288: How Monique Little Grew Her Natural Hair Accessory Brand into a Multimillion Dollar Company

This week I chat with Monique Little, CEO & Founder of You Go Natural, one of the nation’s fastest growing natural hair accessory brands. Little founded the company to address the need for easy styling options for women who opt to wear their hair in its natural state. Having started with just a sewing machine, some remnant fabric from her mother’s stash and an idea, in just five years Little has successfully grown a multimillion dollar brand.

In this episode you will learn:

• How wanting more freedom in her schedule led to the start of You Go Natural 
• How she got her product to grow in the first six months to a point where she was making more than her full time job’s salary
• How she went from working with contractors to opening up a facility and hiring full time employee
• When she decided to raise capital and how she had to explain the black women’s beauty experience to people who didn’t understand the need for her product
• Her marketing strategy for scaling the business, when she knew it was time to bring in an external team, & how being in your own target market helps with knowing what to say to your audience + much more!

Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube 

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Links mentioned in this episode

• YouGoNatural.com
• Shoe Dog A Memoir by the Creator of Nike

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