Mastering eCommerce Marketing

https://youtu.be/FKNto2-Vs-4Akshay discusses his background in e-commerce and his role as head of e-commerce at Michael Murphy Home Furnishing. He highlights the challenges and opportunities in the furniture industry, including the shift to online shopping and the importance of customer experience.Akshay shares insights into the company's digital transformation, including the use of AI and AR/VR technologies. He also discusses the impact of social commerce and voice commerce on the industry. Akshay emphasizes the importance of visuals and interactive user experiences in driving conversions. He concludes by discussing supply chain and manufacturing challenges in the industry.In this conversation, Akshay discusses various aspects of the e-commerce industry, including its evolution, the impact of social media, effective marketing strategies, the role of data analytics, challenges and opportunities, and future trends. He emphasizes the importance of understanding customer behavior and leveraging technology to drive growth in the e-commerce space. Akshay also shares his contact information for further discussions.TakeawaysThe furniture industry is undergoing a digital transformation, with more customers shopping online and expecting a seamless customer experience.Visuals and interactive user experiences are crucial in driving conversions in the furniture industry.Omnichannel marketing and personalized messaging are key strategies to engage customers and increase sales.Voice commerce and social commerce are emerging trends that offer new opportunities for businesses in the e-commerce industry.Supply chain and manufacturing challenges, such as increased shipping costs, require innovative solutions to maintain profitability. E-commerce has evolved significantly over the years, with advancements in technology and changing consumer behavior.Social media plays a crucial role in the success of e-commerce businesses, providing opportunities for customer engagement and brand promotion.Effective marketing strategies, such as personalized messaging and influencer collaborations, can help e-commerce businesses stand out in a competitive market.Data analytics is essential for understanding customer preferences, optimizing operations, and making data-driven decisions in the e-commerce industry.The e-commerce industry faces challenges such as logistics, cybersecurity, and customer trust, but also offers opportunities for innovation and growth.Future trends in e-commerce include the rise of mobile shopping, voice commerce, and the integration of augmented reality for enhanced customer experiences.Chapters00:00 Introduction and Background09:40 Transformation to Digital at Michael Murphy15:12 Challenges of Conversion and Customer Experience19:00 Omnichannel Marketing and Time to Purchase23:24 Visuals and Interactive User Experience25:28 Social Commerce and Voice Commerce32:20 Supply Chains and Manufacturing34:28 Closing Remarks05:00 The Evolution of E-commerce10:00 The Impact of Social Media on E-commerce15:00 Effective Marketing Strategies for E-commerce20:00 The Role of Data Analytics in E-commerce25:00 Challenges and Opportunities in the E-commerce Industry30:00 Future Trends in E-commerce35:00 Conclusion and Contact InformationAkshay's LinkedIn profile: https://www.linkedin.com/in/akshaykumar176/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/qyvc8qZCO18In this conversation, Eli Weiss, VP Retention Advocacy at Yotpo and an expert in customer experience and retention, discusses the importance of customer retention and the future of retention strategies at Yotpo. He emphasizes the need for brands to understand the holistic customer journey and utilize data to communicate with customers effectively.Eli shares insights on implementing retention strategies, such as focusing on customer behavior and personalized messaging. He also highlights the role of data analysis and the evolving nature of the retention role in organizations.The conversation explores the evolving approach to customer journey and the increasing importance of retention in business strategies. It highlights the changing roles and expectations of retention professionals, as well as the convergence of customer experience and retention.The challenges of differentiation and scaling in the current market are discussed, along with key performance indicators for measuring retention success.The conversation also touches on the similarities between D2C and B2B businesses in terms of customer expectations and the importance of customer success.TakeawaysCustomer retention is crucial for increasing the lifetime value of existing customers and reducing the need for constant customer acquisition.Understanding the customer journey and utilizing data to communicate with customers at the right time and with the right message is key to successful retention strategies.Implementing personalized messaging and understanding customer behavior can lead to higher customer engagement and loyalty.The role of retention in organizations is evolving, with a focus on holistic customer experiences and the integration of data-driven strategies. Businesses are taking a holistic approach to the customer journey, considering various channels and strategies beyond just email and SMS.Retention is becoming a more important role, with higher expectations and salaries for retention professionals.Customer experience and retention are converging, with a focus on providing a great experience to drive retention.Differentiating and scaling in the current market is challenging, with factors like the cookie-less world and increasing costs.Key performance indicators for measuring retention success include LTV, CAC payback period, AOV, and contribution margin.Chapters00:00 Introduction and Background03:00 The Importance of Customer Experience and Retention06:00 The Future of Customer Retention at Yotpo11:00 Defining Retention and its Objectives17:00 Implementing Retention Strategies at Yotpo20:00 Retention Strategies for Brands and Retailers25:00 The Role of Data in Retention30:00 The Evolution of the Retention Role33:28 Holistic Approach to Customer Journey34:16 Importance of Retention35:10 Increasing Importance of Retention Roles36:07 Convergence of Customer Experience and Retention37:09 Challenges in Differentiating and Scaling38:09 Key Performance Indicators for Retention39:34 Considerations for Different Types of Businesses40:27 Evolution of D2C and B2B42:33 Closing RemarksEli's LinkedIn profile: https://www.linkedin.com/in/eliweisss/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/Y-t0gMA5cD8In this conversation, Darwin Santos, a technical SEO expert, discusses various aspects of SEO in the context of e-commerce. He emphasizes the importance of SEO in driving organic traffic and conversions for online stores.Darwin highlights the need for strategic planning and execution of SEO strategies, considering factors such as technical elements, trust signals, and semantic understanding. He also discusses the role of structured data and the evolving impact of AI on SEO.Overall, the conversation provides valuable insights into effective SEO practices for e-commerce businesses. In this conversation, Darwin discusses various aspects of SEO and its future with Eitan Koter. They talk about the importance of trust and backlinks in SEO, the role of AI in shaping the future of SEO, and the challenges faced by small brands in the SEO game. They also discuss the role of resources in SEO, the efforts of search engines to give voice to smaller brands, and the implementation of SEO strategies across different platforms.Finally, Darwin introduces his new project, Add to Cart AI, which aims to revolutionize the way people shop online.TakeawaysSEO is crucial for e-commerce as it drives organic traffic and conversions.Effective SEO strategies require careful planning and execution, considering technical elements, trust signals, and semantic understanding.Structured data plays a significant role in helping search engines understand and rank webpages.Keywords are important in SEO, but the focus should be on matching user intent rather than keyword stuffing.The impact of AI on SEO is evolving, and it is expected to make the process more efficient and competitive. Trust and backlinks are crucial factors in SEO.AI will play a significant role in the future of SEO.SEO can be a fair chance for everyone, but resources are important.Search engines are giving voice to small brands in the SEO space.Implementing SEO strategies across different platforms is essential.Credibility and trust are key in SEO.Add to Cart AI is a new way of shopping that uses AI to simplify the process.Chapters00:00 Introduction and Background02:06 Understanding SEO and its Importance for E-commerce04:07 Best Practices for SEO in E-commerce09:18 Planning and Execution of SEO Strategies14:28 Importance of Technical Elements in SEO16:20 Other Important Factors in SEO21:14 Internal Linking and Semantic Understanding24:09 The Role of Structured Data in SEO31:09 The Role of Keywords in SEO37:35 The Impact of AI on SEO42:19 The Importance of Trust and Backlinks in SEO43:00 The Future of SEO and AI45:11 SEO as a Fair Chance for Everyone46:07 The Role of Resources in SEO47:07 Search Engines Giving Voice to Small Brands48:32 Implementing SEO Strategies Across Different Platforms49:40 Credibility and Trust in SEO52:33 Introducing Add to Cart AIDarwin's LinkedIn profile: https://www.linkedin.com/in/darwinsantos/AI related work: https://aistudiolab.comAdd To Cart AI: www.addtocartai.com Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/mi9zJgZT9AwIn this conversation, Dror Birzon, a payments expert from BlueSnap, discusses the challenges and opportunities in the payment industry. He highlights the importance of converting