

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Apr 29, 2020 • 29min
BM218: How To Find the Best Book Market Opportunities
What does it take to find the best book market opportunities? Listen as book market researcher, Alex Newton shares power secrets to help you get an unfair advantage over your competitors. In this week's powerful podcast episode "How To Find the Best Book Market Opportunities" you will discover ... Why authors should pay attention to market data and what data to pay attention to. Which categories of non-fiction books have soared as a result of the current situation How to find the best categories on Amazon to list your book Why being a bestselling author won't make rich and famous What's your best currency converter as a non-fiction author Why you should pay attention to the audiobook market Uncommon commonsense mistakes to avoid And a whole lot more... Want support and creative ideas for marketing you, your book, and your business, come join us every Friday at 1:55pm ET. Zoom link to join: https://zoom.us/j/225639850 Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Apr 22, 2020 • 31min
BM217: How To Sponsor Your Way To Book Marketing Success
What does it take to sponsor your way to book marketing success? Listen as sponsorship expert, Charmaine Hammond, shares her savvy secret sauce to get you and your book noticed in a super crowded marketplace.In this week's powerful podcast episode "How To Sponsor Your Way To Book Marketing Success" you will discover ...How to sell books in bulk (something you really want to do)A simple technique that's guaranteed to get people to buy more than one book at a timeWhat you need to know to mine the gold that lies in sponsorshipHow to plant sponsorship seeds in larger organizationsThe best departments with influence for sponsorship dollarsRookie sponsorship mistakes to avoidAnd a whole lot more...Hankering for more advice from the experts go to Book Marketing Mentors*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Apr 15, 2020 • 27min
BM216: How to Breakthrough Your Self-Limiting Beliefs
What does it take to break through your self-limiting beliefs? Listen as Tim Alison shares his entrepreneurial wisdom to avoid falling victim to "naysayers" In this week's powerful podcast episode "How to Breakthrough Your Self-Limiting Beliefs" you will discover ... How to handle the most dangerous naysayer in your entrepreneurial business What you need to minimize your head trash Tim's thoughts on passive income Important tips and techniques to get crystal clear about your business How to avoid falling victim to "naysayers" The biggest mistake many entrepreneurs make And a whole lot more... Want to learn more from the experts, check out https://bookmarketingmentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Apr 8, 2020 • 28min
BM215: How to Be the Go-to Expert in Your Industry
What does it take to become the go-to expert in your industry? Listen as serial entrepreneur, and marketer par excellence, Chris Ducker, shares his wisdom and experience to lead you on the Youpreneur path to success. In this week's powerful podcast episode "How to Be the Go-to Expert in Your Industry" you will discover ... What are the foundational pillars you need to venture on the "Youpreneur" journey Chris' philosophy on your strengths and weaknesses What to do to build your own ecosystem What Chris recommends to position yourself as an expert Chris's secret sauce for selling thousands of books every year The biggest mistake authors make marketing their book and what to do about it And a whole lot more... Want more juicy advice from the experts, go to Book Marketing Mentors JOIN US! I hope you, your family, friends, and loved ones are keeping safe and well. It's a tough time for us all. Our author community meets and shares every Friday at 1:55 pm ET for some "Author to Authority Marketing Munchies." Please join us for support and creative ideas for marketing you, your book and your business. Zoom link to join: https://zoom.us/j/225639850 Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Apr 1, 2020 • 27min
BM214: How to Choose a Life of Perfect Imperfection
What does it take to choose a life of perfect imperfection? Listen as communication and marketing expert, Stephanie Feger, shares her way of living an ordinary life, extraordinarily. In this week's powerful podcast episode "How to Choose a Life of Perfect Imperfection" you will discover ... What is "perfect imperfection" and how does it impact our lives? How to use authentic marketing to leverage your books to gain visibility Different tools and techniques to market your message and spread the word about your expertise How to best use your fans and follows to help market your book, especially at launch time Why your book is not a "banana!" Common mistakes authors make and how to avoid them And a whole lot more... Want more juicy author marketing tips, tricks and techniques, check out https://bookmarketingmentors.com Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Mar 25, 2020 • 26min
