

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Sep 16, 2020 • 32min
BM237: How to Best Promote Your Expertise and Sell Books
Sell books! If this is what you want to do, then you absolutely "must" listen to this powerful podcast episode. Dr. Judith Briles, The Book Shepherd shares tips and tricks to best connect with your tribe as a thought leader and expert authority. In this week's powerful podcast episode " How to Best Promote Your Expertise and Sell Books" you will discover... Why authors block the whole idea of marketing their book The best ways to disseminate all the tiny ideas locked up in your book (and jell new ones!) Controversial ideas about Amazon bestseller status Why authors are disappointed with Amazon and bookstores Tips and techniques to promote your book virtually Book marketing screw-ups to avoid (you need to know these!) When you no longer need to market or promote your book And a whole lot more… Help Needed: I’m planning to create an online course on “How to make money with your book” for "non-fiction authors.” I’m looking for authors who “have a problem getting visibility in their market” and want to get "recognized for their expertise." I need 20 people to do a quick 15-20 minute market research with me on Zoom (audio only).If you are willing to help with this quick market research please schedule your session here. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Sep 9, 2020 • 28min
BM236: How To Best Use Social Media Strategically
Want to know the best way to use social media strategically? Listen as book writing and self-publishing coach, Jenelle Jack, shares tips and tricks to build a social media strategy to boost your business. In this week's powerful podcast episode "How To Best Use Social Media Strategically" you will discover... How to get started building relationships on social media (it's not all about your book) How to best promote and leverage your book on Instagram Jenelle's three content pillars that give extra depth to your engagement Tips and techniques to repurpose material from your book When to start talking about your book on social media And a whole lot more… Click to schedule your free 20-minute book marketing strategy assessment. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Sep 2, 2020 • 33min
BM236: How to Make Money Giving Away Your Expertise for Free
Want to know how it's possible to make money giving away your expertise for free? Listen as internationally recognized sales expert and speaker, Jill Konrath, shares how she's built a successful business attracting companies who pay her to give away her knowledge and expertise. In this week's powerful podcast episode "How to Make Money Giving Away Your Expertise for Free" you will discover... How to get started turning free work into highly paid work How to appreciate the value to others of your knowledge and expertise The importance of focusing on a certain demographic that needs your solution Who are the best prospects who need your solution to attract new clients How to find the right people in an organization to talk to and what to say to them How to create useful content companies value and will pay for The success formula for your content And a whole lot more… Get your free personal 20-minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Aug 26, 2020 • 24min
BM235: How to Unlock the Best User Experience With Your Website
Do you want visitors to your website to have the best user experience? Listen as website wizard, Mitch Alverson shares his secret wisdom on how your website can display experience, authority and trustworthiness to turn prospects into potential buyers. In this week's powerful podcast episode "How to Make Sure Your Website Has the Best User Experience" you will discover... The two main ingredients every website needs to make it simple and easy for visitors What is more important - a book or an author website? When Google crawls sites, they are looking for E.A.T. (Does your website have them?) What you need to know about the user experience of your website Why a long landing pages are in vogue What you need to know about SEO (Search Engine Optimization) Common mistakes and how to fix them And a whole lot more… Sign up for your free 20-minute book marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Aug 19, 2020 • 38min
BM234: How to Impact the World as a Best-Selling Author
Do you yearn to make an impact as a best-selling author? Listen as best-seller expert, Viki Winterton shares her secret power to persuade attract and let people around the world know who you are. In this week's powerful podcast episode "How to Impact the World as a Best-Selling Author " you will discover... Why being a best-selling author is so powerful How to realize the true value of your book Important steps to take to become a best-seller What is one of the best things you can do with your FaceBook followers How to repurpose the information stored in your book Common mistakes and how to fix them Book essentials every author must know And a whole lot more… Claim your free 20-minute live Book Marketing Assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Aug 12, 2020 • 26min
BM233: How to Decide What You Want Your Life to Look Like
Have you ever tried to decide what you want your life to look like? Listen as simple planning specialist, Laura Posey shares how to simply and easily laser focus your life to get dramatic results. In this week's powerful podcast episode "How to Decide What You Want Your Life to Look Like" you will discover... The basics of simple planning How to plan your entire year on one sheet of paper so it's something you really use How to stay on track and avoid "SOS" - the "shiny object syndrome" Why procrastination is not your problem What it takes to keep your dopamine addiction under control Common mistakes and how to avoid them And a whole lot more… Book your complimentary 20-minute book marketing assessment with Susan Friedmann Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Aug 5, 2020 • 27min
BM232: How To Easily Focus More Eyeballs On Your Book Launch
Listen as best-selling author Michelle Vandepas shares her secret sauce to your book launch success. Learn about developing your book launch, leveraging your book to the right people, using your book to leverage your business and build credibility, getting clients and building a new revenue stream. Discover Michelle's 'Holy Trinity' to get instant credibility and avoidable mistakes authors make.

Jul 29, 2020 • 30min
BM231: How to Satisfy True Human Connection with “Fanocracy"
What is "Fanocracy," and why does it help satisfy our hunger for true human connection? Listen as marketing genius, David Meerman Scott shares the premise behind his new book. In this week's powerful podcast episode "How to Satisfy True Human Connection with “Fanocracy" you will discover... Who exactly is a true and raving fan in your universe What the simple things you need to do to build raving fans (most people don't do these!) Why any business can grow as a result of cultivating their fandom Essential rules to follow to nurture your fandom What critical lesson David learned from "The Grateful Dead" Why passionate fans are your most powerful marketing force And a whole lot more... Are you a non-fiction author struggling to get known and paid for your expertise? Sign up now for your free 20-minute "Book Marketing Assessment" to find out how your can get the recognition and income you deserve as a non-fiction author. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Jul 22, 2020 • 28min
BM230: How to Choose the Best eLearning Solution for Your Course
How do you choose the best eLearning solution for your course? Listen and learn from learning design expert, Janet Stewart as she shares what you need to know about the new online trends and the future of learning. In this week's powerful podcast episode "How to Chose the Best eLearning Solution for Your Course" you will discover... The essentials you need to know to turn your book into an online program How to turn your book into an online course What you need to know about your target audience before you start creating your course What the future of learning has in store for us Unconventional ideas you can use to add more pizzaz to your book offering How to avoid "learner fatigue" with gamification techniques Common mistakes and how to avoid them And a whole lot more… Check out more juicy book marketing tips and techniques at Book Marketing Mentors Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Jul 15, 2020 • 31min
BM229: How to Best Use an Editor for Your Book Success
What do you need to do to use an editor for your book success? Listen as editor and ghostwriter, Pat Iyer shares powerful information every author needs to know to feel confident about their writing skills. In this week's powerful podcast episode "How to Best Use an Editor for Your Book Success" you will discover... What exactly an editor does to help fine-tune our book's success Why editing your own work is a bad idea How to avoid one of the biggest traps many authors fall into When it's time to stop word-smithing your work How an anthology can add a whole new dimension to being an author Whether or not an editor or ghostwriter holds any "rights" to your materials Common grammatical errors we make without even realizing And a whole lot more… Want a free 20-minute book marketing assessment with Susan Friedmann? Click here to schedule Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.