How Playful Sales Strategies Can Drive Your Book Success - BM442

Have you ever thought how being playful and experimenting can help generate new sales leads?

This week’s guest is Nikki Rausch, CEO of Sales Maven, and a sales coach certified in neurolinguistic programming. Nikki teaches real, effective sales strategies and shares her tips for better book marketing.

From creating conversations to building strong relationships, Nikki offers practical ways to boost your book sales and manage sales anxiety. She explains how to spark curiosity, use neurolinguistic programming, and turn rejections into future opportunities.

Key Takeaways:

• Stay Flexible: Talk naturally, not from a script, to build better relationships in sales conversations,
• Create Curiosity: Spark curiosity to easily engage in clients' conversations.
• Handle Rejection: Don't take rejection personally. Stay open to future opportunities.
• Use Convincer Strategies: Repeated positive interactions build trust and can lead to sales.
• Build Real Relationships: Focus on helping and understanding client needs, instead of pushing for a sale.

Tune in to change how you think about sales and grow your book’s success through real and engaging conversations.

*************************************************************************
Want book marketing ideas that go beyond the basics?

Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.