On Brand with Nick Westergaard

Nick Westergaard
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Jan 2, 2023 • 39min

Excellence in the New Year with Tom Peters

Happy New Year from the On Brand podcast! To celebrate this fresh start to an exciting new year, we have one of our favorite guests joining us once again—the one, the only Tom Peters! Tom is the “one and only” of many things when it comes to management thinkers but he’s the only guest who’s appeared four times on the On Brand podcast. Tom shared how to kick off a year of excellence this week on the On Brand podcast.About Tom PetersCalled “the Red Bull of management consultants,” Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. In 2017, he received a Lifetime Achievement Award from Thinkers50 and the Jack Covert Award for Contribution to the Business Book Industry from 800-CEO-READ. Peters is the bestselling author of seventeen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written. His latest book is Tom Peters’ Compact Guide to Excellence.Episode Highlights“Same message 20 times. I refuse to give up.” Tom wrote this inscription to me on the inside cover of his 20th book—Tom Peters’ Compact Guide to Excellence. “With my very first book, I put excellence on the field. The message is still fundamentally the same.” However, in these challenging times, it's a message that’s as relevant as ever.80% of people don’t feel connected to their jobs. “The effective leader can instill engagement,” Tom explained, noting that the most important thing leaders do is hiring and promoting the right people. “It’s not easy but we can do things to make it easier.”Mayo Clinic has the right idea. Among the attributes they look for in new hires are the number of times someone says “we” vs. “me.” This isn’t new. As Tom said, “It started with Dr. Mayo in nineteen-effing-fourteen!” If you missed my recent interview with Dr. Richard Winters, head of leadership at the Mayo Clinic, be sure to check it out now.What brand has made Tom smile recently? Tom took a long pause before providing us with a great smile story. Granted, that smile came from the general direction of the bathroom. “Whenever you open a new roll of toilet paper … you can never get that first piece off. Well, Cottonelle has figured it out.” Tom and I both think they should join us on the On Brand podcast to unpack their toilet paper excellence!To learn more, go to tompeters.com.As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 26, 2022 • 31min

Building Global Brand Loyalty with Jill Ong

Jill Ong is Managing Director of ACE and has spent her career on the global advertising stage–working with iconic brands like Converse and Adidas. We talked about all of this and more—including brand building during a recession—this week on the On Brand podcast.About Jill OngJill has spent her whole career of 22 years in advertising working on iconic brands like Converse, Beats by Dre, and Sonos. She has deep expertise on global businesses and the APAC region, with work experience spanning China, New York, Hong Kong, and Singapore. She moved to New York in 2010 during the Big Recession and has been in the Anomaly/ACE family ever since. As Managing Director of ACE, she’s charged with inspiring and nurturing people and optimizing operations across ACE.On a sabbatical in Puerto Escondido 5 years ago, Jill decided to challenge her lack of sporting ability to learn surfing. Despite her poor swimming skills and getting a black eye after getting hit by a surfboard on her first day out, she has persevered and has since surfed the breaks of Bali, West Java, Nicaragua, Costa Rica, Johannesburg, and Mexico.Episode HighlightsAn All-Star brand. “Converse is the best brand I’ve ever worked on,” Jill began, citing a global campaign all about reinforcing the meaning of this iconic brand. “Converse is all about being scrappy and creative.”Global brand building starts with the customer. “And customers are so different—down to where they’re at in terms of lifecycle with your brand in different parts of the globe.”How do you build a brand during the recession? “Budgets will be tight. You have to be strategic about how you communicate that—think twice about that Super Bowl ad and what it says about your brand.” However, Jill also noted that recessions are times when brand loyalty can be built.What brand has made Jill smile recently? Jill brought not one but two brands. “I watch a lot of TV for work but it’s also a guilty pleasure. I love the Progressive ads on Hulu about not becoming your parents.” She also shared a smile for Belvedere vodka’s new ad showcasing a different side of Daniel Craig.To learn more, check out the ACE website and connect with Jill on LinkedIn.As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 19, 2022 • 35min

