Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media
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7 snips
Apr 12, 2023 • 31min

347: How to Grow Your Instagram and Tik Tok Brand Pages in 2023

In 2023, building a social media presence is essential to growth in your business. Whether you’re side hustling or a full-time entrepreneur, in this episode I’m giving you 5 tips to growing your Instagram and TikTok brand pages, including:  How and why you should build a target audience  Why you should try out different kinds of content to see what works best Why you should invest in paid advertising  Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Links mentioned in this episode Free Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/  Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/  SHP Instagram:  NicailaTv Instagram:  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Apr 5, 2023 • 21min

346: How To Make Content For Your Business In Less Than 1 Hour A Week

As an entrepreneur, content creation has become a huge part of expanding a business. So this week I’m sharing 4 tips that have helped me take the pressure off creating awesome content while running a business.  In this episode I’m sharing: How to optimize your recording sessions to get content done quicker My favorite content creation tech and tools, and much more! Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Links mentioned in this episode Free Side Hustle Guide: https://www.sidehustlepro.co/startyourhustle/ Register for my next FREE Podcast Masterclass: https://www.podcastmoguls.com/ Favorite Ring Light: https://amzn.to/3KaMiGN Nicaila’s Instagram: https://www.instagram.com/sidehustlepro/ Content Tools Amazon List: https://www.amazon.com/shop/influencer-37ba1da3/list/WQ7ES8GSRRBH?ref_=cm_sw_r_cp_ud_aipsflist_aipsfinfluencer-37ba1da3_P22F9MBGA63FZKWR7V1W Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro Hosted on Acast. See acast.com/privacy for more information.
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Mar 29, 2023 • 46min

345: How Two Side Hustlers Became The Go-To Merchandisers For Businesses Across America

This week in the guest chair we have Quianne Perrin Savoy and Sonja Smith, founders of The Merch Studio. They provide businesses and entrepreneurs with unique and completely customizable merchandise.   In this episode they share: How their creative backgrounds set the foundation for starting their own business How they expanded from small business to having corporate clients  The processes they use to ensure high quality and timely customer service  Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Links mentioned in this episode: Moore & Moore Merch Website: themerchstudio.com Moore & Moore Merch Instagram: https://www.instagram.com/themerchstudio/  Moore & Moore Merch LinkedIn: https://www.linkedin.com/company/themerchstudio  The Momference: https://themomference.com/  Shopify: https://www.shopify.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Moore & Moore Merch Instagram: https://www.instagram.com/themerchstudio/  Moore & Moore Merch LinkedIn: https://www.linkedin.com/company/themerchstudio  Hosted on Acast. See acast.com/privacy for more information.
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Mar 22, 2023 • 59min

344: How Cat Peoples Became A Voiceover Actor For Major Brands Like McDonald’s

This week I’m sitting down with Cat Peoples, an actor, producer and entrepreneur who is giving us a masterclass in getting in alignment with your purpose. Starting as a side hustler, Cat has become a household voice that you may hear on commercials, audiobooks and more. In this episode she shares: How she got her start and built her portfolio as a voice actor How she leaned into her natural talents to create a stable income for herself  Why having unwavering confidence and faith has propelled her career farther than ever  Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Links mentioned in this episode Cat’s Instagram: https://www.instagram.com/catpeoples/ Cat’s Website: http://www.catpeopleslive.com/  Donovan VO: https://www.instagram.com/donovan_vo/  Lelund Thompson On Camera Classes: https://www.lelunddurond.com/actingstudio  Eyeball Mobile Studio Booth: https://www.kaoticaeyeball.com/  Michael Cohl’s Production Company: https://www.s2bn.com/about  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Cat’s Instagram: https://www.instagram.com/catpeoples/ Hosted on Acast. See acast.com/privacy for more information.
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Mar 15, 2023 • 52min

343: From Wall Street Analyst to the Founder of HBCU Prep School

This week I sat down with Claudia Walker, founder of HBCU Prep School. As a proud second generation HBCU graduate, Claudia authored the best-selling book series, The ABCs of HBCUs and The ABCs of Black Wall Street.  In this episode Claudia shares: How she balances being a full time entrepreneur while working a full time job The insider financial skills she picked up during her time on Wall Street  How she landed her self-published children’s book on Target shelves And many more side hustle gems! Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Links mentioned in this episode HBCU Prep School Website: https://hbcuprepschool.com HBCU Prep School Instagram: https://www.instagram.com/hbcuprepschool/  Overseas Manufacturer: https://www.alibaba.com  IngramSpark Self Publishing: https://www.ingramspark.com/ Amazon KDP Self Publishing: https://kdp.amazon.com/en_US/ Designworks Ink: https://designworksink.com/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info HBCU Prep School Instagram: https://www.instagram.com/hbcuprepschool/ Hosted on Acast. See acast.com/privacy for more information.
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Mar 8, 2023 • 39min

342: How Domonique Brown Grew Her Art Into An Everyday Lifestyle Brand

Domonique Brown is the artist and Founder behind DomoINK, a lifestyle brand that contributes art, apparel, and home decor in celebration of Black art. In today’s episode she shares: How her side hustle went from Instagram posts to Target stores How she approaches conversations with major brands regarding pricing and licensing her art How she manages the financial ups and downs of entrepreneurship and so much more! Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Comcast RISE “The Road To RISE” is an inspiring documentary that follows the lives of four small business owners, all on a journey to achieve big dreams, who became RISE grant recipients. From Chicago to Philly, we stop in 4 different cities to see how underrepresented entrepreneurs find success. To watch the documentary, simply say “Comcast RISE” into the Xfinity Voice Remote or visit https://www.sidehustlepro.co/roadtorise Links mentioned in this episode Domonique’s Instagram: https://www.instagram.com/snoopdoggydom/ Domonique’s TikTok: https://www.tiktok.com/@domoink  DomoINK’s Website: https://domoink.com/  Ryman Arts: https://rymanarts.org/ DomoINK on Society6: https://society6.com/mcdomos  Domonique’s Jiggy Puzzle: https://jiggypuzzles.com/products/cali-views?_pos=1&_sid=79e0bc414&_ss=r  Printify: https://printify.com/  Printful: https://www.printful.com/sell-tshirts-online Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Domonique’s Instagram: https://www.instagram.com/snoopdoggydom/ Domonique’s TikTok: https://www.tiktok.com/@domoink  Hosted on Acast. See acast.com/privacy for more information.
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Mar 1, 2023 • 52min

341: How Jocelyn Delk Adams Turned Grandbaby Cakes Into A Household Name

In this update episode we are catching up with Jocelyn Delk Adams, author and founder of the award winning cookbook Grandbaby Cakes and the food website Grandbaby-Cakes.com,  where she shares her cherished generational recipes with a modern spin while preserving their original charm and spirit.   In this episode Jocelyn shares: How she went from pitching herself to local news stations to starring on the Today Show, Food Network, and Disney Plus Why her food blog has been so successful and her advice to other aspiring bloggers The huge developments in her brand and business since we last spoke and so much more! Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork Comcast RISE “The Road To RISE” is an inspiring documentary that follows the lives of four small business owners, all on a journey to achieve big dreams, who became RISE grant recipients. From Chicago to Philly, we stop in 4 different cities to see how underrepresented entrepreneurs find success. To watch the documentary, simply say “Comcast RISE” into the Xfinity Voice Remote or visit https://www.sidehustlepro.co/roadtorise Links mentioned in this episode First SHP Interview w/ Jocelyn: https://www.sidehustlepro.co/episode-45-jocelyn-delk-adams-of-grandbaby-cakes/ Grandbaby Cakes Website: https://grandbaby-cakes.com/  Grandbaby Cakes Blog: https://grandbaby-cakes.com/blog/  Grandbaby Cakes Instagram: https://www.instagram.com/grandbabycakes/  Order a cake: https://www.williams-sonoma.com/search/results.html?words=grandbaby%20cakes  Everyday Grand Cookbook: https://grandbaby-cakes.com/everydaygrand/  ChatGPT AI: https://openai.com/blog/chatgpt/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Grandbaby Cakes Instagram: https://www.instagram.com/grandbabycakes/  Hosted on Acast. See acast.com/privacy for more information.
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Feb 22, 2023 • 44min

340: How Ehime Eigbe Created West Africa’s Biggest Frozen Yogurt Brand

This week we're getting a masterclass in entrepreneurship with Ehime Eigbe, Founder & CEO of Sweetkiwi, an extremely sought after frozen yogurt brand. Inspired to make a healthy dessert for herself after a uterine fibroid diagnosis, Ehime has grown Sweetkiwi to be West Africa’s biggest frozen yogurt brand. In this episode, Ehime shares:  How she’s gotten her products into Walmart and Whole Foods  How she paused her entrepreneurship journey and went back to her full time job before restarting her journey again Why her “I'm global but think local” attitude has helped her successfully builds her teams A step-by-step breakdown of her manufacturing process and what it’s taken to perfect it, and so much more! Check out episode 340 and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Links mentioned in this episode Sweetkiwi’s Website: https://www.sweetkiwi.com/ Sweetkiwi’s Instagram: https://www.instagram.com/sweetkiwiusa/  Sweetkiwi Yogurt’s Instagram: https://www.instagram.com/sweetkiwiyogurt/  Black Girl Ventures: https://www.blackgirlventures.org/ Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Sweetkiwi’s Instagram: https://www.instagram.com/sweetkiwiusa/  Ehime’s Instagram: https://www.instagram.com/theehime/ Hosted on Acast. See acast.com/privacy for more information.
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Feb 15, 2023 • 57min

339: From Ghana To Ulta: How Hanahana Beauty’s Founder Is Expanding Her Brand

Abena Boamah-Acheampong is the founder + CEO of Hanahana Beauty, a consciously clean skin care, beauty + wellness brand. As a former 7th grade math teacher and therapist, Abena launched her brand with humanity and intention in mind. Now being sold in stores like Ulta, Hanahana Beauty is quickly on its way to becoming a household name. In this episode Abena shares: How she was able to pay the Ghanaian women who produce the raw materials twice their asking price The skills she learned from being a teacher and therapist that she uses now as a full time entrepreneur How she’s scaled the brand while staying true to her core values Check out this episode and others on Apple Podcasts, Spotify, and YouTube  This episode is brought to you by:  Shopify Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features. HubSpot Podcast Network The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Links mentioned in this episode Hanahana Beauty’s Website: www.hanahanabeauty.com Hanahana Beauty’s Instagram: https://www.instagram.com/hanahana_beauty/?hl=en Abena’s Instagram: https://www.instagram.com/beanieboamah/?hl=en A16z START Grant: https://a16z.com/programs-a16z-start/ Hello Alice Grants: https://helloalice.com/ Shopify Loans Program: https://www.shopify.com/capital Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro   Hosted on Acast. See acast.com/privacy for more information.
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Feb 8, 2023 • 57min

338: How Two Side Hustling Moms Pioneered The Momference for Millennial Moms of Color

We’re dropping double the gems this episode as I sit down with DMV moms Nikki Osei-Barrett and Simona Noce Wright, founders of the premiere organization for millennial moms of color, District Motherhued ® and the first and only conference for millennial moms of color, The Momference®.  In this episode Simona and Nikki share:  What it took to successfully launch The Momference® while working full time jobs and raising kids How they secured Kelly Rowland as a keynote speaker at The Momference® How they pioneered a regional and national mommy group movement by focusing on serving their specific audience  How God, coffee, and community got them through all obstacles!  Check out this episode and others on Apple Podcasts, Spotify, and YouTube This episode is brought to you by:  HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.  Links mentioned in this episode District Motherhued Website: Www.Districtmotherhued.org District Motherhued Instagram: https://www.instagram.com/districtmotherhued/  The Momference Instagram: https://www.instagram.com/themomference/  The Momference: https://themomference.com/  Mocha Moms: https://www.mochamoms.org/i4a/pages/index.cfm?pageid=1 Simona’s Instagram: https://www.instagram.com/theeesimonanocewright/ Nikki’s Instagram: https://www.instagram.com/chocl8fashnpr/  Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info District Motherhued Instagram: https://www.instagram.com/districtmotherhued/  The Momference Instagram: https://www.instagram.com/themomference/  Hosted on Acast. See acast.com/privacy for more information.

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