

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Aug 5, 2020 • 27min
BM232: How To Easily Focus More Eyeballs On Your Book Launch
Listen as best-selling author Michelle Vandepas shares her secret sauce to your book launch success. Learn about developing your book launch, leveraging your book to the right people, using your book to leverage your business and build credibility, getting clients and building a new revenue stream. Discover Michelle's 'Holy Trinity' to get instant credibility and avoidable mistakes authors make.

Jul 29, 2020 • 30min
BM231: How to Satisfy True Human Connection with “Fanocracy"
What is "Fanocracy," and why does it help satisfy our hunger for true human connection? Listen as marketing genius, David Meerman Scott shares the premise behind his new book. In this week's powerful podcast episode "How to Satisfy True Human Connection with “Fanocracy" you will discover... Who exactly is a true and raving fan in your universe What the simple things you need to do to build raving fans (most people don't do these!) Why any business can grow as a result of cultivating their fandom Essential rules to follow to nurture your fandom What critical lesson David learned from "The Grateful Dead" Why passionate fans are your most powerful marketing force And a whole lot more... Are you a non-fiction author struggling to get known and paid for your expertise? Sign up now for your free 20-minute "Book Marketing Assessment" to find out how your can get the recognition and income you deserve as a non-fiction author. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jul 22, 2020 • 28min
BM230: How to Choose the Best eLearning Solution for Your Course
How do you choose the best eLearning solution for your course? Listen and learn from learning design expert, Janet Stewart as she shares what you need to know about the new online trends and the future of learning. In this week's powerful podcast episode "How to Chose the Best eLearning Solution for Your Course" you will discover... The essentials you need to know to turn your book into an online program How to turn your book into an online course What you need to know about your target audience before you start creating your course What the future of learning has in store for us Unconventional ideas you can use to add more pizzaz to your book offering How to avoid "learner fatigue" with gamification techniques Common mistakes and how to avoid them And a whole lot more… Check out more juicy book marketing tips and techniques at Book Marketing Mentors Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jul 15, 2020 • 31min
BM229: How to Best Use an Editor for Your Book Success
What do you need to do to use an editor for your book success? Listen as editor and ghostwriter, Pat Iyer shares powerful information every author needs to know to feel confident about their writing skills. In this week's powerful podcast episode "How to Best Use an Editor for Your Book Success" you will discover... What exactly an editor does to help fine-tune our book's success Why editing your own work is a bad idea How to avoid one of the biggest traps many authors fall into When it's time to stop word-smithing your work How an anthology can add a whole new dimension to being an author Whether or not an editor or ghostwriter holds any "rights" to your materials Common grammatical errors we make without even realizing And a whole lot more… Want a free 20-minute book marketing assessment with Susan Friedmann? Click here to schedule Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jul 8, 2020 • 30min
BM228: How to Best Adopt a Sales Mindset for Success
What do you need to do to adopt a sales mindset to be successful? Listen as sales mindset expert, Merit Kahn shares how to be influential and master your selling environment, even when social distancing has become the new normal. In this week's powerful podcast episode "How to Best Adopt a Sales Mindset for Success" you will discover... The importance of knowing the difference between sales and marketing Why understanding mindset, mechanics, and motion makes you influential Key traits that separate master salespeople from the “icky” amateurs How “re-deciding” helps you stay flexible and adaptive in uncertain times Common sales and marketing mistakes amateurs make and how to avoid them Strategies for adapting to COVID-19 via "The Can’t Wait It Out Movement" And a whole lot more… For more powerful information from the experts, check out Book Marketing Mentors Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jul 1, 2020 • 27min
BM227: How to Market Your Books as a Full-Time Writer
Do you ever dream of being a full-time writer and know exactly how to market your books? Listen as award-winning fiction author, RJ Lewis shares his proven practices to help you use the best tools available to successfully market your books. In this week's powerful podcast episode "How to Market Your Books as a Full-Time Writer" you will discover ... Why writers should study marketing rather than study writing What every author should be able to do in 30 seconds or less How to get people interested in your book concept before they ever read a word you've written 4 essentials you need to know to write a good book description 3 important things every book needs - no matter if it's fiction or non-fiction What every author should do before having their book designed How to get reviews for your book Powerful resources Arjay uses to successfully market his books And a whole lot more... Click here to schedule your complimentary 20 minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jun 24, 2020 • 28min
