Side Hustle Pro

This week I chat with Monique Little, CEO & Founder of You Go Natural, one of the nation’s fastest growing natural hair accessory brands. Little founded the company to address the need for easy styling options for women who opt to wear their hair in its natural state. Having started with just a sewing machine, some remnant fabric from her mother’s stash and an idea, in just five years Little has successfully grown a multimillion dollar brand. In this episode you will learn: How wanting more freedom in her schedule led to the start of You Go Natural  How she got her product to grow in the first six months to a point where she was making more than her full time job’s salary How she went from working with contractors to opening up a facility and hiring full time employee When she decided to raise capital and how she had to explain the black women’s beauty experience to people who didn’t understand the need for her product Her marketing strategy for scaling the business, when she knew it was time to bring in an external team, & how being in your own target market helps with knowing what to say to your audience + much more! Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  This episode is brought to you by Gusto As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. Links mentioned in this episode YouGoNatural.com Shoe Dog A Memoir by the Creator of Nike Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro You Go Natural: @YouGoNatural Hosted on Acast. See acast.com/privacy for more information.

This week in the guest chair we have Desiree Verdejo, founder of Hyper Skin. As a Black woman with acne-prone skin that’s subject to dark spots and hyperpigmentation, Desiree never saw people who looked like her in the skincare space. That’s why she set out to create a simple, results-oriented, multicultural skincare brand that celebrates and offers products for everyone’s skin in its various stages. In this episode we discuss: What moved Desiree to create Hyper Skin How running her beauty boutique led her to realize what concerns her customers had with their skin, therefore creating Hyper Skin How she was able to partner with Sephora to get Hyper Skin in stores What was her marketing process when she launched her product & the strategy behind focusing on only one product The supply chain issues that come with being self funded and having a partnership like Sephora + much more.. This episode is brought to you by Gusto As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. Links mentioned in this episode Gethyperskin.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hyperskin: @Hyperskin Hosted on Acast. See acast.com/privacy for more information.

This week I am back with a solo episode sharing some business & life updates happening this quarter!  I am sharing:  My plans for the Side Hustle Pro bootcamp  How I focused solely on content and gave myself some grace with social media promotion How thankful I am that Side Hustle Pro has hit 6 million downloads! Updates on Nicaila TV Youtube What’s coming up this month with content distribution Updates on who I want as brand partnerships How I am making sure we are setting ourselves up for legacy wealth building Family updates, how I’d love to find a private chef + much more.. Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  Side Hustle Pro Bootcamp Goal Getter Action Plan (Featuring my 12 Week Sprint Process) Nicaila TV YouTube Channel Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

This week we have an update episode with Teri Ijeoma! One of my goals this year is to dive into Teri’s Trade & Travel course & start trading as a side hustle. And I’m kicking it off by joining her Your First Trade Challenge. You can still join here by the way: http://sidehustlepro.co/firsttrade Teri Ijeoma began her professional career working in education and nonprofits. When she started trading stocks eleven years ago, she initially saw it as an opportunity to simply supplement her income. However, she was so successful with this side hustle that in 2017, she decided to quit her job, travel the world, and begin trading full-time. While traveling, Teri was constantly asked to show others how she was successfully trading in the stock market. She set up and taught her first class in Thailand, her second in Vietnam, and had a fully-fledged curriculum created by the time she returned to the States. Teri now offers an online curriculum that shares her investing strategies with people all over the world. She also partners with organizations and companies to train and empower individuals to achieve financial freedom and build wealth through investing. In this episode, Teri shares advice on how to finally get started with her course, how to work on your mindset for trading and gives some tips on how to reach your income goals with trading. In this episode, we discuss: Her preferred trading method and what is the difference (going long vs short selling) How to actually get started with Teri’s trading course & trading in general + what causes us to delay getting started Can you really trade stocks as a side hustle to earn an extra income Paper trading and its benefits How to set concrete goals in trading  Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  This episode is brought to you by: Gusto As a Side Hustle Pro listener, you’ll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. Links mentioned in this episode Your First Trade Challenge Episode 213: How Teri Ijeoma Quit Her Job in Education to Trade Stocks and Travel the World Trade and Travel Course Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro Teri Ijeoma (Instagram) – @imaninvestor #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

