Pipeline Visionaries Unlocking the Power of Product Led Growth Marketing
Madhukar Kumar, the CMO of Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode. With over 15 years of experience leading global product marketing and product management teams, Madhukar explains how PLG can transform businesses, dispels common misconceptions, and highlights upcoming trends in the field.
Key Takeaways:
- To implement a successful PLG strategy, companies should focus on creating a product that is easy to try, adopt, and use. They should also measure product usage and customer behavior to identify areas for improvement and opportunities for growth.
- Common misconceptions about PLG include thinking that it only works for certain types of products or industries, or that it requires a freemium pricing model.
- In the future, PLG is likely to become even more important as companies continue to move to the cloud and as customers demand products that are easy to use and deliver value quickly.
Quote:
“It’s not as if you either do PLG or you do PLS, it's a combination of both. You talk to your users through the premium product and the trial, but at the same time, there has to be a gradation of experience.”
Episode Timestamps:
*(1:47) - Madhukar’s journey to CMO of Singlestore
*(10:11) - The Trust Tree: Madhukar’s best marketing secrets.
*(29:05) - The Playbook: Singlestore’s marketing strategies
*(39:15) - The Dust Up: How Madhukar’s handled tension
*(40:44) - Quick Hits
Sponsor:
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
- Connect with Ian on LinkedIn
- Connect with Madhukar on LinkedIn
- Learn more about SingleStore
- Learn more about Caspian Studios