Book Marketing Mentors

Want to know how to leverage book reviews? In this week's podcast interview, Carol Amato, a seasoned author with 30 books and over 200 articles under her belt, dives into the power of testimonials for your book and how to create an impressive media kit. She shares her secrets on leveraging book reviews to boost credibility and skyrocket your book's success. Carol emphasizes the importance of building relationships with potential endorsers by engaging with them on social media, attending conferences, and meeting them face-to-face. She also advises authors to take a look at Amazon testimonials for inspiration, aiming for a polished, professional design that screams "New York publishing." This episode is chock-full of invaluable insights to help you take your book to the next level of credibility and success!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Are you ready to learn why you should never judge a book by its cover (except when you actually should)? Today's podcast episode reveals the truth behind the age-old adage: judging a book by its cover. You'll learn why authors must fall head-over-heels in love with their book covers to boost sales and captivate readers.Join me in exploring the intricacies and nuances of book cover creation, from the perfect color and graphics to showcasing your book's value with testimonials. Discover how to create a visually appealing cover that grabs attention, serves as free advertising, and helps you stand out. So, grab a cuppa, and join me on this journey as I dive into the world of book cover design!Thanks to my incredible interviewer, Jane Maulucci!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Ever wanted to know how to build your author brand?This week, I sit down with Annie Scranton, Founder of PACE PR, to get some insider tips on how to maximize your book's visibility in today's crowded market.The key? Making time for book promotion. Building an email list and leveraging social media are essential steps in building your brand, but it's equally important to become known as an expert in your field. Annie shares how engaging with relevant media outlets can help establish you as a go-to source for industry insights.We also discuss traditional media appearances and how to use them wisely to reach your target audience. Plus, we dive into common mistakes authors make, from underinvesting in book promotion to missing out on speaking opportunities.So, if you're ready to take your author brand to the next level to gain the visibility you deserve, tune in to this powerful episode.Here's how to connect with Annie and learn more about the services PACE PR offers.LinkedInPre-Order "The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand:*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Want to know how to use brand storytelling to engage your audience?Join me as I interview Paul Kreiter, the mastermind behind Kreiter Creatives, as we explore how nonfiction authors can use brand storytelling to connect with their audience.  Paul's expertise will help you overcome the challenges of identifying and articulating your unique brand story, including tips to conquer your impostor syndrome.  Take a deep dive into the "sandwich method" and learn about the critical elements of the storytelling structure. Plus, Paul bravely shares his personal journey fighting leukemia as a child.  Don't miss out on this insightful conversation and uncover ways to market your book like a pro!Here's how to connect with Paul for your 20-minute complimentary session.***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.LAST CHANCE to fet your lifetime subscription NOW and save $100 (offer ends June 15, 2023)****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Want some expert advice on how to unleash Amazon Ads?Join me this week for an exciting interview with Alex Strathdee, the brilliant mind behind advanced Amazonads.com. You'll be inspired as you discover how Alex's marketing expertise blossomed from his own failed writing attempts. One of the key takeaways from our conversation is the importance of giving as much attention to marketing your book as you do to writing it. Believe me, Alex knows all too well the critical role that marketing plays in the success of your book. We'll delve into why investing in marketing efforts from the outset, is essential for your book's ultimate success. Alex also shares invaluable advice on how to avoid printing too many copies of a book without testing the waters and investing in marketing efforts because there is a limit to how much marketing can be done for free. But that's not all - tune in as Alex and I delve into the world of advertising on Amazon. We'll uncover why it can be a costly, yet critical investment for authors looking to generate leads and earn more money. Plus, we'll reveal our top tips for identifying your ideal niche and expanding your audience using book funnels. Don't miss out on this enlightening conversation!Sign up to receive Alex's weekly newsletter***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.Get your lifetime subscription NOW and save $100 (offer ends June 15, 2023)****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Want to know how to unlock the power of a perfect virtual book tour?Get ready to discover the podcast strategy that has helped leading authors sell hundreds of books! In this episode, Susan interviews Tom Schwab, founder of Interview Valet, to discuss his foolproof virtual book tour method and the critical role of trust-building in reaching new readers. With Tom's expert advice, you'll learn how to pinpoint your niche market and tap into relevant events to promote your book seamlessly. Plus, find out the "give, give, give, give, ask" formula for securing podcast interviews If you're an author struggling to boost sales, don't miss this episode!Click here for Tom's "must-have" resources***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.Get your lifetime subscription NOW and save $100 (offer ends June 15, 2023)****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Do you want to know how to succeed in crowdfunding your book?Get insider tips on crowdfunding for authors from two industry experts - Victoria Bennett, founder of the Crowdfunding Hub, and Charmaine Hammond, an 11-time bestselling author, and award-winning film executive producer. In this powerful interview, Victoria and Charmaine dive into the benefits of crowdfunding for authors, such as building a community, conducting market research, and generating buzz through pre-selling your book. Learn the importance of niche marketing and effective planning, as well as how to choose the right crowdfunding platform and create engaging content for a successful campaign. If you're interested in funding for your next book project, this interview is chockfull of invaluable advice to make your book dreams a reality!Click here for more information on crowding opportunities *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Are you eager to use podcast interviews to boost your book sales?Tune into this week's powerful interview with Jennifer Longmore, media personality, ten-time bestselling author, podcast host, and CEO of The Podcast Connector.Jennifer spills the beans on how to confidently pitch yourself for podcast interviews and add real value to the podcast community as a successful guest. Plus, you'll discover how to find the perfect podcasts to pitch on LinkedIn and other free resources. Not only that, but Jennifer also shows you how to sell your book in a way that's engaging instead of one-sided. Plus, she gives you valuable tips on protecting your intellectual property and boosting your profile through podcasting. If you're an aspiring author or thought leader, get ready to take your author game to the next level with Jennifer's pearls of wisdom.Grab your free copy of The Ultimate Pitching Toolkit*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Are you a first-time author feeling intimidated by the world of marketing? Don't worry, you're not alone. Yet if you want your book to find its way into the hands of enthusiastic readers and boost sales, then learning how to market it effectively is essential. And, If you want to get your book noticed, changing up your marketing mindset is key! Trust me on this one.Susan Friedmann, (aka the Author Marketing Mentor), dishes out some serious publishing wisdom as she explores the power of marketing in this week's podcast episode.She emphasizes the need to leverage book reviews, generate buzz, and use multiple marketing strategies to reach your target audience.  "Without marketing, readers are never going to know about your book, which in turn, will reflect on sales."Are you ready to make your book a success? Join Susan as she shares her expert tips on mastering the art of promoting your work. Get ready to feel confident and inspired as you learn how to captivate your audience and gain the recognition you deserve. *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Are you tired of waiting for traditional publishers to give you the support you need to succeed as an author? Meet Anna David, a best-selling author with mixed feelings about traditional publishing but who has found success in hybrid publishing and self-publishing. In this week's episode of Book Marketing Mentors, Anna spills the tea on why simply releasing a book may not give you the success you're hoping for. She explains how to redefine success and measure the impact your book has on your audience. Stop letting self-doubt and hesitation hold you back from sharing your brilliance with the world. Learn how to establish yourself as a leading authority in your field, secure verified reviews on Amazon, and create an impactful online presence using social media, newsletters, and websites.Tune in and discover the powerful tools and strategies you need to succeed in book and author marketing. Your knowledge deserves to be shared, and this powerful interview helps you make it happen!Here's how to connect with Anna and get a copy of her latest book "On Good Authority"*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.