Mastering eCommerce Marketing

https://youtu.be/JvKmSLTaAQ8Welcome to today’s episode where our host Eitan Koter discuss e-commerce with Neil Twa, the founder of Voltage Digital which launches, operates, and acquires e-commerce brands. Neil has also written the book "Almost automated income with FBA!" where you will learn how to create your own "almost automated" Amazon e-commerce business in a short period of time without sacrificing your lifestyle.Neil shares his profound insights from over two decades of experience in online entrepreneurship and e-commerce innovation.We'll uncover how Neil transitioned from the early days of dial-up internet to pioneering e-commerce strategies that have dramatically reshaped how businesses operate online.Neil will walk us through his journey of developing and leading Voltage, revealing the pivotal decisions and strategies that helped scale his ventures to remarkable heights.Expect to learn about the challenges and triumphs of managing multi-million e-commerce businesses, the evolution of Amazon’s marketplace, and how emerging technologies are transforming the digital commerce landscape.Neil also shares invaluable advice for entrepreneurs looking to carve out their own success stories in the competitive world of e-commerce.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Neil Twa - Chief Executive Officer Voltage Holdings, LLCLinkedIn: https://www.linkedin.com/in/neiltwa/Voltage Holdings: https://www.voltagedm.com/Takeaways:Living in the country can provide a conducive atmosphere for e-commerce consulting and growth.Experimentation and adaptability are key in the e-commerce industry.Acquisitions can be a strategic way to grow and develop e-commerce businesses.Multi-channel strategies are essential for brand discoverability and growth.Implementing a multi-channel strategy requires careful planning and collaboration. Selling on TikTok requires changing the language and copy to appeal to the TikTok audience.The power of creators and the psychology of buyers are key factors in the success of TikTok Shops.Certain products that may not sell well on Amazon can be successful on TikTok Shops.Chapters:00:00 Introduction and Living in the Country02:02 Starting in E-commerce05:57 Acquisitions and Growth09:08 Acquisition Criteria and Valuation12:26 Product Lines and Diversity14:30 Market Opportunities and Trends22:56 Selling on TikTok and Changing the Language23:26 The Power of Creators and the Psychology of Buyers24:21 Products that Succeed on TikTok Shops25:10 Optimizing Acquisition in 202426:06 The Changing Landscape of Amazon and the Importance of Private Label27:03 Acquiring Amazon Businesses and Evaluating Market Shifts28:59 The Maturing Market of Amazon and the Importance of Due Diligence32:11 Acquiring Customers on Amazon and the Importance of PPC33:53 Acquiring Customers Outside of Amazon and the Importance of Follow-up38:29 The Concept of Almost Automated Income41:12 Starting on Amazon FBA vs. DTC Channels43:14 Lessons from Neil's Career46:37 A Fun Fact About Neil

https://youtu.be/_OBOgj-OgqkWelcome to today’s podcast episode where our host Eitan Koter is joined by Pedro Santos, the head of e-commerce at MC Sonae, a leader in Portuguese retail. Our conversation explores the transformative trends in e-commerce and Q-commerce within the diverse retail formats operated by MC Sonae, from large hypermarkets to convenience stores.Pedro sheds light on the omnichannel business model that has positioned MC Sonae as a frontrunner in retail, effectively integrating e-commerce with physical store operations to enhance customer experience and loyalty. He discusses the evolution of e-commerce, particularly in the grocery sector, highlighting the challenges and significant growth potential given the current digital penetration rates.We also discussed the strategic importance of customer engagement through MC Sonae's highly successful loyalty program, which covers a vast majority of Portuguese households. This initiative not only deepens customer relationships but also integrates seamlessly with both online and offline shopping experiences, boosting customer retention and satisfaction.Join us to gain valuable insights from Pedro on navigating the complexities of modern retail and the innovative strategies MC Sonae employs to stay ahead in the competitive digital marketplace.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Pedro Santos - Head of E-commerce @ Sonae MCLinkedIn: https://www.linkedin.com/in/pedropereirasantos/Takeaways:The e-commerce penetration in Portugal, especially in grocery commerce, is still relatively low, presenting significant room for growth.Partnerships and loyalty programs are crucial for enhancing the customer experience and driving customer development.Retail media and first-party data offer opportunities for retailers to generate additional revenues and personalize their advertising.Omnichannel strategies that integrate online and offline channels are essential for meeting customer expectations and delivering a seamless experience.Scaling up during challenging times, such as the pandemic, requires adaptability, operational efficiencies, and a customer-centric approach.Chapters:00:00 Introduction and Context01:04 MC Sonne and Role of Pedro Santos03:17 Challenges and Growth in the Portugal Market06:19 Q-Commerce and Instant Deliveries10:15 Partnerships and Loyalty Programs12:50 Retail Media and Personalization27:27 Analyzing Consumer Sentiment and Feedback30:53 Retail Media and First-Party Data34:38 Passion for Challenges and Extreme Sports38:30 Proud Moments and Scaling Up During the Pandemic40:35 Closing Remarks