BM213: How To Create Your Dream Business and Lifestyle
What does it take to create your dream business and lifestyle? Listen as serial entrepreneur, Captain Jim Palmer shares his wisdom and experience to create more of what you want less of what you don't want. In this week's powerful podcast episode "How To Create Your Dream Business and Lifestyle" you will discover ... How to get crystal clear on what your dream lifestyle looks like Jim's special four pillars of success The essential ingredient most people don't talk about but yet it could be their secret to success What stands in the way of us getting projects completed and jeopardizing our own success What Jim teaches his workshop participants about mindset The one mindset tool that all successful entrepreneurs put into practice Common mistakes entrepreneurs make and how to avoid them And a whole lot more... Want more powerful, dynamic and juicy expert advice? Check out other Book Marketing Mentors podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Mar 18, 2020 • 26min
BM212: How to Get Prospects that Buy to Your Website
What does it take to get prospects that buy to your website? Now more than ever you need to know. Listen as Chloë Thomas shares her e-commerce expertise to help you make the right marketing decisions. In this week’s powerful podcast episode “How to Get Prospects that Buy to Your Website” you will discover … How to use Amazon, KDP (Kindle Direct Publishing) and Audible effectively How to decide whether a book or author website is right for you The basic 3 parts of SEO (Search Engine Optimization) you need to know and do Specific keywords you (absolutely) need to be using on your website What book marketing is essential for you to do Easy guidelines to take the fear out of using Amazon or BookBub advertising Common book marketing mistakes to avoid And a whole lot more… Want more powerful, dynamic and juicy expert advice? Check out other Book Marketing Mentors podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Mar 11, 2020 • 27min
BM211: How To Be Better At What You Do
What does it really take to be better at what you do? Listen as "teach better" expert, Jeff Gargas, shares his poignant strategies to better yourself every day to increase your success. In this week's powerful podcast episode "How To Be Better At What You Do" you will discover ... How being better affects every facet of your life How the "imposter syndrome" can stand in your way of marketing your book What helps you get over the hump of your fears, self-doubt, and judgment with your book marketing Specific strategies Jeff uses to successfully market his book (you can use these too!) Why giving your information away for free is a potent marketing strategy What people are really buying when they purchase your book The essential ingredient you need before creating new products and/or services And a whole lot more... Want more powerful, dynamic and juicy expert advice? Check out other Book Marketing Mentors podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Mar 4, 2020 • 23min
BM210: How To Be The Best Possible Speaker Author
What does it really take to be the best possible speaker author? Listen as business book strategist, Cathy Fyock, shares her savvy tips, tricks, and techniques to use your book as a tool to speak professionally. In this week's powerful podcast episode "How To Be The Best Possible Speaker Author" you will discover ... The real benefits of writing and speaking What you need to get started to use speaking as a tool Tips and tricks you need to know to sell your book before, during and after a speaking gig How to use "About the Author" as a marketing tool What you can do to make your book an "incredible magnet" to have readers connect with you directly Important positioning tools speaker authors can use Speaker author mistakes to avoid And a whole lot more... Want more powerful, dynamic and juicy expert advice? Check out other Book Marketing Mentors podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Feb 26, 2020 • 29min
BM209: How to Really Build Your Credibility as an Expert
What does it take to really build your credibility as a subject matter expert? Listen as strategic business relationship expert, David Nour, shares his savvy tips and techniques to use your book to make a powerful impact. In this week's Book Marketing Mentors powerful podcast episode "How to Really Build Your Credibility as an Expert" you will discover ... Potent ideas about how to use your book for marketing purposes How to go deep and wide in your area of expertise The sin of being a "well-kept secret" What you need to really build your credibility as a subject matter expert What it takes to create "market gravity" Little tricks that make a BIG impact How to do your due diligence with prospects and clients And a whole lot more... Want more powerful, dynamic and juicy expert advice? Check out other Book Marketing Mentors podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.