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Book Marketing Mentors

Latest episodes

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Nov 23, 2022 • 34min

How to Best Create a Consistent Brand - BM345

Are you challenged with creating a consistent brand?Listen as Mark Herschberg shares the essentials of brand consistency across all platforms.In this episode, you will discover...Why your book cover needs to be consistent with your larger brand. Why branding and creating a consistent brand across all media platforms is essentialMark introduces his "Brain Bump app" and shares how it can help people remember content from your books, blogs, podcasts, classes, and talksHow to get content in front of the right people at the right timeWhat the future of content marketing has in store for usAnd a whole lot more...Here's how to connect with Mark - https://www.cognoscomedia.com/Down your free "Brain Bump app" - https://brainbumpapp.com/Schedule your complimentary 20-minute brainstorming session with Susan, go to BrainstormwithSusan.com *************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...
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Nov 16, 2022 • 28min

How to Best Turn Your Book Into an Online Business - BM344

Do you have a book that you want to turn into an online product or course, but don't know how?Listen as Ellen Finkelstein shares her expertise to help you turn your knowledge into online products so you can help make a positive change in the world.In this episode, you will discover...How to get started turning your book into an online product or courseWhy live training plays an essential role when producing an online course How authors benefit from email marketing and list buildingHow blogging can highlight your expertise and build authorityHow to best use QR codes to punch up your marketingAnd much, much, more... Connect with Ellen at https://Changetheworldmarketing.comSchedule your complimentary 20-minute brainstorming session with Susan, go to BrainstormwithSusan.com *************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...
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Nov 9, 2022 • 27min

How to Best Use Linkedin to Sell Your Books in Bulk - BM343

Do you want to how to use LinkedIn to sell your books in bulk?Listen as Joe Apfelbaum, LinkedIn expert, and certified Google trainer. shares his secret sauce to stay top of mind and build meaningful relationships with key prospects.In this week's powerful episode you'll discover...Why it's  important to have a strategy for networking and building meaningful relationshipsWhat are some of the best ways for authors to use LinkedInJoe's special networking strategy and how it can help authors sell more booksHow to connect with the right people on LinkedInWhat many authors fail to do on LinkedInAnd a whole lot more...Connect with Joe on Linkedin - JoeLinkedIn.comComplimentary 20-minute brainstorming session with Susan - BrainstormWithSusan.com*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...
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Nov 1, 2022 • 34min

How to Best Make the Impossible Possible - BM342

Have you ever considered how you could achieve the impossible and make it possible?Listen as Steve Sims, founder of the world's leading experiential concierge firm, shares his expertise on how to ignore what everyone else thinks and go for big, stupid, ridiculous goals.In this powerful episode, Steve drops SO MANY value bombs that you'll want to re-listen to the recording multiple times to make sure you didn’t miss anything.Specifically, you'll discover...How to achieve what you want if you weren't afraid of being laughed atWhy do so many people's opinions not matterThe importance of focusing on your message and who you are trying to impactAnd a whole lot more...Click here to find out more about Steve's book "Go For Stupid"Go to BrainstormwithSusan.com to schedule your free call.  *************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...
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Oct 26, 2022 • 35min

How to Best Use Your Stories to Persuade and Change Minds - BM341

If you want to know how to use your stories to persuade and change minds, this is a "must listen to" episode.Kelly Swanson, master storyteller, international speaker, and bestselling author, shares her secret sauce to help make your boring stories sing and dance, even when you tell them hundreds or thousands of times over.  In this week's powerful episode, you will discover...How the simple and powerful 3-paragraph method helps you create powerful storiesHow to offer a sensory experience with your storiesHow to be the musician of your story to make it sing and dance How to be the narrator of your own story so the audience relates in their own way How to turn “techie” language into “non-techie” speak  And a whole lot more...Here's how to get Kelly's free resources: The Story Formula;  Story Libs Template and much, much more.*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...
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Oct 19, 2022 • 30min