users into buyers and the role of AI in payment workflows.Dror also emphasizes the need for localization in international expansion and the significance of alternative payment methods. He explores the growing trend of social commerce and the impact of shoppable videos.Additionally, we've discussed the integration of online and offline commerce and the future of e-commerce and payment methods.TakeawaysAI is being used in payment workflows to personalize user experiences, prevent fraud, and improve conversion rates.Localization is crucial for international expansion, including using local payment methods, languages, and currencies.Alternative payment methods, such as buy now, pay later (BNPL), are gaining popularity and can increase conversion rates, especially for high-ticket items.Social commerce and shoppable videos are emerging trends that provide additional storefronts and enhance the user experience.The integration of online and offline commerce, as well as the utilization of local acquiring, can optimize payment structures and improve success rates.Chapters00:00 Introduction to BlueSnap02:00 Passion for the Payment Industry02:51 Changes in the Payment Industry03:42 AI in Payment Workflows04:02 AI Use Cases in BlueSnap06:12 Fraud Prevention with AI08:42 Challenges in Payment Structure09:33 Converting Users into Buyers10:27 Localization for International Expansion12:25 Alternative Payment Methods13:25 Localization of Payment Factors15:27 Localization for a Complete Solution18:18 Buy Now, Pay Later (BNPL)20:18 Social Commerce and Shoppable Videos24:15 Merging Online and Offline Commerce25:27 Video as a Conversion Tool27:10 Future of E-commerce and Payment Methods28:20 Utilizing Local AcquiringDror's LinkedIn profile: https://www.linkedin.com/in/dror-birzon-7817a53Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/t244iIanLKkEsther Richter, a fashion industry professional, shares her journey and expertise in the world of fashion, with a focus on secondhand clothing and sustainability. She discusses her experience working with e-commerce platforms like Amazon, Etsy, and eBay, and provides insights into launching and marketing on these platforms.Esther also highlights the role of AI in fashion and the importance of sustainability in the industry. She shares her personal styling services and upcoming event focused on promoting secondhand fashion.Overall, Esther emphasizes the need for more sustainable practices in fashion and encourages consumers to consider secondhand options.Chapters00:00 Introduction and Background03:20 Transition to Secondhand and Sustainability05:33 Working with Amazon, Etsy, and eBay07:28 Launching on E-commerce Platforms10:07 The Role of AI in Fashion12:26 The Importance of Sustainability in Fashion15:33 Promoting Secondhand Fashion16:26 Marketing Strategies for Designers19:42 Trends in the Fashion Industry22:37 Personal Styling Services25:04 Upcoming Event and ConclusionEsther's LinkedIn: https://www.linkedin.com/in/estherrichterjarousseau/The Icon Muze website: theiconmuse.comLooking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/RAN_bwSEQOQIn this conversation, Liz Kressel, an e-commerce expert, discusses various topics related to e-commerce, including the integration of entertainment and commerce, the rise of live shopping and shoppable videos, best practices for live shopping events, e-commerce challenges and trends, optimization and customer journeys, the role of agencies in the Shopify ecosystem, and strategies for implementing subscriptions in e-commerce.Liz also highlights the opportunities in the B2B e-commerce sector. In this conversation, Liz Kressel discusses the various applications and potential of live shopping in the B2B space. She highlights how live shopping can be used as a selling tool and a way to streamline the purchasing process. Liz also explores alternative uses of live shopping, such as in the insurance industry for informational conferences. The conversation then shifts to the evolving market and audience, with a focus on the preferences of Gen Z and Gen Alpha.Liz shares her thoughts on the future of e-commerce, including the potential for digital storefronts and immersive experiences. She emphasizes the importance of visual content and shoppable videos in driving engagement. Finally, Liz emphasizes the need for businesses to regularly evaluate and optimize their user experience to maximize conversions.TakeawaysThe integration of entertainment and commerce is a growing trend, with content providers becoming e-commerce players and vice versa.Live shopping and shoppable videos are effective ways to engage customers and drive conversions.When planning a live shopping event, it is important to set clear goals, choose the right hosts, market the event effectively, and follow up with customers after the event.E-commerce brands face challenges in optimizing their customer journeys, including website design, navigation, and messaging.Shopify is a popular platform for e-commerce brands, but agencies still play a crucial role in providing technical expertise and strategic guidance.Implementing a successful subscription strategy requires careful planning, including considering customer onboarding, marketing, and customer service.The B2B e-commerce sector offers significant opportunities for growth and innovation. Live shopping has significant potential in the B2B space, allowing for streamlined purchasing processes and one-to-many marketing.Alternative industries, such as insurance, can also benefit from live shopping by using it for informational conferences and transactional purposes.The market and audience for e-commerce are evolving, with younger generations preferring digital platforms and immersive experiences.The future of e-commerce may involve digital storefronts, shoppable videos, and a shift towards visual content.Businesses should regularly evaluate and optimize their user experience to maximize conversions and avoid leaving money on the table.Chapters00:00 Introduction and Background03:01 Integration of Entertainment and Commerce07:58 Live Shopping and Shoppable Videos13:01 Best Practices for Live Shopping Events15:44 E-commerce Challenges and Trends19:34 Optimization and Customer Journeys22:03 Shopify and the Role of Agencies26:27 Subscription Strategies and Implementation31:45 B2B Opportunities in E-commerce32:11 B2B Applications of Live Shopping33:09 Alternative Uses of Live Shopping35:06 The Evolving Market and Audience37:03 The Future of E-commerce39:07 Shoppable Video and Visual Content40:15 Importance of User Experience41:11 Closing Remarks and Contact InformationLiz's LinkedIn: https://www.linkedin.com/in/lizkressel/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/ld7ucT04JjoCarmen Muley, a live shopping and social commerce expert, shares her personal journey and experiences in the live shopping industry. She discusses the birth of live shopping in China and its evolution over the years.Carmen highlights the differences in consumer behavior between China and the Western world, emphasizing the need for European brands to be more open to trying new things. She also provides insights into the challenges and objections brands face when implementing live shopping strategies.Carmen explains the process for launching a successful live shopping event, including event production and preparation, engaging the audience during the event, and post-event marketing and follow-up. She discusses the options for streaming live events on social media platforms and brand websites, as well as the strategies employed by small and medium-sized businesses versus big enterprises.Carmen highlights the importance of live sellers who have a background in TV shopping channels or are influencers. Carmen also introduces Stream Plaza, a live shopping marketplace that aims to connect brands with their audience. She explains the features of Stream Plaza, such as branded stores, live streaming, and product videos.Additionally, Carmen shares her love for traveling and recommends visiting Myanmar for a unique experience.TakeawaysLive shopping originated in China and has evolved significantly over the years.European brands should be more open to trying new things and embracing live shopping.The success of a live shopping event depends on strategic planning, event production, and engaging the audience.Post-event marketing and follow-up are crucial for driving sales and maintaining customer engagement.Streaming live events on social media platforms and brand websites have different advantages and limitations.Small and medium-sized businesses are more flexible and willing to try new things in live shopping compared to big enterprises. Live sellers play a crucial role in live shopping, combining sales expertise with audience interaction.Stream Plaza is a live shopping marketplace that offers branded stores, live streaming, and product videos.The goal of Stream Plaza is to help brands sell more by improving conversion rates and providing a unique shopping experience.Carmen Muley enjoys traveling and recommends visiting Myanmar for its temples, unique culture, and delicious food.Chapters00:00 Introduction and Personal Journey00:39 The Birth of Live Shopping01:35 Early Live Shopping Experiences02:37 Evolution of Live Shopping03:36 TV Shopping Experience04:26 Transition to E-commerce and Social Commerce05:23 Reasons for Moving to China06:13 Opportunities in China07:14 Differences in Consumer Behavior: China vs. Western World08:02 Objections and Challenges for Brands in Europe09:10 Opportunity for Brands to Stand Out10:09 Niche Markets for Live Shopping11:21 Streaming on Social Media vs. Brand's Website13:36 Process for Launching a Successful Live Shopping Event18:23 Event Production and Preparation21:05 Engaging the Audience during the Event25:43 Post-Event Marketing and Follow-Up28:19 Streaming on TikTok Shop and Social Media32:12 Live Shopping Strategies for SMBs vs. Big Enterprise33:47 The Role of Live Sellers36:44 Introducing Stream Plaza39:08 Helping Brands Sell More40:00 Carmen's Love for TravelCarmen's LinkedIn: https://www.linkedin.com/in/carmenmuley/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at ⁠www.vimmi.net

https://youtu.be/BUwmNXNZAtEIn this conversation, Kathleen Sullivan Garman shares her expertise in operations and optimization in the e-commerce industry. She discusses her passion for operations and the importance of efficiency in driving profitability. Kathleen explains her typical engagements, which involve analyzing and optimizing various aspects of a company's operations.Kathleen emphasizes the need for a structured implementation process and the challenges of change management. Kathleen also discusses the importance of sales and operations planning (S&OP) in aligning departments and improving overall company performance. She highlights the evolving e-commerce landscape and the adoption of technology and data analytics.Kathleen concludes by discussing the importance of product line analysis and the benefits of selling on Amazon. In this conversation, Kathleen Sullivan Garman shares insights and advice on various aspects of brand growth and operations. She discusses the process of launching and protecting a brand on Amazon, the rise of social shopping platforms like TikTok, and the importance of meeting customers where they are.Kathleen also explains the difference between multi-channel and omni-channel strategies, provides tips for selecting and working with 3PL partners, and discusses the pros and cons of 3PL vs. 4PL. Additionally, she shares her personal journey of overcoming fear and embracing adventure, and offers resources and tools for brands to succeed.Takeaways:Efficiency in operations is crucial for driving profitability in e-commerce.Implementing change and optimizing operations require a structured process and overcoming resistance to change.Sales and operations planning (S&OP) is essential for aligning departments and improving overall company performance.The e-commerce industry is evolving, and brands need to adopt technology and data analytics to stay competitive.Analyzing product lines and reducing less profitable skews can improve overall business performance.Selling on Amazon can provide credibility and reach a wider customer base.Chapters00:00 Introduction and Background01:05 Passion for Operations03:02 Engagements and Typical Projects07:32 Implementation Process08:32 Sales and Operations Planning (S&OP)16:23 Challenges of S&OP20:16 E-commerce Trends and Technology Adoption23:21 Product Line Analysis and Skew Reduction26:01 Go-to-Market Strategies29:07 Launching on Amazon29:40 Launching and Protecting Your Brand on Amazon31:10 The Rise of Social Shopping32:30 Meeting Customers Where They Are33:30 Multi-Channel vs. Omni-Channel35:22 Selecting and Working with 3PL Partners38:34 3PL vs. 4PL41:57 Overcoming Fear and Embracing Adventure45:20 Be Brave and Make Changes45:56 Resources and Tools for BrandsKathleen's LinkedIn: https://www.linkedin.com/in/sullygarman/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/Zfwpe9Wv3iMVinny O'Brien discusses the future of e-commerce and the concept of free commerce for everyone. He highlights the need for a shift in the traditional e-commerce blueprint and the importance of education in the industry.Vinny also explores the role of AI in e-commerce and the challenges of data-driven decision-making. He addresses the impact of platforms like Shopify and the changing landscape of advertising and exposure in the e-commerce space.In this conversation, Vinnie O'Brien discusses the use of video to engage customers and the importance of investing in brand campaigns. He emphasizes the need to differentiate through brand awareness and build customer goodwill. The conversation also explores the evolution of shoppable video and the use of Facebook Live for product engagement. Vinnie shares insights on using live shopping for product launches and the importance of engagement and production value in video.The conversation concludes with a discussion on the future of shoppable TV and the balance between high production value and authenticity in video content.Takeaways:Vinny's journey from eBay to his current endeavors illustrates the dynamic nature of e-commerce and the importance of adapting to its changes.Vinny introduces the idea of 'free commerce', advocating for accessible and inclusive e-commerce, and stresses the importance of education in this field.Vinny's work with Rick Watson at RWM Commerce showcases the benefits of combining diverse skills and perspectives in digital commerce.Vinny's insights reveal how technology, like AI, is reshaping retail, from product descriptions to customer insights.Video can be a powerful tool