

Book Marketing Mentors
Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
Episodes
Mentioned books

Jan 4, 2023 • 30min
How to Best Unlock Secrets to Being a Successful Speaker - BM351
Do you want to unlock the secrets to being a successful speaker and discover the best strategies to become confident and engaging?"Speaking is rarely about a transference of information. Speaking is about a transference of emotion." - Steve LowellListen as Steve Lowell a multi-award-winning speaker, bestselling author, and master trainer for high-impact speakers shares the importance of knowing your message, understanding your audience, and using stories to captivate your audience.In this powerful episode, you will discover…How to best position yourself as an expert, reporter, philosopher, entertainer, or sage when speaking.How to use stories to captivate an audience and transfer emotion.Find out the key to crafting a signature talk and growing your business And a whole lot more… Here's how to contact Steve to find out more about the incredible services he offers: https://stevelowell.com/ATTENTION: Want the key to Master Your Book Success in 2023?Book Marketing Mastery is a powerful step-by-step 6-week program that will help you to create and successfully position YOU as a recognized expert authority in a niche market... which will inevitably help you sell more books and make more money.There are only a couple of spots leftIf you want to invest in yourself and your book's success click this link to schedule time with Susan to discuss if this program is a right fit for you.The program begins on Wednesday, January 11th, 2023 *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Dec 21, 2022 • 28min
How to Best Achieve Peak Performance to Master Your Success - BM349
Do you want to know how to best master your success?Listen as Colleen Biggs, an award-winning business coach, and international speaker shares how she helps ambitious women and entrepreneurs conquer their fears to attract the right clients, generate more money, and expand their influence.In this powerful episode, you will discover...What you need to know to get over the fear of stepping into the spotlight with their book? What you need to know to help build confidence build and to get over the critical and often judgmental inner voice that stops you from the success you deserveWhat you need to know about your zone of excellence and your zone of genius to avoid leaving money on the tableAnd a whole lot more...Here's how to find out more about Colleen's services.Colleen's free gift: "7 ways to increase your visibility to attract your dream clients"ATTENTION: Want the key to Master Your Book Success in 2023?Book Marketing Mastery is a powerful step-by-step 6-week program that will help you to create and successfully position YOU as a recognized expert authority in a niche market... which will inevitably help you sell more books and make more money.There are only a few spotsIf you want to invest in yourself and your book's success click this link to schedule time with Susan to discuss if this program is a right fit for you.The program begins on Wednesday, January 4th, 2023 *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Dec 15, 2022 • 37min
How to Best Use Your Book as Powerful Marketing Tool - BM348
Do you want to know how to use your book as a powerful marketing tool?Listen as Ford Saeks, widely recognized as a business growth expert shares essential tools and techniques for non-fiction authors who want to position themselves as an expert and build brand equity. "The biggest mistake I see authors make is not using their book as a marketing tool to really position themselves to build brand equity."In this powerful episode, you will learn the following:How to use your book as a marketing tool to position yourself and build brand equityHow to repurpose and repackage your book content into lead magnets and other valuable resourcesHow to use your book to get speaking engagements and create a revenue modelAnd a whole lot more...Here's how to connect and book your complimentary 15-minute consultation with Ford 15withford.comAlternatively, visit his website PrimeConcepts.comATTENTION: Serious non-fiction authors!Book Marketing Mastery is a powerful step-by-step 6-week program that will help you to create and successfully position YOU as a recognized expert authority in a niche market... which will inevitably help you sell more books and make more money.There are only a few spotsIf you want to invest in yourself and your book's success click this link to schedule time with Susan to discuss if this program is a right fit for you.The program begins on Wednesday January 4th, 2023 *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Dec 8, 2022 • 31min
How to Best Use the Power of Pins to Help Market Your Book - BM347
Find out how Pinterest's reach goes well beyond other social media channels,Listen as Kate Ahl, Simple Pin Media, offers tools to unleash Pinterest as a branding powerhouse. Where posts on other social media channels tend to be stagnant, Pinterest acts more as a search-and-discovery engine. It drives business to your website by connecting directly with self-selected affinity groups already predisposed to actively engage with you.In this week's powerful episode, "How To Use The Power Of Pins to Help Market Your Book" Kate highlights specific tools to help nonfiction authors...Sharpen your keyword messagingCreate calls to action that capture end-users and even earn money through ads and other promotional opportunitiesAvoid common beginner mistakesAnd much, much more... If you’re not up to speed on all that Pinterest has to offer, then you need to listen to Kate Ahl’s words of wisdom!*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Nov 30, 2022 • 35min
How to Best Get Good Publicity For Your Book - BM346
Do you ever wonder what you need to do to get good publicity for your book?Listen as PR expert, Tracy Lamourie offers up a truckload of priceless gems to help get the spotlight shining on you, your book, and your thought leadership.In this episode packed full of priceless tips and techniques, you will discover...Why publicity is the most effective form of marketing promotionWhy editorial beats advertorial content every timeWhere press releases fit into today's media landscapeAnd tons more information you can't afford to miss...Here's how to connect with Tracy - https://LamourieMedia.comSchedule your complimentary 20-minute brainstorming session with Susan, go to BrainstormwithSusan.com *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Nov 23, 2022 • 34min
How to Best Create a Consistent Brand - BM345
Are you challenged with creating a consistent brand?Listen as Mark Herschberg shares the essentials of brand consistency across all platforms.In this episode, you will discover...Why your book cover needs to be consistent with your larger brand. Why branding and creating a consistent brand across all media platforms is essentialMark introduces his "Brain Bump app" and shares how it can help people remember content from your books, blogs, podcasts, classes, and talksHow to get content in front of the right people at the right timeWhat the future of content marketing has in store for usAnd a whole lot more...Here's how to connect with Mark - https://www.cognoscomedia.com/Down your free "Brain Bump app" - https://brainbumpapp.com/Schedule your complimentary 20-minute brainstorming session with Susan, go to BrainstormwithSusan.com *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Nov 16, 2022 • 28min
How to Best Turn Your Book Into an Online Business - BM344
Do you have a book that you want to turn into an online product or course, but don't know how?Listen as Ellen Finkelstein shares her expertise to help you turn your knowledge into online products so you can help make a positive change in the world.In this episode, you will discover...How to get started turning your book into an online product or courseWhy live training plays an essential role when producing an online course How authors benefit from email marketing and list buildingHow blogging can highlight your expertise and build authorityHow to best use QR codes to punch up your marketingAnd much, much, more... Connect with Ellen at https://Changetheworldmarketing.comSchedule your complimentary 20-minute brainstorming session with Susan, go to BrainstormwithSusan.com *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Nov 9, 2022 • 27min
How to Best Use Linkedin to Sell Your Books in Bulk - BM343
Do you want to how to use LinkedIn to sell your books in bulk?Listen as Joe Apfelbaum, LinkedIn expert, and certified Google trainer. shares his secret sauce to stay top of mind and build meaningful relationships with key prospects.In this week's powerful episode you'll discover...Why it's important to have a strategy for networking and building meaningful relationshipsWhat are some of the best ways for authors to use LinkedInJoe's special networking strategy and how it can help authors sell more booksHow to connect with the right people on LinkedInWhat many authors fail to do on LinkedInAnd a whole lot more...Connect with Joe on Linkedin - JoeLinkedIn.comComplimentary 20-minute brainstorming session with Susan - BrainstormWithSusan.com*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Nov 1, 2022 • 34min
How to Best Make the Impossible Possible - BM342
Have you ever considered how you could achieve the impossible and make it possible?Listen as Steve Sims, founder of the world's leading experiential concierge firm, shares his expertise on how to ignore what everyone else thinks and go for big, stupid, ridiculous goals.In this powerful episode, Steve drops SO MANY value bombs that you'll want to re-listen to the recording multiple times to make sure you didn’t miss anything.Specifically, you'll discover...How to achieve what you want if you weren't afraid of being laughed atWhy do so many people's opinions not matterThe importance of focusing on your message and who you are trying to impactAnd a whole lot more...Click here to find out more about Steve's book "Go For Stupid"Go to BrainstormwithSusan.com to schedule your free call. *************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************

Oct 26, 2022 • 35min
How to Best Use Your Stories to Persuade and Change Minds - BM341
If you want to know how to use your stories to persuade and change minds, this is a "must listen to" episode.Kelly Swanson, master storyteller, international speaker, and bestselling author, shares her secret sauce to help make your boring stories sing and dance, even when you tell them hundreds or thousands of times over. In this week's powerful episode, you will discover...How the simple and powerful 3-paragraph method helps you create powerful storiesHow to offer a sensory experience with your storiesHow to be the musician of your story to make it sing and dance How to be the narrator of your own story so the audience relates in their own way How to turn “techie” language into “non-techie” speak And a whole lot more...Here's how to get Kelly's free resources: The Story Formula; Story Libs Template and much, much more.*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co *************************************************************************


