Book Marketing Mentors

Susan Friedmann
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Feb 12, 2020 • 33min

BM207: How to Be Seen and Heard in a Noisy Marketplace

What does it take to be seen and heard in a noisy marketplace? Listen as internet pioneer, New York Times bestselling author, marketing and customer experience and customer service expert, Jay Baer, shares his wisdom. In this week's powerful podcast episode "How to Be Seen and Heard in a Noisy Marketplace" you will discover... What you need to know to break through the enormous clutter you face in a noisy marketplace. What you need to know about "talk triggers" The 6 steps to create your own "talk trigger" What are the different types of "talk triggers" What is the trickiest "talk trigger" to launch Why you should be generous and give your information away (for free!) What you need to do to be ahead of the curve And a whole lot more... Be the first to find out when the NEW "Author to Authority Academy" membership opens CLICK HERE to get on the list and qualify for a $50 savings! Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Feb 5, 2020 • 22min

BM206: How To Stay Relevant In a Chaotic World

To stay relevant you must know where you are now and where you need to be in the future, according to direct sales and leadership expert, Scott Scantlin. Listen as he reveals how to do that in a new and chaotic world. In this week's powerful podcast episode you will discover ... How to understand the exact meaning of the relevance gap and how it affects you What non-fiction authors need to do to stay relevant in this fast-changing world The role your mindset plays in staying relevant How to overcome complacency when it rears its ugly head How to get past overwhelm so you can rediscover your inherent potential and motivators that drive you The #1 thing we should do to adapt The biggest mistake we make in our fast-changing world without even realizing it  And a whole lot more... For more information visit https://bookmarketingmentors.com/stay-relevant/ Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Jan 29, 2020 • 28min

BM205: How to Attract Book Buyers the Right Way

Do you want to attract book buyers the right way? Listen as book-marketing specialist, Derek Doepker reveals his secret sauce to sell thousands of books. Here's what you'll discover in this week's episode…How to tune into the BIG picture from the startDerek’s pivotal question he asked when promoting his first bookHow to avoid using umpteen different marketing strategies to sell your bookHow to “ASPIRE” to sell thousands of booksWhat makes your book unique and attractive to buyersThe most important thing you must do to grab people’s attention.Common mindset mistakes authors make and how to get over them to make a BIG difference to your successAnd a whole lot more when you visit https://bookmarketingmentors.com*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Jan 22, 2020 • 26min

How to Use Your Powerful Stories to Unlock Creativity - BM204

Did you know your powerful stories can unlock your creativity? Listen as book writing and marketing coach, Christine Gail, shares her story blueprint to uncover how you can be more impactful. Here's what you'll discover in this week's episode... What gets in the way of writing or even finishing a book A powerful blueprint to help write stories to unleash and unlock your writing and speaking potential A unique method Christine used to capture “big name” endorsements for her book. You can do this too! What actions steps you need to take to build a social media following before your book is published What you need to tell yourself about your book Costly mistakes to avoid And a whole lot more when you visit https://bookmarketingmentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Jan 15, 2020 • 26min

BM203: How to Use a Unique Way to Access Top Influencers

Are you eager to gain access to top influencers? Listen as public relations expert, Jane Ubell-Meyer, shares her unique program to give you Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Jan 8, 2020 • 22min

BM202: How to Tap Into the Magic of Short Helpful Books

Want a unique way to differentiate yourself in your local market? Listen as multi-talented marketing expert, Mike Capuzzi shares his recipe to tap into the magic of short helpful books.  Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Dec 18, 2019 • 23min

BM201: How to Have a Unique Distinction in the Marketplace

How do you create a unique distinction in the marketplace? Find the answer when you listen to branding strategist, Chris Tieri, as she shares her best practices to help you stand out in a crowded market. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Dec 11, 2019 • 29min

BM200: How to Let People Know You Can Help Them

How often do you let people know what you can do to help them? Are you a well-kept secret in your niche? Listen as book publicity expert, Jane Tabachnick, shares her proven techniques to help make you and your expertise shine. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Dec 4, 2019 • 27min

BM199: How to Use the Best Ways to Teach Your Skills Online

Do you know the best ways to teach your skills online? Do you want to know how to teach anything to anyone with an online course? Listen as course design expert, award-winning teacher, and online learning expert, Rebecca Cuevas, shares her special secrets to make course creation fast, fun and effective. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.
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Nov 20, 2019 • 30min

BM198: How to Get the Best Testimonials For Your Book

Do you want the best testimonials for your book but don't know how to get them? Listen as sales strategist, Caelan Huntress, shares his little-known secrets to gather the best testimonials for your book. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

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