Pipeline Visionaries Why it Pays to Listen with Liam Barnes, Head of Demand Generation at Bionic
This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.
On this episode Liam shares his insights into why it pays to listen, how to use content mapping to resonate with your buyer, and why it's important to showcase the value of your platform.
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“People just wanna be treated like humans instead of treated like another step in the sequence.” - Liam Barnes, Bionic
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Episode Timestamps:
*(02:37) - Liam’s role at Bionic
*(03:11) - Segment: Trust Tree
*(09:42) - Why it pays to listen
*(11:01) - Segment: The Playbook
*(13:24) - How to use content mapping to resonate with your buyer
*(27:08) - Showcase the the value of your platform.
*(29:07) - Segment: The Dust Up
*(31:44) - Segment: Quick Hits
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Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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