Mastering eCommerce Marketing

https://youtu.be/hxrsm_bN9y0Amitai Sasson, the founder of OverstockArt.com, shares insights into the e-commerce industry and his experience running a successful online art gallery. He discusses the challenges of fulfillment, inventory management, and demand planning.Amitai also highlights the importance of customer acquisition and retention strategies, including email marketing and personalized communication. He explores the potential of new sales channels like TikTok Shop and emphasizes the value of human touch in e-commerce. Amitai concludes by offering tips for starting and managing an e-commerce business, emphasizing the need for focus, scalability, and continuous improvement.TakeawaysFulfillment in e-commerce requires attention to detail and control over the entire process, from inventory management to shipping.Customer acquisition and retention strategies, such as email marketing and personalized communication, are crucial for success.Exploring new sales channels, like TikTok Shop, can provide opportunities for growth and reaching new customers.Passion for e-commerce and continuous improvement are key factors in building a successful online business.Starting and managing an e-commerce business requires focus, scalability, and a willingness to learn and adapt.Chapters00:00 Introduction and Background03:05 Overview of OverstockArt.com06:13 Challenges in Fulfillment07:20 Inventory Management and Demand Planning10:02 Expanding to Other Sales Channels13:12 Impact of the Pandemic and Business Growth16:25 Customer Acquisition and Retention Strategies23:14 Adding New Sales Channels28:44 Passion for E-commerce and Continuous Improvement34:20 Tips for Starting and Managing an E-commerce Business35:54 Closing RemarksAmitai's LinkedIn profile: https://www.linkedin.com/in/amitai/Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

Explore the retail industry transformation with retail expert Michael Zakkour. Learn about immersive commerce, China's influence on retail, and the importance of integrating online and offline technology. Dive into marketplaces, ecosystems, and platform commerce. Discover fun facts about Zakkour's career and personal experiences.