https://youtu.be/kzNJVGi7p4oWelcome back to eCom Pulse! In this next segment with Sabir Semerkant, we're unpacking the essentials of product positioning and brand building. You've heard the what and the why, but now it's time for the how.Forget about playing catch-up with the competition; Sabir is here to show us that the secret sauce to success lies in telling our unique story. We’re looking at what sets our product apart, and how we can harness that to not just compete, but to set a new standard in the market.So, let’s continue our journey into the art of differentiation and discover the path to a brand identity that resonates with authenticity and purpose. Ready to find out how to make your product the hero of its own story? Stay tuned!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Sabir Semerkant - Growth by SabirLinkedIn: https://www.linkedin.com/in/sabirsemerkant/Growth by Sabir: https://growthbysabir.com/Takeaways:Product Positioning and Brand Building: Understanding your brand's unique story is crucial for positioning your product in the market effectively.Differentiation Over Imitation: Emphasize what makes your product different and valuable, rather than simply copying what the competition does.Customer Experience and Engagement: It's essential to know your customer and optimize your product imagery and website for the best user experience.Lifecycle Marketing: Understand your customer’s lifecycle and strategize accordingly to prevent attrition and increase retention with segmentation and personalized engagement.

https://youtu.be/kzNJVGi7p4oWelcome to the first part of a two-part series where I sit down with ecommerce industry expert, Sabir Semerkant. As a co-founder of VaynerCommerce alongside Gary Vaynerchuk in 2010, Sabir has developed unique insights over the course of his 25-year journey through the evolution of online commerce. Using these insights, Sabir has generated $1 billion in incremental revenue from e-commerce sales.As a pioneer since the inception of e-commerce, Sabir brings to the table a wealth of knowledge, a no-nonsense attitude to industry fluff, and a profound understanding of the numbers that fuel the digital market space. We will also discuss the transformative power of data, and the wisdom that comes from 25 years in the business.As we prepare to unravel e-commerce layers with Sabir, a central theme of our conversation will be his 8D or 8-dimensional method. This is a framework based on eight critical dimensions that are the pillars of e-commerce success.Let's cut right to the chase, unerstadn why Sabir is so passionate about the industry, and lay bare the principles of achieving tangible growth. Tune in for an innovative way to navigate the e-commerce landscape, so let's dive in.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Sabir Semerkant - Growth by SabirLinkedIn: https://www.linkedin.com/in/sabirsemerkant/Growth by Sabir: https://growthbysabir.com/Takeaways:Sabir Semerkant reveals the strength of the 8D method, a game-changing approach that removes guesswork from e-commerce, relying on pure data for truth and strategy.The transformative power of e-commerce is underscored by the elimination of 'BS factor', advocating for decisions driven by numbers and measurable results.Sabir's perspective on passion in e-commerce reveals a dynamic industry where the thrill equals the first day on the job, regardless of tenure, due to its evolving nature.Marketing in e-commerce, according to Sabir, should transcend mere transactions; it's about storytelling, brand building, and forming an emotional connection with customers.The podcast delves into the art of optimization, from site speed to customer journey, highlighting how each second and interaction can pivotally impact conversion rates.Chapters:00:00 - Introduction to the Episode04:05 - Sabir's E-commerce Background08:10 - Essence of Data-Driven Decisions12:15 - Debunking E-Commerce Myths16:20 - Distinguishing Marketing from Sales20:35 - The Art of E-Commerce Branding24:50 - Strategies for Customer Acquisition29:05 - Pricing Tactics in E-Commerce33:30 - Power of Storytelling37:45 - Building Customer Loyalty42:00 - Improving Operational Efficacy46:15 - Looking Ahead in E-Commerce

https://youtu.be/GiikY1XBUT8In this conversation, Neal Didonna, the VP of Marketing at Mountain Ops, discusses the company's mission to provide quality nutrition and supplements for outdoor enthusiasts, particularly hunters. He highlights the importance of partnerships and influencer marketing in their growth strategy, focusing on building an ecosystem of partners who align with their brand values.Neal also emphasizes the need for adaptability and agility in marketing, as well as the importance of analyzing data and defining KPIs. Overall, the conversation showcases the unconventional journey and down-to-earth approach of Neal in his role as VP of Marketing. Neal shares his background in coaching and his transition to marketing. He discusses his career growth and the challenges he faced along the way.Neal also provides insights into the current microeconomic status in the US and how it has affected his company. He highlights the importance of retention marketing and the evolving role of CMOs and VPs of Marketing.