Mastering eCommerce Marketing

https://youtu.be/7f_WhsgYGJY UniCargo is a logistics company that focuses on providing freight forwarding and logistics services to e-commerce businesses. They specialize in serving online entrepreneurs who have unique logistics needs but are often overlooked by traditional freight forwarding companies. UniCargo offers services such as import of record, warehousing, last mile distribution, and reverse logistics. They have developed an inventory management system that provides transparency and unified data for their clients' stock levels. They also use technology and analytics to help e-commerce brands improve their transit times, reduce costs, and optimize their packaging. In this conversation, Refael Elbaz, the founder and President of Unicargo, discusses the importance of optimizing packaging and logistics in e-commerce businesses. He emphasizes the need to reduce packaging size and weight to save on shipping costs. Refael also highlights the benefits of consolidating shipments and using ocean freight for cost-effective transportation. He advises businesses to prioritize compliance and understand the regulations and requirements of new markets before expanding internationally. Refael also shares valuable insights on the importance of building the right team and knowing one's limits in order to scale a business successfully. Website: www.vimmi.net Email us: info@vimmi.net Podcast website: vimmi.net/ecom-pulse-podcast Talk to us on Social: LinkedIn Vimmi: il.linkedin.com/company/vimmi LinkedIn Eitan Koter: linkedin.com/in/eitankoter YouTube: @VimmiCommunications Guest: Refael Elbaz, founder and President of Unicargo LinkedIn: linkedin.com/in/refael-elbaz Unicargo - unicargo.com https://www.youtube.com/watch?v=7f_WhsgYGJY Takeaways: UniCargo focuses on providing logistics services to e-commerce businesses with unique needs. They offer services such as import of record, warehousing, last mile distribution, and reverse logistics. UniCargo has developed an inventory management system that provides transparency and unified data for their clients' stock levels. They use technology and analytics to help e-commerce brands improve transit times, reduce costs, and optimize packaging. Optimizing packaging size and weight can significantly reduce shipping costs for e-commerce businesses. Consolidating shipments and using ocean freight can lead to immediate cost savings. Prioritize compliance and understand the regulations and requirements of new markets before expanding internationally. Building the right team is crucial for scaling a business successfully. Chapters: 00:00 Introduction to UniCargo and their Focus on E-commerce 03:30 Import of Record and Warehousing for E-commerce 14:09 UniCargo's Inventory Management System 24:19 Optimizing Packaging and Logistics 31:19 Compliance and Regulations in International Expansion 36:08 Building the Right Team for Business Growth

https://youtu.be/XmUDEkSm8VkNikki Lindgren, founder and managing partner at Pennock, a paid media agency, discusses her background and the inspiration behind starting her agency. Nikki shares insights on the evolving landscape of paid media, including the impact of AI and machine learning. We've discussed the importance of a balanced approach between earned and owned media, and the need for a strong inbound strategy to boost ROAS.Nikki also provides recommendations for new brands starting out in 2024, including leveraging Amazon and Google Ads, as well as utilizing TikTok and Meta for brand awareness. She highlights the significance of creator-led content and the importance of education and third-party credibility in marketing campaigns.We've explored various aspects of digital marketing, including budget allocation, A/B testing, the impact of cookie deprecation, marketing efficiency ratios, attribution, and the future of the industry. She emphasizes the importance of middle-of-funnel placements like Amazon and Google for brands starting out, and the need to balance top-of-funnel and bottom-of-funnel campaigns. She shares her criteria for working with brands and offers career advice for those interested in the industry.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Nikki Lindgren, founder and managing partner at PennockLinkedIn: https://www.linkedin.com/in/nikkilindgren/Pennock - https://www.pennock.co/Takeaways:Paid media agencies should have a seamless integration with in-house teams to better serve brands.A balanced approach between paid and owned media is crucial for brand success.New brands should consider leveraging Amazon and Google Ads for high return on ad spend.TikTok and Meta are effective platforms for brand awareness, and integrating shops on these platforms can lead to higher conversions.Creator-led content that focuses on education and third-party credibility is key to successful marketing campaigns. For brands starting out, it's important to focus on middle-of-funnel placements like Amazon and Google, while gradually moving up the funnel to reach a wider audience.Cookie deprecation is having a significant impact on the industry, and marketers are adapting by focusing on marketing efficiency ratios (MER) as a key metric.Attribution is challenging, but understanding lag time and touch points can help inform marketing strategies.AI is being tested in marketing, but current solutions are not yet impressive enough to replace manual efforts.Chapters:00:00 Introduction and Background03:48 The Evolution of Paid Media and the Role of AI06:45 Balancing Paid and Owned Media for Brand Success09:23 Leveraging Amazon and Google Ads for High ROI14:20 TikTok and Meta: Platforms for Brand Awareness22:23 Optimizing Budget Allocation and A/B Testing25:04 Navigating the Impact of Cookie Deprecation27:47 The Importance of Marketing Efficiency Ratios29:36 Understanding Attribution and Funnel Positions35:02 The Future of the Industry: Connected TV and Audio Ads36:20 Exploring the Potential of AI in Marketing37:12 Working with Emerging Brands in the Beauty and Lifestyle Space38:33 Career Lessons in the Fast-Paced World of Digital Marketing39:02 Getting to Know Nikki: Soccer Mom and Aerial Skills Enthusiast

https://youtu.be/w8s5K9WdO4EWelcome to today’s episode of our podcast where we dive into the fascinating world of children's costumes with none other than James Sposto, the Director of E-commerce at TEETOT. TEETOT, a brand with a 35-year legacy, specializes in high-quality dress-up costumes that go beyond Halloween, focusing on everyday imagination and play for kids.In this episode, James will walk us through his strategic role in transforming TEETOT’s online presence. From overhauling their e-commerce platform to transitioning from WooCommerce to Shopify, James's initiatives have resulted in a significant boost in sales, amplifying the company’s digital footprint. He'll discuss the impact of SEO, the integration of AI in content management, and his approach to direct consumer marketing that effectively targets parents—the main buyers of their products.James also highlights how TEETOT’s costumes are designed to inspire creativity and educational play among children aged three to eight, emphasizing the importance of quality and durability in kids’ costumes. As we explore the intricacies of e-commerce and digital marketing through James’s expert lens, listeners will gain valuable insights into leveraging online platforms for business growth. So, tune in and get ready to learn how innovation and strategic marketing are key to keeping the magic of childhood imagination alive at TEETOT.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: James Sposto, the Director of E-commerce at TEETOT.LinkedIn: https://www.linkedin.com/in/sposto/TEETOT - https://teetot.com/Takeaways:TEETOT specializes in high-quality children's costumes for imagination play and role-playing.James Sposto successfully scaled the online sales of TEETOT by optimizing SEO and incorporating AI into content development.The marketing strategies focus on targeting parents as the buyers of the costumes, with an emphasis on quality and differentiation.Reviews and Google ads have had a significant impact on the brand's performance. Building SEO and opening multiple sales channels are valuable strategies for e-commerce businesses.Amazon sales may not always be the most profitable, and it's important to explore other platforms like Walmart.Influencer marketing on TikTok can be a potential avenue for growth.Being adaptable and staying up-to-date with trends is crucial in the e-commerce industry.Chapters:00:00 Introduction and Beautiful Southern California01:37 James' Role at TEETOT and the Focus on Imagination Play06:34 Scaling Online Sales and Marketing Strategies11:05 The Impact of Reviews and Google Ads13:27 Targeting Parents as Buyers15:18 High-Quality Costumes at an Affordable Price20:32 TikTok and Brand Promotion21:01 Building SEO and Opening Multiple Sales Channels22:00 Shifting Focus from Amazon to Other Platforms27:12 Exploring Influencer Marketing on TikTok34:09 The Importance of Adaptability in E-commerce

https://youtu.be/QyxnZtQO7kwMichael Dumas, Director of E-commerce at Zelouf International, a Global Fabric Wholesaler, shares his strategies for driving growth and success in the industry.In this episode, we'll explore how Michael's strategic implementations, such as introducing express shipping options and overhauling the site's SEO, have dramatically increased both sales volumes and customer satisfaction. He'll share insights on the significant impact of small changes in a large catalog environment and the importance of understanding customer needs in the creative industry.Additionally, Michael shares his approach to site redesigns and his plans for integrating B2B and DTC platforms to enhance user experience and operational efficiency. His story is not just about improving a website but about crafting a dynamic strategy that propels an established business into new heights of digital and retail success.Michael also discussed with Michael about the challenges and opportunities in the fashion industry, including the changing retail landscape and the potential for targeting younger customers.Let's uncover the nuances of e-commerce in the fabric industry, the challenges of handling an extensive product range, and how targeted improvements can lead to substantial business growth.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Michael Dumas, Director Of Ecommerce at Zelouf InternationalLinkedIn: https://www.linkedin.com/in/michaeldumas/Takeaways:Implementing express shipping options and improving website search functionality can lead to increased order volume and organic search traffic.Understanding the customer journey and providing a seamless shopping experience are crucial for success in e-commerce.The fashion industry faces challenges due to the changing retail landscape, but there are opportunities in targeting younger customers.Expanding product offerings and catering to different customer segments can help drive growth and success in the industry.Chapters:00:00 Introduction and Weather Chat03:08 Improving Organic Search Traffic with Sitemap Submission04:01 Using Shopify Plus for Higher Limits and Tax Liability Assistance05:02 Proposing a Site Redesign with Different Options07:10 Overview of the Business and Customer Characteristics08:16 Showcasing Fabric Variants and Patterns12:12 Creating a Seamless Shopping Journey and Showroom Experience15:29 B2B Journey and Payment Terms19:36 Managing Supply Chains and Inventories22:44 Marketing Activities and Targeting B2B Customers23:28 Focus on Retention and Selling More to Existing Customers24:19 Social Media Campaigns and TikTok Shop25:36 Expanding Product Lines and Offering Additional Yardage27:27 Challenges and Opportunities in the Fashion Industry31:26 The Changing Retail Landscape and Targeting Younger Customers

https://youtu.be/0b6iQy3KoogHandwrytten is a company that helps businesses scale handwritten outreach in a world dominated by AI and digital communication. They use robots to write and send personalized handwritten notes on behalf of their clients.David Wachs, Handwrytten's founder and CEO, was interviewed by our host Eitan Koter. They discussed Handwrytten's bootstrapping and profitable business model over the past ten years, and the company's focus on organic growth.Handwrytten targets various industries, including luxury brands, car dealerships, retailers, and nonprofits. The main use case for their service is sending thank-you notes, but they also help with after-purchase follow-ups, birthday cards, holiday cards, and more. Handwritten notes have been proven to have a higher response rate and ROI compared to other forms of digital communication.Tune in as we uncover the importance of maintaining human connections in an AI-dominated era, and how businesses can leverage this approach to significantly improve their customer relationships and overall marketing effectiveness.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: David Wachs, founder and CEO of HandwryttenLinkedIn: https://www.linkedin.com/in/davidwachs/Handwrytten: https://www.handwrytten.com/Takeaways:Handwritten notes are a powerful way to stand out in a world dominated by digital communication.Handwrytten helps businesses scale their handwritten outreach by using robots to write and send personalized notes.The company has been bootstrapped and profitable for 10 years, focusing on organic growth.Handwritten notes have a higher response rate and ROI compared to other forms of communication.Chapters:00:00 Introduction and the Importance of Human Connection03:11 The Journey of Handwrytten and Bootstrapping05:56 Challenges and Growth Strategies09:02 Use Cases and Process of Handwritten notes12:09 Objections and Measuring Success15:03 Benefits and ROI of Handwritten Notes26:00 Competition, Pricing, and Growth Strategies30:02 Fun Fact and Final ThoughtsFBNRzNNfi2W82m4abCi2

