

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Aug 23, 2023 • 25min
How to Best Elevate Your Book From Ordinary to Extraordinary - BM384
Do you want to know how to elevate your book from ordinary to extraordinary, grabbing readers' attention? Join us for an electrifying episode as we dive into editing brilliance, and unearth wisdom and strategies for captivating narratives with the Wandering Words Wizardess, Qatarina Wanders. Prepare to be amazed by three transformative takeaways:🔥 Takeaway 1: Excel with Professional Editing Don't settle for average! Professional editors are your guidingstars, shaping your work into a masterpiece that exceeds quality standards.🔥 Takeaway 2: Master the Specialization GameChoose an editor experienced in your genre—every genre's uniquerules add charm. An expert ensures your content shines industry-wide.🔥 Takeaway 3: Unlocl Beta Reader Magic Embark on an adventure with beta readers, refining plots and captivating readers. Find those aligned with your audience for extraordinary results.Tune in now if you want to take your book from average to exceptional.Here's how to find out more about the editing services Qatarina and her team offer.***************************************************************************************This episode is proudly sponsored by MOCKUPSHOTS!This amazingly user-friendly platform helps authors showcase their product shots, giving a huge boost to sales and gaining well-deserved recognition!Get your LIFETIME subscription NOW!****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Aug 9, 2023 • 29min
How to Best Use Publicity Power to Elevate Your Book Success - BM383
Are you ready to uncover the secret sauce for boosting your book's success? Join me as we delve into the world of publicity power with media expert, Jason Jones.From email scripts and media training videos to press kits and media lists, Jason reveals how these tools can boost your visibility, establish credibility, and connect effectively with your target audience.Prepare for mind-blowing tips on riding the wave of publicity to make your book a sensation! Learn attention-grabbing headlines and acing social media to make your book the talk of the town.Join me on this electrifying journey as we delve into creating buzz, captivating your audience, and celebrating your book's success together! Tune in, take notes to unlock the full potential of your book deserves! Get your copy of Jason's Publicist Starter Kit for only $27***************************************************************************************This episode is proudly sponsored by MOCKUPSHOTS!This amazingly user-friendly platform helps authors showcase their product shots, giving a huge boost to sales and gaining well-deserved recognition!Get your LIFETIME subscription NOW!****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Aug 9, 2023 • 26min
How to Best Boost Book Sales with Powerful Email Marketing - BM382
Get ready for some game-changing strategies that will help you grow your email list and skyrocket your success!Join us as we dive into the exciting world of email marketing with the expertise of international consultant, Matt Treacey. Discover the incredible power of captivating email marketing strategies that will keep your audience hooked. Here are 3 key takeaways from this week's interview,,1. Shift your thinking: Discover the power of the user journey beyond simple traffic generation! Engage email subscriptions with value-driven and non-intrusive tactics. The key to success lies in converting traffic into loyal and happy subscribers. 2. Tailor your communication: Sending the perfect message at the right time is crucial! Effectively segment your subscribers using the 5 stages of awareness. By understanding their journey (unaware, problem-aware, solution-aware, product-aware, most aware), provide personalized, relevant content that truly resonates.3. Timing and relevance matter: Personalization is more than just using names. It's about sending timely and highly relevant messages. Don't underestimate the power of timing! Focus on delivering valuable emails that educate, inspire, or entertain, and nurture a strong relationship with your awesome audience.Get ready to revolutionize your book sales with the power of email marketing. Don't miss out on some powerful secrets to success Tune in now and start boosting your results!Click here to get 3 free chapters of Matt's best-selling book "Natural Orders"***************************************************************************************This episode is proudly sponsored by MOCKUPSHOTS! This amazingly user-friendly platform helps authors showcase their product shots, giving a huge boost to sales and gaining well-deserved recognition!Get your LIFETIME subscription NOW!****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Aug 2, 2023 • 31min
How to Best Build Credibility With the Power of Compilations - BM381
Have you ever considered being part of a compilation? In this week's captivating episode as we delve deep into the world of anthologies with special guest Andrew Dupy. As a seasoned expert in non-fiction books, Andrew reveals the key factors to consider when selecting an anthology to participate in. Learn how participating in an anthology can be a game-changer for authors. Explore the significance of trust-building with your audience and discover why being invited to contribute to an anthology is a true testament to your credibility. Get ready to be amazed as we delve deep into the world of anthologies and unlock their potential as powerful tools for authors. Find out how having a clear theme and format for your book can not only captivate readers but also open doors to speaking engagements and coaching opportunities. Discover the educational value of anthologies, the secret to hitting bestseller lists, and the art of selecting the perfect anthology to showcase your work. Join us for expert advice on book marketing strategies and navigating the ever-evolving publishing landscape. Don't miss out on this authoritative and exhilarating episode that will pave your path to success as an author. Tune in now!Find out more about the services Leaders Press offers***************************************************************************************This episode is sponsored by MOCKUPSHOTS, an easy-to-use platform forauthors' product shots that get sales, and recognition!Get your lifetime subscription NOW!*************************************************************************************** *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jul 26, 2023 • 24min
How to Best Build a Winning Book Marketing Strategy - BM380
Want to build a winning book marketing strategy?Tune into this week’s exciting episode as we delve into the secrets to crafting a message that resonates and captures your target audience's attention. From social media tactics to email marketing secrets, experience a treasure trove of exciting tools and strategies to skyrocket your book marketing efforts. Uncover the untapped potential of strategic podcast guesting and learn how it can be a game-changing method to elevate your visibility and influence your message to new heights. Get insider tips to help open doors to lucrative speaking opportunities that extend beyond book sales to establish yourself as an authoritative expert in your field. Learn strategies to find your niche and tailor your message to make a profound impact on your target audience. Tune in now for a captivating podcast episode chockfull of valuable insights and actionable advice to unlock a whole new level of greatness for yourself. Get ready to be inspired and amazed!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jul 19, 2023 • 24min
How to Best Plan, Write, and Promote a Book That Matters - BM379
Want to plan, write and promote a book that matters?With eight awe-inspiring business books under his belt, Josh Bernoff reveals his top-secret strategies for success in this week's podcast interview. Prepare to be amazed as he emphasizes the paramount significance of collecting captivating stories and debunks the myth that writing is the only focus of the job. But that's not all - Josh introduces the groundbreaking PQRST book promotion method. This game-changing strategy involves calculated Positioning, stimulating Questioning, ingenious Tactics, fearless Reaching, awe-inspiring Shareable content, and perfect Timing. By implementing this method one month before and two months after releasing your book, you can revolutionize your reach and impact like never before. And that's not all - Josh also uncovers the untapped potential of building personal connections with influential reporters and bloggers for effective book marketing. Tune in now!Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for AuthorsGet a copy of Josh's bestselling book today!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jul 12, 2023 • 34min
How to Best Use Your Book to Gain Credibility in Higher Ed - BM378
Do you want to know how to use your book to gain credibility in the higher ed market?Get ready to be inspired by the amazing Helen Osborne, an esteemed author, and champion for affordable textbooks. Join us for this exhilarating conversation as Helen takes us on her journey, which began back in 2005 when she took on the challenge of tackling the skyrocketing prices of textbooks and fighting for accessibility. Prepare to be amazed as Helen shares how her book became a game-changer, offering affordable alternatives for students struggling with the burden of expenses. We'll also delve into the world of search engines and distribution strategies, discovering how platforms like Amazon and RedShelf launched Helen's book into the eager hands of knowledge-hungry learners. But that's not all – get ready to hear tales of collaboration, building credibility, and overcoming obstacles in the publishing industry. Immerse yourself in the inspiring story of a true advocate for knowledge and accessibility. ***************************************************************************************"How to Save a Fortune and Grow Your Author Business With Pubfunnels" Live webinar where we dive into the incredible benefits of having your own marketplace, your very own author hub, working tirelessly for you 24 hours a day.Thursday, July 13th at 2pm ESTClick here to reserve your spot****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jul 5, 2023 • 25min
How to Best Leverage Book Reviews to Boost Your Credibility - BM377
Want to know how to leverage book reviews? In this week's podcast interview, Carol Amato, a seasoned author with 30 books and over 200 articles under her belt, dives into the power of testimonials for your book and how to create an impressive media kit. She shares her secrets on leveraging book reviews to boost credibility and skyrocket your book's success. Carol emphasizes the importance of building relationships with potential endorsers by engaging with them on social media, attending conferences, and meeting them face-to-face. She also advises authors to take a look at Amazon testimonials for inspiration, aiming for a polished, professional design that screams "New York publishing." This episode is chock-full of invaluable insights to help you take your book to the next level of credibility and success!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jun 28, 2023 • 29min
How to Best Judge Your Book By Its Cover - BM376
Are you ready to learn why you should never judge a book by its cover (except when you actually should)? Today's podcast episode reveals the truth behind the age-old adage: judging a book by its cover. You'll learn why authors must fall head-over-heels in love with their book covers to boost sales and captivate readers.Join me in exploring the intricacies and nuances of book cover creation, from the perfect color and graphics to showcasing your book's value with testimonials. Discover how to create a visually appealing cover that grabs attention, serves as free advertising, and helps you stand out. So, grab a cuppa, and join me on this journey as I dive into the world of book cover design!Thanks to my incredible interviewer, Jane Maulucci!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jun 21, 2023 • 25min
How to Best Build Your Author Brand to Gain Visibility - BM375
Ever wanted to know how to build your author brand?This week, I sit down with Annie Scranton, Founder of PACE PR, to get some insider tips on how to maximize your book's visibility in today's crowded market.The key? Making time for book promotion. Building an email list and leveraging social media are essential steps in building your brand, but it's equally important to become known as an expert in your field. Annie shares how engaging with relevant media outlets can help establish you as a go-to source for industry insights.We also discuss traditional media appearances and how to use them wisely to reach your target audience. Plus, we dive into common mistakes authors make, from underinvesting in book promotion to missing out on speaking opportunities.So, if you're ready to take your author brand to the next level to gain the visibility you deserve, tune in to this powerful episode.Here's how to connect with Annie and learn more about the services PACE PR offers.LinkedInPre-Order "The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand:*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources