Rebranding Ukrainian TV with Nick Scott

Nick Scott is the Creative Director of Studio Hansa. The firm leverages his background as a filmmaker by specializing in creating truly moving content for brands like the BBC, Chivas, Google, and, recently, Ukraine’s public broadcasting company. We discussed all of this and more this week on the On Brand podcast.

About Nick Scott

Founding the studio with over 20 years of experience at the highest levels of filmmaking, Nick Scott has directed numerous international TV series, multiple BAFTA, and Oscar-qualifying shorts as well as documentaries for world-leading brands. His storytelling lists award-winning and entertainment projects across household name brands such as BBC, Film4, Virgin, CBS, Tilda, Chivas, Novotel, and Google. Nick has just completed his first feature film: Me & The Sea

Episode Highlights

“Simple brands are the best brands,” Nick said. “Simple brands have simple stories just like the best novels and the best movies have simple loglines.”

But the foundation is key. And what’s at the foundation? “A good brand.” But sometimes building and rebuilding brands—even a simple brand—can be a complex process as Studio Hansa found when they were approached by Ukraine’s public TV broadcaster.

Rebranding by … de-branding? Yes, you read that correctly. “To rebrand the state TV in Ukraine we had to do a lot of de-branding to build trust.”

What brand has made Nick smile recently? “Nike—I like so much of what they’ve done,” Nick noted. However, his recent smile was prompted by a moving image of LeBron James when he broke the NBA’s scoring record.

To learn more, check out the Studio Hansa website.

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Until next week, I’ll see you on the Internet!

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