

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Jun 14, 2023 • 31min
How to Best Use Brand Storytelling to Connect With Your Audience - BM374
Want to know how to use brand storytelling to engage your audience?Join me as I interview Paul Kreiter, the mastermind behind Kreiter Creatives, as we explore how nonfiction authors can use brand storytelling to connect with their audience. Paul's expertise will help you overcome the challenges of identifying and articulating your unique brand story, including tips to conquer your impostor syndrome. Take a deep dive into the "sandwich method" and learn about the critical elements of the storytelling structure. Plus, Paul bravely shares his personal journey fighting leukemia as a child. Don't miss out on this insightful conversation and uncover ways to market your book like a pro!Here's how to connect with Paul for your 20-minute complimentary session.***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.LAST CHANCE to fet your lifetime subscription NOW and save $100 (offer ends June 15, 2023)****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jun 7, 2023 • 35min
How to Best Unleash Amazon Ads to Sell More Books - BM373
Want some expert advice on how to unleash Amazon Ads?Join me this week for an exciting interview with Alex Strathdee, the brilliant mind behind advanced Amazonads.com. You'll be inspired as you discover how Alex's marketing expertise blossomed from his own failed writing attempts. One of the key takeaways from our conversation is the importance of giving as much attention to marketing your book as you do to writing it. Believe me, Alex knows all too well the critical role that marketing plays in the success of your book. We'll delve into why investing in marketing efforts from the outset, is essential for your book's ultimate success. Alex also shares invaluable advice on how to avoid printing too many copies of a book without testing the waters and investing in marketing efforts because there is a limit to how much marketing can be done for free. But that's not all - tune in as Alex and I delve into the world of advertising on Amazon. We'll uncover why it can be a costly, yet critical investment for authors looking to generate leads and earn more money. Plus, we'll reveal our top tips for identifying your ideal niche and expanding your audience using book funnels. Don't miss out on this enlightening conversation!Sign up to receive Alex's weekly newsletter***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.Get your lifetime subscription NOW and save $100 (offer ends June 15, 2023)****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

May 31, 2023 • 29min
How to Best Unlock the Power of a Perfect Virtual Book Tour - BM372
Want to know how to unlock the power of a perfect virtual book tour?Get ready to discover the podcast strategy that has helped leading authors sell hundreds of books! In this episode, Susan interviews Tom Schwab, founder of Interview Valet, to discuss his foolproof virtual book tour method and the critical role of trust-building in reaching new readers. With Tom's expert advice, you'll learn how to pinpoint your niche market and tap into relevant events to promote your book seamlessly. Plus, find out the "give, give, give, give, ask" formula for securing podcast interviews If you're an author struggling to boost sales, don't miss this episode!Click here for Tom's "must-have" resources***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.Get your lifetime subscription NOW and save $100 (offer ends June 15, 2023)****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

May 24, 2023 • 32min
How to Best Succeed in Crowdfunding Your Book - BM371
Do you want to know how to succeed in crowdfunding your book?Get insider tips on crowdfunding for authors from two industry experts - Victoria Bennett, founder of the Crowdfunding Hub, and Charmaine Hammond, an 11-time bestselling author, and award-winning film executive producer. In this powerful interview, Victoria and Charmaine dive into the benefits of crowdfunding for authors, such as building a community, conducting market research, and generating buzz through pre-selling your book. Learn the importance of niche marketing and effective planning, as well as how to choose the right crowdfunding platform and create engaging content for a successful campaign. If you're interested in funding for your next book project, this interview is chockfull of invaluable advice to make your book dreams a reality!Click here for more information on crowding opportunities *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

May 17, 2023 • 31min
How to Best Use Podcast Interviews to Boost Your Book Sales - BM370
Are you eager to use podcast interviews to boost your book sales?Tune into this week's powerful interview with Jennifer Longmore, media personality, ten-time bestselling author, podcast host, and CEO of The Podcast Connector.Jennifer spills the beans on how to confidently pitch yourself for podcast interviews and add real value to the podcast community as a successful guest. Plus, you'll discover how to find the perfect podcasts to pitch on LinkedIn and other free resources. Not only that, but Jennifer also shows you how to sell your book in a way that's engaging instead of one-sided. Plus, she gives you valuable tips on protecting your intellectual property and boosting your profile through podcasting. If you're an aspiring author or thought leader, get ready to take your author game to the next level with Jennifer's pearls of wisdom.Grab your free copy of The Ultimate Pitching Toolkit*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