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In this episode I go over some simple steps you can take to start testing out your side hustle idea. Hint: Do not let finding a name hold you back! You can always change the name later. It’s more important to get moving and determine if this is a side hustle you want to keep doing long term. Dive into the episode for even more tips! Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  Host: Nicaila Matthews Okome Sponsors This episode is brought to you by: Gusto Side Hustle Pro listeners get 3 months of Gusto for free at gusto.com/shp. If you’re ready to experience a new bar for HR, get three months free at gusto.com/shp The Side Hustle Pro Bootcamp Join the FREE Side Hustle Pro Bootcamp to get weekly check in emails, accountability inside of the Side Hustle Pro Facebook community, and a recap of all the lessons at the end of the bootcamp! See you inside: sidehustlepro.co/bootcamp   Links mentioned in this episode My Old Blog  Wordpress Theme Detector Side Hustle Pro Bootcamp Podcast Moguls   Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you purchase using my link.   Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss   Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

How do you figure out who your target audience or customer is? In this episode, I explain how to find the right audience for your side hustle, and teach you a helpful exercise to help you narrow it down. Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: The Side Hustle Pro Bootcamp Join the FREE Side Hustle Pro Bootcamp to get weekly check in emails, accountability inside of the Side Hustle Pro Facebook community, and a recap of all the lessons at the end of the bootcamp! See you inside: sidehustlepro.co/bootcamp Links mentioned in this episode Side Hustle Pro Bootcamp Podcast Moguls Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you purchase using my link. Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

Are you trying to figure out how to choose the right side hustle for you? Do you have several ideas and are not sure how to narrow down your side hustle ideas? Are you good at many things and wondering how to pick just one? Then this is the episode for you. Let’s talk about how to take all of your many ideas, and truly determine if it’s the best side hustle for you. Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  Host: Nicaila Matthews Okome This episode is brought to you by: The Side Hustle Pro Bootcamp Join the FREE Side Hustle Pro Bootcamp to get weekly check in emails, accountability inside of the Side Hustle Pro Facebook community, and a recap of all the lessons at the end of the bootcamp! See you inside: sidehustlepro.co/bootcamp Links mentioned in this episode Side Hustle Pro Bootcamp The sample poll I sent to my friends Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you purchase using my link. Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

In today's episode I'm sharing inside my playbook, how I landed in the top charts when I launched my podcast. Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  Sponsors This episode is brought to you by: Skillshare Explore your creativity at Skillshare.com/hustle and get a one month free trial of Premium Membership Spectrum Reach Free Production of a :30 Video Offer: Our friends at Spectrum Reach have always been fully committed to helping businesses succeed.  Claim production of your free 30 second video that you can use across all screens.  Yes, that’s Instagram, YouTube and even TV!  Create your video on www.waymark.com/spectrumreach using the offer code HUSTLEPRO at checkout.  Just click the “coupon” link at the top right and it’s 100% free.  So claim your free 30 second Waymark video today! Explore the Spectrum Reach Ad Portal: Visit go2.spectrumreach.com/hustlepro to build your TV campaign online! On this page, you’ll learn more about the Ad Portal, with a link to register for online access. Then you’re ready to start building your own TV campaign, on your time, with your budget – all right from your laptop! Links mentioned in this episode Nicaila TV YouTube channel My old blog 5 Day Branding Blitz Download Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more when you purchase using my link. Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.

In today's episode I'm sharing inside my playbook, how I landed big guests when I was just starting out. Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: Podcast Moguls Register for the next training at podcastmoguls.com Comcast Comcast RISE is now accepting applications from Black, Indigenous, and People of Color (BIPOC)-owned, small businesses. So click here to apply. Spectrum Reach Free Production of a :30 Video Offer: Our friends at Spectrum Reach have always been fully committed to helping businesses succeed.  Claim production of your free 30 second video that you can use across all screens.  Yes, that’s Instagram, YouTube and even TV!  Create your video on www.waymark.com/spectrumreach using the offer code HUSTLEPRO at checkout.  Just click the “coupon” link at the top right and it’s 100% free.  So claim your free 30 second Waymark video today! Explore the Spectrum Reach Ad Portal: Visit go2.spectrumreach.com/hustlepro to build your TV campaign online! On this page, you’ll learn more about the Ad Portal, with a link to register for online access. Then you’re ready to start building your own TV campaign, on your time, with your budget – all right from your laptop! Links mentioned in this episode Wordpress Theme Detector Podcast Moguls Calendly Acuity Affiliate Disclosure: I may be an affiliate for products that I recommend or share. If you purchase those items through my links, I may earn a commission. You will not pay more wh Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro   Hosted on Acast. See acast.com/privacy for more information.