Book Marketing Mentors

Technology is evolving as time goes by, and social trends are different day by day. The newsletter has been around for a long time now, but it is still being used today. As an author and entrepreneur, I invite you to take advantage of this powerful marketing tool to promote your services. In this powerful episode, "How to Use Newsletters to Promote Your Business," Michael Katz, owner of Blue Penguin Development, shares the benefits of "today's" newsletters and how they far surpass many other forms of promotional materials. Plus, he offers the secret sauce format he personally uses to create highly successful newsletters for his clients that you can easily adopt.When you listen to Michael Katz's wisdom, here's what you'll discover...Why newsletters are far from dead - rather they are alive and well offering powerful marketing and promotional opportunities for your businessHow newsletters offer visibility where other promotional collateral miss the mark.How to write material once and deliver it often And much much more...See the transcript for more in-depth information.Here's how to connect with Michael*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Are you curious about how a video podcast works? Are you someone who wants to know all about video podcasting? This week’s guest expert and mentor is Sheryl Plouffe. She is a former Canadian TV broadcaster who established her own video production agency and consultancy. Sheryl is also the host of the podcast show ‘Cash In On Camera’ which helps businesses in marketing, content creation, media, and communication. In this episode, she discusses everything you need to know about video podcasting and her experience in the field.Read more in the transcript*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

This week's guest expert is keynote speaker, Debbie Peterson. Debbie helps women in business find clarity & focus so they can advance in leadership and life.Through her speaking and clarity community, Debbie guides you to uncover your answers for the next level of your success without losing yourself in the process.In this week's powerful episode, "How to Find Real Clarity in Your Busines" Debbie highlights...How a clearer focus and direction for your business will help you make the right decisions for the right reasonsHow to confidently move your business forward by shifting your thinking about what it is you really want Why it's essential to tune into your compass of clarity so you know what's standing in the way of your ultimate successAnd a whole lot more...Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

In this episode, guest expert, Kate Ahl, founder of Simple Pin Media, offers tools to unleash Pinterest as a branding powerhouse. The Pinterest platform reach goes well beyond that of other social media channels, where posts tend to be stagnant. Instead, it acts more as a search-and-discovery engine. It drives business to your website by connecting directly with self-selected affinity groups already predisposed to actively engage with you. Kate highlights specific tools to help nonfiction authors...Sharpen your keyword messagingCreate calls to action that capture end-users and even earn money through ads and other promotional opportunitiesAvoid common beginner mistakesAnd much, much more... If you’re not up to speed on all that Pinterest has to offer, then you need to listen to Kate Ahl’s words of wisdom!Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Three little words can pack a powerful punch, which is why Dr. Michelle Mazur’s “3 Word Rebellion”  cuts through all the noise. In this episode "How to Pack a Powerful Punch with Your Message" she spells out concrete steps to guarantee your book’s messaging both stands out and sticks.  If you want to differentiate yourself in a crowded marketplace, this is the place to start! Here's what you'll learn when you listen to this powerful episode... How to communicate your book’s substance and value.Why the term “messaging” is about more than you might think. Marketing, sales, and PR are all served by comprehensive, unified messages.What three main functions effective messaging performsHow the “The 3 Word Rebellion” encapsulates the change you want to create.Why it’s important to create a cohesive brand message that stakes a claim in your industry space.Rookie mistakes new authors frequently make. And much, much more...Click here if you’d like to purchase "The 3 Word Rebellion: Create a one-of-a-kind Message That Grows Your Business Into a Movement." Dr. Mazur also offers a free mini-workshop with lots of helpful tips and tricks at this link.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Do you want to know how to reach through the noise to make an impact with your book?Listen as Becky Robinson, author, digital marketer, and Founder and CEO of Weaving Influence shares how to expand your reach to make more sales and create a lasting impact with your book.In this week's powerful episode "How to Best Reach Through the Noise with Your Book" you will discover…What you need to do to build your brand to attract the right audienceWhat it takes to create "real" influence in your nicheEasy ways to repurpose the powerful information inside your bookHot tips to become the best spokesperson for your bookAnd a whole lot more…Here's how to buy your copy of Becky's new book "Reach: Create the Biggest Possible Audience with Your Message, Book or Cause"Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Do you want to know how to inspire readers to buy your book?Listen in as Casey Demchak, author, expert copywriter, and consultant shares his secret sauce for writing engaging, conversational-style marketing copy to multiply your book sales. In this week's powerful episode "How to Best Inspire Readers to Buy Your Book" you will discover…3 timeless reasons your business needs strong marketing copyWhat needs to be the #1 intention of your marketing copyHow to write headlines that are clear, concise, compelling, but not flashyCasey's formula for writing  back cover copy for your book that gets attentionAnd a whole lot more…Here's how to download your free copy of Casey's ebook "7 Must-Know Copywriting Secrets That Sell More Books" Get more gems from Casey and other guest experts, when you join the Book Marketing Mentors Premium Membership today! *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Do you want to know how to boost your business efficiency?Listen in as business strategy coach Lisa Corrado shares her wisdom on planning and implementing your systems and strategy to bring to life your larger vision as a business owner.In this week's powerful episode "How to Best Boost Your Business Efficiency" you will discover…Why your business needs a strong strategyHow to circle back to when you go off-courseWeaving your values into your strategyCreating a system to capture information in a more organized wayAn embarrassing mistake to avoid when setting up a strategy or systemWhen the power ‘no’ is your best solutionAnd a whole lot more…Here's how to get a free copy of Lisa's "Better-Than-Ever Fast Focus sheet"Get more gems from other guest experts, when you join the Book Marketing Mentors Premium Membership today!   *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Do you want to know how to best get booked as a podcast guest?Listen in as Kay Suthar, Founder of Make Your Mark Podcasting Agency shares what you need to know to research, learn, and prepare to become a guest on a podcast to increase your reach and land more sales for your business.In this week's powerful episode "How to Best Get Booked As A Podcast Guest" you will discover…What is podcast guesting and why you should embrace it to accelerate your author authorityHow to effectively research the best podcasts opportunities to impact your reachWhat you need to know to clear a podcast guest pre-screening processHow to craft an irresistible call-to-actionBIG podcast guesting mistake to avoidAnd a whole lot more…Here's how to find out more about Kay's servicesPodcast Guest Resources: Matchmaker.fmGetbookedonpodcast.comPodMatch.comGet more gems from Kay and other guest experts, when you join the Book Marketing Mentors Premium Membership today!   *************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.

Do you want to know how to best sell your masterclass without feeling sleazy?Listen in as Sue Clement, business acceleration strategist, shares how to silently - and effectively - sell your masterclass to gain visibility, credibility, and authority to land more clients for your business.In this week's powerful episode "How to Best Sell Your Masterclass Without Feeling Sleazy" you will discover…How to use your masterclass to increase your credibility, visibility, and authorityThe secret sauce to selling silently without feeling like a sales weirdoWhat you need to know to set yourself up as a trusted expert authorityThe biggest mistakes to avoid when creating and selling your masterclassHow to make an irresistible offer that will win your clients’ trustAnd a whole lot more…Here's how to get your gift from Sue!Get more gems from guest experts, when you join the Book Marketing Mentors Premium Membership today!*************************************************************************Want More Book Marketing Ideas? Subscribe to Book Marketing with Susan Friedmann on Substack for fresh, thought-provoking strategies that challenge the norm and help you market your book in smarter, more effective ways. Click here to join me FREE on Substack Or, if you’re ready for the inside track, become a paid subscriber for exclusive behind-the-scenes marketing templates, campaign breakdowns, and access to my best strategies.