Book Marketing Mentors

Susan Friedmann
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Sep 13, 2023 • 29min

How to Best Stand Out and Thrive in a Crowded Market - BM387

If you wanna make your mark and thrive in a crowded market, tune in and learn priceless lessons from the legendary speaker and virtuoso guitarist, Mike Rayburn. His insights can seriously boost your book marketing journey to success.Here are three key takeaways from our conversation:1️⃣ Embrace Your Uniqueness:  As authors and entrepreneurs, it's crucial to bring your own perspective and presentation to the table. Don't regurgitate old ideas. Instead, embrace your creative strengths to set yourself apart and make your mark!2️⃣ Becoming a "Category of 1": Embrace your unique qualities and be open to exploring contrary or controversial ideas. This approach will hook your readers and leave a lasting impression. 3️⃣ Unlock Your Unique Book Marketing Potential: Discover the endless possibilities of reaching a wider audience, connecting with readers in profound ways, and carving your own path to success. Are you ready to unlock your unique book marketing potential? Join us in this empowering conversation to gain practical strategies, actionable tips, and a fresh perspective on marketing and selling more books.Here's how to sign up for Mike's "What If Weekly" newsletter*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Sep 6, 2023 • 27min

How to Reprogram Your Mindset for Author Abundance - BM386

Tune in to explore the fascinating world of mindset reprogramming and unlock the secrets to attracting author abundance in your book marketing journey.  Join me for an engaging conversation with our special guest, Dr. Amanda Barrientez, the highly acclaimed author of the best-selling book "I am a Money Magnet: 30 Affirmantras to Manifest More." In this week's powerful episode, you'll uncover…1️⃣ The Affirmation Advantage: Learn how affirmations can shape your reality by shifting your energy and perspective, paving the way for positive outcomes.2️⃣ Crafting Powerful Affirmations: Dr. Amanda introduces "Affirmantras" – starter statements that eliminate resistance and align with your beliefs, propelling you toward success. 3️⃣ Repetition & Transformation: Discover the key to reprogramming your subconscious mind through consistent affirmation use, unlocking the path to book marketing success. 4️⃣ Turning Dreams into Reality: Explore the art of setting achievable goals that align with your aspirations, transforming them into tangible achievements.Check out this week's powerful and dynamic episode of Book Marketing Mentors! Get empowered to manifest abundance on your book marketing journey!Here's how to connect with Dr. Amanda*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Aug 30, 2023 • 29min

How to Best Unlock the Power of Speaking to Market Your Book - BM385

Are you ready to unlock the power of speaking to take your book's success to new heights? Join us for a captivating discussion with renowned speaker and consultant, Debbie Peterson. In this week's episode, we dive deep into Debbie's incredible journey of transforming her speaking and coaching business. 🎙️✨Here are some key takeaways you don't want to miss:✨ Make Business Enjoyable and Rewarding:Discover how aligning your business with joy and clarity is the secret to greater fulfillment and success. 🌈😃✨ Unleash the Power of Keynote Speaking:Explore the incredible potential of forging direct connections with your audience and potential clients through impactful speaking engagements. See how this can elevate you to new heights. 🚀💼✨ Captivate and Inspire:Tap into the game-changing strategic power of connecting directly with your target audience and potential clients through impactful speaking gigs. ✨🗣️✨ Position Your Expertise:Find your niche and use your book to establish yourself as an expert. Get insights on how to effectively showcase your expertise through speaking engagements. 📚💡Whether you're a seasoned author or just starting your literary journey, Debbie's invaluable insights will unlock the potential of speaking engagements and set your book on a path to triumphant success. 📣✨Tune in now and let the magic of speaking engagements amplify your book's journey. 🎧📖💫Here's the best way to connect with Debbie***************************************************************************************This episode is proudly sponsored by MOCKUPSHOTS!This amazingly user-friendly platform helps authors showcase their product shots, giving a huge boost to sales and gaining well-deserved recognition!Get your LIFETIME subscription NOW!****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Aug 23, 2023 • 25min

How to Best Elevate Your Book From Ordinary to Extraordinary - BM384

Do you want to know how to elevate your book from ordinary to extraordinary, grabbing readers' attention? Join us for an electrifying episode as we dive into editing brilliance, and unearth wisdom and strategies for captivating narratives with the Wandering Words Wizardess, Qatarina Wanders. Prepare to be amazed by three transformative takeaways:🔥 Takeaway 1: Excel with Professional Editing Don't settle for average! Professional editors are your guidingstars, shaping your work into a masterpiece that exceeds quality standards.🔥 Takeaway 2: Master the Specialization GameChoose an editor experienced in your genre—every genre's uniquerules add charm. An expert ensures your content shines industry-wide.🔥 Takeaway 3: Unlocl Beta Reader Magic Embark on an adventure with beta readers, refining plots and captivating readers. Find those aligned with your audience for extraordinary results.Tune in now if you want to take your book from average to exceptional.Here's how to find out more about the editing services Qatarina and her team offer.***************************************************************************************This episode is proudly sponsored by MOCKUPSHOTS!This amazingly user-friendly platform helps authors showcase their product shots, giving a huge boost to sales and gaining well-deserved recognition!Get your LIFETIME subscription NOW!****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Aug 9, 2023 • 26min

How to Best Boost Book Sales with Powerful Email Marketing - BM382

Get ready for some game-changing strategies that will help you grow your email list and skyrocket your success!Join us as we dive into the exciting world of email marketing with the expertise of international consultant, Matt Treacey. Discover the incredible power of captivating email marketing strategies that will keep your audience hooked. Here are 3 key takeaways from this week's interview,,1. Shift your thinking: Discover the power of the user journey beyond simple traffic generation! Engage email subscriptions with value-driven and non-intrusive tactics. The key to success lies in converting traffic into loyal and happy subscribers. 2. Tailor your communication: Sending the perfect message at the right time is crucial! Effectively segment your subscribers using the 5 stages of awareness. By understanding their journey (unaware, problem-aware, solution-aware, product-aware, most aware), provide personalized, relevant content that truly resonates.3. Timing and relevance matter: Personalization is more than just using names. It's about sending timely and highly relevant messages. Don't underestimate the power of timing! Focus on delivering valuable emails that educate, inspire, or entertain, and nurture a strong relationship with your awesome audience.Get ready to revolutionize your book sales with the power of email marketing. Don't miss out on some powerful secrets to success Tune in now and start boosting your results!Click here to get 3 free chapters of Matt's best-selling book "Natural Orders"***************************************************************************************This episode is proudly sponsored by MOCKUPSHOTS! This amazingly user-friendly platform helps authors showcase their product shots, giving a huge boost to sales and gaining well-deserved recognition!Get your LIFETIME subscription NOW!****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Aug 9, 2023 • 29min

How to Best Use Publicity Power to Elevate Your Book Success - BM383

Are you ready to uncover the secret sauce for boosting your book's success? Join me as we delve into the world of publicity power with media expert, Jason Jones.From email scripts and media training videos to press kits and media lists, Jason reveals how these tools can boost your visibility, establish credibility, and connect effectively with your target audience.Prepare for mind-blowing tips on riding the wave of publicity to make your book a sensation! Learn attention-grabbing headlines and acing social media to make your book the talk of the town.Join me on this electrifying journey as we delve into creating buzz, captivating your audience, and celebrating your book's success together! Tune in, take notes to unlock the full potential of your book deserves!  Get your copy of Jason's Publicist Starter Kit for only $27***************************************************************************************This episode is proudly sponsored by MOCKUPSHOTS!This amazingly user-friendly platform helps authors showcase their product shots, giving a huge boost to sales and gaining well-deserved recognition!Get your LIFETIME subscription NOW!****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Aug 2, 2023 • 31min