https://youtu.be/seBfjGn8c0EWelcome to today's episode, where we explore the evolving landscape of luxury retail and e-commerce innovation. Joining us is Joshua Young, the head of e-commerce at Mezlan, a company renowned for its handcrafted luxury shoes, made with passion and precision in Spain for over four decades. Joshua offers a deep understanding of global market trends and successful e-commerce practices.In today’s conversation, Joshua recounts Mezlan's journey from a small operation selling belts door-to-door to becoming a major player in the luxury shoe market across the U.S. We explore the complexities of crafting unique, high-end products, from exotic materials like alligator and ostrich to the traditional craftsmanship that defines Mezlan’s offerings. Joshua also shares insights into the challenges and successes of managing a luxury brand's e-commerce platform, discussing customer loyalty, innovative marketing strategies, and how Mezlan maintains its allure in a competitive digital landscape.Whether you're a budding entrepreneur, a marketing professional, or simply a lover of fine footwear, this episode is packed with insights that illuminate the path to success in the luxury retail space. So, let’s dive in and learn from one of the best in the business.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Joshua Young, Head of e-commerce at MezlanLinkedIn: https://www.linkedin.com/in/joshua-young-b266951a0/Takeaways:Focus on quality, comfort, and unique designs to create a luxury product.Exceptional customer service and loyalty programs are key to retaining customers.Adaptability is crucial in the ever-changing e-commerce landscape.Stay informed about new trends and technologies in the industry.Utilize multiple channels, such as Facebook, Instagram, and Amazon, to reach different audiences.UGC (user-generated content) plays a significant role in building trust with customers.Challenges of attribution in a cookie-less world require careful analysis and adaptation.Maintain a balance between different sales channels and tailor strategies to each channel's audience.Chapters:00:00 Introduction and Background01:16 Crafting Luxury Shoes04:17 Adapting to the E-commerce Landscape07:29 Utilizing Multiple Channels12:06 The Power of User-Generated Content15:28 Challenges of Attribution20:20 Managing Customer Journeys22:12 Expanding to Other Marketplaces25:21 B2B and B2C Experiences27:47 Success and Adaptability31:04 Tips for E-commerce Leaders32:12 Conclusion

https://youtu.be/7Mf7Uf0ixzsBo Acimovic, Director of Global e-commerce for Clover Imaging Group, shares his professional journey and the challenges and benefits of selling remanufactured printer supplies. He discusses the characteristics of the printer supplies industry and the importance of sustainability.Bo emphasizes the need to educate customers about the quality and cost-effectiveness of remanufactured products. He also highlights the challenges of selling uninteresting products and the importance of technical information and compatibility. Bo explains the onboarding process for dealers and the continuous development of their B2B platform.He discusses the use of customer feedback and data analysis to improve the website and enhance the customer experience. Bo shares insights into the balance between offline and online strategies and the importance of integrating third-party systems through APIs. In this conversation, Bo Acimovic discusses the importance of API integration in e-commerce, allowing customers to easily connect their systems and access data. He highlights the benefits of integrating via API, such as automating product database updates and streamlining order processing.The conversation also explores the convergence of B2B and B2C e-commerce, with a focus on personalization and data collection. Bo shares insights on international sales, payment methods, and selling on Amazon and other marketplaces. The discussion delves into the customization of product data and integration with various e-commerce platforms. Bo also discusses the role of AI in e-commerce, particularly in chatbot applications.The conversation concludes with a focus on B2B strategies and the importance of customer focus.