Book Marketing Mentors

Ready to boost your book sales significantly and position yourself as a leading authority in your niche market? In this insightful episode, Chris Benetti, the visionary behind Smart Author Media, shares innovative marketing techniques to help authors successfully market and sell their books. Here's what you'll gain from listening to this interview:Learn the simplicity behind successful Facebook ad strategies and how to market your book effectively without getting lost in technical details.Discover how to effectively target niche audiences on platforms like Facebook and Instagram to reach the right readers for your book.Uncover strategies for selling books and turning book buyers into loyal customers by offering additional products or services, ultimately increasing your revenue.If you're ready to unleash the power of your book and turn your readers into loyal customers, this "must-listen" episode is for any author looking to take their book marketing to the next level.Here's how to connect with Chris*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Have you ever wondered how television can amplify your book's visibility? This week's guest expert is Meredith Allen Breitstein, internationally acclaimed speaker, leadership trainer, and host of "The Meredith Show." She shares invaluable insights on making your book TV-ready. From crafting a compelling pitch to delivering memorable sound bites, discover the art of captivating television audiences and amplifying your book's visibility. Understanding the dynamics of TV appearances can set your book apart.  Key Takeaways:Understanding Television's Appeal: Discover why television holds a unique allure for authors and how it can significantly enhance your book's exposure and credibility.Pitching to Television: Learn the strategic approach to pitching your book to TV producers and the importance of crafting a compelling press release to grab their attention.Being a Memorable Guest: Gain insights into preparing for your TV appearance, including understanding the show's format, tailoring your message, and delivering impactful sound bites.Maximizing Your TV Appearance: Find out how to leverage your television segment post-airing to boost your book's visibility and establish yourself as a go-to expert in your field.Building Relationships with Producers: Explore the importance of nurturing relationships with TV producers to secure future opportunities and become a recurring guest expert.Tune in to unlock the secrets of television success and take your book's impact to new heights.Here's how to download Meredith's gift, "18 Ways to Raise Your Visibility and Shine."*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Do you want to uncover the secrets to anchoring a solid book marketing strategy to enhance your sales success?This week's guest expert is Alyssa Berthiaume, a professional writer, entrepreneur, and expert in authentic storytelling. Together, we delve into the intricacies of book marketing. Alyssa shares her unique perspective on connecting with audiences, the power of authenticity, and the crucial role of understanding your book's core message.5 Key Takeaways:The Anchor of Authenticity: Alyssa emphasizes the importance of being genuine in your marketing approach, highlighting how authenticity can resonate with your audience and set your book apart.Understanding Your Message: Clarifying your book's core message is pivotal. Alyssa suggests taking a step back, if necessary, to ensure that your marketing efforts align with what you truly want to convey.The Role of Storytelling: Effective storytelling can significantly enhance your marketing. Alyssa discusses how integrating personal or relatable stories can create a deeper connection with potential readers.Engagement through Passion: Demonstrating a passion for your book is infectious. Alyssa and Susan agree that your enthusiasm can be a key driver in attracting and retaining audience interest.Continuous Learning and Adaptation: Alyssa underscores the ongoing journey of marketing your book, likening it to nurturing a child. She advocates for adapting and learning new skills to keep your marketing fresh and compelling.Tune in now and learn how you can transform your approach and connect your book with the hearts of readers worldwide. Download Alyssa's free gift: "5-Step Writing Guide to Starting and Finishing Your Memoir."Get your copy of Alyssa's latest book, "Do Not Write a Book...Until You Read This One: The Only Guide You Need to Pen, Publish, and Profit from Your Nonfiction Book"*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Are you curious how to transform your right and elevate your book's success? Tune in as I chat with Alexandra Watkins, the creative force behind the naming firm Eat My Words, and author of the Inc. Magazine top ten marketing book, "Hello, My Name is Awesome." In this insightful episode, we delve into the crucial role branding plays for nonfiction authors, offering practical advice and innovative strategies to enhance your book's visibility and appeal.Key Takeaways:Strong Brand Essentials: Understand the importance of a cohesive brand across all your platforms for a strong, recognizable identity.The Magic of Monikers: Discover the impact of catchy, memorable names and how they can distinguish your work.Navigating Rebranding: Gain insights into effective rebranding strategies to stay relevant across various niches.Book as a Marketing Tool: Learn how to leverage your book for broader opportunities and enhance visibility.Innovative Promotion Tactics: Uncover creative ideas for promotional campaigns to captivate your audience.Don't miss this opportunity to learn from Alexandra Watkins and discover how strategic branding can transform your book into a success. Tune in and apply these strategies to your book marketing plan! Here's how to connect with Alexandra:Website: EatMyWords.comInstagram: Eat My Words names*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Is your book the beginning or the end of your entrepreneurial journey?In this week's episode, experienced business coach, Margie Beiswanger, shares the secrets to transforming a single book into a multitude of golden opportunities. She explains how to use your book content in different ways to create online courses, blogs, and other content that can benefit authors.Here's what stood out:Segment & Conquer: Dissecting a book's content to market it in digestible pieces, offering glimpses of expertise to entice and engage readers without overwhelming them.Content Transformation: Using the book as a starting point, you can adapt chapters into various formats to suit different reader preferences and learning styles.Maximizing Expertise: Understanding and meeting your audience's needs is crucial. Sell what they want and teach what they need to know.For writers seeking to expand their reach and engage in an ongoing dialogue with their audience, this episode provides a clear roadmap for growth and achievement.Download  Margie's "20 Ways to Generate Income with Your Signature Talk" *************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Want to boost your book sales using the power of podcasts?Tune into this week's episode as Susan Friedmann, the host of Book Marketing Mentors, shares her expert advice on unlocking podcast guesting secrets.Key takeaways include...Podcast Guesting: Take advantage of the most popular trend in book marketing by being a guest on podcasts. This is a strategic way to promote your book and message to a larger audience.Strategic Preparation: Improve your podcast guest appearance by researching and understanding the podcast's style and audience, so you can deliver content that connects and captivates.Post-Podcast Strategy: Maximize the impact of your podcast appearance by promoting it proactively. Use your own platforms to reach more people and keep listeners engaged.Grab your copy of Susan's special resource:  A guide to the top podcast directories and platforms, a key tool for authors aiming to expand their presence in the podcasting scene.*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Want to unlock your creative potential to unleash your authentic voice?In this week’s interview, Jennifer Dohr, shares her profound insights into harnessing the transformative power of authentic writing. As an acclaimed educator and the brain behind “Authentic Voice,” Jennifer explained her method of combining subconscious thoughts with real-life events to create honest stories. Here’s what stood out:Embrace Imperfection: Writing without self-judgment, dubbed as "the worst junk in all the world," to encourage authentic expression.Therapeutic Writing: Emphasizing writing as a way to heal, helping writers reflect on their past and envision a brighter future. Inner Journey to Empowerment: Looking inward helps overcome fear, builds courage, and leads to personal growth and change.For authors wanting to discover their authentic voice and harness the power of their stories, listen to Jennifer's invaluable insights.Connect with JenniferJennifer's 5-step process in more detail:"Want to Feel More Authentically You?"*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

