

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Jun 15, 2022 • 26min
How to Best Find Real Clarity in Your Business - BM323
This week's guest expert is keynote speaker, Debbie Peterson. Debbie helps women in business find clarity & focus so they can advance in leadership and life.Through her speaking and clarity community, Debbie guides you to uncover your answers for the next level of your success without losing yourself in the process.In this week's powerful episode, "How to Find Real Clarity in Your Busines" Debbie highlights...How a clearer focus and direction for your business will help you make the right decisions for the right reasonsHow to confidently move your business forward by shifting your thinking about what it is you really want Why it's essential to tune into your compass of clarity so you know what's standing in the way of your ultimate successAnd a whole lot more...Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jun 8, 2022 • 31min
How to Best Use the Power of Pinterest to Promote Your Book - BM322
In this episode, guest expert, Kate Ahl, founder of Simple Pin Media, offers tools to unleash Pinterest as a branding powerhouse. The Pinterest platform reach goes well beyond that of other social media channels, where posts tend to be stagnant. Instead, it acts more as a search-and-discovery engine. It drives business to your website by connecting directly with self-selected affinity groups already predisposed to actively engage with you. Kate highlights specific tools to help nonfiction authors...Sharpen your keyword messagingCreate calls to action that capture end-users and even earn money through ads and other promotional opportunitiesAvoid common beginner mistakesAnd much, much more... If you’re not up to speed on all that Pinterest has to offer, then you need to listen to Kate Ahl’s words of wisdom!Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jun 1, 2022 • 33min
How to Best Pack a Powerful Punch with Your Message - BM321
Three little words can pack a powerful punch, which is why Dr. Michelle Mazur’s “3 Word Rebellion” cuts through all the noise. In this episode "How to Pack a Powerful Punch with Your Message" she spells out concrete steps to guarantee your book’s messaging both stands out and sticks. If you want to differentiate yourself in a crowded marketplace, this is the place to start! Here's what you'll learn when you listen to this powerful episode... How to communicate your book’s substance and value.Why the term “messaging” is about more than you might think. Marketing, sales, and PR are all served by comprehensive, unified messages.What three main functions effective messaging performsHow the “The 3 Word Rebellion” encapsulates the change you want to create.Why it’s important to create a cohesive brand message that stakes a claim in your industry space.Rookie mistakes new authors frequently make. And much, much more...Click here if you’d like to purchase "The 3 Word Rebellion: Create a one-of-a-kind Message That Grows Your Business Into a Movement." Dr. Mazur also offers a free mini-workshop with lots of helpful tips and tricks at this link.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

May 25, 2022 • 29min
How to Best Reach Through the Noise with Your Book - BM320
Do you want to know how to reach through the noise to make an impact with your book?Listen as Becky Robinson, author, digital marketer, and Founder and CEO of Weaving Influence shares how to expand your reach to make more sales and create a lasting impact with your book.In this week's powerful episode "How to Best Reach Through the Noise with Your Book" you will discover…What you need to do to build your brand to attract the right audienceWhat it takes to create "real" influence in your nicheEasy ways to repurpose the powerful information inside your bookHot tips to become the best spokesperson for your bookAnd a whole lot more…Here's how to buy your copy of Becky's new book "Reach: Create the Biggest Possible Audience with Your Message, Book or Cause"Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

May 18, 2022 • 29min
How to Best Inspire Readers to Buy Your Book - BM319
Do you want to know how to inspire readers to buy your book?Listen in as Casey Demchak, author, expert copywriter, and consultant shares his secret sauce for writing engaging, conversational-style marketing copy to multiply your book sales. In this week's powerful episode "How to Best Inspire Readers to Buy Your Book" you will discover…3 timeless reasons your business needs strong marketing copyWhat needs to be the #1 intention of your marketing copyHow to write headlines that are clear, concise, compelling, but not flashyCasey's formula for writing back cover copy for your book that gets attentionAnd a whole lot more…Here's how to download your free copy of Casey's ebook "7 Must-Know Copywriting Secrets That Sell More Books" Get more gems from Casey and other guest experts, when you join the Book Marketing Mentors Premium Membership today! *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

May 11, 2022 • 27min
How to Best Boost Your Business Efficiency - BM318
Do you want to know how to boost your business efficiency?Listen in as business strategy coach Lisa Corrado shares her wisdom on planning and implementing your systems and strategy to bring to life your larger vision as a business owner.In this week's powerful episode "How to Best Boost Your Business Efficiency" you will discover…Why your business needs a strong strategyHow to circle back to when you go off-courseWeaving your values into your strategyCreating a system to capture information in a more organized wayAn embarrassing mistake to avoid when setting up a strategy or systemWhen the power ‘no’ is your best solutionAnd a whole lot more…Here's how to get a free copy of Lisa's "Better-Than-Ever Fast Focus sheet"Get more gems from other guest experts, when you join the Book Marketing Mentors Premium Membership today! *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

May 4, 2022 • 28min
How to Best Get Booked as a Podcast Guest - BM317
Do you want to know how to best get booked as a podcast guest?Listen in as Kay Suthar, Founder of Make Your Mark Podcasting Agency shares what you need to know to research, learn, and prepare to become a guest on a podcast to increase your reach and land more sales for your business.In this week's powerful episode "How to Best Get Booked As A Podcast Guest" you will discover…What is podcast guesting and why you should embrace it to accelerate your author authorityHow to effectively research the best podcasts opportunities to impact your reachWhat you need to know to clear a podcast guest pre-screening processHow to craft an irresistible call-to-actionBIG podcast guesting mistake to avoidAnd a whole lot more…Here's how to find out more about Kay's servicesPodcast Guest Resources: Matchmaker.fmGetbookedonpodcast.comPodMatch.comGet more gems from Kay and other guest experts, when you join the Book Marketing Mentors Premium Membership today! *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Apr 27, 2022 • 34min
How to Best Sell Your Masterclass Without Feeling Sleazy - BM316
Do you want to know how to best sell your masterclass without feeling sleazy?Listen in as Sue Clement, business acceleration strategist, shares how to silently - and effectively - sell your masterclass to gain visibility, credibility, and authority to land more clients for your business.In this week's powerful episode "How to Best Sell Your Masterclass Without Feeling Sleazy" you will discover…How to use your masterclass to increase your credibility, visibility, and authorityThe secret sauce to selling silently without feeling like a sales weirdoWhat you need to know to set yourself up as a trusted expert authorityThe biggest mistakes to avoid when creating and selling your masterclassHow to make an irresistible offer that will win your clients’ trustAnd a whole lot more…Here's how to get your gift from Sue!Get more gems from guest experts, when you join the Book Marketing Mentors Premium Membership today!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Apr 20, 2022 • 27min
How to Best Get Your Book Published Traditionally - BM315
Do you want to know how to best get your book published traditionally?Listen as Tony Robino, Founder of Windword Literary Services, shares the steps you need to have your book considered by a traditional publisher, including finding a literary agent.In this week's powerful episode "How to Best Get Your Book Published Traditionally" you will discover…2 essentials you need to prepare if you want a traditional publisher to take interest in your bookHow to write a query letter that grabs attentionWhere to find literary agents who might want to represent you to a traditional publisherWhat traditional publishers favor most in potential book choicesAnd a whole lot more…Here's how to contact Toni for more information about her services.Get more gems from Toni and other guest experts, when you join the Book Marketing Mentors Premium Membership today! *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Apr 13, 2022 • 31min
How to Best Market Your Book With a Killer Content Strategy - BM314
Do you want to know how to market your book using a killer content strategy?Listen in as Melanie Herschorn, Founder of VIP Digital Content shares the top strategies for content marketing that not only connect you with your target audience but establish you as an 'AUTHORity' in your niche.In this week's powerful episode "How To Market Your Book Using A Killer Content Strategy" you will discover… • How to use a content strategy so you're seen as a trusted expert • What is a more intimate way of connecting with your audience rather than social media • Melanie's proven content creation strategy to answer the "What's In It For Me" question • What is the best strategy to use instead of hiring a PR agency to market your business, book, or brand And a whole lot more…Here's how to find out more about Melanie's services.Get more gems from Melanie and other guest experts, when you join the Book Marketing Mentors Premium Membership today!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources