How to Best Unlock the Power of LinkedIn for Your Book Marketing Strategy - BM420

Have you ever wondered how LinkedIn can supercharge your book marketing strategy?

In this episode, I interview LinkedIn strategist Sophie Lechner. With over 20 years of experience, she helps mission-driven entrepreneurs connect with their audiences to amplify their message using her Magnet Model. This framework is a powerful way to boost your online presence and engagement, making LinkedIn an essential part of your book marketing strategy. 

Learn how to use LinkedIn as a powerful tool for book marketing and connecting with readers and industry experts.

Key takeaways: 

• Learn how Mission, Message, and Movement can sharpen your book's message and attract more readers on LinkedIn.
• Build deeper connections and conversations around your book.
• Batch your content to maintain a consistent presence so you can focus on engaging your audience.
• Make a great first impression and convey your book’s message with a strong LinkedIn profile 
• Comment, share, and link content to increase visibility and attract more followers 

Tune in to harness the full potential of LinkedIn and elevate your book marketing game.

 Take Sophie's quiz to discover "What Kind of LinkedIn User Are You?"

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