Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media
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Mar 29, 2017 • 33min

Ep 42: Opening my LLC and Business Bank Account and Landing My First Sponsor

I’m back with some updates and progress on my own side hustle and to report out on how my 12-Week Sprint went. Today I will get into: Why I decided to do a 12-Week Sprint How I Structured My 12-Week Sprint A Report out on my goals and accomplishments And finally What I learned from my first 12-Week Sprint If you want to try out your own 12-week sprint with me, I’ve created a handy worksheet for you to structure your goals over 12-weeks. Visit SideHustlePro.co/42 to grab the freebie for this episode, which is a complete 12-Week Goal Getter Worksheet. Listen on iTunes, Soundcloud, Stitcher and Google Play Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Important Announcements: Side Hustle Pro is now over 1600 members strong and the group is growing by hundreds each week. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: sidehustlepro.co/FACEBOOK Social Media Info Connect on Instagram: Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Mar 22, 2017 • 30min

Ep 41: How to Create Your First Online Course

Today, we are going to get into one of the most common side hustles out there: creating your own online course. Nowadays, it seems like everyone and their mother has an online course. From how to grow your social media pages to how to build your first app, you name it, online courses are extremely prevalent these days. Even Shonda Rhimes has an online course! It’s nothing new, online courses have existed for a while now, what’s new is the abundance of technology and plug and play platforms out there, so the barriers to entry have really decreased and so anyone, literally anyone can create a course. You can use easy to replace templates and have your own school up online in no time. Now, you might be wondering, well…why is everyone creating courses, should I? Is this a viable side hustle? Well, the reason it’s such a popular revenue stream, is because with an online course, you can package your knowledge and create a funnel, so that you’re constantly getting students and have a passive stream of income in your business. But hold on, before you think creating an online course is easy peasy, there are many steps you need to take before you can get your course to be a passive and consistent money maker. Today, I’ll get into: How to know what your online course should be about How to setup your online course How to record your content How to price your course How to market your course Listen on iTunes, Soundcloud, Stitcher and Google Play Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Important Announcements: Side Hustle Pro is now over 1500 members strong and the group is growing by hundreds each week. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Social Media Info Connect on Instagram: Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Mar 8, 2017 • 49min

EP 40: Black Card Revoked’s Latesha Williams on Turning Black Culture into a Hit Game

Latesha Williams is the Co-Founder of Cards For All People, AKA the makers of Black Card Revoked, a card game many of us know and love. Cards for All People is a cultural casual gaming company that humorously celebrates the diverse subcultures of America. An accomplished sports & entertainment executive, Latesha is well networked and respected from her years of experience honed with companies such as Admiral’s Center, IMG, LeBron James / LRMR Marketing, MTV, Nickelodeon, and Rocawear.On this episode Latesha shares: Why working for Lebron James at LRMR Marketing was like working for a start-up What she did to figure out how to make her own card game How learning to get her legal ducks in a row made the launch of Black Card Revoked that much smoother How she zeroed in on her target market and got Black Card Revoked in front of the right influencers and publications How she’s been able to get orders fulfilled in a seamless manner Who you really need to target if you want your product in the hands of a celebrity And why we all need to rethink the myth of “security”   Listen on iTunes, Soundcloud, Stitcher and Google Play Links mentioned on this episode: Viacom Summer Associate Program Cards for All People and Black Card Revoked Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Important Announcements: INSTAGRAM FOR SIDE HUSTLERS Join in on the Instagram for Side Hustlers challenge happening all this week (March 5-March 9). Over 3500 people have tuned in so far! Register here to make sure you receive the free workbook, daily emails AND the recorded replay. I don't want you to miss any of it.I'm breaking down: How to get more of the RIGHT followers on Instagram How and when to create JUICY content on the 'gram How to raise your visibility with the right hashtags How to do this all in less than 30 minutes a day SIDE HUSTLE PRO COMMUNITY Side Hustle Pro is now over 1300 members strong and the group is growing by hundreds each week. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Social Media Info Connect on Instagram: Side Hustle Pro – @sidehustlepro Black Card Revoked - @blackcardrevoked #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Mar 1, 2017 • 18min