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Neal Didonna, the VP of Marketing at Mountain OpsLinkedIn: https://www.linkedin.com/in/neal-didonna-11787565/MTN OPS: https://mtnops.com/Takeaways:Transitioning from one career to another is possible with determination and hard work.Retention marketing is crucial for sustainable growth and building deeper relationships with customers.CMOs and VPs of Marketing are becoming more like business operators, focusing on profitable growth and understanding the broader aspects of the business.Effective communication in marketing involves breaking down complex concepts into simple terms.Continuous learning and adaptability are essential for success in the marketing industry.Chapters:00:00 Introduction and Shared Interest in Mountain Biking01:14 Introduction to Mountain Ops and its Mission05:55 Marketing Channels and the Shift towards Partnerships09:23 Exploring Offline Marketing Channels10:09 The Importance of Testing and Adaptability in Marketing11:18 The Power of Influencer Marketing and Endorsements12:26 Qualifying and Building Partnerships20:08 The Importance of Agility and Adaptability in Marketing22:12 The Unconventional Journey to VP of Marketing27:10 Career Growth and Challenges29:01 Microeconomic Status in the US32:29 Retention Marketing36:36 Evolving Role of CMOs and VPs of Marketing41:43 Tips for Marketing Professionals

https://youtu.be/wKeaba7lNW8Rick Wingender, an experienced e-commerce professional, shares his journey in the industry and his passion for helping small businesses succeed. He discusses his background in e-commerce, including his involvement with the Green Bay Packers as a minor shareholder.Rick explains the challenges and mistakes he often sees in the SMB market and emphasizes the importance of having realistic expectations. He also highlights the skills and foundational knowledge necessary for e-commerce leaders to thrive.He also highlights the major trends in e-commerce, including AI and cybersecurity. Rick shares his proud moments in his career, such as launching Circuit City's e-commerce website and developing successful new businesses. He reveals a fun fact about writing a book on the internet and shares where people can find him for freelance consulting.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Rick Wingender, Fractional CMO / CDO at Small Biz Coach LinkedIn: https://www.linkedin.com/in/misterecommerce/Small Biz Coach: https://www.smallbizcoach.biz/Takeaways:E-commerce professionals should have a strong understanding of consumer behavior and merchandising.Working with small businesses requires addressing their specific needs and educating them on e-commerce fundamentals.Unrealistic expectations and lack of understanding can hinder the success of e-commerce initiatives.E-commerce leaders should possess a diverse skill set and be able to navigate various aspects of the business. Foundational skills in marketing and technical knowledge are crucial for success in e-commerce.AI has the potential to revolutionize e-commerce, but it should be used with caution and not replace human expertise.Rick wrote a book on the internet and played a key role in launching Circuit City's e-commerce website.Chapters:00:00 Introduction and Green Bay Packers02:07 Background in E-commerce05:33 Passion for E-commerce09:35 Transition to Entrepreneurship12:48 Working with Small Businesses15:06 Challenges in the SMB Market23:36 Skills for E-commerce Leaders24:32 Importance of Foundational Skills in E-commerce33:52 Major Trends in E-commerce: AI and Cybersecurity41:08 Proud Moments in Rick's Career47:59 Fun Fact: Writing a Book and Launching Circuit City's E-commerce Website50:03 Where to Find Rick

https://youtu.be/f7MQs3cnqm0Get ready for a super interesting chat on today's eCom Pulse podcast episode as I've set down with Elias Castaneda, VP Marketing & Digital Commerce at AP&G - Catchmaster, where they're pioneering eco-friendly pest control solutions. We've discussed what's new and hot in e-commerce for 2024, and how online shopping and physical stores are finding new ways to work together.Elias also shared his personal story, which is a wild ride from engineering to finance, and then a bold jump into digital marketing and e-commerce. Elias is a whiz at creating content that really speaks to people and knows how to balance B2B and B2C shoppers. He's got some fascinating takes on the impact of COVID on the shopping landscape and the evolving strategies of retail giants like Walmart and Amazon.Elias gives us a peek into his approach to A/B testing and how consumer feedback directly shapes product strategies at AP&G Catchmaster. His emphasis on personal customer relationships, even in digital spaces, offers a fresh perspective on customer service and brand loyalty. Plus, he shares some cool insights into how his love of strategy video games influences his professional mindset.Elias gets personal too, talking about breaking out of the usual finance stereotype and following his true calling in business growth and innovation.In this episode we explore the latest in e-commerce and get some genuine inspiration from someone who's really changing the game!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:Facebook: https://www.facebook.com/vimmicomInstagram: https://www.instagram.com/vimmi_insta/TikTok: https://www.tiktok.com/@vimmi_comYouTube: https://www.youtube.com/@VimmiCommunicationsLinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/Guest: Elias Castaneda, VP Marketing & Digital Commerce at AP&G - CatchmasterLinkedIn: https://www.linkedin.com/in/eliascastaneda/Catchmaster: https://catchmasterpro.com/Takeaways:Think holistically and make decisions that benefit the overall business.Overcome labels and focus on business growth.Customer retention and engagement are imperative for long-term success.Maintain a one-to-one relationship with consumers, even as the company grows.Chapters:00:00 Overview of the e-commerce market in 202403:05 APNG's strategy and growth trajectory07:30 Content creation and brand positioning10:41 Analyzing customer journeys and data14:11 Implementing customer feedback and agility25:31 Managing multi-channel activities and complexities27:30 Elias's Personal Journey29:07 Discovering a Passion for Business32:52 The Importance of Digital Transformation33:15 Lessons for Career Growth37:33 Overcoming Labels and Focusing on Business Growth42:07 Retention vs Acquisition48:28 Elias's Fun Fact

https://youtu.be/WYhWweI-4HsStephanie Garcia shares her expertise in live shopping and remote live production services. She provides tips for being irresistible on camera and emphasizes the importance of mindset and structure in video presentations.Stephanie discusses her background in the ad agency world and her transition to live streaming. She explains her role as a remote live production producer and the process of planning and executing live shopping events. Stephanie also discusses successful marketing tactics, the role of influencers, and the KPIs to measure the effectiveness of live shopping events. She highlights the importance of choosing the right host and balancing entertainment with sales in live shopping events.In this conversation, Stephanie Garcia discusses the role of live streamers and content creators in live shopping, the opportunity of live shopping in the US, and the rise of UGC content creators. She also talks about big brands embracing live shopping, TikTok's influence on the industry, and the importance of engaging audiences and building emotional connections. Stephanie shares insights on analyzing live shopping performance across channels and the tools available for this. She provides lessons for launching successful live shopping events, including investing in gear and creating professional live streams.Stephanie also discusses the role of NLP in live shopping, overcoming objections, and building trust with audiences. She emphasizes the importance of building relationships and trust in live shopping and shares strategies for repurposing live shopping content. Finally, Stephanie talks about her future plans and expanding her services.Takeaways:Having the right mindset and structure is crucial for being irresistible on camera.Live shopping events are effective for product launches and tentpole programming.The success of live shopping events can be measured through attendance, sales, and engagement metrics.Choosing the right host, whether an influencer or an in-house expert, is essential for a successful live shopping event. Live streamers and content creators play a crucial role in live shopping, providing a certain look, tone, and aesthetic that brands are looking for.The US is still catching up to China in terms of live shopping talent, but the creator economy is growing, with UGC content creators becoming the next wave of live shopping hosts.Big brands like P&G are embracing live shopping on platforms like TikTok, leveraging the engagement and emotional connection it offers.To launch successful live shopping events, brands should invest in gear, create professional live streams, offer incentives, and build trust with audiences.NLP can help overcome objections and build confidence in live shopping, while building relationships and trust is essential for successful live shopping experiences.Repurposing live shopping content can generate additional engagement and sales, with a single live stream able to be turned into multiple pieces of content.Chapters:00:00 Introduction and Berkshire Hathaway Convention00:42 Tips for Being Irresistible on Camera04:41 Stephanie's Services as a Remote Live Production Producer06:19 Pre-Event, During Event, and Post-Event Process09:58 Successful Marketing Tactics and KPIs11:59 Choosing the Right Host for Live Shopping Events14:11 Live Shopping on Social Commerce Platforms vs. Brand Websites15:40 Balancing Entertainment and Sales in Live Shopping Events18:09 The Role of Live Streamers and Content Creators19:06 The Opportunity of Live Shopping in the US20:07 The Rise of UGC Content Creators21:26 Big Brands Embracing Live Shopping21:56 TikTok's Influence on Live Shopping22:26 Engaging Audiences and Building Emotional Connections26:39 Investing in Gear and Creating Professional Live Streams29:01 The Role of NLP in Live Shopping31:06 Building Relationships and Trust in Live Shopping32:20 Repurposing Live Shopping Content33:31 Pre-Promotion and Post-Event EngagementStephanie's LinkedIn profile: https://www.linkedin.com/in/stephanie-liu/Stephanie's website: https://www.lightscameralive.com/Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/TJBvpndLo4UIn this conversation, our host Eitan Koter dives into an intriguing conversation with Izzy Rosenzweig from Portless, a company that’s making significant waves in the e-commerce logistics sector.We got an in-depth look at how Portless is innovating the way products move from production to consumers. It’s not just about shipping faster; it’s about a smarter, more efficient approach that benefits both businesses and consumers.Izzy shared insights on Portless’ direct logistics model, a strategy that’s proving to be a game-changer for improving cash flow and margins for e-commerce businesses. Izzy explains how Portless offers direct logistics, turning inventory into cash faster and improving gross margins.He emphasizes the importance of brands being agile and strategic in their supply chain planning because every improvement in this area affects cash flow.We also explored Izzy’s unique journey. It's not every day you hear about someone with a background in rabbinical studies leading a logistics tech company, and Izzy’s story adds a personal touch to this innovative journey.If you curious about logistics innovations, or just love hearing about how businesses adapt to the future of the digital world, this episode has something for you.Takeaways:The retail industry is shifting towards profitability and cash flow, with a focus on optimizing supply chain and inventory management.Portless offers direct logistics, allowing brands to turn inventory into cash faster and improve gross margins.Agility and strategic planning are crucial for brands to navigate the changing retail landscape.Izzy Rosenzweig has a rabbinical degree, showcasing his diverse background and expertise.Chapters:00:00 Introduction and Shop Talk Recap02:21 The Shift to Profitability and Cash Flow03:36 The Once-in-a-Generation Shift in Manufacturing04:45 The Birth of Portless and Direct Logistics08:28 Turning Inventory into Cash Faster12:19 Optimizing Supply Chain for Profitability19:54 Expansion and Control of the Brand Experience22:19 Portless' Growth and Challenges24:59 The Shift to Profitability in the Industry26:29 Tips for Professionals in Logistics and Supply Chain28:46 Tenacity and Agility in Entrepreneurship30:20 Fun Fact: Izzy's Rabbinical Degree31:01 Conclusion and Well WishesIzzy's LinkedIn profile: https://www.linkedin.com/in/izzy-rosenzweig-13653846/Portless: https://www.portless.com/Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/S-TlA5og5FoOur host Eitan Koter discussed with Esther Uhalte Cisneros, a seasoned professional with a rich background spanning several countries and leading roles in media, advertising, technology and e-commerce.From her early days in advertising sales at CNN to her transformative years in New York working for Estee Lauder and her current position at Google, as Head of eCommerce & Retail Sales for the German market. Esther explains the products and solutions that Google offers to the retail and ecommerce market, with a focus on AI and data analytics. She addresses the challenges and concerns around privacy regulations and emphasizes the importance of implementing privacy solutions to maintain conversions and measurementThe interview also touches on various industry topics, including the impact video advertising, and how small brands can compete by focusing on their competitive advantages. Esther's approach to sales, her insights on video strategy, and her reflections on her career achievements and personal aspirations add further depth to the dialogue.Takeaways:Esther's career has spanned various roles in advertising sales, media agencies, and brand marketing, providing her with a diverse skill set.The German market offers significant opportunities for e-commerce growth, particularly in the mid-sized company segment.Google provides products and solutions that help businesses in the German market with AI, data analytics, and privacy regulations.Implementing privacy solutions is crucial for maintaining conversions and measurement in the face of changing privacy regulations. Measurement foundations and privacy solutions are crucial for success in the industry.Smaller brands can compete by focusing on their competitive advantages and leveraging AI to multiply their creative assets.Quality creative is essential for success in video advertising.Sales leaders play a crucial role in enabling companies and should be genuine in their recommendations.Curiosity, gratitude, and lifting others are important qualities for success in the industry.Chapters:00:00 Introduction and Background01:24 Career Journey09:19 German Market and E-commerce Trends27:34 Measurement Foundations and Privacy Solutions28:01 Competing with Big Brands29:19 Differentiating in a Noisy Market30:48 Using AI to Multiply Creative Assets31:16 Continuing Advertising and Adjusting Strategy33:10 The Importance of Quality Creative in Video Advertising34:34 The Role of Video in E-commerce39:28 The Definition of a Sales Leader45:26 Curiosity, Gratitude, and Lifting Others48:13 Proud Accomplishments49:04 Reading Old NewspapersEsther's LinkedIn profile: https://www.linkedin.com/in/estheruhaltecisneros/Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net