Pipeline Visionaries

This episode features an interview with Kristi Melani, CMO at Telesign. Telesign provides continuous trust to leading global enterprises by connecting, protecting, and defending their digital identities. Kristi brings with her over 27 years of cross functional marketing experience, leading global marketing teams across demand generation, campaign creation, events, web, digital transformation and more. On this episode Kristi shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing. ---“What are the high-value tasks that you can embed in the website? So that when you do make it there, it's useful and it's helping. I've called it the virtual concierge.” - Krisiti Melani, CMO at TeleSign---Episode Timestamps:*(03:16) - Segment: Trust Tree*(04:56) - Kristi’s role at TeleSign *(10:04) - The power of people based marketing*(13:43) - Segment: The Playbook*(16:02) - Creating thought leadership*(20:24) - Making your website feel like a virtual concierge*(33:12) - Segment: The Dust Up*(36:34) - Segment: Quick Hits---Sponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksConnect with Kristi on LinkedInConnect with Ian on LinkedInLearn more about TeleSignwww.caspianstudios.com

This episode features an interview with Patti Boyle, CMO at Dstillery. Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Patti is a strategic marketing leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships, and oversight of integrated marketing programs.On this episode Patti shares her insights into why banding together is essential for success, how to build your relationship currency, and the innovation of ​​data science in marketing.---“The banding together is essential for success, because if everybody’s not marching in the same direction, you don’t have alignment, and you don’t have a shared vision for innovation for constant continuous learning, you have a very average company.” - Patti Boyle, CMO at Dstillery---Episode Timestamps:*(02:48) - Pattis role at Dstillery*(03:47) - Segment: Trust Tree*(12:21) - The innovation of ​​data science in marketing*(16:55) - Why banding together is essential for success*(17:37) - Segment: The Playbook*(19:16) - Why relationship currency matters*(28:29) - Segment: The Dust Up*(29:54) - Segment: Quick Hits---Sponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Patti on LinkedInConnect with Ian on LinkedInLearn more about Dstillery www.caspianstudios.com

This episode features an interview with Jason Widup, VP of Marketing at Metadata.io. Metadata.io provides a closed-loop account-based marketing solution that amplifies marketing campaigns with opt-in leads. Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust.On this episode Jason shares his insights on preparing for the future of content, the benefits of long-term thinking in marketing, and having intention behind the content you create---“Let’s create almost a media entity that can stand on its own and that people would actually, want to participate in it, get value from, and read. The strategic thinking was if we do that well, people will come to our content and they’ll think, this is smart, this is actually helping me do my job.” - Jason Widup, VP of Marketing, Metadata.io---Episode Timestamps:*(02:47) - Jason’s role at Metadata.io*(04:05) - Segment: Trust Tree*(08:52) - Creating a media entity  *(16:45) - What product demos can do for brands*(21:06) - Segment: The Playbook*(24:53) - The benefits of long-term marketing*(31:35) - Segment: The Dust Up*(34:15) - Segment: Quick Hits---Sponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Jason on LinkedInConnect with Ian on LinkedInLearn more about Metadata.iowww.caspianstudios.com 

This episode features an interview with Mario Paganini, VP of Marketing at Stord. Stord is pioneering cloud supply chain, a new category of logistics solutions, by combining both the digital and physical pieces that growing brands need for best in class supply chain operations in a plug and play, utility-like solution. Mario is a 3-time head of marketing, leading 2 startups to unicorn status and 1 through exit, before the age of 30.On this episode Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.---“The one piece of advice that I give to every single person on my team and every single person that I ever talk to about marketing is so unbelievably simple, whatever you do whenever you put something out there in the ether, whether it's an ad, a blog, a video, LinkedIn post, an Instagram post, a TikTok, ask yourself, what about this is going to blow someone away. What about the thing that I'm publishing is genuinely going to excite people lost in the shuffle? ” - Mario Paganini, Stord---Episode Timestamps:*(03:18) - Segment: Trust Tree*(04:14) - Mario’s role at Stord*(12:31) - Creating and converting demand *(16:45) - How to excite your customers*(18:39) - Creating Stord's innovative website*(24:31) - Segment: The Playbook*(28:17) - Why talent is essential for success*(35:51) - Segment: Quick Hits---Sponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Mario on LinkedInConnect with Ian on LinkedInLearn more about Stordwww.caspianstudios.com

This episode features an interview with Maria Pergolino, CMO of ActiveCampaign. ActiveCampaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.On this episode Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.---“ It has to be a mission that you stand behind and it has to be something you can differentiate. There are many products out there in the world that like you can’t tell the difference between two of them, and if you can’t, it’s then really hard to differentiate. It’s really hard to do great marketing, you have to choose an opportunity where you feel like you can do something with your skill, with that marketing.” - Maria Pergolino, ActiveCampaign---Episode Timestamps:*(03:16) - Maria’s role at ActiveCampaign*(05:26) - Segment: Trust Tree*(10:18) - Diversity in marketing*(14:20) - Segment: The Playbook*(15:04) - Marketing Success Through Differentiation*(31:53) - The power of automation*(35:51) - Segment: Quick Hits---Sponsor:Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---Links:Connect with Maria on LinkedInConnect with Ian on LinkedInLearn more about ActiveCampaign

