Book Marketing Mentors cover image

Book Marketing Mentors

BM232: How To Easily Focus More Eyeballs On Your Book Launch

Aug 5, 2020
Listen as best-selling author Michelle Vandepas shares her secret sauce to your book launch success. Learn about developing your book launch, leveraging your book to the right people, using your book to leverage your business and build credibility, getting clients and building a new revenue stream. Discover Michelle's 'Holy Trinity' to get instant credibility and avoidable mistakes authors make.
27:25

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Quick takeaways

  • To have a successful book launch, authors should treat the book as a project within their overall business strategy and align it with their message and reader attraction activities.
  • Authors should view their book as a tool to leverage their business, attract clients, and generate new income streams, rather than relying solely on book sales for financial returns.

Deep dives

Importance of a Strong Book Launch

When developing a book launch, it is crucial to treat the book as a project within your overall business strategy. Non-fiction authors, especially entrepreneurs and service professionals, need to view their book as a tool to share their message and build their business. By approaching the book launch strategically, authors can focus on activities that they enjoy and are passionate about, such as podcasting, blogging, or speaking engagements. The key is to align the book launch with the overall strategy of getting their message out and attracting more readers to the book.

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