

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Apr 5, 2023 • 34min
How to Best Make Money with Your eBook - BM364
Do you want to make money with your ebook?Imagine creating and selling a book in no time, without breaking the bank. Tom Antion, internet multimillionaire and founder of the only licensed dedicated internet marketing school in the country, spills the beans on his secret to quick and affordable book development. How to craft and sell ebooks in a flash, without breaking the bankDiscover the tricks to getting free book printing through smart marketing strategies - from pre-selling to specific audiences to selling adsLearn how to unlock the potential for low development costs and sky-high profits with digital marketingTap into Tom's untraditional playbook for marketing ebooks on AmazonFind out how Tom made $4m with one ebookAnd a whole lot more...Here's how to connect with Tom and get a free copy of "How to Automate Your Business: 7 Figure Guide to Getting and Handling Lots of Customers WithoutPulling Your Hair Out"Click here to schedule your 20-minute brainstorming session with Susan***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.Get your lifetime subscription NOW ****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Mar 29, 2023 • 28min
How to Best Use Speaking to Expand Your Reach and Impact - BM363
Want to know how to expand your reach and impact?The savvy author knows there is more to success than merely putting pen to paper. Making one's name known in the marketplace requires energy and enthusiasm.As an author, I saw professional speaking as an opportunity to spark interest in my strategies and tactics. Before long, I was able to establish myself as a preeminent voice in my field, make more money and sell multiple copies of my book.In this week's episode, you'll discover...How to maximize your speaking engagements to build your author brand Mindset shifts and practical tips for conquering your nervesHow to use speaking engagements to stand out as an author and attract opportunitiesTips and techniques for becoming a confident and compelling author speakerCommon mistakes to avoid and best practices to followAnd a whole lot more...Click here to schedule your 20-minute brainstorming session with Susan***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.Get your lifetime subscription NOW (offer ends March 31st, 2023)****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Mar 22, 2023 • 27min
How to Best Repurpose Your Content for Social Media - BM362
Want to know how to repurpose your content and turn it into social media gold?If you are looking to squeeze every last drop of potential from your content then tune into this week's interview with Kelsey Shumway from Repurpose House.Learn her savvy tricks and tips to revamp instead of recreate to supercharge your reach and engagement!Plus you'll also discover...How to create new assets with your repurposed contentHow to unleash the power of snack-sized videos to skyrocket your engagement How to unlock the secrets to making your audio content shine on social mediaHow to craft irresistible social media teasers to hook readers and boost your book salesKelsey's tricks for recycling your digital media so you can reach more people in less time. And a whole lot moreClick here to download your free copy of "9 Unexpected Things You Should Repurpose but You Probably Forgot About"You'll get a 15% discount on your first order when you use the code: BMM 15Click here to schedule your 20-minute brainstorming session with Susan***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors. Get your lifetime subscription NOW (offer ends March 31st 2023)*************************************************************************************** *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Mar 15, 2023 • 30min
How to Best Use Method Writing to Find Your True Voice - BM361
Do you want to know how to write and speak from your true authentic voice?Join Leslie Berliant, writing coach, poet, and playwright (a.k.a. the "Writing Whisper"}, as she shares her "Method Writing" technique to help you dive deep inside yourself to uncover your unique stories and authentic voice! In this week's powerful interview, you will discover...How to craft engaging writing with greater ease than ever thought possible.How to make your writing come alive by exploring the power of description How to uncover ways words can be used to emotively immerse readers in an instant.How to use small moments to reflect the human experience and create stories that stick with readers.And a whole lot more...Click here to find out more about Leslie's 6-week creative writing programsEnter code "Mentors" at checkout to get a special discountClick here to schedule your 20-minute brainstorming session with Susan***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors. Get your lifetime subscription NOW (offer ends March 31st 2023)****************************************************************************************************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Mar 8, 2023 • 31min
How to Best Get Your Content Seen, Heard and Respected - BM360
Are you ready to get your content seen, heard, and respected?Melanie Herschorn, Founder of VIP Digital Content, unlocks the secret of cutting through the digital noise and making your masterpiece heard! She shares strategy-savvy tips for marketing your work with killer content that makes even brand-new authors become an "authority" in their niche.In this week's powerful episode, you will discover…How to create content that evokes trust and builds relationships How to reach more people without social media Learn Melanie's proven content creation strategy to answer "What's In It For Me?" How to take control of your own PR strategy without using a high-priced agencyAnd a whole lot more...Here's how to find out more about Melanie's services. Click here to schedule your 20-minute brainstorming session with Susan*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

11 snips
Mar 1, 2023 • 37min
How to Best Create a Novel Approach For Your Own Book Club - BM359
Have you ever considered creating your own book club?As an award-winning storyteller, comedian, and motivational speaker, Kelly Swanson wanted to find a unique way to build lasting relationships with her audience.She found the perfect solution – starting her own book club. In this week's powerful episode, you will discover...How a book club can make a positive impact on your communityHow to spice up your book club by discovering new ways to explore content. How to create a relaxed atmosphere for book club discussions.And a whole lot more...Here's how to get Kelly's free resources: The Story Formula; Story Libs Template and much, much more. Click here to schedule your 20-minute brainstorming session with Susan*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Feb 22, 2023 • 26min
How to Best Find the Perfect Writing Partner for Your Next Book - BM 358
Do you know how to find the perfect writing partner? For many authors, writing a book can feel overwhelming. But fear not! A ghostwriter (aka your perfect writing partner) is the secret weapon for those who don't have the time or skill to write their own masterpiece. This week’s interview is with Dan Gerstein, a nationally recognized political writer, communications strategist, and CEO of Gotham Ghostwriters. He is a contributing columnist for Forbes, The Wall Street Journal, and Politico, and appears regularly as a political analyst on Fox News, MSNBC, and CNN. In this powerful episode, Dan and I discussed… What *exactly* is ghostwriting and the difference between the practical vs. technical approachWhat you need to know to find the perfect writing partnerHow AI and traditional writing practices can coexistAnd, a whole lot more...Here's how to get your complimentary 15-minute session with Dan.Click here to schedule your 20-minute brainstorming session with Susan*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Feb 15, 2023 • 26min
How to Best Sell Your Books So You Can Make Money - BM357
Want to sell your books so you can make money?Everyone has their own motivations for buying books, so if you want to be successful with yours it's essential that you understand what people are looking for and how they'll use what you have to offer.Listen as Brian Jud, a publishing trailblazer, and bestselling author of Beyond the Bookstore and How to Make Real Money Selling Books Without Worrying About Returns shares unconventional strategies to sell books in bulk. In this powerful episode, you will discover...How to look beyond traditional bookstores and explore fresh, out-of-the-box marketing ideas How to maximize your profits by selling books in bulk to corporate buyers with non-returnable salesHow to take advantage of multiple avenues for connecting with new readers and expanding your reach using professional associations, and tradeshowsAnd much, much more...Here's how to connect with Brian and book your free 15-minute consultClick here to schedule your 20-minute brainstorming session with Susan*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Feb 8, 2023 • 27min
How to Best Sell More Books and Book More Speeches - BM356
Want to sell more books and book more speeches?Lois Creamer is an industry expert. She’s helped countless speakers, consultants, and experts succeed by booking more business and making more money.Listen as Lois shares insightful advice for monetizing your passion, and savvy tips to kick your speaking and consulting up a notch.In this episode, you will discover...What strategies to use to sell books effectively during and after a speechHow to best prepare for speaking engagements to guarantee a successful presentationHow to keep your finger on the pulse of marketing trends to help sell more books and book more businessAnd a whole lot more...Here's how to contact Lois to get a copy of her free ebook on how to sell your speech, email her at lois@bookmorebusiness.comClick here to schedule your complimentary 20-minute brainstorming session with Susan *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Feb 1, 2023 • 31min
How to Best Turn Your Passion into Profits - BM355
Want to know how to turn your passion into profits?Matt McWilliams had a dream to make an impact on the world. After taking the first step with his book "Right Turn Your Passions Into Profits," Matt has empowered countless entrepreneurs on how to follow their passion and make money at the same time.In this powerful episode, you will discover...How to balance both sides of having a successful business that you love while also bringing in profits.How to transform your book into an ongoing revenue stream.How to use creative ways to make money from affiliate marketing as well as selling products or services, How to use the "affiliate donut" to recommend other people's products and services to your audience.And, much much more...Get your copy of Matt's book here Click here to schedule your complimentary 20-minute brainstorming session with Susan*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources