Joseph Jaffe is Not Famous

Gordon Glenister sounds like a secret agent and maybe he is...but in this episode he'll share some secrets about influencers and influencer marketing.Here are my shownotes:15m - Authentic = Mirror16m - 80/20 Split of Female/Male Influencers17m - Women are better off building communities; 19m - Put a woman in charge!19m - Inspirational, Educational, Entertaining; 22m - Attention Economy31m - Collabs; partnerships. What's YOUR goal?34m - Fake Followers = Fraud35m - It's not about the influencers; it's about their followers37m - Engaged and relevant followers/communities41m - "When done well" - key word/phrase here45m - Influencers hang out with other influencers47m - Nano Consumers / Fan Consumers51m - Ronaldo / CR7 and Al-Nassr - this was an influencer strategy54m - Avoid overbriefs59m - Can anyone be an influencer? Lifestyle versus passionQuote: Clothes make the man. Naked people have little or no influence on society. - Mark TwainExclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at    / josephjaffeisnotf...  . Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

Rand's reputation precedes him. You may know him from MOZ, but you may not know the full story. In this candid and personal account, he talks about roads taken and decisions not taken. His story is most definitely not complete....Here are my shownotes:31m - Anger has shifted32m - Elevator pitch for Mastadon34m - Wholesome36m - Echo chamber - can it be a good thing?37m - Reclaim marketing40m - Roosevelt quote with respect to MOZ54m - Easy to measure (Laziness)57m - People rise to the level of their own incompetence 58m - Being confident about being incompetent1h01 - Trust your gut and gut your trust1h01 - FIRST TIMERS1h02 - Competent Humility 1h04 - Power of Story (wine) - MarketingIn any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing. - Theodore RooseveltExclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at    / josephjaffeisnotf...  . Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

He is one step closer to his "Joseph Jaffe is not Famous" Smoking Jacket. The inimitable Shawn Kanungo returns to the show to celebrate (and I can't believe this) his FIRST book. No doubt the first of many.Bonus: A reprise of last year's final show performance from the incredible Violetta Zironi.It's an epic conversation and for your listening pleasure, here are the epic show notes:20m - Oxygen Invader20m - First and last time they ever see you32m - Clever is a function of being bold33m - Bold still has fear (courage)34m - The most dangerous person in the room is the the most afraid but still bold enough to move forward41m - Everybody dies (indispensable in your career; continuously innovating)44m - Memento Mori46m - "Continuously"49m - You are an insignificant spec...50m - 109bn have ever lived....53m - Leveraging your mark by being GOODQuote: The bold are helpless without cleverness. - EuripidesExclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on InstagramWatch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

I just can't tell you how brilliant Alexandra is. What an absolute gift to be able to sit down with her and debunk so much drivel, gaslighting, misdirection, confusion and laziness on Web3 and specifically crypto.So IS Crypto the SPAM of Web3? Well consider that Spam may have helped the Allies win World War II!Here are the supreme show notes:18m - Negotiate with Bureaucracy21m - Every technology presents new opportunity22m - Keep learning and recognize what you know today you won't tomorrow (everyone faces obsolescence)23m + 24m - Generational wealth + 27m - socioeconomic stability26m - Giant ball of money28m - Continuous revenue steam + present generation doesn't get to benefit from it31m - The economy of the poor is an expense based economy; the economy of the rich is a saving based economy37m - A transactional token (why would I buy crypto?)39m - Crypto v Fiat41m - We have to look forward46m - Risk is risk54m - Is that chain useful v is that token good? 56m - What is the Bitcoin blockchain?59m - Smart contracts are neither smart nor contracts1h01 - What is it good for?Quote: If you don't believe it or don't get it, I don't have the time to try to convince you, sorry. — Satoshi NakamotoSoliloquy: There's more to Web3 than CryptoExclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

Recently I sat down with Lilach Bullock, who is an Englishwoman in Israel as opposed to myself who is a South African in New York. Kinda.Lilach is a digital and tech influencer. Coaches, Experts & Service Providers hire her to quadruple their income & work half their time (without paid advertising).Are you paying attention now? If so and you're ready to exponentially grow your business and impact without "overwhelm", then be sure to tune in.Here's what we discussed...11m - Harry Maguire!13m - Get a refund on being verified14m - Everything is gamed / 20m Web3 gaming21m - Humans will always take shortcuts23m - Ship has sailed in terms of hard work26m - Business should be boring28m - Loving the journey31m - What has changed about change? Everyone wants the outcome32m - The (im)patience of change36m - Phone permanently on DND45m - Don't be uncomfortable with pricing; 48m - increase pricing = confidence54m - Don't play safe (contradictions with testing)57m - Afraid it won't work; Afraid it WILL work; What if it DOES work?59m - DMing / e-mailing - you need to take a risk in order for it to work1h - No pain no GainExclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s my last “LIVE” show of 2022 and I use the air quotes because my conversation with guest, John Lee Dumas, was prerecorded...but I will absolutely be live at five (EST) because it's 5pm somewhere, right?It's an amazing conversation that includes these highlights:6m - One more day...one more swing of the bat...one more step; adding a little more value7m - When there's no more content, go and create it yourself = Live the Gap9m - Overnight success 20 years in the making9m - The spark: that first interview. Why wouldn't I want to continue doing this?11m - Let's do that again (Shrek!)11m - Can't stop; won't stop12m - Weak imitations; the race to the bottom of the barrel (seth Godin quote)15m - Choose the platform that speaks to your strengths / authentic self15m - Niche your flipping face off (be the #1 solution to a real problem)16m - Engage with your perfect customer; how did you find out about me? What's your biggest struggle?17m - Podcast listeners listen to podcasts (traffic)19m - Mastermind with your peers20m - Advice for 2023: Einstein quote - be a person of valueSo join us at a special time of 5pm EST as we wrap up the year that was…Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

You have to listen to a man who works for a company called Calendar if you want to take productivity seriously.John Hall has the insights, wisdom and advice you'll want to hear.Here are my shownote:13m - Lip service v Genuinely helping people - "naturally influential"16m - I can't name a single show on Thursday night (reset)17m - How people are trending18m - These humans + 25m - Generational changes / perseverance / mental health -- frustration21m - Polarization v North Star29m - Essentialism (book) - frustration30m - Things that matter versus things you can control + 32m - Polarized mindset35m - Consistency = Compound interest40m - We want to own our industry41m - Earn Thought Leadership vs Hack the algorithm44m - Look for the gaps; opportunities (data)47m - Push forward when others are pulling back49m - I know I don't have to (extreme leverage)57m - Time blocking + prioritization + rules (race rules?)45m - BlockcrumbsQuote: "The key is not to prioritize what's on your schedule, but to schedule your priorities." - Stephen CoveyExclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

From across the pond, I welcome Tim Hughes as we tackle how to put the social back into selling. Was it ever there to start off with?We’ll also talk about digital identity, literacy and pretty much anything that starts with digital!Actually, let's try something special for today. Here are the show notes:1 19m - Bhutan - ROH = Return on Happiness2 22m - Community before Commerce (Social Selling)3 24m - Selling is Social Networking4 25m - The Digital Trigger Finger5 26m - Definition of Social Selling (will there be a test?)6 27m - Walk the Digital Corridors 7 29m - Come across as different (expert, help)8 34m - Reciprocity9 36m - BMW - Buyer is more informed than the saleserson10 38m - The Mobile Phone and Google11 39m - Tai Chi them to the sale (empowered salespeople)12 44m - The change maker13 50m - Buyercentric profile14 52m - Digital Dominant (digital twin)15 59m - Black book (end of brand); Inevitability of leavingJoin us!Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

The incredible Ann Handley is back and it's a rather interesting appearance because we discuss ChatGPT and specifically if AI bots will take away jobs and livelihood from copywriters. The response is eerily reasurancing, BUT what happens next is really quite weird: it seems like we are joined by a mysterious third guest that we could not see at the time, but after the fact it is impossible to miss...We are NOT ALONE!!!!! :P It's a wonderful conversation with amazing chemistry and here are the shownote:16m - Language reflects culture19m - Speaks to the brand20m - My uncle Ed21m - Showing up unannounced22m - Signaling - I understand you25m - Permission to show up unannounced27m - First you have to earn equity/currency (which you do with consistency through showing up)...then surprise and delight with value28m - Chatmans or Chathums33m - Death to the Humans34m - Level up; Step up41m - The beginning of a brainstorm43m - Leadership leveling up44m - You can't shortcut relationships46m - I didn't recognize the writer54m - Becoming a better writer54m - Trying to find your voice....you already have a voice...just evolve it 56m - Habit (showing up every day) versus obligation (showing up some days)My Take/Learning: If you show up informally, treat your audience informally; if you show up formally, treat your audience formally (traditionally)Quote: "Content is king, but marketing is queen, and runs the household." - Gary Vaynerchuk1-minute Highlight: Death to the HumansSoliloquy: If Content is King is ChatGPT the Kingslayer?Exclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

One of my favorite interviews where we discuss what counts, what matters...the work! How do we find inspiration? How do we discover Ideas? How do we resist the enemy of mediocrity to be brilliant?Here are my shownotes:15m - I think I'm done...Is that what you really want?17m - The moment I gave up...18m - Good decisions can lead to bad outcomes; bad decisions can lead to good outcomes19m - Refined and unique perspective20m - What's a podcast?20m - Cover Bands don't change the world26m - Growing up in the middle of nowhere (and before mobile)28m - Bounded autonomy; freedom with limits32m - Wasted work34m - Self defence37m - Technology is neutral (enhance not replace); eventually they paid the price; AI41m - It wasn't gratifying (hollow); succeed your way into failure45m - Courage is a resource, but bravery is a habit (decisions...cuts off other options)48m - What you do everyday is greater than what you do anyday52m - Hoarding or Holding?53m - Death rate is hovering around 100%57m - Structuring dangerous intersectionsQuote: “They’re funny things, Accidents. You never have them till you’re having them." - A. A. MilneExclusive 1-minute highlights and/or extended clips of this interview, plus behind-the-scenes looks at the show and group chat are now available for subscribers at just 99c/month on my profile, @jaffejuce on Instagram Watch full episodes at    / josephjaffeisnotf...  . Subscribe at bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices