

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Mar 17, 2021 • 30min
How to Best Sell Thousands of Books In a Micro Niche Market - BM264
Do you want to know how to sell thousands of books in a micro-niche market? Listen as multi-talented expert, Rob Kopman shares how to really penetrate a niche market with your book. In this week's powerful episode "How to Best Sell Thousands of Books In a Micro Niche Market" you will discover... Why it's important to take the niche market route with your book Which tools to use to get the right exposure for your book An ignored media source that is hungry for your information Where are the best places to find your target audience Where the need exists in your target audience What's going to make people buy your book And much, much, more... Get your free copy of "125-Point Checklist of Profitable Income Streams for Authors" Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Mar 10, 2021 • 31min
How to Best Market Your Book and Yourself as an Introvert - BM263
Do you want to know how to best market your book and yourself as an introvert? Listen as a "champion for introverts," Jennifer Kahnweiler, Ph.D., shares how to use quiet influence to expand your leadership capacity. In this week's powerful episode "How to Avoid Disappointing Book Marketing Results" you will discover... What are the main differences between introverts and extroverts? Why as we grow older, we become more introverted Why there's a tremendous bias against introverts in the workplace and in the world. The 6 essentials Jennifer recommends to introverted authors when it comes to marketing and self-promotion Why worrying less is a powerful mantra to follow And a whole lot more... Get your free copy of "125-Point Checklist of Profitable Income Streams for Authors" Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Mar 3, 2021 • 28min
How to Best Build Buzz with a Powerful Personal Brand - BM262
Do you want to know how to build buzz with a powerful personal brand? Listen as personal brand expert, Jen Dalton shares how to shape an authentic personal brand to boost your reputation. In this week's dynamic episode "How to Best Build Buzz with a Powerful Personal Brand" you will discover.. What is the importance of a personal author brand? Which comes first, branding your book or yourself as the author? What elements make up a personal brand Why your reputation is like breadcrumbs What it takes to be a noise breaker, not a noisemaker Common personal branding mistakes to avoid And a whole lot more... Get your free copy of "125-Point Checklist of Profitable Income Streams for Authors" Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Feb 24, 2021 • 30min
How to Best Harness Marketing Magic to Get New Clients - BM261
Do you want to know how to harness new clients using marketing magic? Listen as marketing expert, Seth Greene shares his secret sauce to create successful results. In this week's powerful episode "How to Best Harness Magical Marketing to Get New Clients" you will discover.. How new clients can appear like magic using five principles of magical marketing The 3 magical words every marketer needs to hear from prospects What your niche market needs to be able to do for you How to best conduct your market research to get the information you need - it's free! Why you should read the one-star reviews on Amazon What you can learn from Seth's marketing mistakes And a whole lot more... Get your free copy of "125-Point Checklist of Profitable Income Streams for Authors" Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Feb 17, 2021 • 38min
How to Best Devise a Successful Book Marketing Strategy - BM260
Do you want to know how to get successful marketing results? Listen as publishing expert, Ally Machate gives you the inside scoop on book marketing for success. In this week's powerful episode "How to Best Devise a Successful Book Marketing Strategy" you will discover.. What exactly makes for a good book marketing strategy? Guidelines to define your marketing budget What you need to know about the facts and fiction of the New York Times and Amazon bestseller lists Should authors spend more time marketing themselves or their books? Allie's book marketing best practices One big juicy book marketing mistake to avoid And a whole lot more… Get your free copy of "125-Point Checklist of Profitable Income Streams for Authors" Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Feb 10, 2021 • 30min
How to Avoid Disappointing Book Marketing Results - BM259
Do you want to know how to avoid disappointing book marketing results? Listen as marketing expert, Kathryn Calhoun shares how to stop spinning your wheels with the techie stuff with your online business. In this week's powerful episode "How to Avoid Disappointing Book Marketing Results" you will discover.. When is the best time to start marketing your book? How to keep the techie side of your marketing as simple as possible The difference between building a business around your book, instead of building a business out of your book What is an invaluable asset to market your book that most authors overlook? Easy book marketing mistakes to avoid And a whole lot more… Get your free copy of "125-Point Checklist of Profitable Income Streams for Authors" Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Feb 3, 2021 • 25min
How to Best Create a Screenplay with Your Book - BM258
Want to know how to best create a screenplay with your book? Listen as movie muse, Susie Schaefer shares the nuts and bolts of screenplay writing to take your book to a whole new level of success. In this week's powerful episode "How to Best Create a Screenplay with Your Book" you will discover... What you need to know about getting started writing a screenplay for your fiction and non-fiction book Why and how to shift your mindset when writing a screenplay The maximum number of pages in a screenplay How to take what's most relevant in your book to develop the story arc What research you must do to find the right production company to approach with your project Some important guidelines to consider when working with a production company Big mistakes to avoid And a whole lot more... Get your free copy of "125-Point Checklist of Profitable Income Streams for Authors" Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jan 27, 2021 • 29min
How to Market in a Way People Want to Buy From You - BM257:
Want to know how to market in such a way people want to buy from you? Listen as empowerment coach, Steve Eriksen as he shares his secret sauce to become the trusted advisor clients turn to. In this week's powerful episode "How to Market in Such a Way People Want to Buy From You" you will discover... What the biggest challenges are facing solopreneur What you need to do to attract your ideal clients Why following traditional marketing techniques is one of the biggest mistakes solopreneurs make How to best understand what your clients need How to tune into the different emotional states your prospects may be experiencing The juxtaposition between your marketing and the technology you need to effectively run your business 2 BIG juicy mistakes to avoid And a whole lot more... Get your free copy of "125-Point Checklist of Profitable Income Streams for Authors" Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jan 20, 2021 • 26min
How to Create a Powerful Certification Program With Your Book - BM256
Do you want to know how to create a powerful certification program with your book? Listen as master coach, Ann Ljungberg as she shares powerful methods to use certification programs as the next stepping stone in your business. In this week's podcast episode "How to Create a Powerful Certification Program With Your Book" you will discover... What kind of books are best to convert into a certification program How to fill the gap between what you know and what you teach your clients What are the different models for creating a certification program Different ways of repurposing your material How use certification programs as the next stepping stone for your business? And a whole lot more... Get your free copy of "125-Point Checklist of Profitable Income Streams for Authors" Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jan 17, 2021 • 22min
How to Learn From Failure to Optimize Success - BM255
Do you want to know how to learn from your failures to optimize success? Listen as author and coach, John Saunders as he shares powerful ways to use innovation as a critical tool for facing change. In this week's powerful episode "How to Learn From Failure to Optimize Success" you will discover... What you need to do to celebrate and learn from failure What you can learn from getting outside your comfort zone How to embrace innovation in your business, even if you are a solopreneur Why we're so afraid of shame and will do anything to avoid it And a whole lot more... Get your free copy of "125-Point Checklist of Profitable Income Streams for Authors" Learn more about your ad choices. Visit megaphone.fm/adchoices*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources