Lawyers’ Super Bowl Advertising Playbook

The Super Bowl isn’t just about football and bean dip, it’s about the ads! Join Conrad and Gyi as they explore an increasing trend in the legal industry - ads during The Big Game.

But first, the guys challenge Kevin O’Keefe’s latest take on Advertising vs. Business Development. How do we distinguish between the two, which is better? Is there room for both reputation and relationship building? And what about old fashioned marketing and advertising?

But on to lawyer Super Bowl ads. The trend started with an absolutely “batsh*t crazy” 2014 ad by personal injury attorney Jamie Casino; a spot still getting views on YouTube. This year, we saw more law service ads airing in regional markets during the game. The lads highlight their favorites (and check out Friend-of-the-Podcast Joe Patrice’s own list).

How do these PR stunts, not necessarily a Super Bowl ad, fit your practice? Do you need a gimmick? And how would you track your results?

And of course, The News: Carolyn Elefant releases her third version of “Solo By Choice” and it’s worth your time. Bob and Ben Ambrogi launched their LawNext Directory. And don’t forget the upcoming ABA TechShow and your chance to hang out with Conrad and Gyi.

Special thanks to our sponsors Alert Communications, LawYaw, Posh Virtual Receptionists, and Clio.