

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Oct 14, 2020 • 30min
BM241: How to Skyrocket Your Book Sales with Speaking
Do you want to know how to skyrocket your book sales by speaking? Listen as speaking professional, Paul Barton essentials you need to know to use speaking gigs to help sell more books. In this week's powerful podcast episode "How to Skyrocket Your Book Sales with Speaking" you will discover... What you should be doing instead of giving speeches How to avoid falling into the trap of filling space with "ums" "aha" and "you knows" How to overcome the fear of feeling judged or criticized What you need to speak with confidence and authenticity The importance of storytelling to convey your material, no matter who you are talking to Essential differences between speaking virtually and speaking live in-person Common speaking mistakes to avoid And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Oct 7, 2020 • 29min
BM240: How to Best Use Podcasts for Influence and Profit
Do you want to know how to use podcasts to skyrocket your influence as a thought leader? Listen as Annemarie Cross aka "The Podcasting Queen" shares her powerful tools and techniques to make your mark with with podcasts. In this week's powerful podcast episode "How to Best Use Podcasts for Influence and Profit" you will discover... How to get started with a podcast (and it's not about the tools and technology)! Simple and effective ways to monetize your podcast Why your first three episodes are critical to your success How to bust common podcasting myths The key message all non-fiction authors need to nail with a podcast 3 important things you must know to harness your non-fiction book alongside a podcast Why it's important to be mindful of the content you share And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Sep 30, 2020 • 33min
How to Best Market Your Book in Turbulent Times - BM239
Do you know how to best market your book when times are tough? Listen as marketing expert, Debra Jason offers sage advice to keep top of mind with your prospects! In this week's powerful podcast episode "How to Best Market Your Book in Turbulent Times" you will discover... Why cutting marketing budgets in uncertain times is tantamount to suicide What you need to do to stay top of mind with your readers, prospects, and clients How to determine the value and expertise you offer Why and how to repurpose your material for longevity Special social media tricks and tips for non-fiction authors The right and wrong time to pitch your services Turbulent mistakes to avoid And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Sep 23, 2020 • 29min
BM238: How to Create Customer Loyalty and Happiness
Customer loyalty and happiness is key to building and maintaining your business. Do you know what to do and how to do it? Listen as Chief Happiness Officer, JoAnna Brandi shares her powerful ways to keep customers happy and coming back for more! In this week's powerful podcast episode "How to Create Customer Loyalty and Happiness" you will discover... What creating happiness with your customers is about What makes up relationships and higher-level happiness What you need to keep you going even when times get tough The difference between happiness inside and outside of yourself How much of your happiness is considered genetic How to turn your feelings around when you go down the rabbit hole of feeling insecure How to use the "power pause" to help take care of yourself And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Sep 16, 2020 • 32min
BM237: How to Best Promote Your Expertise and Sell Books
Sell books! If this is what you want to do, then you absolutely "must" listen to this powerful podcast episode. Dr. Judith Briles, The Book Shepherd shares tips and tricks to best connect with your tribe as a thought leader and expert authority. In this week's powerful podcast episode " How to Best Promote Your Expertise and Sell Books" you will discover... Why authors block the whole idea of marketing their book The best ways to disseminate all the tiny ideas locked up in your book (and jell new ones!) Controversial ideas about Amazon bestseller status Why authors are disappointed with Amazon and bookstores Tips and techniques to promote your book virtually Book marketing screw-ups to avoid (you need to know these!) When you no longer need to market or promote your book And a whole lot more… Help Needed: I’m planning to create an online course on “How to make money with your book” for "non-fiction authors.” I’m looking for authors who “have a problem getting visibility in their market” and want to get "recognized for their expertise." I need 20 people to do a quick 15-20 minute market research with me on Zoom (audio only).If you are willing to help with this quick market research please schedule your session here. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Sep 9, 2020 • 28min
BM236: How To Best Use Social Media Strategically
Want to know the best way to use social media strategically? Listen as book writing and self-publishing coach, Jenelle Jack, shares tips and tricks to build a social media strategy to boost your business. In this week's powerful podcast episode "How To Best Use Social Media Strategically" you will discover... How to get started building relationships on social media (it's not all about your book) How to best promote and leverage your book on Instagram Jenelle's three content pillars that give extra depth to your engagement Tips and techniques to repurpose material from your book When to start talking about your book on social media And a whole lot more… Click to schedule your free 20-minute book marketing strategy assessment. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Sep 2, 2020 • 33min
BM236: How to Make Money Giving Away Your Expertise for Free
Want to know how it's possible to make money giving away your expertise for free? Listen as internationally recognized sales expert and speaker, Jill Konrath, shares how she's built a successful business attracting companies who pay her to give away her knowledge and expertise. In this week's powerful podcast episode "How to Make Money Giving Away Your Expertise for Free" you will discover... How to get started turning free work into highly paid work How to appreciate the value to others of your knowledge and expertise The importance of focusing on a certain demographic that needs your solution Who are the best prospects who need your solution to attract new clients How to find the right people in an organization to talk to and what to say to them How to create useful content companies value and will pay for The success formula for your content And a whole lot more… Get your free personal 20-minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Aug 26, 2020 • 24min
BM235: How to Unlock the Best User Experience With Your Website
Do you want visitors to your website to have the best user experience? Listen as website wizard, Mitch Alverson shares his secret wisdom on how your website can display experience, authority and trustworthiness to turn prospects into potential buyers. In this week's powerful podcast episode "How to Make Sure Your Website Has the Best User Experience" you will discover... The two main ingredients every website needs to make it simple and easy for visitors What is more important - a book or an author website? When Google crawls sites, they are looking for E.A.T. (Does your website have them?) What you need to know about the user experience of your website Why a long landing pages are in vogue What you need to know about SEO (Search Engine Optimization) Common mistakes and how to fix them And a whole lot more… Sign up for your free 20-minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Aug 19, 2020 • 38min
BM234: How to Impact the World as a Best-Selling Author
Do you yearn to make an impact as a best-selling author? Listen as best-seller expert, Viki Winterton shares her secret power to persuade attract and let people around the world know who you are. In this week's powerful podcast episode "How to Impact the World as a Best-Selling Author " you will discover... Why being a best-selling author is so powerful How to realize the true value of your book Important steps to take to become a best-seller What is one of the best things you can do with your FaceBook followers How to repurpose the information stored in your book Common mistakes and how to fix them Book essentials every author must know And a whole lot more… Claim your free 20-minute live Book Marketing Assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Aug 12, 2020 • 26min
BM233: How to Decide What You Want Your Life to Look Like
Have you ever tried to decide what you want your life to look like? Listen as simple planning specialist, Laura Posey shares how to simply and easily laser focus your life to get dramatic results. In this week's powerful podcast episode "How to Decide What You Want Your Life to Look Like" you will discover... The basics of simple planning How to plan your entire year on one sheet of paper so it's something you really use How to stay on track and avoid "SOS" - the "shiny object syndrome" Why procrastination is not your problem What it takes to keep your dopamine addiction under control Common mistakes and how to avoid them And a whole lot more… Book your complimentary 20-minute book marketing assessment with Susan Friedmann Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************