EP 39: Why You Need to Focus on One Side Hustle At a Time

Former Side Hustle Pro guest Maya Elious shared that the number one thing she would tell any entrepreneur is to niche down. After her episode, a few people in the Side Hustle Pro community talked about how illuminating and critical this advice was. But a few people commented that it was hard for them to niche down, because they were worried about putting themselves into a box. Or to be labeled as one thing. That got me thinking about how too many times, we are scared to niche down and narrow our audience, because we are actually trying to focus on too many side hustles at once. On this episode, I get real about: Why trying to be a Janelle of All Trades leads you to be a master of none Why you need to choose a lane The fact that it’s hard to do more than one thing really well, especially if you are still working on being excellent at one. And definitely if you’re still side hustling. Real life examples of people who are known for many things...and the secret to their success How focusing on one side hustle at a time gives you more time to target the right audience HOW to choose the lane for you   Links mentioned in this episode: Oprah’s tough start with the OWN network Diddy’s leaves restaurant business Listen on iTunes, Soundcloud, Stitcher and Google Play Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for the MASTER THE GRAM mini course. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: sidehustlepro.co/masterthegram Side Hustle Pro is now over 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Connect on Instagram: Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Feb 22, 2017 • 1h 3min

EP 38: How Kathryn Finney is Disrupting the Fundraising Game for Black and Latina Entrepreneurs

Today’s guest, Kathryn Finney, is the Founder and Managing Director of digitalundivided (DID for short), an organization that invests in the success of Black and Latina women tech founders by providing them with the network, coaching, and funding to build, scale, and exit their high growth companies. Kathryn was also one of the first social media “stars” and in 2014 sold her site, The Budget Fashionista, to a midwest media company and later was the editor at large at BlogHer, a platform representing 40MM+ women influencers. Named by Inc Magazine as one of the most influential women in tech, Kathryn has made her mark as a tech entrepreneur, social media visionary, an advocate, investor, writer, and television correspondent.   Listen on iTunes, Soundcloud, Stitcher and Google Play Links mentioned on this episode: Digital Undivided Headspace One Hundred Years of Solitude The Budget Fashionista Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: http://sidehustlepro.co/masterthegram Side Hustle Pro is now over 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Social Media Info Connect on Instagram: Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Feb 15, 2017 • 59min

EP 37: Find Your Niche, Create a Sales Funnel and Monetize (with Content Expert Maya Elious)

Today in the guest chair we have Maya Elious. Maya is a personal branding strategist that teaches content creators and experts how to strategize, organize, and monetize their online business. She creates online courses and coaching programs with a focus on teaching entrepreneurs how to get clear with their messaging so they can create premium content and products that will get them noticed and paid online. She’s helped hundreds of students and clients launch & monetize blogs, online challenges, masterclasses, webinars, online courses and other successful content platforms so they can make an impact in their industry. On this episode, Maya shares: Her journey from designing MySpace pages to leaving college to become an entrepreneur How she earns money today as a content strategist and coach Her most simple sales funnel that anyone can replicate The common misconceptions about being a coach or course instructor Her number one pro tip for building an audience that craves your content Hosted on Acast. See acast.com/privacy for more information.
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Feb 8, 2017 • 21min

EP 36: Side Hustle Diaries: Check-In with Side Hustle Pro

Side Hustle Pro Nicaila is back with a second check-in for 2017. Time is flying by. It seems like just the other day I was kicking off with the first episode of the year, and telling you guys about my mindset hacks for 2017. Now I'm here with some updates and progress reports.  I break this episode up into three main topics: Number One: The Lessons I’ve learned since we last spoke Number Two: How my 12-week sprint is going. Number Three: What I’ve learned from launching my first online course, Master The Gram Hosted on Acast. See acast.com/privacy for more information.
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Feb 1, 2017 • 45min

Ep 35: From Magazine Editor to Co-Founder of a Platform Revolutionizing Black Hair Care (Jihan Thompson of Swivel Beauty)

Today in the guest chair we have Jihan Thompson. Jihan Thompson is a magazine editor turned entrepreneur, out to disrupt the haircare industry. She co-founded the company, Swivel Beauty, Inc., which wants to make it easier for women of color to build a beauty team that meets all their needs while also helping talented stylists behind the chair find new clients. Swivel's goal is to create a curated, referral-based experience so women can avoid useless trial and error in the beauty department. Prior to launching Swivel, Jihan was the Health Editor for O, The Oprah Magazine. She holds a Bachelor of Arts in English from the University of Pennsylvania.   On this episode, Jihan shares: The first steps she and her business partner Jennifer Lambert took to take Swivel Beauty from idea to business How she juggled creating the Swivel Beauty, Inc. while working as a busy Health Editor at for O, The Oprah Magazine The catalyst that made her finally say: “Yes, I can do this.” Swivel Beauty’s approach to building strategic relationships with stylists and salons The surprising online resource that’s been a lifesaver in her business   Listen on iTunes, Soundcloud, Stitcher and Google Play Links mentioned on this episode: Swivel Beauty Rent The Runway Project Entrepreneur Yahoo Beauty covers Swivel Lenny Letter covers Swivel NY Times covers Swivel   Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: http://sidehustlepro.co/masterthegram Side Hustle Pro is now over 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind   Connect on Instagram: Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Jan 25, 2017 • 53min

