Book Marketing Mentors

Susan Friedmann
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Nov 22, 2023 • 26min

How to Best Unlock the Secrets to Influence and Success in Your Field - BM397

Want to know how to unlock the secret to influence and success in your field?This week's guest, Jenn Hemmingsen, a thought leadership expert, explores this fascinating topic and reveals how authenticity can significantly impact connecting with your audience to build trust.Jenn emphasizes the importance of staying true to yourself and offers some valuable tips on how to do that, no matter what platform you're on. It's all about being genuine and letting your authentic voice shine through.But that's not all – Jen also tackles the imposter syndrome many authors face and shows how thought leadership can take your marketing game to the next level. If you're into audiobooks, you're in for a treat. Jenn highlights the advantages of narrating your own audiobooks and shares the exciting potential for new income opportunities that come with it.So, if you're ready to connect with your audience on a whole new level, build trust, and explore new avenues for success as an author, you tune into this week's powerful interview to learn what Jenn has to say. #ThoughtLeadership #AuthorMarketing #BookMarketing*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Nov 15, 2023 • 30min

How to Best Conquer Your Non-Techie Fear of Managing Your Website - BM 396

Are you frightened to touch your website because you see yourself as a non-techie?In this week's podcast interview, Christina Hills shares tips and techniques on how non-techie authors can easily build a captivating online presence in WordPress to get their message out to the world. Here's what you'll discover...The importance of having a website as the hub for your marketing efforts so it drives traffic from social media platforms to attract clients. Practical tips on crafting compelling website content to leverage SEO and enhance visibility. How to empower yourself to take charge of your online presence and make it fun! And a whole lot more!Here's how to get a copy of Christina's "Website Creation Checklist"*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Nov 8, 2023 • 35min

How to Best Unlock Website Design Magic to Market Your Book - BM395

Want to add some website design magic to market your book?In this week's episode, I enjoyed chatting with Emilie Davis, a marketing genius who can turn authors' websites into stunning reflections of their individuality.Our conversation revolved around whether authors should focus on creating a book or an author website. Emilie shared some powerful insights. Here are three of the most important ones:📌 Emotions in Design: Think about the feelings you want to inspire with your website to build a solid and lasting connection.📌 Clear Calls to Action: Pay attention to what your visitors are doing! Encourage and help them achieve their goals.📌 Partnership is Key: Building a website is like a partnership; choose a designer who understands your style and your business. Tune in now to soak up Emilie's website design wisdom!*** Here's how to connect with Emilie to get her free Marketing Strategy Chart ****************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Nov 1, 2023 • 26min

How to Best Crush Your Marketing Stress to Give Your Mind a Vacation - BM394

Are you looking for ways to overcome the stress of book marketing? Dive into the peaceful world of a focused mind, where inspiration sparks, ideas flow effortlessly, and creativity burns with unwavering passion! In this week’s episode, I interview Kimberly Faith, a holistic healer and Breathwork expert. She shares how breathwork isn't just inhaling and exhaling; it rejuvenates your entire being. It activates your parasympathetic nervous system, providing relaxation and relief from author stress. It also helps silence your mind, creating space for fresh ideas and creative sparks.Discover how breathwork can unleash your writing potential and supercharge your book marketing. Tune into the full interview with Kimberly Faith.Your inner author and marketer will thank you!Make a difference - Support the "JUST BREATHE" Movement!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Oct 25, 2023 • 32min

How to Best Level Up Your Influence as a High-Energy Magnet - BM393

Get ready to level up your influence and leave your fans and followers buzzing with excitement! This week, we're diving deep into the art of becoming a true "Celebrity CEO" in your industry. It's time to flip the script and have customers chasing after you instead of vice versa!Join me as I interview the one and only Ramon Ray, a master of inspiration and personal branding. He's here to spill the beans on how you can ignite the spark that sets you apart from the crowd.In this action-packed episode, appropriately titled "How to Inspire High Energy With Your Fans and Followers," get ready to uncover:🎙️ The ultimate question you should ask if you ever get to interview a U.S. President – Ramon Ray's got the inside scoop!🎙️ The secret sauce to surviving and thriving in today's competitive landscape is building a thriving community around your personal brand.🎙️ Why engagement isn't just a buzzword – it's the key to cultivating a fiercely loyal and wildly successful following.And that's just the tip of the iceberg! Ramon Ray is bringing his A-game; you won't want to miss a minute of this electrifying conversation.Tune in now and prepare to be the Celebrity CEO you were born to be!(This is a repeat of Ramon's interview in December 2021. It was so well received; we wanted you to hear it again.)*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Oct 18, 2023 • 27min

How to Best Conjure Up Your Book Sales Using Podcast Marketing - BM392

Do you want to know how to harness the mystical powers of podcast marketing to boost your book sales to extraordinary heights?In this exciting episode, I interview Lauren Passell, an expert in podcast growth and the creative force behind Tink Media. Discover the enchantment of podcast marketing and its impact on book sales.Lauren's got some serious wisdom to share. Here's what you'll discover:How podcasts create an intimate bond with your audience. They're such an amazing platform for authors to share their expertise and stories on a deep, personal level.How stories are like the currency in the world of podcasts. Authors are born storytellers, and podcasts flourish when captivating narratives are involved. When you're promoting your book, don't just talk about it. Instead, focus on spinning these amazing tales that resonate with listeners, no matter when your book was released.How to look for your ideal podcasts. Lauren shares practical advice on finding the perfect podcasts showcasing your brilliance. From searching on Player FM and Google to checking out recommendations on different listening apps, she's got all the inside secrets!If you're eager to dive into the potential of podcast marketing to boost your book sales, tune in now!Click here to find out more about Lauren's services.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Oct 11, 2023 • 32min

How to Best Navigate the AI Landscape to Boost Your Author Marketing - BM391

Want to know how to navigate the AI landscape to boost your author marketing efforts?Get ready for an exciting episode with James Feldman, a 30-year expert in business growth and author of 16 influential books. In this fast-paced, ever-evolving AI world, we explore how authors can tap into their potential and overcome limitations. We check out some cool tools for grammar and plagiarism checks and how personalized AI interactions can unlock fresh and creative ideas!  James will blow your mind with the endless possibilities of boosting your creativity using these mind-blowing and cutting-edge tools.Key takeaways:Clarify instructions matter, as shown by a cautionary AI taleDiscover AI's potential and Grammarly's role in writingPersonalize AI for fresh ideasExplore AI tools to enhance creativityLet your imagination run wild and discover the innovative features that will take your projects to new heights!Click here for James' Business Differentiation Mastery (ChatGPT Magic)*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Oct 4, 2023 • 27min

How to Best Master The Art of "Selling The Truth" Like a Pro - BM390

Have you ever wondered how to master the art of "selling the truth" like a pro? Join us in this captivating episode as we dive deep into this topic with the brilliant Hersh Rephun, a true maestro of messaging and storytelling!Here are three key takeaways you won't want to miss:1. Authentic Connection:  Learn how embracing honesty in messaging and branding can profoundly connect you with your audience. Discover how this authenticity can boost book sales, earning you the trust and loyalty of readers.2. Navigating the Gray Area:  Hersh fearlessly tackles the challenge of distinguishing fact from fiction, especially in an age of fake news. Dive into the complex world of truth, where intent and consequences blur the lines of honesty.3. Starting with Truth:  Authors, take note! Hersh encourages you to begin with the small, undeniable truths from your experiences. From there, you can build a fantastic connection with your readers, staying true to your values.Join us as we uncover the power of "selling the truth" and explore Hersh's invaluable insights and tips for elevating your book marketing game. This episode is a must-listen for authors looking to connect, engage, and excel in the world of storytelling.Here's how to get a copy of Hersh's book "Selling the Truth".  *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Sep 27, 2023 • 30min

How to Best Connect with the Media to Boost Your Book's Success - BM389

Are you curious to unlock the secrets to connect with the media to fuel your marketing success?Join me for this week's interview with PR expert Mickie Kennedy, the genius behind e-Releases. Get ready to unlock invaluable insights to strengthen your book's media coverage!We'll dive into...The art of storytelling in press releases, captivating journalists with real-life examples.Why nonfiction books have the edge over other genres.The strategic use of press release distribution services, local media's potential, and the impact of authenticity.Don't miss your chance to revolutionize your book marketing strategy so you can create a real buzz around your book! Tune into this week's episode of Book Marketing Mentors to amplify your marketing success!Get free access to a masterclass to take your press release game to the next level!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Sep 20, 2023 • 24min

How to Best Unleash the Magic Power of Consistency in Your Marketing - BM388

🎙 Want to discover the magic power of consistency in your marketing? 💥📚 Tune into this week's episode of Book Marketing Mentors where I share invaluable insights on consistency 🔄 ...A well-structured marketing calendar 📅The wonders of batching and automation 📲Ways to streamline your efforts and save you valuable time, energy, and money!🔥 Don't miss out on this treasure trove of wisdom! It's perfect for building a devoted readership and achieving your book marketing goals, whether you're an aspiring author or an established writer. 🚀*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

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