Book Marketing Mentors

Have you ever wondered how to boost your writing productivity and beat writer's block?This week's guest expert is Allie Pleiter, international bestselling author and creator of the Chunky Method Writing Technique. She shares invaluable insights on tailoring your writing process to match your personal productivity rhythms to consistently craft engaging content.From discovering your optimal writing "chunk" to understanding how to build a realistic writing plan, learn how to harness your creativity and stay prolific. Understanding these techniques can take your writing productivity to the next level.Key Takeaways:Understanding the Chunky Method: Discover how breaking your writing into manageable "chunks" can help you maintain momentum and increase productivity.Personalizing Your Writing Process: Discover how identifying your unique writing chunk size leads to consistent writing success.Overcoming Writer's Block: Use the Chunky Method to overcome writer's block and boost productivity.Switching Writing Environments: Change your writing environment or tools to shake up your creativity and overcome stagnation.Antidote to Distraction: Find a writing schedule that works for you and minimizes distractions.Tune in to master the art of personalized writing productivity to transform your creative process.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Join Linda Cohen, the "Kindness Catalyst," a professional speaker and author, as she explores the power of kindness in marketing. She reveals how kindness can enhance business relationships and drive profitability. Discover the importance of local media for book promotion and learn to pitch your book confidently, overcoming imposter syndrome. Linda emphasizes the role of social media, especially LinkedIn, for building authentic connections. Tune in for actionable insights to elevate your marketing strategy with compassion and empathy!

In this engaging conversation, Ben Guttmann, a renowned marketing and communications guru and author, shares his expertise on simplifying messaging for better audience connection. He highlights the power of simplicity in effective communication, discussing how clear messages resonate more with readers. Ben emphasizes empathetic communication that speaks to the audience intellectually and emotionally. Listeners will discover practical tools to minimize complexity and improve message fluency, vital for successful book marketing.

Ever wondered how to protect your book from plagiarism and copyright infringement?This week, I’m thrilled to host David Faux, a multi-talented attorney, entrepreneur, scholar, and former music journalist, who will demystify copyright law and share essential strategies for safeguarding your literary work.Key Takeaways:Understanding Copyright: David explains the five exclusive rights authors have over their work.The Importance of Registration: Why registering with the U.S. Copyright Office is crucial.Copyright vs. Trademark: David clarifies the differences.Steps to Register: How to apply, deposit your work, and pay fees.Protecting Your Ideas: Tips for safely sharing in writing groups and public forums.Tune in to arm yourself with the knowledge to protect and enforce your literary rights!Here's how to connect with DavidRegister your copyright with the US Copyright Office*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Have you ever wondered how targeted Amazon strategies can make your book a bestseller?This week's guest expert is Lesley Hensell, an expert in Amazon selling and co-founder of Riverbend Consulting. She shares invaluable insights on leveraging Amazon's platform to maximize your book's visibility and sales.From selecting the perfect categories to mastering SEO, discover the key strategies to improve your book's ranking and reach the right audience on Amazon. Understanding these dynamics can be a game-changer for your book marketing efforts.Key Takeaways:Importance of Categories: Choose categories and subcategories to boost your book's visibility and increase your chances of becoming a bestseller.SEO Strategies: Learn how to optimize your book for Amazon and Google searchTargeting the Right Audience: Market to a specific audience rather than everyone. This approach can boost sales.Reviews and Distribution Cautions: Learn why quality reviews matter, how compensating for reviews can backfire, and the importance of having contingency plans beyond Amazon for book distribution.Amazon Advertising: Use PPC campaigns to improve your best seller rank during sales or price drops without losing money.Tune in to uncover the secrets of using Amazon to take your book marketing game to the next level.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Are you struggling to sell your book despite having it listed on Amazon? In this episode of Book Marketing Mentors, my colleague Jane Maulucci and I dig deep to debunk common misconceptions. authors have about book marketing. Discover the importance of proactive marketing, the benefits of directing readers to your own website, and how to leverage the resources within your book to create compelling content. Understanding these dynamics can help you maximize your book's potential and achieve the success you envision.Key TakeawaysKey Takeaways:Proactive Marketing: Learn why the “if you write it, they will come” mentality is a misconception and discover actionable steps to attract readers to your book.Driving Traffic to Your Website: Understand the benefits of directing readers to purchase from your website instead of relying solely on platforms like Amazon.Leveraging Your Book’s Content: Learn how to use your book's content to create engaging emails, blog posts, and social media updates that provide value and draw interest.Building and Utilizing Your List: Discover the importance of building your own email list to maintain control and ensure consistent communication with your audience.Ongoing Marketing Efforts: Understand why marketing is a continuous effort and learn methods to keep your book in the public eye long after publication.Tune in to change your mindset and tactics to effectively market your book and make a lasting impact.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

How can authors overcome distractions and master the art of focus to boost their productivity?This week's guest expert is Nir Eyal, a renowned expert in the psychology of technology and business. Nir is the best-selling author of "Hooked" and "Indistractable."  In this episode, Nir shares invaluable insights on creating habit-forming products and managing distractions.Discover strategies to take control of your attention, stay focused on your writing goals, and ultimately boost your book's successful creation and marketing. Learn to balance creativity and productivity by addressing the emotional discomfort that often leads to distractions.Key Takeaways:Mastering Internal Triggers: Understand how internal emotional triggers can lead to distractions and discover effective ways to manage themMaking Time for Traction: Learn the importance of scheduling focused writing sessions instead of waiting for inspiration, ensuring consistent progress on your book.Using Pre-Commitment Devices: Explore practical tips to avoid distractions and stay on task.Forethought as an Antidote: Plan ahead to overcome distractions to stay productive in your writing journey.Value-Driven Scheduling: Discover how to align your schedule with your core values for more fulfilling and productive writing sessions.Don't miss out on Nir's wisdom to transform your productivity! Listen now and take the first step towards becoming indistractable.Get a copy of Nir's book "Indistractable"*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Want to know how to unlock the secrets of successful crowdfunding to supercharge your book marketing?Tune in and listen to insights from dynamic TEDx speaker and bestselling author Corey Poirier!  Corey shares his proven strategies for launching and managing a crowdfunding campaign.  Whether you're a seasoned author or just starting out, these tips will help you harness the power of crowdfunding to bring your book to life. Key takeaways include...Crowdfunding Fundamentals: how crowdfunding leverages the collective financial support of a crowd to fund passion projects like books, films, or inventions.Launching a Campaign: Practical steps for starting a successful crowdfunding campaign, highlighting the importance of a compelling video and strong narrative.Engaging Backers: Success relies on different tiers of backers, from personal supporters to those attracted by bonuses.Selecting the Right Platform: Choose a crowdfunding platform that fits your project goals.Pre-launch Preparation: Building an email list and preparing your audience is essential for crowdfunding success.Discover how Corey raised $95,000 for his book! Grab your copy of Corey's lastest book "The Enlighened Passenger" and unlock your complementary Masterclass Today!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Want to discover the secrets to building a personal solid brand?Join me as I interview Dr. Brigitte Bojkowszky, renowned personal brand identity strategist and author of the international bestseller "Significant Women, Leaders Reveal What Matters Most."Brigitte is the founder of BridgetBrands, where she helps corporations and entrepreneurs create distinctive brand identities and cultures rooted in shared values.Key takeaways...The importance of mindset in brand buildingBalancing personal and company brandingMaintaining consistency and authenticity across all channelsLeveraging feedback to refine your brand strategyThe role of networking and collaboration in enhancing brand reachWhether starting from scratch or looking to rebrand, Brigitte's tips will guide you toward creating a compelling and authentic brand identity.Tune in now and make your brand shine! Here's how to connect with Brigitte BridgetBrands.com, or on LinkedIn at BojkowszkyB*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Ever wonder how you can supercharge your book sales by tapping into the corporate world? Tune in this week for an interview with Brenda Bence, a certified global executive leadership coach. With over 100,000 books sold, Brenda shares her innovative strategies and insights for selling books to the C-suite.Key takeaways include:Bulk Sales and Customization: Sell books in bulk and customize for companies to maximize impact.Consistent Marketing and Unique Approaches: Use weekly marketing and integrate your book into services to attract high-level clients.Diverse Revenue Streams: Boost income with coaching, speaking, training, and online courses from your book.High-Level Endorsements and Launches: Get top endorsements and host big launches to attract corporate clients.Customer Relationship Management: Provide excellent service, collect feedback, and enhance client relationships.Don't miss this episode if you want to boost your book marketing and make a mark in corporate circles.Here's how to connect with Brenda!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources