Book Marketing Mentors

Thank you for being a loyal podcast listener. I'm extremely grateful!Thanksgiving Greetings***************************Have you ever wondered how asking the right questions can skyrocket your book sales?This week's guest expert is Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series, and a prolific author known for his contributions to inspirational literature. Mark shares his proven strategies for transforming your book marketing approach through the power of asking.Discover practical methods to engage your audience, build meaningful connections, and break through the roadblocks that hinder your book's success. Explore the art of goal-setting, the significance of curiosity, and the impact of collaborative efforts to elevate your book’s reach.Key Takeaways...The Power of Asking: Learn how asking good questions can boost your book marketing success and help you reach higher financial goals.Reengaging Your Audience: Find out how offering value, like collaborative efforts, can re-engage your readers and build excitement.Overcoming Roadblocks: Spot common challenges in writing and marketing, and learn simple ways to overcome them.Nurturing Curiosity: Discover how to spark curiosity in yourself and your audience to keep them engaged and growing.Leveraging Collaboration: See how mastermind groups and supportive communities can help you sell more books.Tune in to uncover the secrets to becoming a successful author and take advantage of Mark Victor Hansen's rich experience in the literary world.Get your copy of Mark's book Ask!: The Bridge from Your Dreams to Your Destiny *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Do you want to learn how poetry can transform your book marketing strategy?This week's guest expert is Viral Gor, a celebrated Canadian poet and author known as Virus the Poet. Viral shares his journey, creative process, and insights on using poetry to engage readers on a deeper, emotional level.Discover the art of captivating your audience through authentic storytelling and relatable themes. Viral's unique perspective can help you leverage poetry to enhance your book's impact and reach.Key Takeaways:The Power of Conciseness: Learn to deliver powerful messages in fewer words to capture short attention spans.Inspiration and Vulnerability: Use personal stories to show authenticity and connect with your audience.Emotional Connection: Discover how to evoke emotions to make your work relatable and impactful.Facts and Creativity: Balance facts with creative storytelling to inform and entertain.Mistakes to Avoid: Learn common pitfalls to keep your storytelling strong.Tune in to transform your marketing approach and connect with readers on a deeper, more meaningful level.*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Have you considered how a strategic preorder campaign can skyrocket your book's success?This week's guest expert is Kimberley Wells Eley, founder of KWE Publishing and an experienced guide for authors navigating from idea to publication. She shares essential strategies for turning your book into a thriving business while creating buzz through effective preorder campaigns.Learn how to market your book effectively, from finding your ideal reader to using social media for preorders. Engaging your audience early and building anticipation will boost your book's visibility and sales.Key Takeaways:Identifying Your Ideal Reader and Purpose: Discover why identifying your book's audience and aligning your goals is key to your book's success. Preorder Campaign Strategy: Learn why starting your preorder campaign early, building excitement, and using tools like Tailwind and Linktree are essential for engaging potential readers. Treating Your Book Like a Business: Learn how branding yourself as an expert through your book and connecting with event planners for speaking opportunities can boost your success. Avoiding Common Marketing Mistakes: Discover why rushing preorders harms your momentum and how timing your efforts right helps build strong anticipation. Cheerful Relentlessness: Adopt a mindset of cheerful perseverance—balancing consistent marketing efforts with fresh strategies to ensure your message connects with your audience.Tune in to master the art of turning your book into a business and creating preorder campaigns that build significant buzz and anticipation.Here's how to get your copy of Kimberley's ebook "How Do You Know If You AreReady to Publish Your Book?" *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Have you ever wondered how to improve your virtual presentation skills to captivate and engage your audience?This week's guest expert is David Doerrier, a professional speaker, trainer, and coach with over 30 years of experience in effective communication. Known for his captivating style and expertise in adult learning theory, David shares essential tips for mastering virtual presentations.Learn the key elements of a successful virtual presentation, from understanding your audience to using engaging visuals and mastering your voice.Key Takeaways:Engagement Strategies: Discover practical tips for engaging your audience online.Preparation Essentials: Learn the importance of preparation by defining your goals, understanding your audience, and organizing your presentation for maximum impact.Visual Communication: Discover how visuals can enhance virtual presentations and learn the best ways to use PowerPoint to support your message without overwhelming your audience.Voice and Delivery: Learn how recording your presentation can help you improve your voice and delivery, so you appear confident and engaging.Dealing with Anxiety: Discover ways to manage presentation anxiety by realizing your audience supports you and is focused on hearing your message.Tune in to master the art of virtual presentations and connect with your audience like never before.Download "Engaging Your Virtual Audience"*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

How can you monetize your podcast, even with a small audience?In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy. Discover practical, step-by-step strategies for monetizing your podcast—no matter the size of your audience. Whether you're just starting or have a niche show, Traci DeForge’s expert advice will help you unlock new revenue streams and grow your podcast successfully!Key Takeaways:Niche Audiences are Powerful: You don’t need a massive following to attract sponsors. Smaller, engaged audiences offer higher value for niche brands.Sponsor Strategically: Start with local brands or partners you already know. Leverage Your Own Products: Use your podcast to promote your own services, books, or products.Create Sponsorable Segments: Develop special show segments or repurpose content to attract specific sponsors.Break the Myths About Downloads: Focus on the quality of your audience and create custom sponsorship opportunities.Tune in now to discover practical, step-by-step strategies for monetizing your podcast.Connect with TraciLinkedIn: https://www.linkedin.com/in/tracilongdeforge/*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Have you ever considered leveraging joint venture partnerships to amplify your book's reach?This week's guest expert is Danny Bermant, renowned joint venture strategist known as Captain JV. He has helped over 500 joint venture partners generate millions through collaborations and is here to share his insights on how non-fiction authors can benefit from strategic partnerships.From understanding the core concept of joint ventures to finding the right partners, and ensuring your readiness, Danny reveals how authors can effectively collaborate to maximize their book's visibility and sales. Discover actionable strategies to boost your book's marketing potential through meaningful partnerships.Key Takeaways:Understanding Joint Ventures: Learn what joint venture partnerships are and how they can provide a mutually beneficial platform for authors and their partners. Finding the Right Partners: Get insights into identifying and reaching out to potential joint venture partners that align with your book's target audience.Preparing for Partnerships: Discover the essential components authors need to have in place before embarking on joint venture collaborations to ensure success. Effective Collaboration: Understand the importance of clear communication and due diligence in forming strong, reliable joint venture partnerships.Leveraging Technology: Explore various platforms and tools that can assist in managing and tracking joint venture activities efficiently to maximize results.Tune in to unlock the potential of joint venture partnerships and elevate your book's marketing strategy to new heights.Go to Danny's website to sign up for his live training:  A 3-step process to build six successful JV partnerships that can generate seven figures of revenue for your  business (without advertising or sleazy selling).*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Have you thought how being a podcast guest could boost your book marketing?This week’s guest is Julie Fry, founder of Your Expert Guest, a podcast guest booking agency. Julie shares valuable tips for nonfiction authors on how to find and land podcast guest spots to increase visibility and attract new clients.Julie walks you through how to find the right podcasts, make the most of your guest appearances, and get your book in front of more people.Key Takeaways:Know Your Goal: Understand why you want to be a guest. Decide your goal before you start pitching.Find the Right Podcasts: Learn smart ways to find podcasts that match your expertise and audience. Create a Strong Pitch: Get tips on how to research podcasts and craft personalized pitches to grab the host’s attention.Make the Most of Your Interview: Learn the do’s and don’ts of being a guest to ensure a memorable and effective interview that benefits both you and the host.Repurpose Your Content: Discover creative ways to turn your podcast interviews into content to maximize your reach.Tune in to learn how to make the most of your podcast guest spots and boost your book marketing success.3 Resources from Julie:1) Custom Podcast Pitch List: 2) Blog post on finding podcasts to be a guest3) "Best Guest Ever" Checklist*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Have you ever found it hard to create marketing messages that really connect and charm your audience?This week’s guest is Jason Van Orden, a growth strategist with almost 20 years of experience. Jason has launched over 60 online courses and helped over 10,000 entrepreneurs. He shares his tips on how to craft messaging hooks that grab your audience’s attention.Jason discusses how to make your messages stand out by focusing on what matters most to your audience. His advice helps you improve your marketing strategies so they resonate and drive engagement.Key Takeaways:Understanding Remarkability: Discover four elements to create a memorable hook that grabs attention and interest.The Eclipse Factor: Learn how to simplify your marketing to reach the right audience with the Eclipse Factor and the '3 R’s' framework.Practicing Relevance: Target your audience's needs and challenges by speaking directly to them and customizing your message.Building Resonance: Discover how to build trust and connect with your audience by using three key skills,Tune in to learn how aligning your marketing messages with what your audience cares about helps boost your book marketing success and increase your sales.Get information on Jason's workshops and download his worksheets to create  your marketing messaging hooks.*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Have you ever thought how being playful and experimenting can help generate new sales leads?This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing.From creating conversations to building strong relationships, Nikki offers practical ways to boost your book sales and manage sales anxiety. She explains how to spark curiosity, use neurolinguistic programming, and turn rejections into future opportunities.Key Takeaways:Stay Flexible: Talk naturally, not from a script, to build better relationships in sales conversations,Create Curiosity: Spark curiosity to easily engage in clients' conversations.Handle Rejection: Don't take rejection personally. Stay open to future opportunities.Use Convincer Strategies: Repeated positive interactions build trust and can lead to sales.Build Real Relationships: Focus on helping and understanding client needs, instead of pushing for a sale.Tune in to change how you think about sales and grow your book’s success through real and engaging conversations.*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Have you ever thought how starting your own podcast can boost your book marketing?This week’s guest is Sam Liebowitz, TEDx speaker, bestselling author of Everyday Awakening, and host of The Conscious Consultant Hour. Sam shares how podcasting can grow a dedicated audience and boost your book sales. Discover the advantages of hosting your own podcast and strategies to engage listeners. For authors, podcasting offers a powerful way to connect with people and turn them into loyal readers and customers.Key Takeaways:Hosting vs. Guesting: Find out why hosting your own podcast builds stronger loyalty than just being a guest.Navigating the Podcast Space: Most podcasts die quickly, leaving plenty of room for new voices.Styles and Strategies: Learn if a solo or interview-based podcast works best for your goals and how each can boost your audience and reputation.Consistency is Key: See why sticking to a regular schedule is important for building and keeping a loyal audience.Early Stage Realities: Break the myth of perfection.  Tune in to learn how podcasting can be a powerful tool in marketing your book and helping you grow a dedicated audience.*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************