

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Apr 6, 2022 • 32min
How to Best Grow Your Brand as a Thought Leader - BM313
Do you want to know how to grow your brand as a thought leader?Listen in as Jason Van Orden, Founder of Van Orden Marketing and Media LLC shares his strategy for marketing and monetizing your expertise organically with content to establish greater authority.In this week's powerful episode "How to Best Grow Your Brand as a Thought Leader" you will discover…How to help your audience using your thought leadership contentHow to get inside your audience's minds to fully understand their problems3 essential areas to zero in on to communicate, deliver and monetize your expertiseAnd a whole lot more…Here's how to connect with JasonGet more gems from guest experts, when you join the Book Marketing Mentors Premium Membership today! *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Mar 30, 2022 • 30min
How to Best Create Simple Yet Profitable Communities - BM312
Do you want to know how to create simple yet profitable communities?Listen as Maruxa Murphy, Community Architect and Instigator for 100s of changemaker communities, shares how to cut through the noise and stand out from the crowd using the power of communities.In this week's powerful episode "How to Best Create Simple Yet Profitable Communities" you will discover...• What it takes to build a community to create six to seven-figure revenue streams• What you need to know to map out your customer journey to easily attract and guide your perfect customers• 5 types of communities that generate revenue• The strategy you need to engage your audience with your content, even if you're an introvertAnd a whole lot more...Get more gems from Maruxa and other guest experts, when you join the Book Marketing Mentors Premium Membership today!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Mar 23, 2022 • 29min
How to Fully Embrace Your Sales Confidence Without Being Pushy - BM311
Do you want to know how to fully embrace your sales confidence without being pushy?Listen as Amy Lemire, bestselling author of “From Zero to Sales Hero” shares how to easily fall in love with selling.In this week's powerful episode "How to Fully Embrace Your Sales Confidence Without Being Pushy" you will discover...What does it really take to feel confident about selling your expertiseThe three words you need to know to fully embrace your sales confidenceHow thought habits influence the best version of ourselvesCommon mistakes to avoid when selling absolutely anythingAnd a whole lot more...Get more gems from Amy and other guest experts, when you join the Book Marketing Mentors Premium Membership today!Here's how to find out more about Amy's services*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Mar 16, 2022 • 28min
How to Use Functional Music to Better Focus Your Writing - BM310
Do you want to know how to use functional music to better focus your writing?Listen as Dan Clark, CEO of Brain.fm shares how music affects the brain to help your overall focus and concentration.In this week's powerful episode "How to Use Functional Music to Better Focus Your Writing" you will discover...What is functional music and why it's important for better focus and concentration?How music affects the brain to help you get into the right zone for creative work, taking a break, or for a good night's sleep.And a whole lot more...Start your Brain.fm free trialGet more gems from guest experts, when you become a Book Marketing Mentors Premium Member today!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Mar 9, 2022 • 23min
How to Share Your Expertise with the World - BM309
Do you want to know how to share your expertise with the world?Listen as combat decorated veteran, David Rosenberg shares his savvy tips and techniques to help you be an amazing keynote speaker.In this week's powerful episode "How to Share Your Expertise with the World" you will discover...The most important skills you need to be a really good keynote speaker What essentials you need to know to prepare for your presentationHow to stay confident, and authentic as a keynote speakerDeadly speaking mistakes to avoid And a whole lot more...*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Mar 2, 2022 • 29min
How to Best Make Money Without Working Yourself to Death - BM308
Do you want to know how to make money with your book without working yourself to death?Listen as Katrina Sawa, The Jumpstart Your Business coach shares the marketing savvy you can use to create and scale a consistent money-making business.In this week's powerful episode "How to Best Make Money Without Working Yourself to Death" you will discover...What most authors fail to do because they're too busy on social mediaWhat you really need to convey when selling your bookThe best call-to-action to use when being interviewed by the media or as a podcast guestAnd a whole lot more...Get more gems from Katrina and other guest experts, when you become a Book Marketing Mentors Premium Member today! *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Feb 2, 2022 • 33min
How to Best Connect With People In the Digital World - BM307
Do you want to know how to connect with people in the digital world?Listen as visionary pioneer of digital emotional intelligence, Sheri Fitts, shares her marketing savvy to help you use the virtual world to bring you closer to your clients.In this week's powerful episode "How to Connect With People In the Digital World " you will discover...What you get when you take emotional intelligence into the digital environmentWhat happens when your messaging isn't in alignment with your target audienceWhat the true currency is for a professional and how to use it in a meaningful and authentic wayAnd a whole lot more...Here's how to connect with SheriGet more gems from Sheri and other guest experts, when you become a Book Marketing Mentors Premium Member today!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jan 26, 2022 • 29min
How to Best Fall in Love With Systems You Enjoy Using - BM306
Do you want to know how to fall in love with systems you enjoy using?Listen as David Jenyns, bestselling author of SYSTEMology, shares his wisdom to create easy, workable systems you enjoy using and make you more productive.In this week's powerful episode "How to Fall in Love With Systems You Enjoy Using" you will discover...Why systems are an essential part of your business successWhat it takes to put the right systems in place to increase your effectiveness to get things doneWhere to get started systemizing what you do nowThe optimum number of steps necessary to create an easy system you enjoy usingAnd a whole lot more...Here's how to get a copy of David's best-selling book SYSTEMologyGet more gems from other guest experts, when you become a Book Marketing Mentors Premium Member today! *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jan 19, 2022 • 30min
How to Best Use Your Speaking Gigs to Get More Leads and Clients - BM305
Do you want to know how to use your speaking gigs to get more leads and clients?Listen as business coach, speaker, and host of the Midlife CEO Podcast, Jeannie Spiro, shares her wisdom so you can use your speaking engagements to get more leads and make money.In this week's powerful episode "How to Best Use Your Speaking Gigs to Get More Leads and Clients" you will discover...What you need to know when you seek opportunities inside of your various communities - especially onlineHow to position yourself and your uniqueness to your target audienceHow to capture potential leads after they've heard you speakCommon mistakes newbie speakers need to avoidAnd a whole lot more...Apply to attend The Abundant Author Breakthrough Virtual Retreat - January 27-29Get Jeannie's Ultimate Speaking Lead Generation Starter Guide*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources

Jan 12, 2022 • 27min
How To Best Overcome Your Fear to Make Sales More Easily - BM304
Do you want to know how to best overcome your fear to make sales more easily?Listen as Ari Galper, the world's number one authority on trust-based selling shares his wisdom to help you overcome your fear of selling so you can even enjoy the process.In this week's powerful episode "How to Overcome Your Fear to Make Sales More Easily" you will discover...What is the "old" and "new" mindset to selling even if you hate the thought of sellingWhy building relationships and building trust with potential clients are mutually exclusiveWhat is a "trust asset" and how to create your ownWhat questions to ask so you can have a sales conversation that builds trustAnd a whole lot more...Here's how to contact Ari to find out more about her services.Get more gems from other guest experts, when you become a Book Marketing Mentors Premium Member today!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies. Home | Blog | Podcast | Free Resources