FINITE: B2B Marketing Podcast for Tech, Software & SaaS

#37 - Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn

12 snips
Jan 18, 2021
Guest
Angela Lee
Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn, shares valuable tips on starting with Account Based Marketing. Topics cover her journey from finance to marketing, establishing ABM at LinkedIn, supporting women in the workplace, B2B SaaS sales focus, evolution of ABM in B2B marketing, implementing ABM campaigns in healthcare, and pros/cons of consolidating marketing platforms.
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Episode notes
1
Introduction
00:00 • 2min
2
Exploring Career Transition and Marketing Role at LinkedIn's Glint Business Unit
02:27 • 2min
3
Work with Women's Group at LinkedIn and B2B SaaS Sales Focus
04:14 • 2min
4
Evolution of Account-Based Marketing Strategies in B2B Marketing
06:06 • 16min
5
Implementing ABM Campaigns in Healthcare Industry
21:56 • 15min
6
Exploring the Pros and Cons of Consolidating Marketing Platforms
36:28 • 2min