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Bo Acimovic, Director of Global e-commerce for Clover Imaging GroupLinkedIn: https://www.linkedin.com/in/bo-acimovic/Takeaways:The printer supplies industry is a green and sustainable industry that offers cost-effective alternatives to OEM products.Selling uninteresting products requires a focus on technical information, compatibility, and educating customers about the benefits of remanufactured products.Continuous website development and small changes are more effective than large redesigns to improve the customer experience.Collecting and analyzing data is crucial for understanding customer behavior and improving the website and marketing strategies.Balancing offline and online channels is important to cater to different customer preferences and needs. API integration in e-commerce allows for easy connection and access to data.B2B and B2C e-commerce are converging, with a focus on personalization and data collection.Chapters:00:00 Introduction and Background01:14 Clover Imaging Group and the Printer Supplies Industry02:50 Challenges and Benefits of Remanufactured Products03:35 Selling Uninteresting Products05:07 Dealer and Customer Journey07:08 Streamlining the B2B Platform09:06 Customer Support and Feedback10:08 Collecting and Analyzing Data12:28 Offline vs Online Strategies13:18 Data Analysis and Upselling15:09 Real-Time Recommendations at Checkout19:16 API Gateway and Integration22:09 B2B and B2C Convergence24:56 International Sales and Payment Methods27:25 Selling on Amazon and Third-Party Marketplaces30:40 AI in E-commerce and Chatbots36:09 Pride in In-House Teams and Fun Fact38:04 Nikola Jokic and Focusing on What You Do Best38:46 Conclusion

https://youtu.be/JvKmSLTaAQ8Welcome to today’s episode where our host Eitan Koter discuss e-commerce with Neil Twa, the founder of Voltage Digital which launches, operates, and acquires e-commerce brands. Neil has also written the book "Almost automated income with FBA!" where you will learn how to create your own "almost automated" Amazon e-commerce business in a short period of time without sacrificing your lifestyle.Neil shares his profound insights from over two decades of experience in online entrepreneurship and e-commerce innovation.We'll uncover how Neil transitioned from the early days of dial-up internet to pioneering e-commerce strategies that have dramatically reshaped how businesses operate online.Neil will walk us through his journey of developing and leading Voltage, revealing the pivotal decisions and strategies that helped scale his ventures to remarkable heights.Expect to learn about the challenges and triumphs of managing multi-million e-commerce businesses, the evolution of Amazon’s marketplace, and how emerging technologies are transforming the digital commerce landscape.Neil also shares invaluable advice for entrepreneurs looking to carve out their own success stories in the competitive world of e-commerce.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Neil Twa - Chief Executive Officer Voltage Holdings, LLCLinkedIn: https://www.linkedin.com/in/neiltwa/Voltage Holdings: https://www.voltagedm.com/Takeaways:Living in the country can provide a conducive atmosphere for e-commerce consulting and growth.Experimentation and adaptability are key in the e-commerce industry.Acquisitions can be a strategic way to grow and develop e-commerce businesses.Multi-channel strategies are essential for brand discoverability and growth.Implementing a multi-channel strategy requires careful planning and collaboration. Selling on TikTok requires changing the language and copy to appeal to the TikTok audience.The power of creators and the psychology of buyers are key factors in the success of TikTok Shops.Certain products that may not sell well on Amazon can be successful on TikTok Shops.Chapters:00:00 Introduction and Living in the Country02:02 Starting in E-commerce05:57 Acquisitions and Growth09:08 Acquisition Criteria and Valuation12:26 Product Lines and Diversity14:30 Market Opportunities and Trends22:56 Selling on TikTok and Changing the Language23:26 The Power of Creators and the Psychology of Buyers24:21 Products that Succeed on TikTok Shops25:10 Optimizing Acquisition in 202426:06 The Changing Landscape of Amazon and the Importance of Private Label27:03 Acquiring Amazon Businesses and Evaluating Market Shifts28:59 The Maturing Market of Amazon and the Importance of Due Diligence32:11 Acquiring Customers on Amazon and the Importance of PPC33:53 Acquiring Customers Outside of Amazon and the Importance of Follow-up38:29 The Concept of Almost Automated Income41:12 Starting on Amazon FBA vs. DTC Channels43:14 Lessons from Neil's Career46:37 A Fun Fact About Neil

https://youtu.be/_OBOgj-OgqkWelcome to today’s podcast episode where our host Eitan Koter is joined by Pedro Santos, the head of e-commerce at MC Sonae, a leader in Portuguese retail. Our conversation explores the transformative trends in e-commerce and Q-commerce within the diverse retail formats operated by MC Sonae, from large hypermarkets to convenience stores.Pedro sheds light on the omnichannel business model that has positioned MC Sonae as a frontrunner in retail, effectively integrating e-commerce with physical store operations to enhance customer experience and loyalty. He discusses the evolution of e-commerce, particularly in the grocery sector, highlighting the challenges and significant growth potential given the current digital penetration rates.We also discussed the strategic importance of customer engagement through MC Sonae's highly successful loyalty program, which covers a vast majority of Portuguese households. This initiative not only deepens customer relationships but also integrates seamlessly with both online and offline shopping experiences, boosting customer retention and satisfaction.Join us to gain valuable insights from Pedro on navigating the complexities of modern retail and the innovative strategies MC Sonae employs to stay ahead in the competitive digital marketplace.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Pedro Santos - Head of E-commerce @ Sonae MCLinkedIn: https://www.linkedin.com/in/pedropereirasantos/Takeaways:The e-commerce penetration in Portugal, especially in grocery commerce, is still relatively low, presenting significant room for growth.Partnerships and loyalty programs are crucial for enhancing the customer experience and driving customer development.Retail media and first-party data offer opportunities for retailers to generate additional revenues and personalize their advertising.Omnichannel strategies that integrate online and offline channels are essential for meeting customer expectations and delivering a seamless experience.Scaling up during challenging times, such as the pandemic, requires adaptability, operational efficiencies, and a customer-centric approach.Chapters:00:00 Introduction and Context01:04 MC Sonne and Role of Pedro Santos03:17 Challenges and Growth in the Portugal Market06:19 Q-Commerce and Instant Deliveries10:15 Partnerships and Loyalty Programs12:50 Retail Media and Personalization27:27 Analyzing Consumer Sentiment and Feedback30:53 Retail Media and First-Party Data34:38 Passion for Challenges and Extreme Sports38:30 Proud Moments and Scaling Up During the Pandemic40:35 Closing Remarks

https://youtu.be/kzNJVGi7p4oWelcome back to eCom Pulse! In this next segment with Sabir Semerkant, we're unpacking the essentials of product positioning and brand building. You've heard the what and the why, but now it's time for the how.Forget about playing catch-up with the competition; Sabir is here to show us that the secret sauce to success lies in telling our unique story. We’re looking at what sets our product apart, and how we can harness that to not just compete, but to set a new standard in the market.So, let’s continue our journey into the art of differentiation and discover the path to a brand identity that resonates with authenticity and purpose. Ready to find out how to make your product the hero of its own story? Stay tuned!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Sabir Semerkant - Growth by SabirLinkedIn: https://www.linkedin.com/in/sabirsemerkant/Growth by Sabir: https://growthbysabir.com/Takeaways:Product Positioning and Brand Building: Understanding your brand's unique story is crucial for positioning your product in the market effectively.Differentiation Over Imitation: Emphasize what makes your product different and valuable, rather than simply copying what the competition does.Customer Experience and Engagement: It's essential to know your customer and optimize your product imagery and website for the best user experience.Lifecycle Marketing: Understand your customer’s lifecycle and strategize accordingly to prevent attrition and increase retention with segmentation and personalized engagement.