May 10, 2023 • 26min
How to Best Change Your Mindset to Get Your Book Noticed - BM369
Are you a first-time author feeling intimidated by the world of marketing? Don't worry, you're not alone. Yet if you want your book to find its way into the hands of enthusiastic readers and boost sales, then learning how to market it effectively is essential. And, If you want to get your book noticed, changing up your marketing mindset is key! Trust me on this one.Susan Friedmann, (aka the Author Marketing Mentor), dishes out some serious publishing wisdom as she explores the power of marketing in this week's podcast episode.She emphasizes the need to leverage book reviews, generate buzz, and use multiple marketing strategies to reach your target audience. "Without marketing, readers are never going to know about your book, which in turn, will reflect on sales."Are you ready to make your book a success? Join Susan as she shares her expert tips on mastering the art of promoting your work. Get ready to feel confident and inspired as you learn how to captivate your audience and gain the recognition you deserve. *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

May 3, 2023 • 28min
How to Best Succeed Without Traditional Publishers-BM368
Are you tired of waiting for traditional publishers to give you the support you need to succeed as an author? Meet Anna David, a best-selling author with mixed feelings about traditional publishing but who has found success in hybrid publishing and self-publishing. In this week's episode of Book Marketing Mentors, Anna spills the tea on why simply releasing a book may not give you the success you're hoping for. She explains how to redefine success and measure the impact your book has on your audience. Stop letting self-doubt and hesitation hold you back from sharing your brilliance with the world. Learn how to establish yourself as a leading authority in your field, secure verified reviews on Amazon, and create an impactful online presence using social media, newsletters, and websites.Tune in and discover the powerful tools and strategies you need to succeed in book and author marketing. Your knowledge deserves to be shared, and this powerful interview helps you make it happen!Here's how to connect with Anna and get a copy of her latest book "On Good Authority"*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Apr 26, 2023 • 28min
How to Best Unleash Your True Potential - BM367
Want to know how to unleash your true potential to reach your greatness?Get ready to be inspired and motivated by this week's guest expert, Michelle Villalobos (a.k.a. The Superstar Activator) and distinguished author of "But I Want to Fly" An Adventure Book for Dreamers of All Ages." She discusses how aligning your actions with your true essence is critical to achieving success. And, if you want more freedom, fulfillment, income, and impact in business, and in life, you first need to understand what drives and excites you.As Michelle says, "It's never too late to reinvent ourselves and pursue what truly makes us happy." If you want Michelle's secret sauce to her continued success, tune in and learn from a seasoned pro.Check out Michelle's upcoming Business Breakthrough ProgramDiscover, Design & Develop A New Business Plan for Freedom, Fulfillment & Fun...In One Weekend!***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authorsfor authors.Get your lifetime subscription NOW (special offer for all podcast listeners)****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Apr 19, 2023 • 40min
How to Best Land Better Clients, Bigger Deals and Higher Fees - BM366
If you want better clients, bigger deals, and higher fees, listen to this week's powerful interview with selling and marketing guru, David Newman.Do you cringe when you think about marketing and selling your book?No worries, David has you covered with his expert tips on transforming negative associations with sales, pinpointing your ideal clients, connecting with potential customers, and mastering book marketing like a pro! Here's what you'll discover when you tune in and soak up David's savvy advice...How to identify your ideal clients and the best ways to reach out to them4 awesome steps to effectively market your book3 super cool strategies for promoting your bookHow to get those crucial first 10 reviews on AmazonAnd a whole lot more inspiring and actionable advice that will help you take your business to the next level of success!Get a copy of David's book today along with priceless bonuses:Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher FeesClick here to schedule your 20-minute brainstorming session with Susan***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authorsfor authors.Get your lifetime subscription NOW (special offer for all podcast listeners)****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Apr 12, 2023 • 29min
How to Best Market Your Book with a Servant's Heart - BM365
Want to know how to market your book with a servant's heart?Steve Ramona is a networking whiz who believes that building genuine relationships and serving others is the key to success, both in life and career. With his entertaining personal anecdotes, he will convince you of the immense power of networking and motivate you to adopt a servant's heart. And, if you're an author struggling to market your book, he shares ways to leverage relationships on social media to showcase your brilliance, all while providing immense value to potential readers.Tune in to this week's powerful episode so you don't miss out on Steve's contagious enthusiasm for networking! Click here to schedule your 20-minute brainstorming session with Susan***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.Get your lifetime subscription NOW (special offer for all podcast listeners)****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources