis Sanz gave us a shout on Twitter about our recent episode focused on influence and thought leadership featuring Ian Greenleigh. Thanks for listening Luis!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Instagram features. These updates to the fun, photo-filtering social network are noteworthy as they inch Instagram even closer to Twitter, offering users better tools for real-time event updates and discovery. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Instagram Challenges Twitter As Source For Real-Time Events. (Forbes) Want to see the picture of me and Jay’s rally gnome? I posted it on Instagram. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Hubspot CMO Mike Volpe.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott Stratten has been called the Henry Rollins of marketing. Recently, this analogy came to life at Copyblogger’s Authority Rainmaker event where Scott had the honor of preceding Rollins onstage. We talked about all of this and what so many businesses are still missing on this week’s episode of the On Brand podcast — which Scott immediately renamed “Un Brand” for just one episode. Enjoy!About Scott StrattenScott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager, and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.He now has over 175,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. He has written four best-selling business books, the newest being UnSelling: The New Customer Experience which was just named “Sales Book of the Year” by 1-800 CEOREAD.Like Something? Got a Question?Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices