Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media
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Dec 2, 2021 • 30min

278: Unlearning purpose: How to stop overthinking and start side hustling

Hey Guys, Co-Work With Me this week as I discuss unlearning purpose and how to stop letting analysis paralysis keep you from pursuing your side hustle. Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  Sponsors This episode is brought to you by: Podcast Moguls Register for the next training at podcastmoguls.com Skillshare Explore your creativity at Skillshare.com/hustle and get a one month free trial of Premium Membership Spectrum Reach Free Production of a :30 Video Offer: Our friends at Spectrum Reach have always been fully committed to helping businesses succeed.  Claim production of your free 30 second video that you can use across all screens.  Yes, that’s Instagram, YouTube and even TV!  Create your video on www.waymark.com/spectrumreach using the offer code HUSTLEPRO at checkout.  Just click the “coupon” link at the top right and it’s 100% free.  So claim your free 30 second Waymark video today! Explore the Spectrum Reach Ad Portal: Visit go2.spectrumreach.com/hustlepro to build your TV campaign online! On this page, you’ll learn more about the Ad Portal, with a link to register for online access. Then you’re ready to start building your own TV campaign, on your time, with your budget – all right from your laptop! Links mentioned in this episode Podcast Moguls Nicaila TV YouTube Channel Learn more about Chris-Tia Donaldson’s Legacy Color Noir Coloring Book Six Bullet Saturday Newsletter Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more wh Click here to subscribe via RSS feed: http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Nov 25, 2021 • 51min

277: How Morgan DeBaun is Defying Expectations As A CEO REWIND

In this rewind episode, we have Morgan DeBaun in the guest chair, who is a serial entrepreneur and corporate advisor. As the Founder & CEO of Blavity Inc., the leading digital media company for Black culture and millennials, Morgan has grown the company into a market leader for Black media, reaching over 100  million readers per month through a growing brand portfolio which includes: Blavity News, 21Ninety, AfroTech, Travel Noire, Shadow & Act, and Lunchtable.  In this episode Morgan shares: An update on what she is working on these days, how she juggles and prioritizes each one of her businesses, & how she works her personal brand into her entire vision for her life and her different companies. How she navigated the pressures of being a young CEO How she pivoted during early COVID days to protect Blavity’s legacy and the team’s salaries How she reframed her mindset to appreciate the tiny moments of joy everyday in order to avoid burnout and be the best CEO she can be How she is shifting the business for her team to work fully remotely & how they still find a way to stay connected.  Some of the mistakes she made while starting her companies  The differences in running a digital business vs a physical products business How her “Why not me?”  attitude has led to her success and how others can use the same mindset to achieve their goals.  Listen to learn more about how to get mentorship from Morgan Debaun with the WorkSmart Program! Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: Spectrum Reach Free Production of a :30 Video Offer: Our friends at Spectrum Reach have always been fully committed to helping businesses succeed.  Claim production of your free 30 second video that you can use across all screens.  Yes, that’s Instagram, YouTube and even TV!  Create your video on www.waymark.com/spectrumreach using the offer code HUSTLEPRO at checkout.  Just click the “coupon” link at the top right and it’s 100% free.  So claim your free 30 second Waymark video today! Explore the Spectrum Reach Ad Portal: Visit go2.spectrumreach.com/hustlepro to build your TV campaign online! On this page, you’ll learn more about the Ad Portal, with a link to register for online access. Then you’re ready to start building your own TV campaign, on your time, with your budget – all right from your laptop! Links mentioned in this episode Episode 57- Up Close with Morgan DeBaun: The Millennial CEO Shaping Black Digital Media Blavity.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Blavity: @Blavity Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Nov 18, 2021 • 50min

276: How Zakia Blain of FBF Body Determines When To Pivot In Business REWIND

In this rewind episode, Zakia Blain, the CEO and Founder of FBF Body is in the Side Hustle Pro podcast guest chair today for an update episode! Zakia is the master of the pivot.  Her company started with a fitness challenge, and when her doctors told her that she couldn’t work out anymore due to an illness, she pivoted into shapewear.  Then, when the pandemic hit and people were not going outside and didn’t need as much shapewear, FBF Body pivoted into athleisure apparel. FBF Body’s highly sought after shapewear and fitness apparel has taken on a cult following of its own, largely in part due to Zakia’s open and honest method of sharing herself actually wearing it and looking amazing while doing so. On this episode, Zakia shares: How she builds anticipation for her products How she manages and plans out her inventory seasons in advance Her monthly drop technique for new items and so much more Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: Spectrum Reach Free Production of a :30 Video Offer: Our friends at Spectrum Reach have always been fully committed to helping businesses succeed.  Claim production of your free 30 second video that you can use across all screens.  Yes, that’s Instagram, YouTube and even TV!  Create your video on www.waymark.com/spectrumreach using the offer code HUSTLEPRO at checkout.  Just click the “coupon” link at the top right and it’s 100% free.  So claim your free 30 second Waymark video today! Explore the Spectrum Reach Ad Portal: Visit go2.spectrumreach.com/hustlepro to build your TV campaign online! On this page, you’ll learn more about the Ad Portal, with a link to register for online access. Then you’re ready to start building your own TV campaign, on your time, with your budget – all right from your laptop! Skillshare Explore your creativity at Skillshare.com/hustle and get a one month free trial of Premium Membership Links mentioned in this episode FBF Body Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro FBF Body - @fbfbody Zakia Blain - @zakiablain #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Nov 11, 2021 • 31min

275: Co-Work with me: Brand partnerships, Side Hustle Pro Merch, and Figuring out my Vlogging (and Life!) schedule

Hey Guys, Co-Work With Me this week as I discuss upgrading brand partnerships, working on side hustle pro merchandise, and figuring out my Vlogging (and Life!) schedule Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: Spectrum Reach Free Production of a :30 Video Offer: Our friends at Spectrum Reach have always been fully committed to helping businesses succeed.  Claim production of your free 30 second video that you can use across all screens.  Yes, that’s Instagram, YouTube and even TV!  Create your video on www.waymark.com/spectrumreach using the offer code HUSTLEPRO at checkout.  Just click the “coupon” link at the top right and it’s 100% free.  So claim your free 30 second Waymark video today! Explore the Spectrum Reach Ad Portal: Visit go2.spectrumreach.com/hustlepro to build your TV campaign online! On this page, you’ll learn more about the Ad Portal, with a link to register for online access. Then you’re ready to start building your own TV campaign, on your time, with your budget – all right from your laptop! Links mentioned in this episode Facebook Creator Studio Nicaila TV YouTube Channel Podcast Moguls Student Spotlight episode with Tolu Garcia Yahoo Small Business Localworks Dayna Bolden episode Six Bullet Saturday Newsletter Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission.  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Nov 4, 2021 • 48min

274: How Charis Jones Crossed the $2 Million Mark With Sassy Jones Boutique (Rewind)

In today’s rewind episode we have Charis Jones, owner of Sassy Jones Boutique. Sassy Jones is an award-winning accessory brand that specializes in exquisite pieces for the ‘sassy sophisticated girl on the go. Sassy Jones has both a brick-and-mortar store located in Richmond, Virginia and an online store and thousands of customers all over the world tune in weekly every Wednesday night to shop during their “Sparkle parties.” If you have an e-commerce business and are experiencing stagnant growth, this is the episode for you! On today’s episode, we talk about: How Charis was first called to side hustling and entrepreneurship after she kept getting laid off How she uses her background as a top-ranking sales professional in major corporations to inform her sales and customer service strategy How being a Mom of 4-year old twin boys kicked her hustle into overdrive Her approach to paid marketing that helped her business grow from $365K in revenue to $2.6M the next year Her fun differentiation techniques including weekly virtual Sparkle parties online which bring in huge sales days and happy customers Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  This episode is brought to you by: Spectrum Reach Free Production of a :30 Video Offer: Our friends at Spectrum Reach have always been fully committed to helping businesses succeed.  Claim production of your free 30 second video that you can use across all screens.  Yes, that’s Instagram, YouTube and even TV!  Create your video on www.waymark.com/spectrumreach using the offer code HUSTLEPRO at checkout.  Just click the “coupon” link at the top right and it’s 100% free.  So claim your free 30 second Waymark video today! Explore the Spectrum Reach Ad Portal: Visit go2.spectrumreach.com/hustlepro to build your TV campaign online! On this page, you’ll learn more about the Ad Portal, with a link to register for online access. Then you’re ready to start building your own TV campaign, on your time, with your budget – all right from your laptop! Skillshare Explore your creativity at Skillshare.com/hustle and get a one month free trial of Premium Membership Links mentioned in this episode Side Hustle Pro Newsletter Sassy Jones   Traffic Sales & Profit  Dare To Lead by Brené Brown Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro Sassy Jones - @shopsassyjones  Charis N Jones - @charisnjones   Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Oct 28, 2021 • 44min

273: How The Spice Suite’s Angel Gregorio Expanded Her Spice Shop Into A Lifestyle Brand (Rewind)

In today’s rewind episode we have Angel Gregorio, the founder and owner of The Spice Suite, a growing community-centric spice boutique, located in Washington DC’s Takoma Park community.  On this episode, Angel shares: The first steps she took to get her very first product made (and how she started all wrong!) How she makes the margins work for her in eCommerce: How her approach to life and business has shaped her business expansion Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  This episode is brought to you by: Spectrum Reach Free Production of a :30 Video Offer: Our friends at Spectrum Reach have always been fully committed to helping businesses succeed.  Claim production of your free 30 second video that you can use across all screens.  Yes, that’s Instagram, YouTube and even TV!  Create your video on www.waymark.com/spectrumreach using the offer code HUSTLEPRO at checkout.  Just click the “coupon” link at the top right and it’s 100% free.  So claim your free 30 second Waymark video today! Explore the Spectrum Reach Ad Portal: Visit go2.spectrumreach.com/hustlepro to build your TV campaign online! On this page, you’ll learn more about the Ad Portal, with a link to register for online access. Then you’re ready to start building your own TV campaign, on your time, with your budget – all right from your laptop! Yahoo Small Business’ Localworks Yahoo Small Business’ Localworks is an online service that puts small business owners in control of their business listings across 70+ digital directories, so you can control how your business' information is displayed. By using Localworks, you can ensure that your customers find accurate information about your business—no matter where they search. Localworks even provides actionable reports on how visitors interact with your business listings and also allows you to monitor and respond to reviews across platforms quickly from one place. Yahoo Small Business is offering a FREE personalized report for small business owners to see how your  business appears online here: https://smallbusiness.yahoo.com/local  Links mentioned in this episode The Spice Suite Angel’s first episode on Side Hustle Pro Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro The Spice Suite - @thespicesuite #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Oct 21, 2021 • 23min

272: Co-Work with me: What I’m Working On Now

Hey Guys, Co-Work With Me as I discuss what I’m working on this quarter, fourth quarter 2021. I’m sharing what my priorities are and how I plan to get it done.  Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: GustoAs a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. Skillshare Explore your creativity at Skillshare.com/hustle and get a one month free trial of Premium Membership Spectrum Reach Free Production of a :30 Video Offer: Our friends at Spectrum Reach have always been fully committed to helping businesses succeed.  Claim production of your free 30 second video that you can use across all screens.  Yes, that’s Instagram, YouTube and even TV!  Create your video on www.waymark.com/spectrumreach using the offer code HUSTLEPRO at checkout.  Just click the “coupon” link at the top right and it’s 100% free.  So claim your free 30 second Waymark video today! Explore the Spectrum Reach Ad Portal: Visit go2.spectrumreach.com/hustlepro to build your TV campaign online! On this page, you’ll learn more about the Ad Portal, with a link to register for online access. Then you’re ready to start building your own TV campaign, on your time, with your budget – all right from your laptop! Links mentioned in this episode Goal Getter Action Plan (Featuring my 12 Week Sprint Process)   Podcast Moguls Nicaila TV YouTube Channel   Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more wh Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Oct 14, 2021 • 43min

271: Student Spotlight: How Tolu Went From Just Having An Idea To Launching A Podcast That’s Sponsored By Google

Today in the guest chair we have a Podcast Moguls student spotlight with Tolu Garcia, host of the UI Narrative podcast. You’ll hear how Tolu launched and scaled her podcast using the methods that I teach inside of Podcast Moguls. You’ll hear how Tolu went from just having an idea when she started the program, to launching a podcast that’s sponsored by Google.  In case you don’t know, Podcast Moguls is an accelerator program for aspiring podcasters who want to turn their podcast into their side hustle. Learn more here. Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: GustoAs a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. Links mentioned in this episode UI Narrative Podcast  Blue Yeti Riverside.FM Zencastr Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more wh Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info UI Narrative - @uinarrative Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Oct 7, 2021 • 33min

270: How I’m Refocusing on my Business in this Quarter & What I Wish I Knew Before Becoming a Mom

I became a mom in April 2020 and life has never been the same. I think becoming a mom in and of itself is hard anyway, but when you add in a global panorama? Let’s just say it’s been a bit spicy.  In this episode I’m sharing my mood for Q4 of 2021. It’s “me season,” and I’m ready to implement all the many ideas that I have been mapping out for the last year and a half!  Plus, I’m sharing the way Muoyo and I have divided up the juggle of full time parenting and full time careers (spoiler alert: it’s still a struggle!). I’m also sharing what I wish I knew about motherhood before I became a mom. Listen on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: Podcast Moguls Your side hustle needs a reliable way to connect with your audience and promote your product or service. Gusto As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. Skillshare Explore your creativity at Skillshare.com/hustle and get a one month free trial of Premium Membership. Links mentioned in this episode How to Make Podcasting Your Side Hustle Podcast Moguls Accelerator Program Goal Getter Action Plan Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Sep 30, 2021 • 44min

269: Should You Start a Podcast? Here’s What You Need to Know

On today’s episode, I am answering: Should you start a podcast? If you or a friend are considering starting a podcast or wondering if it will be a helpful strategy for your business, this is the episode for you. Also, I'm hosting a free training all about how to make podcasting your side hustle on Thursday, Oct. 7 at 7:00 PM ET. Register at podcastmoguls.com Podcast Moguls Masterclass Sign up to learn how to launch your podcast, grow an audience, and gain your first 1000 downloads, For more podcast resources and links, visit: SideHustlePro.co/Podcast Listen on Apple Podcasts, Soundcloud, Stitcher Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

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