Book Marketing Mentors

Are you curious about the power of AI in book marketing? Join us as I chat with Michael Goldrich, digital and AI strategist and author of “Too Many Hats, Not Enough Time.” Here are some valuable takeaways:Create customized AI personas like a PR specialist, social media manager, and Amazon ads expert. Give them the expertise to advise you. Have a marketing persona identify your target audience by asking it detailed questions. AI can niche down your audience in minutes! Verify factual information from AI as it can sometimes be inaccurate. Cross-check facts using multiple AI tools.  Provide AI with instructions on your preferred writing style and word choices to get higher-quality content. Experiment regularly with AI to discover new ways it can assist your marketing. You have to try it to see the possibilities!Expect practical, actionable insights for using AI to elevate your book marketing. Tune in and prepare to be inspired!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Get ready to supercharge your webinar game with this week's podcast featuring Jon Schumacher, the expert behind successful webinars and online events. Here are three key takeaways you don't want to miss:1. Keep It Simple, Make It Stick: Discover the power of simplicity in teaching. Jon breaks down information into easy-to-digest pieces for a seamless learning experience.2. Supercharge Your Webinar Offers: Learn how to craft irresistible offers, boost value, address objections, and increase conversion rates. Jon shares all the insider tips.3. The Power of Listening: Understand buyer behavior and gather insights to refine your marketing and sales strategies. Jon highlights the significance of listening to and learning from your audience.Don't miss out on more insights and a special bonus to take your webinar game to the next level. Tune into the full episode now!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Want to know how to market and sell a memoir?Listen as Natasha Miller, a Wall Street Journal and USA Today bestselling author, sets out to write a memoir about her life's journey from a relentless homeless teen to achieving the entrepreneurial dream, only to discover a powerful, unexpected truth that will change the future of generations.In this powerful episode, you will discover...What secret Natasha Miller discovered while writing her memoir?What surprising demographic is responding to Natasha's bestselling book?How Natasha's memoir has become a legacy piece for her family?And a whole lot more...Here's how to connect with Natasha and find out more about her bestselling book, "Relentless."*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Do you want to stand out with actionable tips to market your book?Join me as I interview  Anne Therese Gennari, author of 'The Climate Optimist Handbook.' Anne Therese takes us through her journey of balancing motherhood while making her book a success. Here's a sneak peek into a few of her secrets to success. It's all about passion, consistency, collaboration, and asking for help. Plus, keep a space in your heart for the unimaginable. If you're ready to turn your dreams into reality, listen to the full episode for more insights on book marketing and creating an impact.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

This week's episode of the Book Marketing Mentors podcast is pretty special. We're celebrating 8 years and 400 episodes! I'm excited to share with you some insights on "3 Book Marketing Trends for 2024."During the episode, I'll take a trip down memory lane and talk about my podcast journey. Plus, we'll dive into the changing world of book marketing and discover the key trends that are shaping the industry's future.Book marketing is always evolving, and it's important to keep up with the latest strategies to stand out in a crowded marketplace. Whether you're a seasoned author or just starting out, this episode will be your personal guide to navigating the ever-changing landscape of book marketing.So, make sure to tune in. You'll gain valuable wisdom from my years of experience and learn successful book marketing strategies that will keep you ahead of the game.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Discover the captivating intersection of neuromarketing and persuasive storytelling in this week's podcast. Join renowned expert Dr. Thomas Trautmann, aka "The Happy Tribes Builder," as he reveals the secrets to shaping minds and creating primal connections. Here are the top 3 insights you won't want to miss:1️. The Ethical Persuasion Formula:Learn how to ethically persuade others by tapping into subconscious frustration, individual identity, reasons behind actions, and the power of tribes in persuasion. Explore the science of decision-making and revolutionize your conversations.2️. Unleash the Power of Storytelling:Discover the secrets behind storytelling and its profound impact on the primal brain. Master crafting narratives that strike an emotional chord, influence decisions, and supercharge your book marketing strategy.3️. Unlock Your Audience's Secrets:Tap into the primal brain using storytelling to evoke emotions within a 7-second timeframe. Transform your book marketing game. Tune in now to this mind-blowing episode!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Get ready to elevate your marketing game through the art of networking! 🚀 In this week's episode, we've tapped into the expertise of renowned networking guru, Robert Butwin, to uncover invaluable insights and strategies to help transform the way you approach marketing as an author.🌟 Key Takeaways from the Interview:Build Meaningful Relationships: Success in networking lies in genuine collaboration. Learn how to cultivate relationships that add value to both parties.Master the Networking Mindset: Discover the mindset and expectations that set the stage for successful networking. It's not just about transactions; it's about building a network that lasts.Avoid Common Pitfalls: Steering clear of mistakes is crucial. Robert Butwin guides us on how to avoid being too transaction-focused and the importance of effective personal branding.Uncover Powerful Techniques: Explore Robert's exclusive 7 Keywords technique and the P-I-P-E acronym for crafting impactful introductions that leave a lasting impression.🎙️ And so much more!Don't miss out on this game-changing interview that's bound to redefine your approach to networking and marketing. Tune in now and unleash the full potential of your network for unparalleled success! 🔗✨Here's how to book your complimentary time session with Robert (value $495)*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Want to know how to unlock the secret to influence and success in your field?This week's guest, Jenn Hemmingsen, a thought leadership expert, explores this fascinating topic and reveals how authenticity can significantly impact connecting with your audience to build trust.Jenn emphasizes the importance of staying true to yourself and offers some valuable tips on how to do that, no matter what platform you're on. It's all about being genuine and letting your authentic voice shine through.But that's not all – Jen also tackles the imposter syndrome many authors face and shows how thought leadership can take your marketing game to the next level. If you're into audiobooks, you're in for a treat. Jenn highlights the advantages of narrating your own audiobooks and shares the exciting potential for new income opportunities that come with it.So, if you're ready to connect with your audience on a whole new level, build trust, and explore new avenues for success as an author, you tune into this week's powerful interview to learn what Jenn has to say. #ThoughtLeadership #AuthorMarketing #BookMarketing*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Are you frightened to touch your website because you see yourself as a non-techie?In this week's podcast interview, Christina Hills shares tips and techniques on how non-techie authors can easily build a captivating online presence in WordPress to get their message out to the world. Here's what you'll discover...The importance of having a website as the hub for your marketing efforts so it drives traffic from social media platforms to attract clients. Practical tips on crafting compelling website content to leverage SEO and enhance visibility. How to empower yourself to take charge of your online presence and make it fun! And a whole lot more!Here's how to get a copy of Christina's "Website Creation Checklist"*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Want to add some website design magic to market your book?In this week's episode, I enjoyed chatting with Emilie Davis, a marketing genius who can turn authors' websites into stunning reflections of their individuality.Our conversation revolved around whether authors should focus on creating a book or an author website. Emilie shared some powerful insights. Here are three of the most important ones:📌 Emotions in Design: Think about the feelings you want to inspire with your website to build a solid and lasting connection.📌 Clear Calls to Action: Pay attention to what your visitors are doing! Encourage and help them achieve their goals.📌 Partnership is Key: Building a website is like a partnership; choose a designer who understands your style and your business. Tune in now to soak up Emilie's website design wisdom!*** Here's how to connect with Emilie to get her free Marketing Strategy Chart ****************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources