

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Nov 1, 2023 • 26min
How to Best Crush Your Marketing Stress to Give Your Mind a Vacation - BM394
Are you looking for ways to overcome the stress of book marketing? Dive into the peaceful world of a focused mind, where inspiration sparks, ideas flow effortlessly, and creativity burns with unwavering passion! In this week’s episode, I interview Kimberly Faith, a holistic healer and Breathwork expert. She shares how breathwork isn't just inhaling and exhaling; it rejuvenates your entire being. It activates your parasympathetic nervous system, providing relaxation and relief from author stress. It also helps silence your mind, creating space for fresh ideas and creative sparks.Discover how breathwork can unleash your writing potential and supercharge your book marketing. Tune into the full interview with Kimberly Faith.Your inner author and marketer will thank you!Make a difference - Support the "JUST BREATHE" Movement!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Oct 25, 2023 • 32min
How to Best Level Up Your Influence as a High-Energy Magnet - BM393
Get ready to level up your influence and leave your fans and followers buzzing with excitement! This week, we're diving deep into the art of becoming a true "Celebrity CEO" in your industry. It's time to flip the script and have customers chasing after you instead of vice versa!Join me as I interview the one and only Ramon Ray, a master of inspiration and personal branding. He's here to spill the beans on how you can ignite the spark that sets you apart from the crowd.In this action-packed episode, appropriately titled "How to Inspire High Energy With Your Fans and Followers," get ready to uncover:🎙️ The ultimate question you should ask if you ever get to interview a U.S. President – Ramon Ray's got the inside scoop!🎙️ The secret sauce to surviving and thriving in today's competitive landscape is building a thriving community around your personal brand.🎙️ Why engagement isn't just a buzzword – it's the key to cultivating a fiercely loyal and wildly successful following.And that's just the tip of the iceberg! Ramon Ray is bringing his A-game; you won't want to miss a minute of this electrifying conversation.Tune in now and prepare to be the Celebrity CEO you were born to be!(This is a repeat of Ramon's interview in December 2021. It was so well received; we wanted you to hear it again.)*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Oct 18, 2023 • 27min
How to Best Conjure Up Your Book Sales Using Podcast Marketing - BM392
Do you want to know how to harness the mystical powers of podcast marketing to boost your book sales to extraordinary heights?In this exciting episode, I interview Lauren Passell, an expert in podcast growth and the creative force behind Tink Media. Discover the enchantment of podcast marketing and its impact on book sales.Lauren's got some serious wisdom to share. Here's what you'll discover:How podcasts create an intimate bond with your audience. They're such an amazing platform for authors to share their expertise and stories on a deep, personal level.How stories are like the currency in the world of podcasts. Authors are born storytellers, and podcasts flourish when captivating narratives are involved. When you're promoting your book, don't just talk about it. Instead, focus on spinning these amazing tales that resonate with listeners, no matter when your book was released.How to look for your ideal podcasts. Lauren shares practical advice on finding the perfect podcasts showcasing your brilliance. From searching on Player FM and Google to checking out recommendations on different listening apps, she's got all the inside secrets!If you're eager to dive into the potential of podcast marketing to boost your book sales, tune in now!Click here to find out more about Lauren's services.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Oct 11, 2023 • 32min
How to Best Navigate the AI Landscape to Boost Your Author Marketing - BM391
Want to know how to navigate the AI landscape to boost your author marketing efforts?Get ready for an exciting episode with James Feldman, a 30-year expert in business growth and author of 16 influential books. In this fast-paced, ever-evolving AI world, we explore how authors can tap into their potential and overcome limitations. We check out some cool tools for grammar and plagiarism checks and how personalized AI interactions can unlock fresh and creative ideas! James will blow your mind with the endless possibilities of boosting your creativity using these mind-blowing and cutting-edge tools.Key takeaways:Clarify instructions matter, as shown by a cautionary AI taleDiscover AI's potential and Grammarly's role in writingPersonalize AI for fresh ideasExplore AI tools to enhance creativityLet your imagination run wild and discover the innovative features that will take your projects to new heights!Click here for James' Business Differentiation Mastery (ChatGPT Magic)*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Oct 4, 2023 • 27min
How to Best Master The Art of "Selling The Truth" Like a Pro - BM390
Have you ever wondered how to master the art of "selling the truth" like a pro? Join us in this captivating episode as we dive deep into this topic with the brilliant Hersh Rephun, a true maestro of messaging and storytelling!Here are three key takeaways you won't want to miss:1. Authentic Connection: Learn how embracing honesty in messaging and branding can profoundly connect you with your audience. Discover how this authenticity can boost book sales, earning you the trust and loyalty of readers.2. Navigating the Gray Area: Hersh fearlessly tackles the challenge of distinguishing fact from fiction, especially in an age of fake news. Dive into the complex world of truth, where intent and consequences blur the lines of honesty.3. Starting with Truth: Authors, take note! Hersh encourages you to begin with the small, undeniable truths from your experiences. From there, you can build a fantastic connection with your readers, staying true to your values.Join us as we uncover the power of "selling the truth" and explore Hersh's invaluable insights and tips for elevating your book marketing game. This episode is a must-listen for authors looking to connect, engage, and excel in the world of storytelling.Here's how to get a copy of Hersh's book "Selling the Truth". *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Sep 27, 2023 • 30min
How to Best Connect with the Media to Boost Your Book's Success - BM389
Are you curious to unlock the secrets to connect with the media to fuel your marketing success?Join me for this week's interview with PR expert Mickie Kennedy, the genius behind e-Releases. Get ready to unlock invaluable insights to strengthen your book's media coverage!We'll dive into...The art of storytelling in press releases, captivating journalists with real-life examples.Why nonfiction books have the edge over other genres.The strategic use of press release distribution services, local media's potential, and the impact of authenticity.Don't miss your chance to revolutionize your book marketing strategy so you can create a real buzz around your book! Tune into this week's episode of Book Marketing Mentors to amplify your marketing success!Get free access to a masterclass to take your press release game to the next level!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Sep 20, 2023 • 24min
How to Best Unleash the Magic Power of Consistency in Your Marketing - BM388
🎙 Want to discover the magic power of consistency in your marketing? 💥📚 Tune into this week's episode of Book Marketing Mentors where I share invaluable insights on consistency 🔄 ...A well-structured marketing calendar 📅The wonders of batching and automation 📲Ways to streamline your efforts and save you valuable time, energy, and money!🔥 Don't miss out on this treasure trove of wisdom! It's perfect for building a devoted readership and achieving your book marketing goals, whether you're an aspiring author or an established writer. 🚀*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Sep 13, 2023 • 29min
How to Best Stand Out and Thrive in a Crowded Market - BM387
If you wanna make your mark and thrive in a crowded market, tune in and learn priceless lessons from the legendary speaker and virtuoso guitarist, Mike Rayburn. His insights can seriously boost your book marketing journey to success.Here are three key takeaways from our conversation:1️⃣ Embrace Your Uniqueness: As authors and entrepreneurs, it's crucial to bring your own perspective and presentation to the table. Don't regurgitate old ideas. Instead, embrace your creative strengths to set yourself apart and make your mark!2️⃣ Becoming a "Category of 1": Embrace your unique qualities and be open to exploring contrary or controversial ideas. This approach will hook your readers and leave a lasting impression. 3️⃣ Unlock Your Unique Book Marketing Potential: Discover the endless possibilities of reaching a wider audience, connecting with readers in profound ways, and carving your own path to success. Are you ready to unlock your unique book marketing potential? Join us in this empowering conversation to gain practical strategies, actionable tips, and a fresh perspective on marketing and selling more books.Here's how to sign up for Mike's "What If Weekly" newsletter*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Sep 6, 2023 • 27min
How to Reprogram Your Mindset for Author Abundance - BM386
Tune in to explore the fascinating world of mindset reprogramming and unlock the secrets to attracting author abundance in your book marketing journey. Join me for an engaging conversation with our special guest, Dr. Amanda Barrientez, the highly acclaimed author of the best-selling book "I am a Money Magnet: 30 Affirmantras to Manifest More." In this week's powerful episode, you'll uncover…1️⃣ The Affirmation Advantage: Learn how affirmations can shape your reality by shifting your energy and perspective, paving the way for positive outcomes.2️⃣ Crafting Powerful Affirmations: Dr. Amanda introduces "Affirmantras" – starter statements that eliminate resistance and align with your beliefs, propelling you toward success. 3️⃣ Repetition & Transformation: Discover the key to reprogramming your subconscious mind through consistent affirmation use, unlocking the path to book marketing success. 4️⃣ Turning Dreams into Reality: Explore the art of setting achievable goals that align with your aspirations, transforming them into tangible achievements.Check out this week's powerful and dynamic episode of Book Marketing Mentors! Get empowered to manifest abundance on your book marketing journey!Here's how to connect with Dr. Amanda*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Aug 30, 2023 • 29min
How to Best Unlock the Power of Speaking to Market Your Book - BM385
Are you ready to unlock the power of speaking to take your book's success to new heights? Join us for a captivating discussion with renowned speaker and consultant, Debbie Peterson. In this week's episode, we dive deep into Debbie's incredible journey of transforming her speaking and coaching business. 🎙️✨Here are some key takeaways you don't want to miss:✨ Make Business Enjoyable and Rewarding:Discover how aligning your business with joy and clarity is the secret to greater fulfillment and success. 🌈😃✨ Unleash the Power of Keynote Speaking:Explore the incredible potential of forging direct connections with your audience and potential clients through impactful speaking engagements. See how this can elevate you to new heights. 🚀💼✨ Captivate and Inspire:Tap into the game-changing strategic power of connecting directly with your target audience and potential clients through impactful speaking gigs. ✨🗣️✨ Position Your Expertise:Find your niche and use your book to establish yourself as an expert. Get insights on how to effectively showcase your expertise through speaking engagements. 📚💡Whether you're a seasoned author or just starting your literary journey, Debbie's invaluable insights will unlock the potential of speaking engagements and set your book on a path to triumphant success. 📣✨Tune in now and let the magic of speaking engagements amplify your book's journey. 🎧📖💫Here's the best way to connect with Debbie***************************************************************************************This episode is proudly sponsored by MOCKUPSHOTS!This amazingly user-friendly platform helps authors showcase their product shots, giving a huge boost to sales and gaining well-deserved recognition!Get your LIFETIME subscription NOW!****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources