On today’s episode I’m talking with Latané Conant. Latané is currently Chief Market Officer at 6sense, an account engagement platform for marketing and sales teams.
Latané has quite literally written the book on modern day B2B sales and marketing, and so we sat down to talk through her book which is called No Forms. No Spam. No Cold Calls.. It offers some really refreshing perspectives on how we can all rethink our approach to enterprise marketing, and the next generation of account-based sales and marketing.
You can find Latané's book on Amazon by clicking here.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS