

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Aug 26, 2020 • 24min
BM235: How to Unlock the Best User Experience With Your Website
Do you want visitors to your website to have the best user experience? Listen as website wizard, Mitch Alverson shares his secret wisdom on how your website can display experience, authority and trustworthiness to turn prospects into potential buyers. In this week's powerful podcast episode "How to Make Sure Your Website Has the Best User Experience" you will discover... The two main ingredients every website needs to make it simple and easy for visitors What is more important - a book or an author website? When Google crawls sites, they are looking for E.A.T. (Does your website have them?) What you need to know about the user experience of your website Why a long landing pages are in vogue What you need to know about SEO (Search Engine Optimization) Common mistakes and how to fix them And a whole lot more… Sign up for your free 20-minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Aug 19, 2020 • 38min
BM234: How to Impact the World as a Best-Selling Author
Do you yearn to make an impact as a best-selling author? Listen as best-seller expert, Viki Winterton shares her secret power to persuade attract and let people around the world know who you are. In this week's powerful podcast episode "How to Impact the World as a Best-Selling Author " you will discover... Why being a best-selling author is so powerful How to realize the true value of your book Important steps to take to become a best-seller What is one of the best things you can do with your FaceBook followers How to repurpose the information stored in your book Common mistakes and how to fix them Book essentials every author must know And a whole lot more… Claim your free 20-minute live Book Marketing Assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Aug 12, 2020 • 26min
BM233: How to Decide What You Want Your Life to Look Like
Have you ever tried to decide what you want your life to look like? Listen as simple planning specialist, Laura Posey shares how to simply and easily laser focus your life to get dramatic results. In this week's powerful podcast episode "How to Decide What You Want Your Life to Look Like" you will discover... The basics of simple planning How to plan your entire year on one sheet of paper so it's something you really use How to stay on track and avoid "SOS" - the "shiny object syndrome" Why procrastination is not your problem What it takes to keep your dopamine addiction under control Common mistakes and how to avoid them And a whole lot more… Book your complimentary 20-minute book marketing assessment with Susan Friedmann Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Aug 5, 2020 • 27min
BM232: How To Easily Focus More Eyeballs On Your Book Launch
Listen as best-selling author Michelle Vandepas shares her secret sauce to your book launch success. Learn about developing your book launch, leveraging your book to the right people, using your book to leverage your business and build credibility, getting clients and building a new revenue stream. Discover Michelle's 'Holy Trinity' to get instant credibility and avoidable mistakes authors make.

Jul 29, 2020 • 30min
BM231: How to Satisfy True Human Connection with “Fanocracy"
What is "Fanocracy," and why does it help satisfy our hunger for true human connection? Listen as marketing genius, David Meerman Scott shares the premise behind his new book. In this week's powerful podcast episode "How to Satisfy True Human Connection with “Fanocracy" you will discover... Who exactly is a true and raving fan in your universe What the simple things you need to do to build raving fans (most people don't do these!) Why any business can grow as a result of cultivating their fandom Essential rules to follow to nurture your fandom What critical lesson David learned from "The Grateful Dead" Why passionate fans are your most powerful marketing force And a whole lot more... Are you a non-fiction author struggling to get known and paid for your expertise? Sign up now for your free 20-minute "Book Marketing Assessment" to find out how your can get the recognition and income you deserve as a non-fiction author. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Jul 22, 2020 • 28min
BM230: How to Choose the Best eLearning Solution for Your Course
How do you choose the best eLearning solution for your course? Listen and learn from learning design expert, Janet Stewart as she shares what you need to know about the new online trends and the future of learning. In this week's powerful podcast episode "How to Chose the Best eLearning Solution for Your Course" you will discover... The essentials you need to know to turn your book into an online program How to turn your book into an online course What you need to know about your target audience before you start creating your course What the future of learning has in store for us Unconventional ideas you can use to add more pizzaz to your book offering How to avoid "learner fatigue" with gamification techniques Common mistakes and how to avoid them And a whole lot more… Check out more juicy book marketing tips and techniques at Book Marketing Mentors Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Jul 15, 2020 • 31min
BM229: How to Best Use an Editor for Your Book Success
What do you need to do to use an editor for your book success? Listen as editor and ghostwriter, Pat Iyer shares powerful information every author needs to know to feel confident about their writing skills. In this week's powerful podcast episode "How to Best Use an Editor for Your Book Success" you will discover... What exactly an editor does to help fine-tune our book's success Why editing your own work is a bad idea How to avoid one of the biggest traps many authors fall into When it's time to stop word-smithing your work How an anthology can add a whole new dimension to being an author Whether or not an editor or ghostwriter holds any "rights" to your materials Common grammatical errors we make without even realizing And a whole lot more… Want a free 20-minute book marketing assessment with Susan Friedmann? Click here to schedule Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Jul 8, 2020 • 30min
BM228: How to Best Adopt a Sales Mindset for Success
What do you need to do to adopt a sales mindset to be successful? Listen as sales mindset expert, Merit Kahn shares how to be influential and master your selling environment, even when social distancing has become the new normal. In this week's powerful podcast episode "How to Best Adopt a Sales Mindset for Success" you will discover... The importance of knowing the difference between sales and marketing Why understanding mindset, mechanics, and motion makes you influential Key traits that separate master salespeople from the “icky” amateurs How “re-deciding” helps you stay flexible and adaptive in uncertain times Common sales and marketing mistakes amateurs make and how to avoid them Strategies for adapting to COVID-19 via "The Can’t Wait It Out Movement" And a whole lot more… For more powerful information from the experts, check out Book Marketing Mentors Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Jul 1, 2020 • 27min
BM227: How to Market Your Books as a Full-Time Writer
Do you ever dream of being a full-time writer and know exactly how to market your books? Listen as award-winning fiction author, RJ Lewis shares his proven practices to help you use the best tools available to successfully market your books. In this week's powerful podcast episode "How to Market Your Books as a Full-Time Writer" you will discover ... Why writers should study marketing rather than study writing What every author should be able to do in 30 seconds or less How to get people interested in your book concept before they ever read a word you've written 4 essentials you need to know to write a good book description 3 important things every book needs - no matter if it's fiction or non-fiction What every author should do before having their book designed How to get reviews for your book Powerful resources Arjay uses to successfully market his books And a whole lot more... Click here to schedule your complimentary 20 minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!

Jun 24, 2020 • 28min
BM226: How to Use Mindfulness to Gain Your Success
Do you want to know how to use mindfulness to gain your success? Listen as mindfulness expert, Holly Duckworth shares her proven practices to help you go from chaotic to calm to increase your success. In this week's powerful podcast episode "How to Use Mindfulness to Gain Your Success" you will discover ... What exactly is mindfulness How to start exercising your mindfulness muscle. How do you set your energy in motion each day 7 essential mindfulness practices The importance of visualization in the mindfulness process How to use mindfulness to take care of your head trash What to do when you have an "off" day Juicy common mistakes to avoid And a whole lot more... Click here to schedule your complimentary 20 minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************You’re one idea or connection away from transforming your life and sharing your message with the world. At the free 3-Day Virtual Expert’s Bootcamp (Oct 17–19), bestselling author and 5x TEDx speaker Corey Poirier reveals how to land TEDx Talks, build your speaking business, and reach millions. Join world-class guests like Patty Aubery, Jeff Walker, and Les Brown—and get a bonus laser-coaching session. Grab your free spot now!