Growing a Brand into a Movement with Hubspot’s Mike Volpe

“Today people are exposed to your brand in a whole new way.” Customers are different than they used to be. We don’t like cold calls. We use our DVRs to skip commercials. Hubspot knows and has built a marketing movement around this shift. This week, Hubspot CMO Mike Volpe joined me on the On Brand podcast for a discussion charting the growth of this inbound marketing giant.

About Mike Volpe

Mike Volpe is Chief Marketing Officer at HubSpot, a marketing and sales software company, where he leads the company’s lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media. Since Mike has joined HubSpot, the company has grown from 10 to 13,000 customers, from 5 to 800 employees, surpassed $100 million in annual revenue, and completed a successful IPO leading to a valuation over $1 billion.

Under Mike’s leadership, HubSpot’s marketing has won more than 30 awards, been featured in over 20 marketing and business books, and generated over 2 million inbound leads. Mike also hosts The Growth Show, a top 10 business podcast that interviews c-level executives about how they grew their business. Mike holds an MBA from MIT Sloan and a BA from Bowdoin College and appears frequently as a marketing speaker.

As We Wrap …

Recently our friend Luis Sanz gave us a shout on Twitter about our recent episode focused on influence and thought leadership featuring Ian Greenleigh. Thanks for listening Luis!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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Until next week, I’ll see you on the Internet!

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