Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media
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Oct 10, 2025 • 23min

483: The First 3 Moves I’d Make If I Were Starting a Side Hustle Today

In this solo episode, I’m sharing the first three moves I’d make if I were starting a side hustle today and it’s not what you think.Over the years, I’ve seen so many new side hustlers get caught up in the wrong things (logos, websites, Instagram aesthetic), and miss the real work that actually builds momentum and income. So I’m breaking down what I’d focus on right now if I had to start all over again.These are the same foundational steps that helped me build Side Hustle Pro from an idea into a full-fledged business, and they’re the same ones I teach my clients today.In this episode, I share:The number one mistake new side hustlers make (and how to avoid it)How to get laser-focused on the problem you solve and who you serveWhy validation calls will change the way you approach your businessThe difference between a website and a funnel (and why the latter matters more)How I started selling a $50 course before I ever built a websiteHighlights Include00:00 Intro02:10 Getting clear on the problem you solve06:00 Finding your target audience08:36 Validating your idea fast11:09 What to ask during validation calls14:41 Pricing with confidence15:00 Building a simple funnel, not a website19:03 How one simple email list changed everything21:02 Recap: The 3 moves to start your side hustle todayLinks Mentioned in This EpisodeLeadpagesFireflies.ai – My favorite meeting note-takerGemini for Google MeetAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Oct 4, 2025 • 28min

482: 7 Side Hustles That Pay When You’re Unemployed

Being out of work can feel scary, the bills don’t stop, and self-doubt creeps in. But here’s the thing: this doesn’t have to be the end of your story. It can be the beginning of your expansion. Today, I’m sharing seven side hustles you can start right now to rebuild your confidence, earn income, and remind yourself that you have options.Each of these hustles has the potential to bring in quick cash this month or grow into a long-term business. Momentum builds confidence, and confidence builds opportunity. In this episode I share:Seven side hustles you can start right now if you’re unemployed or need extra cash—from digital products to service-based opportunities.How to use your existing skills and everyday tools like Canva, ChatGPT, and social platforms to quickly generate income.Why momentum matters more than perfection, and how even a small win can rebuild your confidence.The importance of direct outreach—emails, texts, and personal asks—when you need to make money fast, instead of relying solely on social media.Highlights include:00:00 Intro02:20 Side Hustle #1: Career Story Studio04:40 Side Hustle #2: Digital Templates Shop07:06 Side Hustle #3: TikTok Shop Seller09:29 Side Hustle #4: Airbnb Co-Host13:59 Side Hustle #5: UGC Creator16:20 Side Hustle #6: AI Consultant18:44 Side Hustle #7: Fractional Ops Manager23:28 Final thoughts on making money now25:32 Closing thoughts + live class inviteLinks mentioned in this episode:Register for my free class: Start the Podcast That Builds Your Exit Plan: https://sidehustlepro.co/freetrainingSide Hustle Pro – @sidehustleproSide Hustle Pro Nicaila Matthews Okome Hosted on Acast. See acast.com/privacy for more information.
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Sep 26, 2025 • 25min

481: Why Pivoting Isn’t Failure (My Real Story)

For a long time, I believed pivoting meant I had failed. But now, I’ve learned that pivoting is actually proof that you’re still growing, still expanding, and still in motion.In this episode, I open up about why I recently applied for a job, how it connects to everything I’ve built with Side Hustle Pro, and the lessons I’m learning in this new season.In this episode, I share:Why pivoting is feedback, not failureHow every pivot stacks and nothing is wastedThe dangers of comparison and how to release shameWhy pivots prepare you for your next expansion seasonHighlights include: 00:00 Intro 02:20 What pivoting really means 07:05 Why I applied for a new role 11:45 Lessons from past pivots that shaped Side Hustle Pro 16:20 How comparison creates false shame 20:59 Why pivots keep you in motion 25:00 The role of podcasting in creating new opportunities 28:00 Closing thoughts + live class inviteWatch episode 481 on YouTube and listen on all podcast appsLinks mentioned in this episodeRegister for my free class: https://sidehustlepro.lpages.co/your-first-1000-downloads/AnnouncementsIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookClick here to subscribe via RSS feed (non-iTunes feed): sidehustlepro.libsyn.com/rssSocial MediaSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Sep 19, 2025 • 25min

