Side Hustle Pro EP 40: Black Card Revoked’s Latesha Williams on Turning Black Culture into a Hit Game
Latesha Williams is the Co-Founder of Cards For All People, AKA the makers of Black Card Revoked, a card game many of us know and love. Cards for All People is a cultural casual gaming company that humorously celebrates the diverse subcultures of America.
An accomplished sports & entertainment executive, Latesha is well networked and respected from her years of experience honed with companies such as Admiral’s Center, IMG, LeBron James / LRMR Marketing, MTV, Nickelodeon, and Rocawear.On this episode Latesha shares:
- Why working for Lebron James at LRMR Marketing was like working for a start-up
- What she did to figure out how to make her own card game
- How learning to get her legal ducks in a row made the launch of Black Card Revoked that much smoother
- How she zeroed in on her target market and got Black Card Revoked in front of the right influencers and publications
- How she’s been able to get orders fulfilled in a seamless manner
- Who you really need to target if you want your product in the hands of a celebrity
- And why we all need to rethink the myth of “security”
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