How to Best Confidently Brag About Yourself - BM340

Do you struggle when it comes to bragging about yourself or your successes? Listen as Dr. Winifred Bragg shares ways to create a strong "brag factor" without sounding obnoxious, so that you and your book can stand out from the crowd In this powerful episode, you will learn: How to make the best use of the  "brag factor" without feeling like you're boastingThe importance of mindset and gratitude in achieving success6 steps to get comfortable with braggingHow to create your own 30-second bragAnd a whole lot more...Here's how to find out more about Dr. Bragg.*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...
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Oct 12, 2022 • 24min

How to Best Be a Successful Podcast Guest - BM339

Do you want to know how to be a successful podcast guest? Listen as P.R. expert, Michelle Glogovac shares her wisdom to help you elevate your expert authority status using podcasts and podcast book tours.In this powerful episode you will learn: How to get started when you want to be a podcast guestWhat you absolutely "must do" before being a guest on a showHow to get on more than four podcasts a week How to create a podcast media kit that impresses hostsHow to jump on to a podcast book tour to give your book even more exposure optionsAnd a whole lot more...For more information on Michelle's services go to https://themlgcollective.com/*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...
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Oct 6, 2022 • 28min

How to Best Gain Attention for Your Book with Storytelling - BM338

Do you want to gain more attention for your book? Listen as storytelling expert, Ralph Peter shares how he hones his storytelling skills to keep his audiences engaged and eager for more.In this powerful episode you will learn: How to use storytelling to engage and hold an audience's attention How to use simple words to create strong visuals in a reader's mind How to control the urge to over-describe everything in a storyWhy a writing group is a powerful tool Common mistakes writers make and how to avoid themAnd, a whole lot more...Here's how to connect with Ralph - Ralph Petersonbooks.com *************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...
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Sep 28, 2022 • 24min

How to Best Pivot Your Success With a Life of No Regrets - BM337

Do want to pivot your success into a life of no regrets?Listen as transformation expert, LeeAnn Marie Webster shares her secret sauce to live the life you really want to live versus the one you think you should be living. Or you're just living by default.In this powerful episode, you will discover...Why it's essential to pivot your life when you've lost joy and satisfaction doing what you're doingWhat's the "key" question to ask about your life?What to do when you don't know what to do or where to turnHow authors can use summits to promote and position their expertiseUnderstand the difference between organizing a summit versus being a speaker at the summitAnd a whole lot more...Click here to attend LeeAnn's "Full Self-Expression" ForumReady to Live Life With No Regrets? Click to learn more*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...
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Sep 21, 2022 • 16min

How to Best Build Your Confidence as an Expert Authority - BM336

Do you want to build your confidence as an expert authority?Listen as Susan Friedmann, Author Marketing Mentor, and Influencer shares how the "lack of confidence" is an excuse that often stands in the way of authors marketing their books. In this powerful episode, you'll discover...What exactly is confidence and why it's importantWhat fears might hold you back from sharing your expertiseWhat can you do to take charge of an unruly inner critic 5 ways you can build self-confidence with your mindAnd a whole lot more...Here's how to book your complimentary 20-minute brainstorming session with Susan BrainStormWithSusan.com*************************************************************************Be More Human: Do the Work that Matters Most with Generative AI The future of work is changing fast. Master the practical applications of Generative AI in just four weeks with the AI-Powered Professional Program. This hands-on workshop sprint is designed for professionals who want to streamline workflows, enhance productivity, and integrate AI tools into their daily work. You'll learn how to use GenAI for writing, automation, research, and decision-making. By the end of these four 90-minute Zoom workshops, you will gain real-world skills that improve your productivity, strategy, and creativity. Each week, you'll tackle interactive challenges, and work on guided AI exercises, to immediately apply what you learn. This program provides step-by-step instruction and real-world case studies to help you confidently use AI in your professional role. Join us and build the AI skills that give you a competitive edge. *Ticket purchase gives access to all 4 workshops in the series. Recordings provided if you miss any of the sessions. It's time to invest in your growth If you don't want to be left behind! Register here: ...

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