362: How Former Side Hustler Rochelle Porter Landed Her Designs In Nordstrom, Macy’s, And More

Jul 26, 2023

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This week I got to sit down again for an update with Rochelle Porter, founder of Rochelle Porter Design, a lifestyle brand and design house specializing in sustainably-made home and fashion textiles. When I first sat down with Rochelle in 2019, we learned she launched her business as just a side hustle. Today her products are being sold in major retailers and being featured on outlets like The Today Show and Oprah Daily while consistently maintaining profitability.

In this episode she shares:

How she pivoted from full-time corporate employee with a side hustle to full-time entrepreneur since she was last on the podcast in 2019
How she was able to launch home decor collections in major retailers like Nordstrom, Macy's, and Wayfair
Her advice to fellow retail entrepreneurs on everything from print on demand to funding your business

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This episode is brought to you by:

HubSpot Podcast Network- The audio destination for business professionals with content designed to help you listen, learn, and grow. Listen to Side Hustle Pro and more shows on the HubSpot Podcast Network, at https://www.hubspot.com/podcastnetwork.

Links mentioned in this episode

Original SHP episode w/ Rochelle: https://www.youtube.com/watch?v=YO4tOxJoIjY
Rochelle’s Website: https://rochelleporter.com/
Rochelle’s Instagram: https://www.instagram.com/roporterdesign/
Macy’s Workshop: https://www.theworkshopatmacys.com/
Minority-Owned Business Certification: https://www.sba.gov/business-guide/grow-your-business/minority-owned-businesses

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Guest Social Media Info

Rochelle’s Facebook: https://www.facebook.com/roporterdesign/
Rochelle’s Instagram: https://www.instagram.com/roporterdesign/

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