BM226: How to Use Mindfulness to Gain Your Success
Do you want to know how to use mindfulness to gain your success? Listen as mindfulness expert, Holly Duckworth shares her proven practices to help you go from chaotic to calm to increase your success. In this week's powerful podcast episode "How to Use Mindfulness to Gain Your Success" you will discover ... What exactly is mindfulness How to start exercising your mindfulness muscle. How do you set your energy in motion each day 7 essential mindfulness practices The importance of visualization in the mindfulness process How to use mindfulness to take care of your head trash What to do when you have an "off" day Juicy common mistakes to avoid And a whole lot more... Click here to schedule your complimentary 20 minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jun 17, 2020 • 27min
BM225: How to Best Organize a Successful Retreat
How do you best organize a successful retreat? Listen as "Superstar Activator," Michele Villalobos shares her proven strategies to make a meaningful difference in peoples' lives. In this week's powerful podcast episode "How to Best Organize a Successful Retreat" you will discover ... What makes a retreat an experience to entice people to take the next step to work with you How 3 major components you need to know to adopt retreats into your author marketing platform How to use retreats to take your message to a deeper and more meaningful level How to turn a live retreat into a virtual event without losing the magic of the in-person experience How to transfer your message in a way that can make a significant difference in peoples' lives. A universal mistake people make when organizing both in-person and virtual events And a whole lot more... By the way, if you don't want to miss out any of the latest juicy advice from the experts, make sure your sign up at Book Marketing Mentors Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jun 11, 2020 • 26min
BM224: How to Build a Successful Speaking Business with Your Book
How do you build a successful speaking business with your book? Listen as accountability expert, Sam Silverstein shares his proven method to make a difference and be a recognized subject matter expert. In this week's powerful podcast episode "How to Build a Successful Speaking Business with Your Book" you will discover ... The first essential steps you need to take to build a successful speaking business? Sam's proven formula to drive his speaking business to make a greater impact. Why ongoing investment in yourself can pay massive dividends to grow your business. How Sam's 20 questions are the key to writing more books and building your expert identity How to transfer your message in a way that can make a significant difference in peoples' lives. Why the "curse of knowledge" is one of the biggest mistakes you can make And a whole lot more... Join us every week for support and creative marketing ideas you can use to build your expertise. Friday at 1:55 pm ET This week we're featuring "Ask the Expert" with Amy Mertz, social media expert sharing tips and techniques to stand out on social media. Just one new idea can skyrocket you from author to authority! Zoom link to join: https://zoom.us/j/225639850 Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Jun 3, 2020 • 27min
BM223: How to Use the Best Ways to Stand Out on Social Media
What are the best ways for you to stand out on social media? Listen as copywriting expert, Amy Mertz shares tips and techniques to stand out on the noisy, overcrowded social media platforms. In this week's powerful podcast episode "How to Use the Best Ways to Stand Out on Social Media" you will discover ... What it takes to make your book visible on social media, Which social media channel is the best one for you to use. How to find out for free, the information you need to stay abreast of what's happening on social media What is the most powerful thing you can do on social media to stand out and get noticed What is the optimum number of posts you should be posting What else other than your book, can you actually share with your fans and followers Common social media mistakes to avoid And a whole lot more... If you're looking for support and creative marketing ideas during this tough time then come join us. Our author community meets and shares every Friday at 12:55 pm ET for some "Author to Authority Marketing Munchables." (new starting time just for this week) This week we're featuring "Ask the Expert" with Susan Friedmann, CSP sharing tips and techniques to clarify your message. Just one new idea can skyrocket you from author to authority! Zoom link to join: https://zoom.us/j/225639850 Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************