If you want to unlock the secret to becoming unforgettable online, then tune into this week's powerful interview with marketing expert, Virginia Parsons.Virginia brings an impressive three decades of industry insight, as she reveals her groundbreaking "Core 4" marketing strategy—a master plan that promises to propel authors from the depths of anonymity to the heights of recognition. Key takeaways include...Elevating Reputation: Use referrals, impactful reviews, and video marketing to establish authority.Strategic Marketing: Replace erratic efforts with consistent, strategic actions for sustained success.Social Media Mastery: Opt for platforms that build genuine connections without over-posting.List Building: Implement strategies for cultivating an eager audience.Learning from Mistakes: Reflect on the "Google Plus" failure to understand the value of owning your audience.This episode offers a wealth of actionable advice and proven tactics, guiding authors to maximize their book's potential and step into the spotlight.Check out Virginia's Master Training: From Unseen to Unforgettable *************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

How good are you at marketing yourself?Join me as I interview Caelan Huntress, the brilliant mind behind Stellar Platforms and the bestselling author of "Marketing Yourself." Caelan shares essential strategies for effective book marketing, emphasizing the journey towards finding what truly works. Key takeaways include:Avoiding Ineffective Marketing: Emphasizing the risk of using unreliable methods and the search for strategies that consistently lead to success.Crafting a Unique Marketing Approach: Trying new marketing techniques to find ones that connect personally with your audience.Building Your Personal Platform: Caelan discusses the four cornerstones: your message, offerings, strategy, and systems, and how they all affect marketing yourself.Overcoming Imposter Syndrome: Sharing advice from successful individuals to help authors overcome self-doubt.And, a whole lot more...Tune in now for a treasure trove of practical information for authors who want to refine their marketing approach and boost book sales. (I have a sneaking suspicion that might be you!)*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.

Unlock the secrets to fiction book marketing success! Join me for an enlightening interview with renowned author, writing coach, and podcaster, Kevin Johns. Discover game-changing strategies, tactics, and mindset shifts that will take your fiction career to the next level.Key insights include...The significance of writing an incredible book as a marketing technique Strategies for generating lead magnets and creating communitiesTips for reaching out to journalists and podcasters for interviewsAnd much, much more...Tune in now, so you don't miss out on Kevin's invaluable advice!*************************************************************************Want book marketing ideas that go beyond the basics? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways.