

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Aug 2, 2023 • 31min
How to Best Build Credibility With the Power of Compilations - BM381
Have you ever considered being part of a compilation? In this week's captivating episode as we delve deep into the world of anthologies with special guest Andrew Dupy. As a seasoned expert in non-fiction books, Andrew reveals the key factors to consider when selecting an anthology to participate in. Learn how participating in an anthology can be a game-changer for authors. Explore the significance of trust-building with your audience and discover why being invited to contribute to an anthology is a true testament to your credibility. Get ready to be amazed as we delve deep into the world of anthologies and unlock their potential as powerful tools for authors. Find out how having a clear theme and format for your book can not only captivate readers but also open doors to speaking engagements and coaching opportunities. Discover the educational value of anthologies, the secret to hitting bestseller lists, and the art of selecting the perfect anthology to showcase your work. Join us for expert advice on book marketing strategies and navigating the ever-evolving publishing landscape. Don't miss out on this authoritative and exhilarating episode that will pave your path to success as an author. Tune in now!Find out more about the services Leaders Press offers***************************************************************************************This episode is sponsored by MOCKUPSHOTS, an easy-to-use platform forauthors' product shots that get sales, and recognition!Get your lifetime subscription NOW!*************************************************************************************** *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jul 26, 2023 • 24min
How to Best Build a Winning Book Marketing Strategy - BM380
Want to build a winning book marketing strategy?Tune into this week’s exciting episode as we delve into the secrets to crafting a message that resonates and captures your target audience's attention. From social media tactics to email marketing secrets, experience a treasure trove of exciting tools and strategies to skyrocket your book marketing efforts. Uncover the untapped potential of strategic podcast guesting and learn how it can be a game-changing method to elevate your visibility and influence your message to new heights. Get insider tips to help open doors to lucrative speaking opportunities that extend beyond book sales to establish yourself as an authoritative expert in your field. Learn strategies to find your niche and tailor your message to make a profound impact on your target audience. Tune in now for a captivating podcast episode chockfull of valuable insights and actionable advice to unlock a whole new level of greatness for yourself. Get ready to be inspired and amazed!*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jul 19, 2023 • 24min
How to Best Plan, Write, and Promote a Book That Matters - BM379
Want to plan, write and promote a book that matters?With eight awe-inspiring business books under his belt, Josh Bernoff reveals his top-secret strategies for success in this week's podcast interview. Prepare to be amazed as he emphasizes the paramount significance of collecting captivating stories and debunks the myth that writing is the only focus of the job. But that's not all - Josh introduces the groundbreaking PQRST book promotion method. This game-changing strategy involves calculated Positioning, stimulating Questioning, ingenious Tactics, fearless Reaching, awe-inspiring Shareable content, and perfect Timing. By implementing this method one month before and two months after releasing your book, you can revolutionize your reach and impact like never before. And that's not all - Josh also uncovers the untapped potential of building personal connections with influential reporters and bloggers for effective book marketing. Tune in now!Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for AuthorsGet a copy of Josh's bestselling book today!*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jul 12, 2023 • 34min
How to Best Use Your Book to Gain Credibility in Higher Ed - BM378
Do you want to know how to use your book to gain credibility in the higher ed market?Get ready to be inspired by the amazing Helen Osborne, an esteemed author, and champion for affordable textbooks. Join us for this exhilarating conversation as Helen takes us on her journey, which began back in 2005 when she took on the challenge of tackling the skyrocketing prices of textbooks and fighting for accessibility. Prepare to be amazed as Helen shares how her book became a game-changer, offering affordable alternatives for students struggling with the burden of expenses. We'll also delve into the world of search engines and distribution strategies, discovering how platforms like Amazon and RedShelf launched Helen's book into the eager hands of knowledge-hungry learners. But that's not all – get ready to hear tales of collaboration, building credibility, and overcoming obstacles in the publishing industry. Immerse yourself in the inspiring story of a true advocate for knowledge and accessibility. ***************************************************************************************"How to Save a Fortune and Grow Your Author Business With Pubfunnels" Live webinar where we dive into the incredible benefits of having your own marketplace, your very own author hub, working tirelessly for you 24 hours a day.Thursday, July 13th at 2pm ESTClick here to reserve your spot****************************************************************************************************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jul 5, 2023 • 25min
How to Best Leverage Book Reviews to Boost Your Credibility - BM377
Want to know how to leverage book reviews? In this week's podcast interview, Carol Amato, a seasoned author with 30 books and over 200 articles under her belt, dives into the power of testimonials for your book and how to create an impressive media kit. She shares her secrets on leveraging book reviews to boost credibility and skyrocket your book's success. Carol emphasizes the importance of building relationships with potential endorsers by engaging with them on social media, attending conferences, and meeting them face-to-face. She also advises authors to take a look at Amazon testimonials for inspiration, aiming for a polished, professional design that screams "New York publishing." This episode is chock-full of invaluable insights to help you take your book to the next level of credibility and success!*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jun 28, 2023 • 29min
How to Best Judge Your Book By Its Cover - BM376
Are you ready to learn why you should never judge a book by its cover (except when you actually should)? Today's podcast episode reveals the truth behind the age-old adage: judging a book by its cover. You'll learn why authors must fall head-over-heels in love with their book covers to boost sales and captivate readers.Join me in exploring the intricacies and nuances of book cover creation, from the perfect color and graphics to showcasing your book's value with testimonials. Discover how to create a visually appealing cover that grabs attention, serves as free advertising, and helps you stand out. So, grab a cuppa, and join me on this journey as I dive into the world of book cover design!Thanks to my incredible interviewer, Jane Maulucci!*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jun 21, 2023 • 25min
How to Best Build Your Author Brand to Gain Visibility - BM375
Ever wanted to know how to build your author brand?This week, I sit down with Annie Scranton, Founder of PACE PR, to get some insider tips on how to maximize your book's visibility in today's crowded market.The key? Making time for book promotion. Building an email list and leveraging social media are essential steps in building your brand, but it's equally important to become known as an expert in your field. Annie shares how engaging with relevant media outlets can help establish you as a go-to source for industry insights.We also discuss traditional media appearances and how to use them wisely to reach your target audience. Plus, we dive into common mistakes authors make, from underinvesting in book promotion to missing out on speaking opportunities.So, if you're ready to take your author brand to the next level to gain the visibility you deserve, tune in to this powerful episode.Here's how to connect with Annie and learn more about the services PACE PR offers.LinkedInPre-Order "The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand:*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jun 14, 2023 • 31min
How to Best Use Brand Storytelling to Connect With Your Audience - BM374
Want to know how to use brand storytelling to engage your audience?Join me as I interview Paul Kreiter, the mastermind behind Kreiter Creatives, as we explore how nonfiction authors can use brand storytelling to connect with their audience. Paul's expertise will help you overcome the challenges of identifying and articulating your unique brand story, including tips to conquer your impostor syndrome. Take a deep dive into the "sandwich method" and learn about the critical elements of the storytelling structure. Plus, Paul bravely shares his personal journey fighting leukemia as a child. Don't miss out on this insightful conversation and uncover ways to market your book like a pro!Here's how to connect with Paul for your 20-minute complimentary session.***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.LAST CHANCE to fet your lifetime subscription NOW and save $100 (offer ends June 15, 2023)****************************************************************************************************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jun 7, 2023 • 35min
How to Best Unleash Amazon Ads to Sell More Books - BM373
Want some expert advice on how to unleash Amazon Ads?Join me this week for an exciting interview with Alex Strathdee, the brilliant mind behind advanced Amazonads.com. You'll be inspired as you discover how Alex's marketing expertise blossomed from his own failed writing attempts. One of the key takeaways from our conversation is the importance of giving as much attention to marketing your book as you do to writing it. Believe me, Alex knows all too well the critical role that marketing plays in the success of your book. We'll delve into why investing in marketing efforts from the outset, is essential for your book's ultimate success. Alex also shares invaluable advice on how to avoid printing too many copies of a book without testing the waters and investing in marketing efforts because there is a limit to how much marketing can be done for free. But that's not all - tune in as Alex and I delve into the world of advertising on Amazon. We'll uncover why it can be a costly, yet critical investment for authors looking to generate leads and earn more money. Plus, we'll reveal our top tips for identifying your ideal niche and expanding your audience using book funnels. Don't miss out on this enlightening conversation!Sign up to receive Alex's weekly newsletter***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.Get your lifetime subscription NOW and save $100 (offer ends June 15, 2023)****************************************************************************************************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

May 31, 2023 • 29min
How to Best Unlock the Power of a Perfect Virtual Book Tour - BM372
Want to know how to unlock the power of a perfect virtual book tour?Get ready to discover the podcast strategy that has helped leading authors sell hundreds of books! In this episode, Susan interviews Tom Schwab, founder of Interview Valet, to discuss his foolproof virtual book tour method and the critical role of trust-building in reaching new readers. With Tom's expert advice, you'll learn how to pinpoint your niche market and tap into relevant events to promote your book seamlessly. Plus, find out the "give, give, give, give, ask" formula for securing podcast interviews If you're an author struggling to boost sales, don't miss this episode!Click here for Tom's "must-have" resources***************************************************************************************This episode is sponsored by QUICKWRITE the only AI tool designed by authors for authors.Get your lifetime subscription NOW and save $100 (offer ends June 15, 2023)****************************************************************************************************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************


