On Brand with Nick Westergaard

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed … JEB! Kidding aside, we discussed Jeb Bush’s recent campaign announcement which included a logo with a lot of … excitement (!) surrounding it. We also looked at the latest social media tallies among the candidates as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the straight dope on the latest social media numbers from the campagn trail — Hillary is the #1 candidate on Facebook. The top Republican is … Donald Trump. (Vox) Here’s that funny article I talked about during the show … Leaked E-mail Between Jeb Bush and his Graphic Designer. (Above Average) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to the one, the only Scott Stratten of UnMarketing.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“The threat of irrelevance has probably never been greater for any company.” As a consultant, investor, and industry thought leader, Martha Pease has spent her career focused on helping companies solidify their relevance and create value for their customers. I couldn’t wait to discuss how brands can benefit from enhanced customer focus, empathy, and relevance on this week’s episode of the On Brand podcast. About Martha PeaseMartha Pease is Co-Founder and CEO of DemandWerks, a consulting firm that helps business leaders drive growth and long term value by increasing a company’s relevance to consumers. Ms. Pease’s expertise is at the intersection of technology innovation, customer markets and demand creation. In executive roles, she has worked closely with innovators in many industries, marketing IBM, Apple, Neutrogena, Elizabeth Arden, L’Oreal Paris, Lifetime TV, and Domino’s Pizza.Ms. Pease has also been an active investor, board member, and strategic advisor for Internet start-up companies. She served on the board of Fetch Technologies, as an advisor to Springboard, and was CEO, President and Board Member of tech start-up Magnetique. Named to the Neutrogena Operating Board from 1990-1992, she is a director of HBCare, and served on the advisory board of Voice Publishing.Ms. Pease is a frequent on air and online contributor to CNN on the subject of branding. Her new book, Think Round, describes the short cut to creating long term company value by focusing on customer relevance, a subject on which she also speaks. She is a graduate of Dartmouth College, with a BA and high honors in English Literature and Film History, where she served on the board of the Dartmouth Film Society. She has lived, worked, and raised a family in London, Paris, Malibu, Taos, NM and New York City.As We Wrap …Ethan Beute recently tweeted us about the Cision list of the Top 50 PR, Marketing, and Social Media Podcasts that this show was featured on. Thanks for listening, Ethan! Thanks again, Cision!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Your brand is the tiny moments. Not the the things case studies are written about.” Ian Greenleigh has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to his advantage and help brands like Bazaarvoice and The Economist Group. This week he sat down and shared his thoughts on digital branding, thought leadership, and big data on the On Brand podcast.Ian GreenleighIan Greenleigh is author of The Social Media Side Door (McGraw-Hill), Digital Strategist at The Economist Group, marketing consultant and speaker. Previously, he was the Director of Marketing at Olapic, and before that, Senior Manager of Content and Social Strategy at Bazaarvoice. His words and ideas have been featured in Harvard Business Review, AdAge, Digiday, U.S. News & World Report, Adweek, Mashable, CMO.com, Econsultancy, the Smithsonian Institution Archives, and in many other places, including the famous NASDAQ marquee in Times Square.As We Wrap …Recently, Stacey Miller and her team at Cision created a list of the Top 50 PR, Marketing, and Social Media podcasts. We were delighted that she included the On Brand podcast as well as several of our favorites. Thanks Cision!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on Snapchat use that reinforces why this is a social network we’re spending more and more time talking about. Specifically, use among millennials is through the roof. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s one big reason Snapchat is worth $16 billion (Business Insider). We also announced the newest speaker to join the Social Brand Forum line-up for 2015 — TEDx Cambridge producer and Oratium CMO Tamsen Webster. Remember to register now and save for this premier digital marketing experience. Get to know Tamsen by listening to her recent appearance on the On Brand podcast. You can also follow her on Twitter. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to author and digital strategist Ian Greenleigh.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“Instead of focusing on big data, we should be focusing on big relevance.” Steven Van Belleghem is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles of businesses communication — the digital and human side. Van Belleghem shares with us why these aspects are really complementary this week on the On Brand podcast.About Steven Van BelleghemSteven is a thought leader on the transformation of customer relations and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world. His talks inspire companies about the smart usage of technology in the customer relationship without forgetting the human side of business. His keynotes are mind stretchers for business leaders. A very energetic and pragmatic keynote speaker, Steven shares his vision in speeches and workshops around the world.Steven is a bestselling author of business books. His latest book is called When Digital Becomes Human. The books describes the need to digitize the customer relationship without forgetting the human aspect. Today’s world not only needs a digital transformation; the human side of business is also in need of a makeover. His two previous books (The Conversation Manager & The Conversation Company) are award-winning bestsellers with more than 50,000 copies sold.As We Wrap …Recently our friend Melanie Deardorff gave us a shout on Twitter about our recent episode featuring Mark W. Schaefer. She called it great “drive-time edutainment.” That’s exactly what we try to be! Thanks for listening Melanie!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed the latest update to Facebook — and it’s one that many small businesses will like. That’s because the social social giant announced that in addition to customer reviews on Facebook pages, restaurant pages will now feature critics’ reviews from sources such as Bon Appétit and Condé Nast Traveler. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound BiteHere’s the full story on how Facebook search now includes restaurant reviews (Mashable).Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking about what happens when digital becomes human with Steven Van Belleghem.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“A Ferrari is more than a way of getting from point A to point B. It has a power over you that goes beyond reason.” Luxury brands can do that. However, changing consumers and media dynamics require us to rethink luxury branding in the digital age. Brand strategist and author JP Kuehlwein joined us for a discussion on this very topic.About JP KuehlweinJP Kuehlwein is Executive Vice President of Frédéric Fekkai, a New York-based prestige salon operator, hair care brand and fully owned subsidiary of Procter and Gamble. He is also an Outside Director of Smith & Norbu, a Hong Kong luxury optical frame maker. Previously, JP was Managing Director of Global Strategy & Innovation – Premium Consumer, spearheading Procter & Gamble’s capability and business development in the premium brand space.JP is a recognized strategy expert, global brand builder, and accomplished marketing leader. He has a 20+ year track record of translating consumer and branding insights into transformational propositions that win in the market. His experience spans from introducing a new-to-the-world food wrap to the US -or- disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent or portfolio strategies for Beauty and Lifestyle categories.JP is a regularly involved in guest lecturing, consulting, and public speaking in English, French, or German. He is co-author of the book Rethinking Prestige Branding – Secrets of The Ueber-Brands which reveals the drivers of sustained success of modern premium brands across industries.As We Wrap …Recently our friend Gabriel Tesser Felix gave us a shout on Twitter about our recent episode featuring Marc Hershon. Thanks for listening Gabriel!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – we discussed how Former Maryland Governor Martin O’Malley teased his upcoming presidential campaign announcement with a Snapchat message. He’s not alone. Hopefuls Hillary Clinton, Marco Rubio, and Rand Paul are just a few of the candidates who are turning to Snapchat in the upcoming race. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Here’s the full story on the Martin O’Malley Snapchat campaign announcement (CNN). The campaigns aren’t the only ones embracing Snapchat — Campaign Coverage via Snapchat Could Shake Up the 2016 Elections (NY Times). Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking about luxury branding with JP Kuehlwein.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and what that means for brands. After twenty two years under the golden arches, Levigne took some time to chat about the past, present, and future for this great American brand.About Steve LevigneSteve Levigne is Vice President of US Strategy and Insights for McDonald’s USA. He’s responsible for integrating consumer, business, and industry insights into actionable plans to help drive the U.S. business. His contributions in these areas have helped McDonald’s strengthen their industry leading position, and realize their most successful period in their history.His career spans 30 years of demonstrated leadership creating value through brand building and performance improvement, including roles at McDonald’s USA and Midas International. While at McDonald’s, he has earned many awards and recognition. Among them is the Eagle Award, given annually to one US Officer that demonstrates outstanding contributions to the brand.Steve holds a Bachelor’s Degree from Northern Illinois University and a Master’s Degree from Northwestern University’s Kellogg School of Management, with an emphasis in Marketing and Management. In addition, he is an alumni of McDonald’s Global Leadership Development Program, an executive development course offered to select employees.He is a frequent speaker at universities and at industry events across the country. He also serves as an advisory board member for Cornell University’s School of Hospitality Research, and the School of Journalism and Mass Communications at the University of Iowa.As We Wrap …Recently our friend Sean Carpenter gave us a shout on Twitter about our recent episode focused on marketing education and more featuring Mark W. Schaefer. Thanks for listening Sean!Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent question I got while speaking at the Roller Skating Association’s annual conference. It was something I hear frequently from businesses looking to leverage more user generated content in their social media marketing — what about bad content? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show. Beyond the Sound Bite Need proof that I keynoted the Roller Skating Association’s annual conference? Here’s photographic evidence (Instagram). Curious to learn more about my speaking services? Check out my speaking site nickwestergaard.com. Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have Steve Levigne of McDonald’s on the show.Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices