Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media
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Apr 13, 2022 • 37min

295: How Savvy Events Founder DeNeitra Burnett's Pandemic Pivot Led To A 7-Figure Business

In this episode we speak with DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. With an MBA from Cal State San Bernardino and BA in Communications from Howard University, DeNeitra has used her creativity and grit to climb to the top of the events industry. She’s a regular on the BizBash 500 list of the nation's most influential event planners and works closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and HP, among others. In today’s episode, you’ll hear how when the events business was shut during the Pandemic, she pivoted her business to custom mailers. Her clever thinking, creative problem solving and ideation led her to scale her business to a 7-Figure Business. In this episode DeNeitra shares: How she made her first custom mailer during the pandemic and created a whole new division in her business How she structures her pricing to make sure she is fairly compensated How she’s expanding her business and team to incorporate both event production and creative mailer production and so much more! Check out this episode and others on Apple Podcasts, Spotify, and YouTube  Links mentioned in this episode Savvy-events.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Savvy Events- @savvyeventsllc Hosted on Acast. See acast.com/privacy for more information.
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Apr 6, 2022 • 49min

294: How To Access Capital For Your Business (w/ Olivia Owens of IFundWomen of Color)

Today in the guest chair we have Olivia Owens. Olivia is the Vice President of Entrepreneur Success at IFundWomen and the Creator of IFundWomen of Color. IFundWomen is the go-to funding marketplace for women-owned businesses and the people who want to support them with access to capital, coaching, and connections. In January of 2020, Olivia developed IFundWomen of Color, a program dedicated to advancing entrepreneurs of color by addressing the unique pain points diverse founders face when it comes to accessing capital for their businesses. This funding ecosystem is designed to empower early-stage, women entrepreneurs and bridge the funding gap for women of color. In this episode: Olivia shares what IFundWomen is + how & why she started IFundWomen of Color within the established company. We dispel myths about what crowdfunding is, who should crowdfund, and what kind of network you need to have to have a successful crowdfunding campaign.  We speak about the mental blocks that prevent some of us from launching a crowdfunding campaign, and so much more This is an episode, you’re going to want to bookmark plus share with every woman business owner you know. Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  This episode is brought to you by LinkedIn LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post your job for free at LinkedIn.com/hustlepro. Terms and conditions apply. Links mentioned in this episode Ifundwomen.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro IFundWomen: @Ifundwomen Olivia Owens: @OliviaLOwens Hosted on Acast. See acast.com/privacy for more information.
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Mar 30, 2022 • 39min

293: How Ericka Chambers is Building Her Brand, Puzzles of Color, While Working Full Time

Today in the guest chair we have Ericka Chambers, CEO and Co-Founder of Puzzles of Color. Ericka and her brother founded this business in the middle of the pandemic. She used that idle time to really think through something that her and her family has done for years, which is build puzzles together. And the one thing they realized was lacking was puzzles featuring people of color. After unsuccessfully trying to convince other people to launch this business, Ericka and her brother finally realized it was up to them to solve this problem. In this episode we discuss: How they started, how they’re growing, how they’re learning what to delegate Working with artists of color to license their pieces and turn them into puzzles Juggling the business and parenting while side hustling And so much more! Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  This episode is brought to you by Podcast Moguls Want to make podcasting your side hustle? Want to grow your show and use it as a platform to attract press, paid partnerships, and speaking opportunities? Register for my next podcast training at podcastmoguls.com Links mentioned in this episode PodcastMoguls.com PuzzlesofColor.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Puzzles of Color- @PuzzlesofColor Hosted on Acast. See acast.com/privacy for more information.
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Mar 23, 2022 • 56min

292: How Gia Peppers is Forging Her Own Path In Media

This week in the guest chair we have Gia Peppers, an award-winning on-air talent, entertainment journalist, content creator, and podcaster who is most known for her work as a contributor on NBC's primetime morning show, "Today Show," her nationally syndicated Urban One Radio show and podcast, "More Than That with Gia Peppers," and as 1/5th of the wildly popular podcast, "Black Girl Pod."  She shares with us how with each piece of content she creates or participates in, she hopes to remind everyone that the greatness that inspires us in others also lives in each one of us.  In this episode we discuss: How she found a way to do what she loved at a time where there weren’t many opportunities in the entertainment industry How her father inspired her love for journalism  How all of her experiences helped her get to where she is now How she taps into the little daily joys of life for happiness rather than focusing so much on the big accomplishments + so much more.. Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by LinkedIn Join the conversation redefining professionals on LinkedIn. Welcome professionals. Podcast Moguls  Want to make podcasting your side hustle? Want to grow your show and use it as a platform to attract press, paid partnerships, and speaking opportunities? Register for my next podcast training at podcastmoguls.com Links mentioned in this episode Black Girl Podcast More Than That Podcast Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Gia Peppers: @GiaPeppers Hosted on Acast. See acast.com/privacy for more information.
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Mar 16, 2022 • 27min

291: Side Hustle Pro is Being Inducted into the Podcast Hall of Fame, I’m Re-Launching Merch, & I Moved Back to NY!

This week I am back with a solo episode to share some exciting updates happening in my life and with Side Hustle Pro! In this episode I share: How grateful I am that Side Hustle Pro is being inducted to the Podcast Hall of Fame! Why I am excited to be back in NY closer to our parents and friends  How I am recommitting to the goals I set for the year with Nicaila TV on YouTube That Side Hustle Pro merch is now available! Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  This episode is brought to you by Gusto As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. LinkedIn Join the conversation redefining professionals on LinkedIn. Welcome professionals. Links mentioned in this episode SideHustleShop.co Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Mar 9, 2022 • 49min

290: How Influencer Dayna Bolden Attracts Opportunities And A Loyal Tribe By Being Her Authentic Self (REWIND)

Influencer Dayna Bolden is in the guest chair in this rewind episode with an update.  It’s been three years since Dayna, an Entrepreneur and Lifestyle Blogger based in Atlanta, shared her journey with us. Since then, Dayna has consistently dominated the online arena serving as the Creative Director of DaynaBolden.com and CEO of Bolden Creative Media.  The digital marketing maven has successfully curated healthy and enduring marketing campaigns for esteemed brands such as Nike, VH1, Disney H&M and has been acknowledged by media outlets such as Forbes, Elle Magazine and was voted as one of Essence Magazine’s top influencers to follow as she inspires her audience on a daily with her creative, authentic and relatable content.  On this episode, Dayna shares: How to get out of your head and show up authentically on social media The difference between being an influencer and being influential How to be realistic about your needs and get help Her content tips and tricks! Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: GustoAs a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. LinkedIn Join the conversation redefining professional on LinkedIn. Welcome professionals. Links mentioned in this episode DaynaBolden.com Define Bold Fitness Super Cool Aria Book Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro Dayna Bolden -  @daynabolden #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Mar 2, 2022 • 1h 3min

289: Necole Kane Shares How to Reinvent Yourself As Many Times As You Need To REWIND

In this rewind episode, we have Necole Kane in the guest chair, creator of the successful celebrity gossip blog NecoleBitchie.com, founder of the women’s empowerment and lifestyle platform xoNecole, and founder of My Happy Flo, her newest venture which aims to empower black women to become the CEO of their menstrual health.  In this episode, Necole shares:  How to know when it’s time to pivot and how to take that leap even when the lifestyle you currently have may make it difficult to walk away.    The low points she faced when transitioning from NecoleBitchie.com to XoNecole and how she overcame them.  How to successfully build a media company, gain an audience that will engage with your content & how to make sales and build brand partnerships. How she transitioned to a completely different market and started her 3rd brand, My Happy Flo and what role she maintains with XoNecole. How My Happy Flo uses plant-based ingredients along with essential vitamins to support hormonal balance, and healthier pain-free periods. Things to consider when starting a business with a partner Find out the big secret on how Necole is so fearless when it comes to pivoting, how she is able to reinvent herself so easily and how you can apply it for yourself.  Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: GustoAs a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. Links mentioned in this episode XoNecole.com MyHappyFlo.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info XoNecole- @xonecole MyHappyFlo- @myhappyflo.co Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Feb 24, 2022 • 37min

288: How Monique Little Grew Her Natural Hair Accessory Brand into a Multimillion Dollar Company

This week I chat with Monique Little, CEO & Founder of You Go Natural, one of the nation’s fastest growing natural hair accessory brands. Little founded the company to address the need for easy styling options for women who opt to wear their hair in its natural state. Having started with just a sewing machine, some remnant fabric from her mother’s stash and an idea, in just five years Little has successfully grown a multimillion dollar brand. In this episode you will learn: How wanting more freedom in her schedule led to the start of You Go Natural  How she got her product to grow in the first six months to a point where she was making more than her full time job’s salary How she went from working with contractors to opening up a facility and hiring full time employee When she decided to raise capital and how she had to explain the black women’s beauty experience to people who didn’t understand the need for her product Her marketing strategy for scaling the business, when she knew it was time to bring in an external team, & how being in your own target market helps with knowing what to say to your audience + much more! Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  This episode is brought to you by Gusto As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. Links mentioned in this episode YouGoNatural.com Shoe Dog A Memoir by the Creator of Nike Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro You Go Natural: @YouGoNatural Hosted on Acast. See acast.com/privacy for more information.
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Feb 16, 2022 • 40min

287: How Desiree Verdejo Created a Solution for Hyperpigmentation With Her Brand Hyper Skin

This week in the guest chair we have Desiree Verdejo, founder of Hyper Skin. As a Black woman with acne-prone skin that’s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That’s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone’s skin in its various stages. In this episode we discuss: What moved Desiree to create Hyper Skin How running her beauty boutique led her to realize what concerns her customers had with their skin, therefore creating Hyper Skin How she was able to partner with Sephora to get Hyper Skin in stores What was her marketing process when she launched her product & the strategy behind focusing on only one product The supply chain issues that come with being self funded and having a partnership like Sephora + much more.. This episode is brought to you by Gusto As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. Links mentioned in this episode Gethyperskin.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hyperskin: @Hyperskin Hosted on Acast. See acast.com/privacy for more information.
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Feb 9, 2022 • 35min

286: My Business & Life Updates for Side Hustle Pro

This week I am back with a solo episode sharing some business & life updates happening this quarter!  I am sharing:  My plans for the Side Hustle Pro bootcamp  How I focused solely on content and gave myself some grace with social media promotion How thankful I am that Side Hustle Pro has hit 6 million downloads! Updates on Nicaila TV Youtube What’s coming up this month with content distribution Updates on who I want as brand partnerships How I am making sure we are setting ourselves up for legacy wealth building Family updates, how I’d love to find a private chef + much more.. Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  Side Hustle Pro Bootcamp Goal Getter Action Plan (Featuring my 12 Week Sprint Process) Nicaila TV YouTube Channel Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

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