480: My Life Was Running Me Until I Took This Step

In this solo Expansion Era episode, I’m opening up about a turning point in my journey: when I realized my life was running me, not the other way around. I share the step I took to shift that dynamic and the five powerful lessons that continue to guide me today. From building discipline like a muscle, to falling in love with the process, to tracking effort over outcomes, these lessons are helping me reclaim balance, confidence, and control. I’m still in the process myself, but I know these insights can help you start running your life, too.In this episode I share:Why focusing on the muscle you’re building matters more than the resultHow to fall in love with the process and romanticize the mundaneThe importance of tracking the process, not just the outcomesHow to recognize and adjust for your shortcomingsWhy letting go of rigid expectations opens the door to more winsHighlights include:00:00 Intro02:26 Lesson 1: Focus on the muscle, not the results07:12 Lesson 2: Fall in love with the process11:24 Lesson 3: Track the process, not the result16:05 Lesson 4: Adjust for your shortcomings21:16 Lesson 5: Let go of expectations & celebrate small wins25:32 Closing thoughts + invitation to my live classLinks mentioned on this episodeRegister for my free class: https://sidehustlepro.lpages.co/your-first-1000-downloads/Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookSocial Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Sep 12, 2025 • 21min

479: When Business Gets Hard, Do This (Don’t Quit)

This week, I’m back in the Expansion Era to go deeper into how to slow down without quitting, especially when business (or life) feels heavy. I’m sharing my own experiences navigating tough seasons in entrepreneurship, what it means to identify and pull your levers, and how I stabilize myself before getting back into action. From sponsorship slowdowns to shifting income streams, I walk you through the real strategies I use to find balance and keep moving forward.In this episode, I share:Why slowing down is not failure and how to recognize the season you’re inWhat it means to identify and pull your three key levers for incomeHow I use AI tools to simplify the job search when neededThe importance of pausing before making big decisionsWhy your revenue is flexible, but your identity is notHighlights Include:00:00 Intro02:00 When business slows down and how to stabilize05:00 Understanding and defining your three levers08:00 Tabitha Brown’s advice on getting a job as a lever12:00 How AI can help tailor resumes and applications15:00 Deciding which lever to pull each week17:00 Why revenue is flexible but your identity isn’t20:00 Closing encouragement: You are not aloneLinks Mentioned in this EpisodeLinkedIn Job BoardEtsy Resume TemplatesChatGPT by OpenAIGuest/Host Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Sep 5, 2025 • 40min

478: Why I Lost My Mojo

This week in the guest chair is… me! I’m kicking off a new season with a solo episode to share what I’m calling my Expansion Era.In this deeply personal and vulnerable episode, I open up about how I lost my mojo, what I’ve been navigating as a mom and entrepreneur, and the steps I’m taking to rebuild my confidence, health, and business.In this episode I share:The reality of postpartum depression, business setbacks, and navigating motherhood while running a businessHow I’m redefining success and detaching my worth from incomeThe investments I made in fitness coaching, business coaching, and therapy to get back on trackWhy consistency and community matter more than ever in this seasonThe shifts I’ve made in 2025 to prioritize my health, creativity, and confidenceHighlights Include:00:00 Intro03:00 Why I’m calling this the Expansion Era10:00 Navigating motherhood and identity shifts20:00 Business setbacks and financial uncertainty30:00 Hiring a fitness coach and rebuilding my health40:00 Getting back into business coaching and regaining confidence55:00 Returning to therapy and releasing shame1:05:00 Lessons for anyone in a season of rebuildingLinks Mentioned in This EpisodeSide Hustle Pro Free Podcast Training: https://sidehustlepro.lpages.co/classAnna J. Fitt (Fitness Coach) – IG:@anna_jaefitClaire (Business Coach): https://clairepells.com/waitlistAlfred Street Baptist Church sermon: Go to 1:26:00 mark https://www.youtube.com/live/x03m53y2qnI?si=uAQoNLOOtWyVABEsGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Aug 27, 2025 • 47min

477: How Codie Elaine Oliver Brought Black Love To The Big Screen

This week I sat down with Codie Elaine Oliver, the CEO and Co-founder of Black Love, Inc. The 100% Black owned media company, founded by Codie Elaine Oliver and husband Tommy Oliver, is a hub for Black couples and singles to have transparent conversations around relationships, parenthood, dating, and more through their app, podcast network, documentaries, and live events. We get the inside scoop on how Codie built her show from the ground up and grew into a multimedia empire. In this episode she shares: How she and her husband Tommy Oliver self funded Black Love, Inc.The strategic moves she made to pitch Black Love to a network while maintaining ownershipThe systems she has in place to manage a thriving career while being a mom of threeCheck out this episode and others on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeBlack Love Website: https://blacklove.com/Own Network: https://www.oprah.com/app/own-tv.htmlBlack Love-The Interviews Podcast: https://podcasts.apple.com/us/podcast/black-love-the-interviews/id1552488882Black Love Podcast Network: https://podcasts.apple.com/us/channel/black-love-network/id6442514914Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoCodie’s Instagram: https://www.instagram.com/codieco/Black Love Instagram: https://www.instagram.com/blacklove/ Hosted on Acast. See acast.com/privacy for more information.
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Aug 20, 2025 • 48min

476: How Germanee G Went From GAP Inc. to Celebrity Stylist REWIND

This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling. In this episode she shares:How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firmHow to leverage opportunities like internships and a personal brand for business growthHow diversifying her services, hiring a team, and seasonal planning led to scaling her business Highlights include:00:00 Introduction4:08 From biochem to fashion6:22 The world of corporate fashion 11:35 Transitioning into personal styling17:49 Strategizing finances to go full time 22:36 Nomad life and gigs to meet ends meet29:14 Working with a celebrity stylist36:58 Launching GG Styling Firm39:53 Maximizing cash flow42:34 Tips for entrepreneursCheck out episode 476 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeGermanee’s Website: https://germaneeg.com/gg-co/ Germanee’s Instagram: https://www.instagram.com/germanee_g Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/ LinkedIn Premium: https://premium.linkedin.com/ Apuje Kalu: https://www.instagram.com/apuje/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoGermanee’s Instagram: https://www.instagram.com/germanee_g Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/  Hosted on Acast. See acast.com/privacy for more information.
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Aug 13, 2025 • 31min

475: Why Your Podcast Isn't Making Money (and How to Fix It)

This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level. In this episode I’m sharing:Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloadsCreating Value: How to produce content and services that your audience genuinely wants to pay forHighlights Include:02:49 The Importance of Podcast Setup05:15 Narrowing Down Your Podcast Topics09:50 Understanding and Serving Your Audience14:33 Creating a Content Plan16:39 Effective Marketing Strategies19:00 Consistent Marketing Practices21:24 Thinking Outside the Box for Sponsorships25:54 Creating Content People Want to Pay For28:17 Recap and Action StepsCheck out episode 475 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTubeLinks mentioned in this episodeRiverside (Use code ‘hustlepro’): https://riverside.fm/ Podcast Moguls: http://sidehustlepro.co/join  Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4 Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s Free newsletter: http://sidehustlepro.co/newsletter You Are a Badass by Jen Sincero: https://jensincero.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebookGuest Social Media InfoSide Hustle Pro – @sidehustlepro#SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Aug 6, 2025 • 58min

474: What It Takes to Launch a Chick-fil-A Franchise w/ Kareem Edwards

This week in the guest chair we have Kareem Edwards, one of the very first men to grace the Side Hustle Pro guest chair! Hailing from Far Rockaway, Queens, Kareem got his start in major corporate roles at Lehman Brothers, Kraft Heinz, and Google—all while dreaming of owning a business. Kareem decided to pursue franchising and balanced a 9-to-5 at Google while working nights at a Chick-fil-A to master the day-to-day operations.In this episode she shares:The importance of community impact, creating an empowering work culture, and leading with empathyKey lessons on staffing, building trust, and innovating with different revenue channelsThe art of balancing grit and grace when trying to grow your businessHighlights include: 00:00 Intro03:00 Early career in finance09:00 Discovering Chik-Fil-a franchising 17:00 Choosing the right location25:00 Opening during a pandemic34:00 Staffing strategies43:00 Leaving a steady paycheck46:00 Expanding sales methods52:00 Tips for entrepreneursCheck out episode 474 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube Links mentioned in this episodeKareem’s Instagram: https://www.instagram.com/kareemjedwards/ Kareem’s LinkedIn: https://www.linkedin.com/in/kareemedwards Posse Foundation: https://www.possefoundation.org/ Chick-fil-a Franchising: https://www.chick-fil-a.com/franchising Chat GPT: https://chat.openai.com/ Uncle Nearest: https://unclenearest.com/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rssAnnouncementsJoin our Facebook CommunityIf you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Hosted on Acast. See acast.com/privacy for more information.

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