EP 34: How App Guru Sheena Allen Earned 3 Million Downloads With No Coding Experience

Today in the guest chair we have a woman I consider the queen of apps. Her name is Sheena Allen and she is a tech entrepreneur. She started her first company in 2011 as a senior at the University of South Mississippi. At the time, she had no tech background and was a psychology and film major and on a whim decided to launch a mobile application company. Giving herself a year to see if she would see any success with her company, Sheena Allen Applications, she eventually found that success with app #3, Dubblen. In fact, three months after launching the app for Android, Dubblen received over 500,000 downloads. That year, 2013, Sheena made the decision to leave Mississippi and move to a tech-hub to find mentor and increase her knowledge in the tech space. Since then, she has gone on to experience frustration with raising money and the predatory lending practices in Silicon Valley, Sheena decided to fight back through the launch of a second startup, CapWay. CapWay is financial company that focuses on the unbanked and underbanked. The service offers financial literacy content and onboards unbanked users to get a bank account.She has been featured in various publications, including Forbes.com, BlackEnterprise.com, and EBONY Magazine. In late 2016, Sheena made her premiere in She Started It, a documentary film that follows five women around on their startup journey. On this episode, Sheena shares: The steps she took to create an app as a non-technical creator How and why her third app became so successful The challenges of raising money in Silicon Valley as a black women entrepreneur and some tips to overcome it Her secret to building a strong and loyal team How she is setting her business and brand up for success   Listen on iTunes, Soundcloud, Stitcher and Google Play Links mentioned on this episode: Sheena Allen Apps Dubblen CapWay HouseBoxx Sheena Allen eBook: Starting Guide to Your First App   Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: http://sidehustlepro.co/masterthegram Side Hustle Pro is now 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Social Media Info Connect on Instagram: @WhoisSheena Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Jan 18, 2017 • 48min

Ep 33: Turning Your Blog Into A Profitable Business (Christina Brown of LoveBrownSugar)

On this episode, style blogger and digital media expert Christina S. Brown joins us in the guest chair. Christina is the founder of the fast-growing style & beauty destination LoveBrownSugar.com, mommy destination BabyBrownSugar.com and digital empowerment community BrownGirlsLove. As a Wharton grad with no formal editorial experience, Christina started her blog started out as a hobby and portfolio piece to get hired by magazines. She didn’t go into it with the intention of building a business or making money from it. Fast forward eight years and she’s been recognized everywhere from the New York Times to People StyleWatch as a top lifestyle expert, and is known for curating platforms for multicultural women with an emphasis on self-empowerment. Christina has been heralded as a “30 Under 30 Style Maven​” by HelloBeautiful.com, a “Top 40 Style Blogger​” by Essence Magazine, a Black Enterprise Magazine “Blogger Month​” Honoree, and a Wharton Magazine “Social Media Watch List​” Honoree. On this episode, Christina shares: The planning she did before leaving her full time job How you can make money from blogging in the current landscape (all the revenue streams she pursues) How NEW bloggers can approach sponsored opportunities The difference between popularity and INFLUENCE Her approach to expanding her original blog into new verticals, including live events How to financially sustain yourself given the unpredictable nature of entrepreneurship Listen on iTunes, Soundcloud, Stitcher and Google Play Links mentioned on this episode: Unsubscribe book TeuxDeux to do list LoveBrownSugar BabyBrownSugar BrownGirlsLove ShopLoveBrownSugar You Are A Badass Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Important Announcements: If you’re interested in growing your business and brand using the powers of Instagram, register for MASTER THE GRAM. Master The Gram is the ultimate Instagram course for business owners who want to attract their true fans and turn them into loyal, returning customers. In a series of four modules, plus a bonus module, you will learn how to leverage Instagram to grow your brand, drive traffic to your site and increase your income. REGISTER HERE: http://sidehustlepro.co/masterthegram Side Hustle Pro is now almost 1000 members strong. If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/mastermind Connect on Instagram: Love Brown Sugar - @LoveBrownSugar Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

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