for engaging customers and driving brand awareness.Shoppable video on big screens, such as TVs, presents new opportunities for e-commerce.Being open-minded and questioning traditional e-commerce practices can lead to innovation and improved conversion rates.Chapters:00:00 Introduction and Background09:56 The Future of E-commerce: Free Commerce for Everyone16:03 Challenges and Trends in E-commerce21:39 The Impact of AI in E-commerce24:38 Data and Decision-Making in E-commerce30:43 The Role of Shopify and the Changing Landscape of E-commerce33:22 Navigating the Challenges of Advertising and Exposure34:46 Using Video to Engage Customers35:12 Investing in Brand Campaigns36:35 Differentiating Through Brand Awareness37:39 Building Customer Goodwill38:45 The Evolution of Shoppable Video39:30 Using Facebook Live for Product Engagement41:49 Using Live Shopping for Product Launches42:47 The Importance of Engagement and Production Value in Video45:25 Exploring Shoppable Video on Big Screens48:06 The Future of Shoppable TV50:43 High Production Value vs Authenticity in Video52:51 Vinnie's Experience as a Rickshaw Runner56:18 The Importance of Questioning and Being Open-Minded in E-commerce57:16 Where to Find VinnieVinny O'Brien's LinkedIn: https://www.linkedin.com/in/vinnyobrien/RMW Commerce: https://www.linkedin.com/company/rmwcommerce/Rick Watson's LinkedIn: https://www.linkedin.com/in/ecommercestrategyconsulting/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/JnSEcDWvEfkJennifer Peters, an e-commerce expert, discusses the challenges and strategies in the supplement industry. She shares insights on how OLLY, a supplement brand, differentiates itself in the market and positions its products in the e-commerce space.Jennifer highlights the importance of customer delight and the role of marketing in creating a pleasant customer experience. She also discusses the product configuration and variants offered by OLLY.Additionally, Jennifer talks about the impact of AI in e-commerce and the evolving staffing needs in the industry. In this episode, Jennifer Peters shares insights and experiences from the e-commerce industry. She emphasizes the importance of speed and flexibility in the fast-paced market, where delays can result in missed opportunities.Jennifer also discusses the value of working with vendors and partners who are invested in the success of the business. Building long-term relationships with these partners can lead to mutually beneficial outcomes. She highlights the need for making informed decisions about vendors and being open to admitting mistakes and changing course when necessary.Jennifer also explores the challenges of omnichannel strategies and tracking customer behavior across channels. Lastly, she shares a unique hobby of hers: cleaning and restoring gravestones.TakeawaysCustomer delight is crucial in the supplement industry, and brands should focus on creating a pleasant experience for customers.Innovation and product development are key to staying competitive in the market.Marketing plays a vital role in launching new products and acquiring customers, with channels like email, SMS, and influencers being effective.E-commerce teams need to be agile and adaptable, leveraging data and technology to drive efficiency and make informed decisions.The staffing needs in e-commerce are evolving, with a focus on filling skill gaps and building efficient teams. Speed and flexibility are crucial in the fast-paced e-commerce market.Building long-term relationships with vendors and partners can lead to successful collaborations.Making informed decisions about vendors and being open to admitting mistakes are important for growth.Tracking customer behavior across channels is a challenge in the omnichannel landscape.Chapters00:00 Introduction and Background01:08 Overview of OLLY and the Supplement Industry02:49 Differentiating OLLY in the Market03:48 Positioning OLLY in E-commerce05:06 Product Configuration and Variants06:28 Innovation and Product Development08:08 Marketing and Launch Strategies09:48 Marketing Channels and Influencers13:58 Challenges in Customer Acquisition16:37 The Changing Landscape of E-commerce20:39 The Impact of AI in E-commerce23:53 SKU Rationalization and Focus25:46 E-commerce Technology Stacks and Operations29:37 Skills and Staffing in E-commerce34:37 The Importance of Speed and Flexibility35:20 Working with Vendors and Partners36:17 Building Long-Term Relationships with Vendors37:13 Making Informed Decisions about Vendors38:10 Being Open to Change and Admitting Mistakes39:48 Omnichannel and D2C vs B2B41:01 Challenges of Tracking Customer Behavior Across Channels43:09 The Ever-Changing and Evolving Nature of E-commerce43:34 Jennifer's Hobby: Cleaning and Restoring Gravestones45:09 Where to Find JenniferJennifer's LinkedIn: https://www.linkedin.com/in/jennifer-peters-3bbb6220/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net