#37 - Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Evolution of Account-Based Marketing Strategies in B2B Marketing
The chapter explores the rising popularity of Account-Based Marketing (ABM) in the B2B marketing landscape, discussing the transition from traditional inbound marketing to a more targeted and proactive approach. Speakers from various organizations share insights on using ABM to align sales and marketing efforts, focusing on customer acquisition, scaling within existing accounts, and utilizing technology for scalability.
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Transcript
