Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media
undefined
Nov 3, 2026 • 26min

You Could Get Paid for That: 5 Side Hustles You Can Start Right Now

Extra income does not have to mean a whole new life. In this solo episode, I walk through five side hustles people are doing right now, each one simple enough that you can picture the customer, the work, and why someone would pay for it.We cover flipping items from Facebook Marketplace and offering pickup or delivery, online resale on sites like Poshmark, a resale concierge service for people who want their things sold without the hassle, junk and donation hauling, and setting up one AI workflow for one type of small business. I also share where I have paid for similar services myself, including an after-hours AI assistant at my dentist's office.To close, I break down how to choose the idea that fits your time, money, storage, and transportation, how to find your first customers, and the four-step plan I would follow in the first month.Main TakeawaysPick categories you already know when flipping, and check that the margin covers your time and transport.Selling on someone else's behalf requires permission, platform rules, and a clear agreement on the split.Hauling needs a plan for items donation centers will not accept, plus the right vehicle and insurance.For AI services, master one workflow for one business type before offering anything broader.Highlights Include[00:03] Why these ideas are built for extra income, not a new life[01:54] Idea 1: Flipping Facebook Marketplace finds[04:13] Why a $20 item is not automatically a deal[06:44] Adding a Marketplace pickup and delivery service[07:31] Idea 2: Online resale on Poshmark and similar sites[09:53] Idea 3: Positioning a resale concierge service and building a site with Lovable[13:26] Idea 4: Junk and donation hauling[15:32] What to do when a donation center says no[16:15] Idea 5: Setting up one AI workflow for one small business[18:29] What I learned from my dentist's after-hours AI assistant[23:09] How to choose the idea that fits your time, money, and space[24:59] Finding customers and the first-month planLinks Mentioned in This EpisodeLovable: https://lovable.devWatch & ListenSpotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tApple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323 Hosted on Acast. See acast.com/privacy for more information.
undefined
Nov 2, 2026 • 46min

Why Nobody Bought Your Offer (Even Though They Said They Would)

People told you they would be the first to sign up. Then you launched, and they were nowhere to be found. In this solo episode, I break down why interest and buying are two different decisions, and what an underperforming launch can and can't tell you.I walk through the four signals to separate: what people praise, what they ask for, what they spend time with, and what they pay for. I also cover how to ask about past behavior instead of hypotheticals, how to figure out who actually saw your offer, and the five places a sale can break down: the audience, the problem, the offer, trust, and the invitation.Then I share what I do after a launch that misses my expectations, from talking to buyers and non-buyers to the webinar time test I'm running right now. I close with five questions to answer about the offer you've been sitting on so you can run your next small test.Main TakeawaysPraise, requests, attention, and payment each answer a different question about your offer.Ask people about the last time they dealt with the problem, not whether they would buy.Measure who actually saw the offer before deciding nobody wants it.Change one or two things per launch so you know what made the difference.Highlights Include[00:00] When people say they'd buy it, then disappear at launch[02:20] Why your audience isn't necessarily lying to you[04:47] You and your customer are picturing two different offers[05:30] The four signals: praise, requests, attention, and payment[09:33] The meal planning example: asking about real experiences[11:54] What "I can't afford it" really means, and painkillers vs. vitamins[14:08] Start with the people who actually saw the offer[18:22] The five places a sale can break down[25:32] Did you actually ask people to buy?[30:33] Why a small paid pilot can teach you more than a big launch[34:00] What I do after a launch that misses my expectations[38:47] My webinar time test and changing one variable at a time[41:08] Setting a budget and a stopping point for your experiments[45:15] How my Instagram challenge became the Master the Gram courseWatch & ListenSpotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tApple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323 Hosted on Acast. See acast.com/privacy for more information.
undefined
Oct 27, 2026 • 44min

You Don’t Have to Be an Influencer to Build a Business

You don't need a huge following or constant access to your private life to build a profitable business. You need to be known for solving a specific problem. In this solo episode, I break down the difference between influence and authority, and between visibility and exposure. I share the questions I ask clients before we talk about anything they don't want to do, starting with what they actually want to be known for. I walk through the three layers of sharing, how I decide what stays private, including how I've approached sharing my journey as an autism mom, and a simple boundary exercise you can use before you post. Then I cover four ways to build authority without becoming a lifestyle influencer: the teacher, the curator, the practitioner, and the connector. We close with how to pick one discovery channel and one owned channel, what consistency really looks like, and how to connect your content to a paid offer you can test.Highlights Include[00:00] Why a profitable brand doesn't require a huge following[01:40] The difference between an influencer and a business owner[02:20] Why my business keeps earning when I step away from Instagram[05:55] Being famous vs. being findable[08:15] The first question to answer: what do you actually want to be known for?[13:15] Visibility vs. exposure, and how I handle sharing my autism mom journey[18:00] The three layers of sharing: expertise, experience, and personal access[22:10] A boundary exercise and the question "What will this yield?"[26:15] The four ways to build authority: teacher, curator, practitioner, and connector[36:00] Discovery channels vs. owned channels, and why social media is rented attention[41:05] The three jobs every piece of business content should do[44:30] Why you should launch before you feel ready, even if you launch to crickets[49:30] Five questions to answer this weekLinks Mentioned in This EpisodePodcast Moguls coaching program: https://sidehustlepro.co/podcastmoguls Hosted on Acast. See acast.com/privacy for more information.
undefined
Oct 23, 2026 • 33min

Why Everyone and Their Mother Has a Podcast

Why is everyone starting a podcast? This conversation explores podcasting as a networking tool, a bridge into new industries, and a launchpad for sponsorships, speaking, and career pivots. It also covers growing an audience with modest promotion, turning expertise into opportunities, and why a sharply defined topic beats vague promises like “life and everything in between.”
undefined
Oct 16, 2026 • 37min

Life Update: How I'm Rebuilding My Business Around My Life

A candid update on rebuilding a business around motherhood, rest, and mental health after burnout. She explains why removing video helped her get unstuck, how experimentation clarified her focus on Podcast Moguls and SHIFT, and why simpler systems, community, therapy, and stronger boundaries are shaping her next chapter.
undefined
17 snips
Sep 30, 2026 • 24min

5 Simple Ways to Get Paid for What You Already Know

Turn your existing skills into income without starting over. Explore five practical paths, from coaching and done-for-you services to digital products, workshops, and content. Learn how to package your knowledge, use AI while keeping your authentic voice, and choose one simple way to get started.
undefined
12 snips
Sep 25, 2026 • 57min

She Got Laid Off…Then Built a YouTube Income to Pay Her Bills

Symone’ Austin, the personal finance creator behind Life in Numbers, turned a layoff into a thriving YouTube business. She shares how one viral video sparked rapid channel growth, plus the realities of fluctuating ad revenue, sponsorships, digital products, photography, and virtual assistant work. They also explore cutting expenses, bringing on a roommate, and choosing content creation over returning to corporate life.
undefined
Sep 18, 2026 • 53min

From a Food Blog to a $500K-a-Year Media Business: How Jannese Torres Built Yo Quiero Dinero

In this episode, I sat down with Jannese Torres, host of the Yo Quiero Dinero podcast, to talk about how she went from a corporate career in engineering, pharmaceuticals, and consumer manufacturing to building a $500K-a-year media business. Jannese shares how getting laid off pushed her to take entrepreneurship seriously and how her food blog, Delish D'Lites, became her first profitable side hustle.We talk about how she used her blog income to pay off her student loans, why she launched Yo Quiero Dinero in 2019 to create the personal finance show she wanted to hear as a Latina, and how the podcast became the engine behind her book, speaking engagements, brand partnerships, and other income streams.Jannese also breaks down the team and systems behind the business, why niching down helped her grow brand deals from $125 to more than $50,000, and how she separates the offers that pay the bills from the offers that let her experiment. This is an honest look at what it takes to build a profitable media brand without depending on one platform, one offer, or one source of income.In this episode, you will learn: How a layoff gave Jannese the push to test entrepreneurship before she felt fully readyWhy she treated her food blog like a non-negotiable commitment and learned SEO and brand partnershipsHow blog income helped her pay off her student loans and become debt-free in February 2020Why Yo Quiero Dinero centers Latinas and the power of building for a specific audienceHow the podcast became the foundation for her book, speaking, brand deals, and other revenue streamsWhy a podcast team, online business manager, and talent agent are essential to the way she works nowHow she separates reliable 'pay the bills' offers from 'fun money' offers that give her room to experimentHighlights Include01:07 - Being the first in her family to graduate from college and beginning her career in pharmaceuticals and medical devices04:10 - How getting laid off became the catalyst for testing entrepreneurship08:32 - Building the Delish D'Lites food blog and treating it like a non-negotiable commitment09:52 - Learning SEO and brand partnerships through a food blogging course11:33 - Using blog income to become debt-free in February 202016:32 - Why owning your platform matters more than building entirely on someone else's platform17:32 - Moving from blogging to launching Yo Quiero Dinero in 201919:42 - Why the podcast intentionally centers the Latina community26:01 - How the podcast became the engine behind her media business36:51 - The team behind the business: a podcast team, an online business manager, and a talent agent40:20 - Growing brand deals from $125 to more than $50,000 by niching down48:07 - Managing cash flow with 'pay the bills' offers and 'fun money' offersLinks and Resources MentionedYo Quiero Dinero: https://yoquierodineropodcast.comConnect With JanneseInstagram: @yoquierodineropodcast Hosted on Acast. See acast.com/privacy for more information.
undefined
4 snips
Sep 11, 2026 • 33min

How to Make Your First $1K Side Hustling

Why does the first $1,000 matter so much? This practical conversation explores how to choose a useful offer, find a specific audience with an urgent problem, and start selling through real conversations. It also covers simple pricing, feedback, avoiding overbuilding, and using a focused 12-week sprint to turn a side hustle into momentum.
undefined
Aug 28, 2026 • 1h 9min

From YouTube Exec to Full-Time Creator: How Chanel Tyler Turned Content Creation Into 5-Figure Passive Income

If this resonated with you, here are additional resources:⭐ APPLY TO SHIFT: https://sidehustlepro.co/shiftThis week in the guest chair is Chanel Tyler, a strategist, creator, and self-described “contentpreneur” who has worked across investment banking, luxury marketing, and YouTube before stepping fully into entrepreneurship.Chanel built her reputation online by sharing trusted product recommendations and insights from her background in beauty marketing. But after years of consulting with a creator commerce platform that generated over 80% of her income, everything changed when the company suddenly shut down.In this episode, Chanel opens up about what it really looks like to rebuild after losing the majority of your income overnight. She shares how she pivoted by diversifying her platforms, leaning deeper into affiliate marketing, launching new creator education programs, and embracing the vulnerability of sharing her personal story — including her journey with hearing loss.If you’ve ever worried about relying on a single income stream or wondered how creators actually make money online, Chanel breaks down the strategy behind building a sustainable creator business.In this episode, Chanel shares:How she built a creator business by combining corporate strategy, content creation, and affiliate marketingWhat happened when the platform responsible for 80% of her income shut down overnight and how she rebuiltWhy diversification across platforms, income streams, and partnerships is essential for creators and entrepreneursHow affiliate marketing works and how creators can use performance data to negotiate higher-paying brand dealsHighlights Include00:00 – Introduction02:10 – Chanel’s career path from investment banking to luxury beauty marketing05:10 – Building an audience through skincare and product recommendations09:00 – Landing a role at YouTube working with top creators15:00 – Saving a year of income before leaving corporate19:00 – The moment she lost 80% of her income overnight24:30 – Why diversification is critical for creators and entrepreneurs27:00 – Building content series that grow an audience32:00 – Affiliate marketing vs. brand partnerships explained37:00 – Sharing her journey with hearing loss and disability40:00 – How statement earrings became part of her empowerment story43:00 – Affiliate income strategies for creatorsLinks Mentioned in This EpisodeSubstack: SensibleJulia BroomeCheck out the Networth and Chill Podcast;Creator Economy & Brand Deals with Victoria ParisShopMy:https://shopmy.us/home/creatorsMagicLinks:https://www.magiclinks.com/creatorsBrandCycle:https://brandcycle.com/LTK: https://company.shopltk.com/en/creatorNordstrom Affiliate Program:https://www.nordstromcreators.com/Check out Chanel’s Creator Profit Lab’s interest form & course registrationSave the Date: Start the Podcast That Builds Your Exit Plan (Friday, March 20)Watch & ListenWatch this episode on YouTube and listen on all podcast platforms:Apple Podcasts: https://podcasts.apple.com/us/podcast/side-hustle-pro/id1126021323Spotify: https://open.spotify.com/show/13qDj08lBR4ymzGhXIKy8tYouTube: https://www.youtube.com/sidehustleproSocial MediaInstagram: @thecreatorprofitlabInstagram: @buymechanelSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app