

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Dec 23, 2020 • 26min
BM251: How to Best Use Technology to Add Value to Your Presentations
Do you want to know how to best use technology to add value to your presentations? Listen as technology guru, Sam Richter shares his powerful tips and techniques to help you add real substance to your live or virtual presentations. In this week's powerful episode "How to Best Use Technology to Add Value to Your Presentations" you will discover... The basics you need to know about virtual presentations Why your audio quality is more important than your video quality Why Sam uses his 8-second rule How stories help answer the question "Why should I listen to this person?" How to quickly gather the right kind of information for your presentations Common mistakes to avoid when presenting virtually How to energize yourself when there's nobody else in the room with you And a whole lot more... Get your free ebook "125-Point Checklist of Profitable Income Streams for Authors" Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Dec 16, 2020 • 30min
BM250: How to Create the Best First Impression on the Virtual Stage
Do you want to know how to create the best first impression on the virtual stage? Listen as first impressions expert, Sylvie di Giusto shares her powerful tips and techniques to help you shine on your next online presentation. In this week's powerful podcast episode "How to Create the Best First Impression on the Virtual Stage" you will discover... What impression-making things you need to be aware of when interacting virtually What conscious and unconscious digital footprints are you making? Are your emails and social media footprints creating positive or negative perceptions about you? Essentials you need to know to create an "expert" footprint The do's and don'ts of being seen in the virtual environment What to wear and what not to wear on camera How not to get neurotic about presenting online And a whole lot more... Get your complimentary 20-minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Dec 9, 2020 • 27min
BM249: How to Best Conquer Your Content Chaos
Do you want to know how to best conquer content chaos? Listen as marketing professional, Bonnie Chomica shares her powerful tips and techniques to help you better use your marketing content to position yourself as an expert authority. In this week's powerful podcast episode "How to Best Conquer Your Content Chaos" you will discover... How to use content marketing to position yourself as an authority in a niche market How to determine the best ways to get started on the "right" social platforms for your messaging Essential research tools to uncover your target audience's major challenges What you need to know about posting your content Subject headline ideas to attract readers to your articles and posts Commonsense mistakes to avoid And a whole lot more... Want to "supercharge" your marketing and go from author to authority? Schedule your complimentary 20-minute marketing assessment with Susan Friedmann Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Dec 2, 2020 • 28min
BM248: How to Best Overcome the Technology Challenge
Do you want to know how to best overcome the technology challenge? Listen as technology lover, Vicki McLeod shares a treasure trove of ideas to help you embrace the technological world we live in and rise to its challenge. In this week's powerful episode "How to Best Overcome the Technology Challenge" you will discover... Why we must rise to the technology challenge despite our kicking and screaming What should our realistic expectations of social media be What're the right first steps you should take with social media. How to enjoy using Instagram for business and pleasure How to embrace your authentic self and stay human in a digital age How the pandemic has forced us to adapt to a new online world And a whole lot more... Book your free 20-minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Nov 25, 2020 • 33min
BM247: How to Best Use "Lazy Marketing" as a Winning Strategy
Do you want to know the secrets to best use "lazy marketing" as a winning strategy? Listen as a serial entrepreneur and a five-time number one bestselling author, John North shares a wealth of ideas to help you strike gold in underserved markets. In this week's powerful podcast episode "How to Best Use "Lazy Marketing" as a Winning Strategy" you will discover... Why everything you know about marketing is wrong How to dominate your industry How to use "lazy marketing" as a winning strategy How to strike gold in underserved markets 3 major things people need to do but don't do in podcasting Why podcasting it the best way to get to know your prospects Why making mistakes is a great learning curve And a whole lot more... Get your free 20-minute marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Nov 18, 2020 • 30min
BM246: How to Overcome the Frustration of Lackluster Marketing
Do you want to overcome the frustration of lackluster marketing results? Listen as marketing expert, Terri Watkins shares tips and techniques to simplify your marketing to get the results you want. In this week's powerful podcast episode "How to Overcome the Frustration of Lackluster Marketing" you will discover... What is forensic marketing and how to use it to identify snags and propel brands Where to start your marketing journey so it's less scary and overwhelming What are some of the major marketing challenges for solopreneurs Why holistic marketing concepts and strategies and can serve you well How to feel more comfortable in front of a virtual camera How to find the pitfalls in your marketing to get results you want Common marketing pitfalls to avoid And a whole lot more… AUTHOR MARKETING MASTERY How to create, and implement a step-by-step plan to demonstrate your unique value to your ideal clients (BETA Version) Do you want to build and strengthen a successful business by sharing your knowledge and expertise to make a real impact on people’s lives and their communities? Do you get frustrated not knowing how to market your value and you waste time and money on tools that don’t get you the results you want? Do you need support, guidance, and accountability to get your message in front of your ideal clients? Author Marketing Mastery is a comprehensive and supported step-by-step program to show you how to leverage the power of your message to build and strengthen a lucrative business. 6 weekly live group coaching sessions Interested? Apply here Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Nov 11, 2020 • 32min
BM245: How to Overcome the Struggles and Fall in Love with Marketing
Do you want to overcome your marketing struggles and fall in love with marketing? Listen as top marketing strategist, Adam Kipnes shares a wealth of ideas to attract your ideal clients without spending a cent on marketing and advertising. In this week's powerful podcast episode "How to Overcome Struggles and Fall in Love with Marketing" you will discover... The right way and the wrong way to find your niche market How to enjoy the whole marketing process How to get seen by people who could buy what you have to offer Why your message is key in your marketing How long you need to keep marketing your book What's the silver bullet to sales success Why it's essential to stop marketing backward plus many more mistakes to avoid 4 golden questions to ask about your marketing And a whole lot more… AUTHOR MARKETING MASTERY How to create, and implement a step-by-step plan to demonstrate your unique value to your ideal clients (BETA Version) Do you want to build and strengthen a successful business by sharing your knowledge and expertise to make a real impact on people’s lives and their communities? Do you get frustrated not knowing how to market your value and you waste time and money on tools that don’t get you the results you want? Do you need support, guidance, and accountability to get your message in front of your ideal clients? Author Marketing Mastery is a comprehensive and supported step-by-step program to show you how to leverage the power of your message to build and strengthen a lucrative business. 6 weekly live group coaching sessions Interested? Apply here Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Nov 4, 2020 • 32min
BM244: How To Become Successful Building Your Influence Online
Do you want to know the best ways to build your influence as an author? Listen as book marketing expert, Becky Robinson shares a wealth of ideas to build and strengthen your impact. In this week's powerful podcast episode "How To Become Successful Building Your Influence Online" you will discover... The importance of building an author platform Where to start and how to build your online community of fans and followers Priceless ideas to get your community away from social platforms and onto your website. What is the optimum number of times to send out emails to your database without upsetting them? Important strategies every author needs to know about launching their book Common online author marketing mistakes to avoid And a whole lot more… AUTHOR MARKETING MASTERY How to create, and implement a step-by-step plan to demonstrate your unique value to your ideal clients (BETA Version) Do you want to build and strengthen a successful business by sharing your knowledge and expertise to make a real impact on people’s lives and their communities? Do you get frustrated not knowing how to market your value and you waste time and money on tools that don’t get you the results you want? Do you need support, guidance, and accountability to get your message in front of your ideal clients? Author Marketing Mastery is a comprehensive and supported step-by-step program to show you how to leverage the power of your message to build and strengthen a lucrative business. 6 live weekly group coaching sessions Interested? Appy to learn more, and to see if this is the right fit for you. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Oct 28, 2020 • 34min
BM243: How to Take Advantage of Digital Marketing Trends
Do you want to know some of the best ways to take advantage of the current digital marketing trends? Listen as digital marketing guru, Bosco Anthony shares a treasure trove of ideas every author needs to know. In this week's powerful podcast episode "How to Take Advantage of Digital Marketing Trends" you will discover... Some of the best digital marketing trends for non-fiction authors What are micro-influencers and where to find them? How authors can use the "re-marketing strategy" How to use and leverage your book for money-making opportunities How to best use content marketing as part of your digital marketing strategy 6 important strategies every author needs to know What to do to stay energized during the chaos around us Entrepreneurial mistakes to avoid And a whole lot more… Interested in the BETA version of Author Marketing Mastery (6-live weekly sessions)? Email: susan@avivapubs.com Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Oct 21, 2020 • 28min
BM242: How to Stay Sane in a Crazy, Stressed-Out World
Do you want to know how to stay sane in this crazy upside-down world? Listen as well-being expert, Mari Ryan shares essentials to look after yourself during the chaos around us. In this week's powerful podcast episode "How to Stay Sane in a Crazy, Stressed-Out World " you will discover... How to be a successful non-fiction author writing a business book as a parable The difference between well-being and wellness How to stay centered and sane in a crazy, stressed out world Know what you can control and let go of the things you "can't control" How to stay focused and build strength and resilience to see us through challenges What to do to stay energized during the chaos around us Well-being mistakes to avoid And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************


