Lunch Hour Legal Marketing

Pop quiz: Which LHLM hosts earned early paychecks running a paper route, and which pumped gas? Gyi and Conrad discuss their early forays into working life.Then, Gyi and Conrad then wade into the dispute between the North Carolina Bar Association and Google over Google’s recording of phone calls related to ad leads.In the recurring segment, “Dear State Bar Regulators,” Gyi lists the pros and cons of recording, third-party access, legal ethics, solutions, and the gap between tech advances and bar rules.On the topic of bar rules, Arizona’s decision last year to invite non-lawyer ownership has attracted an application from the behemoth un-law firm Legal Zoom. Conrad explains the model in terms of MBAs running medical practices that hire doctors. He and Gyi discuss how Legal Zoom might operate, ID impacted practices, and how lawyers can compete.Listen for instructions on how to get half off of the ongoing Bedlam Conference.Special thanks to our sponsors Alert Communications, LawYaw and Clio.

As venture capital investment continues to sweep the legal market (and our news segment), Gyi and Conrad celebrate the $2 million seed round funding for Hello Divorce. Yay!In the segment, “Dumb Sh*t Lawyers Do,” the two discuss the case of a lawyer reprimanded for raking an unhappy client over the coals. They also discuss a Streisand Effect case in which a roofing company sued a couple because of their negative online review. The guys share their tips for responding to unflattering reviews and navigating these perilous waters. And to wrap things up, the pandemic has undoubtedly knocked back law firms onto their heels. But, how have lawyers who continued their marketing investment fared? Should you batten down the hatches and rely solely on organic traffic? Do you need to start doing Tik Tok dances? The data may surprise you. Gyi and Conrad break it down and look ahead to the uncertain future.Special thanks to our sponsors Alert Communications, LawYaw and Clio.

Providing remarkable service is a no-brainer when it comes to earning a steady stream of referrals. It’s so basic that Gyi and Conrad aren’t even counting it in their lists of ways to get referrals.So what other methods are you probably overlooking? For one: give referrals. No one said it better than Paul McCartney in a classic SNL interview with Chris Farley, “The more you give, the more you get.”Getting clients in the door through referrals is great, but how do you budget for your marketing efforts? Whether a firm wants to take over Texas or just keep the lights on, Gyi and Conrad discuss why successful firms dedicate a portion (and how much) of their revenue towards marketing efforts. They also compare/contrast marketing effort and marketing infrastructure. Think gas v. engine.Listen to the end, and grab your popcorn, for Gyi and Conrad’s pop culture recommendations.Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Professors Gyi and Conrad teach us about the ABCs of CPCs, then appeal to bar leaders to revisit anti-competitive ad rules. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Gyi and Conrad reassure that the sky isn’t falling despite the latest SEO panic and explore pricing controversies with F.O.P. George Psiharis. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Gyi and Conrad cherry-pick tips from the Bedlam legal marketing conference, cover Apple’s privacy push, and talk the dos and definite don’ts when recognizing holidays. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Gyi and Conrad preview their Bedlam legal marketing conference and talk through the dos and don’ts of responding to one-star reviews. Special thanks to our sponsors Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Gyi and Conrad count down the top five metrics law firms need to care about most/least. Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Gyi and Conrad hash out the controversy over ‘conversions’ and debate the merits of fast, cheap, and quality. Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.

Gyi Tsakalakis and Conrad Saam preview a robust marketing track at ABA Techshow and explain why to say no to FOMO marketing. Join the conversation on Twitter with @GyiTsakalakis and @ConradSaam using the hashtag #LHLM Special thanks to our sponsor Alert Communications, LexisNexis® InterAction®, LawYaw and Clio.