How to Best Build Credibility With the Power of Compilations - BM381

Have you ever considered being part of a compilation? In this week's captivating episode as we delve deep into the world of anthologies with special guest Andrew Dupy. As a seasoned expert in non-fiction books, Andrew reveals the key factors to consider when selecting an anthology to participate in. Learn how participating in an anthology can be a game-changer for authors. Explore the significance of trust-building with your audience and discover why being invited to contribute to an anthology is a true testament to your credibility. Get ready to be amazed as we delve deep into the world of anthologies and unlock their potential as powerful tools for authors. Find out how having a clear theme and format for your book can not only captivate readers but also open doors to speaking engagements and coaching opportunities. Discover the educational value of anthologies, the secret to hitting bestseller lists, and the art of selecting the perfect anthology to showcase your work. Join us for expert advice on book marketing strategies and navigating the ever-evolving publishing landscape. Don't miss out on this authoritative and exhilarating episode that will pave your path to success as an author. Tune in now!Find out more about the services Leaders Press offers***************************************************************************************This episode is sponsored by MOCKUPSHOTS, an easy-to-use platform forauthors' product shots that get sales, and recognition!Get your lifetime subscription NOW!*************************************************************************************** *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Jul 26, 2023 • 24min

How to Best Build a Winning Book Marketing Strategy - BM380

Want to build a winning book marketing strategy?Tune into this week’s exciting episode as we delve into the secrets to crafting a message that resonates and captures your target audience's attention. From social media tactics to email marketing secrets, experience a treasure trove of exciting tools and strategies to skyrocket your book marketing efforts. Uncover the untapped potential of strategic podcast guesting and learn how it can be a game-changing method to elevate your visibility and influence your message to new heights. Get insider tips to help open doors to lucrative speaking opportunities that extend beyond book sales to establish yourself as an authoritative expert in your field.  Learn strategies to find your niche and tailor your message to make a profound impact on your target audience. Tune in now for a captivating podcast episode chockfull of valuable insights and actionable advice to unlock a whole new level of greatness for yourself. Get ready to be inspired and amazed!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Jul 19, 2023 • 24min

How to Best Plan, Write, and Promote a Book That Matters - BM379

Want to plan, write and promote a book that matters?With eight awe-inspiring business books under his belt, Josh Bernoff reveals his top-secret strategies for success in this week's podcast interview. Prepare to be amazed as he emphasizes the paramount significance of collecting captivating stories and debunks the myth that writing is the only focus of the job. But that's not all - Josh introduces the groundbreaking PQRST book promotion method. This game-changing strategy involves calculated Positioning, stimulating Questioning, ingenious Tactics, fearless Reaching, awe-inspiring Shareable content, and perfect Timing. By implementing this method one month before and two months after releasing your book, you can revolutionize your reach and impact like never before. And that's not all - Josh also uncovers the untapped potential of building personal connections with influential reporters and bloggers for effective book marketing.  Tune in now!Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for AuthorsGet a copy of Josh's bestselling book today!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Jul 12, 2023 • 34min

How to Best Use Your Book to Gain Credibility in Higher Ed - BM378

Do you want to know how to use your book to gain credibility in the higher ed market?Get ready to be inspired by the amazing Helen Osborne, an esteemed author, and champion for affordable textbooks. Join us for this exhilarating conversation as Helen takes us on her journey, which began back in 2005 when she took on the challenge of tackling the skyrocketing prices of textbooks and fighting for accessibility. Prepare to be amazed as Helen shares how her book became a game-changer, offering affordable alternatives for students struggling with the burden of expenses. We'll also delve into the world of search engines and distribution strategies, discovering how platforms like Amazon and RedShelf launched Helen's book into the eager hands of knowledge-hungry learners. But that's not all – get ready to hear tales of collaboration, building credibility, and overcoming obstacles in the publishing industry. Immerse yourself in the inspiring story of a true advocate for knowledge and accessibility. ***************************************************************************************"How to Save a Fortune and Grow Your Author Business With Pubfunnels"  Live webinar where we dive into the incredible benefits of having your own marketplace, your very own author hub, working tirelessly for you 24 hours a day.Thursday, July 13th at 2pm ESTClick here to reserve your spot****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

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