The Naughty and Nice Brands of 2022 with Matt Williams

This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2022.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year.About Matt WilliamsMatt Williams is Chief Growth Officer for Brand Federation, a brand strategy consultancy in Richmond, Virginia. Prior to joining Brand Federation in 2019, Williams was CEO of the Martin Agency, one of the world’s most recognized advertising agencies, where he managed strategy development for world-class brands like GEICO, OREO, UPS, Discover Financial, Walmart, and more. Williams also is a Clinical Professor in the marketing department at the Mason School of Business at William & Mary. He teaches in the MBA program and is the developer and Faculty Director of the school’s Online Masters in Marketing.The Naughty List2022 was the year of billionaires behaving badly. Here are a few of the ones we talked about.Twitter, Elon Musk—The world’s richest man, Elon Musk, created a $44 billion cash bonfire by buying and systematically destroying Twitter. “The ‘Chief Twit,’” as Williams called Musk, “deserves a boulder size lump of coal.”FTX, Sam Bankman-Fried—Good virtual eye contact; work to bring your hands up and into gestures to reinforce key points. Brands built on false promises don’t stand long. Matt and I further discussed what this meant for “the brand of crypto.”Theranos, Elizabeth Holmes—Holmes, a self-made billionaire who served as CEO of Theranos, built the company into a promising brand—on a foundation of lies. It collapsed because of dishonesty, lack of transparency, and overall bad behavior at the top, and it earned Holmes an 11-year prison sentence this year.How about some nice brands and billionaires?The Nice List“The words ’nice’ and ‘billionaires’ aren’t typically heard together,” joked Matt as we began our discussion of the other half of the list. However, several billionaires and brands used their powers for good this year.Patagonia, Yvon Chouinard—Patagonia’s founder, Yvon Chouinard, built a worldwide brand known for sustainability. This year, Chouinard transferred his ownership in the outdoor apparel company, valued at $3 billion, to a trust designed to protect the company’s independence and donate its profits – often north of $100 million annually—to protecting our planet. Brands built on purposeful behavior endure.Dolly Parton, Doggy Parton—Country music icon and entrepreneur Dolly Parton launched her Doggy Parton collection of pet dog accessories, merging her love of animals with her can-do philanthropy. A portion of every sale supports animal rescue efforts. Jeff Bezos even recognized the power of Dolly Parton, writing her a check for $100 million to spend on charitable causes.Eileen Fisher, Eileen Fisher—“Fashion isn’t always nice,” Matt began. However, Fisher built a fashion empire that supported more realistic apparel for women of every age and body type. And instead of taking her company public, she began transferring ownership to employees in 2006. Today, as Fisher steps away from the brand’s leadership, employees own nearly half the company.What brand has made Matt smile recently? As always, with the list focus of this annual episode, I was worried that I’d taken all of Matt’s “smiles.” However, he assured me that he had one left. And a timely one at that with the World Cup—USA soccer. “They represent great brand behavior by seeking pay equity for their women’s team.”To learn more about Matt Williams, check out the Brand Federation website. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 12, 2022 • 27min

Video Brand Storytelling with Tony Gnau

Tony Gnau is the founder of T60 Productions and author of the new book Light, Camera, Impact. His work is focused on helping brands of all shapes and sizes tell better stories through video. We discussed all of this and more, this week on the On Brand podcast.About Tony GnauTony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to win 18 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos. Finally, he is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.Episode Highlights“There are a bunch of hurdles with video!” Tony laughed as we began. I confessed to being challenged by DIY video.Video is a part of everything. But how do we use it better? “Video is a tactic but it’s a tactic that needs its own strategy.”What brand videos does the video guy like? I couldn’t wait to ask Tony this. “GoPro does such a great job with user-generated content.” He also pointed us to J.Crew which creates engaging behind-the-scenes videos about how they chose colors.What brand has made Tony smile recently? Tony told us about the videos from Milwaukee Tool Company that feature the organization's own in-house rock band.To learn more, go to TonyGnau.com and the T60 Productions website.As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Dec 5, 2022 • 30min

Leading Through Story with Katie McCleary

Katie McCleary is a storyteller, professor of leadership, and co-author of the book Bridge the Gap. As founder of the nonprofit 916 Ink, she helps transform underprivileged youth into confident authors. We discussed all of this and more this week on the On Brand podcast.About Katie McClearyKatie McCleary is a storyteller, professor of leadership, and a lover of people. She is co-author of Bridge the Gap, which Inc. Magazine named 1 of 3 business books to read in 2022. Her work has been featured by Forbes, PBS, Shondaland, New York Post, and more. Katie hosts NPR CapRadio’s leadership podcast, “The Drive,” in partnership with The American Leadership Forum. She is also the founder of 916 Ink, a nonprofit that has transformed over 4,500 youth into confident authors who know the power of their voice and story. Mashable named her as a “Real Miss America” for her projects in low-income communities. She teaches leadership in the master’s program at Pacific University and is passionate about amplifying people’s personal stories to create positive change.Episode Highlights“Leadership is everywhere,” Katie began. “It’s a personality choice‚ where you lean in to understanding. You have to schedule time to get to know your people.” It can even be 20 minutes.How to bridge the gap in a polarized world? Story helps here as well. “If I know your story, I can’t deny your humanity.” We spend so much time at work, it’s important to create communities of belonging here as well.What’s one thing you can do to better connect with others? “Before your next networking event or meeting, go to the bathroom and wash your hands with cold water. The cold water resets your nervous system and provides you with a moment to check in with yourself.”What brand has made Katie smile recently? “I love Short Story.” Not simply short stories (she loves those too) but the box program with clothing for petite women, which also includes personal touches like handwritten notes.To learn more, go to HowToBridgeTheGap.com and check out the work that 916 Ink is doing.As We Wrap …Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is a part of the Marketing Podcast Network.Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 28, 2022 • 31min

How Mailchimp Shows Up Authentically

Mark DiCristina is the Vice President of Brand Experience at Mailchimp, where he focuses on ensuring that the brand shows up for customers in authentic and truthful ways. We covered everything from their famous sponsorship of the Serial podcast to their innovative and, again, authentic user experience during our conversation this week on the On Brand podcast.About Mark DiCristinaMark DiCristina is the Vice President of Brand Experience at Mailchimp. He and his team are responsible for ensuring that Mailchimp’s brand shows up in thoughtful and authentic ways. During his time at Mailchimp, Mark spearheaded many of the brand’s largest marketing initiatives such as the launch of Wink, Mailchimp’s in-house agency, and has been fundamental in the creation of Mailchimp’s creative ad campaigns; most recently Guess Less, Sell More.Mark was responsible for the company’s first major ad campaign, “Did You Mean Mailchimp?” which won the Cyber Grand Prix at the 2017 Cannes Lions Festival, and the legendary “MailKimp” ad on NPR’s “Serial” podcast, which landed mentions on “Saturday Night Live,” “The Colbert Report” and “Funny or Die.” Before joining Mailchimp, Mark worked as a production manager at Paste Magazine and was named one of AdAge’s 40 Under 40 in 2017.Episode Highlights“Mail … kimp?” We all remember that infamous sponsorship message at the beginning of the original season of Serial, which was famously included in SNL’s sendup of the podcast. That’s why I had to ask Mark for a bit of an oral history of how this zeitgeist-making moment happened.One of Mailchimp’s biggest lessons from this moment? “We kept quiet and didn’t insert ourselves into it. We just let it happen.” While this advice sounds easy enough, more often than not most marketers look for ways to create more content and conversations around these special moments—which can ruin them.Where do you start with brand experience? Brand experience can be vast. “You have to start with empathy for the customer. Pushing that send button can be a big moment. Same with the moment after you hit send.” That’s why Mailchimp has some fun with these moments with the messages in their interface. “We want to show up as a brand in a way that makes people feel like someone’s home.”What brand has made Mark smile recently? Mark pointed to a big one—Yvon Chouinard, who recently made headlines by declaring that his company Patagonia had a single stakeholder—planet Earth!To learn more, go to the Mailchimp website or connect with Mark on LinkedIn.As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 21, 2022 • 29min

The Power of Polarization with Tom Suharto

Tom Suharto leads global strategy at Forsman & Bodenfors where his clients include Volvo, Crocs, Baileys, and H&M. Prior to that, he was at Wieden+Kennedy working on iconic brands like Nike and Disney. We discussed all of this and more, this week on the On Brand podcast.About Tom SuhartoTom Suharto leads global strategy at Forsman & Bodenfors, one of the most creatively awarded agencies of the past decade. His clients at Forsman include Volvo, Polestar, Crocs, Goldman Sachs, Baileys, and H&M, to name a few. Before joining Forsman, Tom spent a decade at Wieden+Kennedy, starting in their Shanghai office where he helped to launch Shanghai Disneyland and led strategy on Nike China. Then in Portland, Oregon, where he worked on Nike Women and Just Do It campaigns, helped launch Samsung flagship phones, and led strategy on Facebook Groups.Episode HighlightsThe Crocs brand is certainly having a moment … Following a recent trip to New York where my daughter was most excited about visiting the Crocs store (!), I had to talk to Tom about his work with Crocs. “With the pandemic, people started prioritizing comfort and Crocs leaned into that. And being unapologetic about being who you are.”The power of polarization. “We talk a lot with Crocs about polarization—how you want people to (ideally) love you or (not-so-ideally) hate you.” But you want that strong emotional response.The staying power of Just Do It. This work is cited so often, I wanted to dig deeper with someone who worked with this campaign while at Wieden+Kennedy. “For something like this to work, you need context. There needs to be a moment to meet. You also have to know your audience.” For Nike, this has always been the voice of the athlete. “That’s why Just Do It works.”“Strategy in turbulent times is about prioritizing,” Tom shared of the uncertainty around a pending recession. “But brands adding value to people isn't going out of style—even in a recession.”What brand has made Tom smile recently? “I’m going to share a brand that made my kids smile, which, in turn, made me smile.” Just like my Crocs story! Tom told the story of the IRL “MrBeast Burger” that he and his kids love at the American Dream mall in New Jersey.To learn more, check out the Forsman & Bodenfors website and connect with Tom on LinkedIn.As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 14, 2022 • 33min

Inspiring Positive Change with Lesley Bielby

Lesley Bielby literally wrote the book on agency account planning—Super Strategist. A 30-year veteran of the world of advertising, she’s now Co-CEO of DiMassimo Goldstein, a leader in Positive-Behavior Change marketing. We discussed all of this and more this week on the On Brand podcast.About Lesley BielbyLesley Bielby is the Co-CEO of DiGo (DiMassimo Goldstein), the industry-leading agency in Positive Behavior Change marketing, and has authored the only modern guide in account planning, Super Strategist: The Art and Science of Modern Account Planning. A 30-year veteran in the world of advertising, she was one of the British account planners to cross the pond in the turn of the century, to bring the discipline to America. In addition to DiGo, Lesley has led and been a part of a number of agencies including Hill Holiday, McKinney and Silver, Digitas, and MMB.Episode HighlightsWhat is Positive Behavior Change marketing? You know me—I love definitions. Turns out, Positive Behavior Change marketing is exactly what it sounds like. Marketing that inspires a positive change in the life of the consumer. Lesley shared an example from her agency’s work with Better Help.The role of research. First, it must be truly integrated. “It’s about identifying holes at the brand level and what’s needed to fill those holes.”“Creative is still king,” Lesley notes, adding that in today’s shape-shifting advertising and marketing industry, it’s important to ground the work in research and insights.What brand has made Lesley smile recently? I couldn’t wait to hear what I was sure was a research/insight-driven smile from Lesley. And she delivered with a story about the latest campaign from UK-based Pot Noodle.To learn more, check out the DiMassimo Goldstein website as well as Lesley’s book Super Strategist.As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 7, 2022 • 30min

The Mayo Clinic Approach to Leadership

Dr. Richard Winters is an emergency physician and director of leadership development at the Mayo Clinic. In addition to working with leaders internally at Mayo, Dr. Winters delivers programs that help healthcare leaders worldwide. We discussed all of this and more this week on the On Brand podcast.About Dr. Richard WintersDr. Richard Winters is an emergency physician at the Mayo Clinic. As director of leadership development for the Mayo Clinic Care Network, Dr. Winters delivers programs that train leaders at all levels of healthcare organizations worldwide. As an executive coach, Dr. Winters provides coaching for Mayo Clinic leaders. Winters graduated from the Mayo Clinic Alix School of Medicine in 1994 and returned to Mayo Clinic in 2015.Previously, Winters served as managing partner of a democratic physician group, department chair of an emergency department, president of an 800-physician medical staff, and CEO/founder of a startup managed care organization that struggled to survive amidst the complex relationships among hospital, physician, patient, competitors, and insurance providers. He lives in Rochester, Minnesota, with his family.Episode HighlightsSo, you worked in healthcare during the past few years … I believe “Gah!” was how I phrased my less-than-eloquent opening query about working in emergency medicine during COVID-19. “Healthcare has always been a place of volatility and uncertainty,” Dr. Winters explained.Helping the helpers. As a leadership coach at Mayo, Dr. Winters’s work could be described in connection to the Mister Rogers quote about “looking for the helpers.” He’s charged with helping the helpers, “Ensuring that each level has the resources they need.”“Leadership is culture,” Dr. Winters detailed. “It’s not just the placards and screensavers. You have to walk the talk.” For the Mayo Clinic, this goes all the way back to the founders and continues today at every level.What brand has made Dr. Winters smile recently? “Song Tea from San Francisco,” is a brand that Richard loves as it makes him feel connected to the world.To learn more, go to his website and connect with him on LinkedIn.As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Oct 31, 2022 • 32min

The Power of Language in DEI with Beth Livingston

Beth A. Livingston is a professor, consultant, author, and speaker focused on human resources, gender & diversity, and the management of work & family—all in the service of the employee experience. She’s also a colleague of mine at the University of Iowa’s Tippie College of Business and co-author of the new book Shared Sisterhood. We discussed all of this and more, this week on the On Brand podcast.About Beth A. LivingstonDr. Beth Livingston is the Ralph L. Sheets Associate Professor of Industrial Relations at the University of Iowa’s Tippie College of Business. She’s also an internal advisor with the Healthier Workforce Center of the Midwest, a NIOSH Center of Excellence, and the faculty director of the Dore-Tippie Women's Leadership program.After receiving her Ph.D. from the University of Florida, and her MBA from the University of Kentucky, she began her career at Cornell University in the School of Industrial and Labor Relations before moving to the Midwest. She studies and teaches human resource management, gender & diversity, and the management of work and family in the service of employee well-being.Her research has been highlighted in the New York Times, NPR, and the Harvard Business Review, and she has been published in multiple top academic journals. Dr. Livingston has also done executive education, speaking engagements, and consulting for companies and non-profits such as Accenture, John Deere, Yves Saint Laurent Beauty, HNI/Allsteel, and Hollaback! (now Right to Be) and is the co-author of the book Shared Sisterhood, published by Harvard Business Review Press.Episode Highlights“Everything you know—about marketing, managing, leading—has changed.” It’s been a busy two years for Beth Livingston, who studies remote work and DEI issues in the workplace. “People and organizations are ready to learn more about this."Thinking and doing. With big issues like gender and race, action both thinking and action are critical in driving change. “We talk a lot about doing in the book,” Beth notes. “There are thinking, feeling, and doing questions at the end of each chapter.”What’s one thing you can do right now on these big issues of gender and race? I thought I’d asked Beth a hardball question but she knocked it out of the park with not one but two things you can do. “The lowest hanging fruit is looking at where you get your news and who you follow on social media. The second thing you can do is look around at work.”What brand has made Beth smile recently? After a recent trip to New York, Beth and her daughter shared several smiles over the Playbill brand as they saw four Broadway shows.To learn more, check out Beth’s website and connect with her on LinkedIn.As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

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