

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Nov 25, 2020 • 33min
BM247: How to Best Use "Lazy Marketing" as a Winning Strategy
Do you want to know the secrets to best use "lazy marketing" as a winning strategy? Listen as a serial entrepreneur and a five-time number one bestselling author, John North shares a wealth of ideas to help you strike gold in underserved markets. In this week's powerful podcast episode "How to Best Use "Lazy Marketing" as a Winning Strategy" you will discover... Why everything you know about marketing is wrong How to dominate your industry How to use "lazy marketing" as a winning strategy How to strike gold in underserved markets 3 major things people need to do but don't do in podcasting Why podcasting it the best way to get to know your prospects Why making mistakes is a great learning curve And a whole lot more... Get your free 20-minute marketing assessment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Nov 18, 2020 • 30min
BM246: How to Overcome the Frustration of Lackluster Marketing
Do you want to overcome the frustration of lackluster marketing results? Listen as marketing expert, Terri Watkins shares tips and techniques to simplify your marketing to get the results you want. In this week's powerful podcast episode "How to Overcome the Frustration of Lackluster Marketing" you will discover... What is forensic marketing and how to use it to identify snags and propel brands Where to start your marketing journey so it's less scary and overwhelming What are some of the major marketing challenges for solopreneurs Why holistic marketing concepts and strategies and can serve you well How to feel more comfortable in front of a virtual camera How to find the pitfalls in your marketing to get results you want Common marketing pitfalls to avoid And a whole lot more… AUTHOR MARKETING MASTERY How to create, and implement a step-by-step plan to demonstrate your unique value to your ideal clients (BETA Version) Do you want to build and strengthen a successful business by sharing your knowledge and expertise to make a real impact on people’s lives and their communities? Do you get frustrated not knowing how to market your value and you waste time and money on tools that don’t get you the results you want? Do you need support, guidance, and accountability to get your message in front of your ideal clients? Author Marketing Mastery is a comprehensive and supported step-by-step program to show you how to leverage the power of your message to build and strengthen a lucrative business. 6 weekly live group coaching sessions Interested? Apply here Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Nov 11, 2020 • 32min
BM245: How to Overcome the Struggles and Fall in Love with Marketing
Do you want to overcome your marketing struggles and fall in love with marketing? Listen as top marketing strategist, Adam Kipnes shares a wealth of ideas to attract your ideal clients without spending a cent on marketing and advertising. In this week's powerful podcast episode "How to Overcome Struggles and Fall in Love with Marketing" you will discover... The right way and the wrong way to find your niche market How to enjoy the whole marketing process How to get seen by people who could buy what you have to offer Why your message is key in your marketing How long you need to keep marketing your book What's the silver bullet to sales success Why it's essential to stop marketing backward plus many more mistakes to avoid 4 golden questions to ask about your marketing And a whole lot more… AUTHOR MARKETING MASTERY How to create, and implement a step-by-step plan to demonstrate your unique value to your ideal clients (BETA Version) Do you want to build and strengthen a successful business by sharing your knowledge and expertise to make a real impact on people’s lives and their communities? Do you get frustrated not knowing how to market your value and you waste time and money on tools that don’t get you the results you want? Do you need support, guidance, and accountability to get your message in front of your ideal clients? Author Marketing Mastery is a comprehensive and supported step-by-step program to show you how to leverage the power of your message to build and strengthen a lucrative business. 6 weekly live group coaching sessions Interested? Apply here Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Nov 4, 2020 • 32min
BM244: How To Become Successful Building Your Influence Online
Do you want to know the best ways to build your influence as an author? Listen as book marketing expert, Becky Robinson shares a wealth of ideas to build and strengthen your impact. In this week's powerful podcast episode "How To Become Successful Building Your Influence Online" you will discover... The importance of building an author platform Where to start and how to build your online community of fans and followers Priceless ideas to get your community away from social platforms and onto your website. What is the optimum number of times to send out emails to your database without upsetting them? Important strategies every author needs to know about launching their book Common online author marketing mistakes to avoid And a whole lot more… AUTHOR MARKETING MASTERY How to create, and implement a step-by-step plan to demonstrate your unique value to your ideal clients (BETA Version) Do you want to build and strengthen a successful business by sharing your knowledge and expertise to make a real impact on people’s lives and their communities? Do you get frustrated not knowing how to market your value and you waste time and money on tools that don’t get you the results you want? Do you need support, guidance, and accountability to get your message in front of your ideal clients? Author Marketing Mastery is a comprehensive and supported step-by-step program to show you how to leverage the power of your message to build and strengthen a lucrative business. 6 live weekly group coaching sessions Interested? Appy to learn more, and to see if this is the right fit for you. Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Oct 28, 2020 • 34min
BM243: How to Take Advantage of Digital Marketing Trends
Do you want to know some of the best ways to take advantage of the current digital marketing trends? Listen as digital marketing guru, Bosco Anthony shares a treasure trove of ideas every author needs to know. In this week's powerful podcast episode "How to Take Advantage of Digital Marketing Trends" you will discover... Some of the best digital marketing trends for non-fiction authors What are micro-influencers and where to find them? How authors can use the "re-marketing strategy" How to use and leverage your book for money-making opportunities How to best use content marketing as part of your digital marketing strategy 6 important strategies every author needs to know What to do to stay energized during the chaos around us Entrepreneurial mistakes to avoid And a whole lot more… Interested in the BETA version of Author Marketing Mastery (6-live weekly sessions)? Email: susan@avivapubs.com Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Oct 21, 2020 • 28min
BM242: How to Stay Sane in a Crazy, Stressed-Out World
Do you want to know how to stay sane in this crazy upside-down world? Listen as well-being expert, Mari Ryan shares essentials to look after yourself during the chaos around us. In this week's powerful podcast episode "How to Stay Sane in a Crazy, Stressed-Out World " you will discover... How to be a successful non-fiction author writing a business book as a parable The difference between well-being and wellness How to stay centered and sane in a crazy, stressed out world Know what you can control and let go of the things you "can't control" How to stay focused and build strength and resilience to see us through challenges What to do to stay energized during the chaos around us Well-being mistakes to avoid And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Oct 14, 2020 • 30min
BM241: How to Skyrocket Your Book Sales with Speaking
Do you want to know how to skyrocket your book sales by speaking? Listen as speaking professional, Paul Barton essentials you need to know to use speaking gigs to help sell more books. In this week's powerful podcast episode "How to Skyrocket Your Book Sales with Speaking" you will discover... What you should be doing instead of giving speeches How to avoid falling into the trap of filling space with "ums" "aha" and "you knows" How to overcome the fear of feeling judged or criticized What you need to speak with confidence and authenticity The importance of storytelling to convey your material, no matter who you are talking to Essential differences between speaking virtually and speaking live in-person Common speaking mistakes to avoid And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Oct 7, 2020 • 29min
BM240: How to Best Use Podcasts for Influence and Profit
Do you want to know how to use podcasts to skyrocket your influence as a thought leader? Listen as Annemarie Cross aka "The Podcasting Queen" shares her powerful tools and techniques to make your mark with with podcasts. In this week's powerful podcast episode "How to Best Use Podcasts for Influence and Profit" you will discover... How to get started with a podcast (and it's not about the tools and technology)! Simple and effective ways to monetize your podcast Why your first three episodes are critical to your success How to bust common podcasting myths The key message all non-fiction authors need to nail with a podcast 3 important things you must know to harness your non-fiction book alongside a podcast Why it's important to be mindful of the content you share And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Sep 30, 2020 • 33min
How to Best Market Your Book in Turbulent Times - BM239
Do you know how to best market your book when times are tough? Listen as marketing expert, Debra Jason offers sage advice to keep top of mind with your prospects! In this week's powerful podcast episode "How to Best Market Your Book in Turbulent Times" you will discover... Why cutting marketing budgets in uncertain times is tantamount to suicide What you need to do to stay top of mind with your readers, prospects, and clients How to determine the value and expertise you offer Why and how to repurpose your material for longevity Special social media tricks and tips for non-fiction authors The right and wrong time to pitch your services Turbulent mistakes to avoid And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Sep 23, 2020 • 29min
BM238: How to Create Customer Loyalty and Happiness
Customer loyalty and happiness is key to building and maintaining your business. Do you know what to do and how to do it? Listen as Chief Happiness Officer, JoAnna Brandi shares her powerful ways to keep customers happy and coming back for more! In this week's powerful podcast episode "How to Create Customer Loyalty and Happiness" you will discover... What creating happiness with your customers is about What makes up relationships and higher-level happiness What you need to keep you going even when times get tough The difference between happiness inside and outside of yourself How much of your happiness is considered genetic How to turn your feelings around when you go down the rabbit hole of feeling insecure How to use the "power pause" to help take care of yourself And a whole lot more… TAP INTO MY EXPERTISE Want one-on-one author marketing help? SAVE $150 when you book an hour session today! (Coupon Code: SAVE150) Schedule Appointment Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.