FINITE: B2B Marketing Podcast for Tech, Software & SaaS

The marriage between acquisition and retention is a component of B2B tech marketing that drives business success. The ability to generate leads and form strong relationships with customers are of equal importance in a B2B marketing strategy.Marino Fresch is VP of Acquisition Marketing at Sprout Social. Tara Robertson is CMO at Teamwork, and was Head of Customer Marketing at Sprout Social at the time of recording. .  This FINITE Podcast episode is about how acquisition and retention marketing work side by side while Sprout continues to grow globally as a world leader in social media management solutions. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community.

Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn, shares valuable tips on starting with Account Based Marketing. Topics cover her journey from finance to marketing, establishing ABM at LinkedIn, supporting women in the workplace, B2B SaaS sales focus, evolution of ABM in B2B marketing, implementing ABM campaigns in healthcare, and pros/cons of consolidating marketing platforms.

On today’s episode I’m talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams. Latané has quite literally written the book on modern day B2B sales and marketing, and so we sat down to talk through her book which is called No Forms. No Spam. No Cold Calls.. It offers some really refreshing perspectives on how we can all rethink our approach to enterprise marketing, and the next generation of account-based sales and marketing.You can find Latané's book on Amazon by clicking here.---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community.

Our episode today is a conversation with Yam Regev, a seasoned CMO and co-founder who has led the marketing and growth of a number of B2B technology businesses. Yam’s a passionate marketer, and we had a great conversation about a number of areas of driving marketing growth, from entrepreneurship in marketing to marketing team structures to content marketing and much more.---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community.

Carlota Feliu Argila is an experienced B2B tech marketer, having worked at a number of innovative high end technology solutions businesses. Carlota is currently EMEA Marketing Leader for HP 3D Printing, a business unit within HP. Carlota joined the FINITE podcast to talk all about innovation within B2B marketing, and some of the challenges and opportunities that exist as a marketer within highly innovative technology businesses.---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Kristina Finseth joins us on the FINITE podcast to talk about her journey from sales in an account executive role, to now leading growth marketing at Interseller. After a year long 'experiment' in a sales role that came with lots of learnings, Kristina explains why she is now well placed to head up all demand generation activities across the business development and marketing at Interseller.---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

John Watton is an experienced B2B tech marketer, and currently CMO at Yext, a technology company that transforms the way brands offer search to their customers. Search is an ever more important part of great customer experiences, enabling customers to find what they want quickly and easily, and so FINITE podcast host Alex sat down with John to explore how search can play it's part in supporting modern B2B marketing.The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Rand Fishkin is the Founder of Sparktoro. Previously Founder and CEO of SEO software platform Moz, Rand is a seasoned entrepreneur and founder, as well as the author of Lost and Founder.Rand has observed just how much the startup ecosystem loves to hype the concept of product-market fit, but also seen first hand just how broken it is as a concept. Rand recently wrote a blog post by the same title, and so we invited him on to the FINITE podcast to talk through it with FINITE Founder Alex in some more detail.---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

Nick Harley is VP of Growth at Raygun, an application performance monitoring solution enabling development teams to build high performance software.FINITE founder Alex sits down with Nick to talk about the importance of trust in B2B marketing, particularly when marketing to technical stakeholders such as CTOs or developers.---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

In this episode of the FINITE podcast, host Alex Price sits down with Emmy Granström, Marketing Director at financial services and regulatory data platform SteelEye.Emmy leads marketing for SteelEye with a small team and in an industry previously dominated by some big legacy technology companies with large marketing budgets. Alex and Emmy dive into how it's possible to compete with just a fraction of the budget.---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.