Can anyone be an Influencer with Gordon Glenister

Gordon Glenister sounds like a secret agent and maybe he is...but in this episode he'll share some secrets about influencers and influencer marketing.

Here are my shownotes:

15m - Authentic = Mirror

16m - 80/20 Split of Female/Male Influencers

17m - Women are better off building communities; 19m - Put a woman in charge!

19m - Inspirational, Educational, Entertaining; 22m - Attention Economy

31m - Collabs; partnerships. What's YOUR goal?

34m - Fake Followers = Fraud

35m - It's not about the influencers; it's about their followers

37m - Engaged and relevant followers/communities

41m - "When done well" - key word/phrase here

45m - Influencers hang out with other influencers

47m - Nano Consumers / Fan Consumers

51m - Ronaldo / CR7 and Al-Nassr - this was an influencer strategy

54m - Avoid overbriefs

59m - Can anyone be an influencer? Lifestyle versus passion

Quote: Clothes make the man. Naked people have little or no influence on society. - Mark Twain

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