#37 - Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Implementing ABM Campaigns in Healthcare Industry
This chapter explores the strategies and challenges of setting up and managing account-based marketing (ABM) sprints in the healthcare sector. It emphasizes assigning a manageable number of accounts to Sales Development Representatives (SDRs) and involving sales teams in content development to improve outreach relevance. The importance of clear communication, feedback loops, and aligning sales and marketing teams is highlighted, along with insights on optimizing outreach efforts through daily stand-ups and stakeholder management.
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