This episode features an interview with Rich Donahue, CMO of Ibotta, Ibotta is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users, It offers cash back on purchases on more than 2,700 leading brands and retail partners. Rich leads all marketing initiatives to welcome advertisers, publishers, and retail partners into the Ibotta Performance Network. He’s a natural storyteller, relationship builder, and digital strategist.On this episode Rich shares his insights into influencer marketing, why it's important to partner with the right people to get your key message across, and why creating opportunities for customers to save money is beneficial for your business.---“You have to trust that you're hitting the audience the right way and you're getting your message there the right way. We want to be the right message, we want to be with the right partners and that's true of any influencer, right? As long as you have the right partner it's probably going to be a really good partnership".---Episode Timestamps:*(02:42) - Rich’s role at Ibotta*(03:56) - Segment: Trust Tree*(06:57) - The benefits of customers savings*(09:07) - Segment: The Playbook*(18:22) - Reasons influencers impact your business growth*(29:44) - Amplifying your website*(34:48) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Rich on LinkedInConnect with Ian on LinkedInLearn more about Ibottawww.caspianstudios.com

This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he lead demand generation, brand, communications, content, and customer marketing teams. On this episode Palmer shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust. ---“We’re going to go to market with both a seller and buyer campaign, and this is where the brand becomes sort of a glue, we make sure that the way that we’re presenting ourselves is cohesive.”---Episode Timestamps:*(03:13 - Palmer’s role at G2*(03:58) - Segment: Trust Tree*(14:49) - The consumerization of B2B marketing*(26:01) - Segment: The Playbook*(25:50) - How transparency gains consumer trust*(28:38) - Why brand is your organizational glue*(30:36) - The Dust Up *(32:09) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.LinksConnect with Palmer on LinkedInConnect with Ian on LinkedInLearn more about G2www.caspianstudios.com

This episode features an interview with Ryan Bonnici, CMO at Gympass. Gympass is a complete corporate wellbeing platform that ignites every journey to feel good. Gympass is reinventing wellbeing, making it engaging and accessible. Ryan is a globally renowned marketing leader and has twice been included in Forbes’ ‘World’s Most Influential CMOs’.On this episode Ryan shares his insights into why investing in content is essential, ways to drive revenue and demand, and the importance of your distribution strategy.---“I think at the end of the day, the most important thing with your content investments is to invest in creating really good content.” - Ryan Bonnici CMO, Gympass---Episode Timestamps:*(02:57) - Ryan’s role at Gympass*(05:54) - Segment: Trust Tree*(15:15) - Segment: The Playbook*(16:38) - Ways to do paid marketing right*(19:25) - The importance of your distribution strategy*(21:50) - What content you should invest in *(24:42) - Building roads that lead back to your website*(30:18) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---  LinksConnect with Ryan on LinkedInConnect with Ian on LinkedInLearn more about Gympasswww.caspianstudios.com

This episode features an interview with Micheline Nijmeh, CMO at JFrog. JFrog is redefining the way developers are building, securing, managing, and distributing software updates. Micheline brings over 20 years of technology marketing experience -  leading and implementing successful global marketing strategies at high-growth software companies. On this episode Micheline shares her insights into why organic marketing pulls in better quality leads, the importance of educating your customer, and why your website is the face your company.---There's an old saying, the content is king and there's a reason for it. Organic search is all about content, same with paid search, but organic much more so, and the nurture you’re building to get them to engage with you. - Micheline Nijmeh, CMO, JFrog---Episode Timestamps:*(03:01) - Micheline’s role at JFrog*(03:24) - Segment: Trust Tree*(10:16) - Segment: The Playbook*(10:43) - Balancing organic over paid *(15:03) - Why organic draws in better quality leads *(25:23) - Why your website is the face of your company*(28:16) - Segment: The Dust Up*(30:15) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Micheline on LinkedInConnect with Ian on LinkedInLearn more about JFrogwww.caspianstudios.com

This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.On this episode Cindy shares her insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and the importance of brand consistency. ---Brand is who you are, product marketing and demand gen is what you do. And so those two things work really well together when they’re aligned, when they’re not aligned, it can be pretty painful.  - Cindy Knezevich, SVP of Brand and Communications, Salesloft---Episode Timestamps:*(02:12) - Cindy’s role at Salesloft*(02:59) - Segment: Trust Tree*(06:08) - Creating a successful brand campaign*(15:03) - The importance of brand consitency *(16:10) - Segment: The Playbook*(23:20) - The role community plays with your brand *(26:28) - Making big bets as it relates to brand*(29:26) - Segment: Quick Hits---SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.---LinksConnect with Cindy on LinkedInConnect with Ian on LinkedInLearn more about Salesloftwww.caspianstudios.com