https://youtu.be/YeSSw52WE8oIn this conversation, Jackie Hernandez discusses the importance of understanding and engaging with Gen Z consumers. She highlights the characteristics and values of Gen Z, including their tech-savviness, focus on sustainability and social responsibility, and desire for personalized experiences.Gen Z's purchasing power and influence are significant, making it crucial for brands to adapt to their preferences. Technology, such as AI and augmented reality, plays a key role in marketing to Gen Z, enabling personalized recommendations and immersive shopping experiences.Overall, brands need to prioritize inclusivity, sustainability, and personalization to effectively connect with Gen Z consumers. In this conversation, Eitan Koter and Jackie Hernandez discuss the power of augmented reality (AR) and its connection to social purchases. They explore the complexity of marketing in a multi-channel world and the need for technology to analyze data and make smarter decisions.The conversation touches on the influence of socializing and entertainment in shopping, the shift away from Amazon among Gen Z consumers, and the future of marketing in 2024 and beyond. They emphasize the importance of influencers, user-generated content, and understanding consumer preferences.TakeawaysGen Z consumers are tech-savvy and expect personalized online experiences.Brands need to prioritize sustainability, social responsibility, and inclusivity to resonate with Gen Z.Gen Z has significant purchasing power and influences the buying decisions of other generations.Technology, such as AI and augmented reality, can enhance marketing efforts and create engaging shopping experiences for Gen Z.The complexity of marketing in a multi-channel world requires the use of technology to analyze data and make smarter decisions.The convergence of retail, media, and commerce is transforming the industry, with retailers becoming media companies and media companies entering the e-commerce space.Chapters00:00 Introduction and Background02:49 Defining Gen Z and Their Characteristics04:59 Gen Z's Values and Preferences10:04 Gen Z's Purchasing Power and Influence12:59 Gen Z's Concerns and Expectations16:00 The Role of Technology in Marketing to Gen Z20:05 Augmented Reality and its Impact on Shopping21:17 The Power of AR and Social Purchases22:13 The Complexity of Marketing in a Multi-Channel World23:27 The Rise of Billion-Dollar Companies Operated by One Employee24:57 The Convergence of Retail, Media, and Commerce25:45 The Growing Importance of Retail Media26:13 The Integration of Content and Commerce27:07 The Influence of Socializing and Entertainment in Shopping28:08 Gen Z's Shift Away from Amazon29:40 The Future of Marketing in 2024 and Beyond30:35 The Power of Influencers and User-Generated Content31:32 The Importance of Understanding Consumers and Providing Edutainment32:16 The Impact of Authenticity and Polished Production Values in Different Platforms33:16 The Role of Trust and Authenticity in Influencer Marketing34:00 Pride in Building Great Teams and Mentoring Success35:19 The Balance Between Adaptability and Stability in the Workforce36:45 The Benefits and Challenges of Job Switching37:28 The Pursuit of Balance and Purpose in Career Choices38:01 Jackie's Fun Fact: Training to Swim 400 Yards in a LakeJackie's LinkedIn profile: https://www.linkedin.com/in/jacquelinehern%C3%A1ndez/New Majority Ready: https://newmajorityready.com/Gen Z explained in 90 seconds: https://youtu.be/OpYo0SAYMYw?si=3H-cSpjz1ICo9kQ7Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/_9Wm3SAUAwYIn this conversation, Amy Silino, a marketer with over 16 years of experience in the e-commerce space, discusses various topics related to the industry. She emphasizes the importance of curiosity and adaptability in the rapidly changing digital landscape. Amy also highlights the shift towards profitability and the focus on retention and loyalty in the current market.Amy shares insights on branding practices and the need for brands to differentiate themselves by delivering value to consumers. Amy discusses the challenges and opportunities in the industry, including the impact of inflation and the importance of understanding consumer behavior.She also provides insights into private equity evaluation and shares some of her success stories and lessons learned. The conversation concludes with a fun fact about Amy's fear of heights and her contact information for further discussion.TakeawaysCuriosity and adaptability are key traits for success in the rapidly changing e-commerce industry.Companies are shifting towards profitability and focusing on retention and loyalty.Brands need to differentiate themselves by delivering value to consumers.Understanding consumer behavior and market dynamics is crucial for success in the industry.Chapters00:00 Introduction and Background02:01 Passion and Success in the Industry06:21 Shift to Profitability and Focus on Retention08:42 Branding Practices and Value Propositions13:59 The Future of the Industry23:13 Private Equity Evaluation and Opportunities31:16 Success Stories and Lessons Learned35:31 Fun Fact: Fear of Heights37:46 Closing Remarks and Contact InformationAmy's LinkedIn profile: https://www.linkedin.com/in/amysilino/Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/ZYa3Y1G7IO8In this conversation, Lauren Roth discusses influencer marketing, community engagement, and community building. She explains that influencer marketing is primarily used for brand awareness but can be utilized throughout the marketing funnel. User-generated content (UGC) is content created by customers or UGC content creators that brands can use in their marketing.Lauren also discusses the ownership of assets in influencer marketing and UGC campaigns. She emphasizes the importance of authenticity and the role of influencers in building their community. Lauren provides insights into running influencer marketing campaigns, including finding influencers, setting deliverables, and the approval process. She also highlights the metrics and performance tracking involved in influencer marketing.In this conversation, Lauren discusses influencer marketing and the challenges and strategies involved. The conversation covers topics such as measuring conversions, the rise of shoppable videos, long-term engagement with influencers, challenges and pitfalls of working with influencers, advice for brands starting with influencer marketing, seeding and user-generated content, patience and building relationships, offline events and brand activations, and the Women in Influencer Marketing (WIM) community.TakeawaysInfluencer marketing is an effective strategy for brand awareness and can be used throughout the marketing funnel.User-generated content (UGC) is a cost-effective way for brands to obtain high-quality content and engage with their audience.Long-term partnerships with influencers can lead to better conversion rates and brand loyalty.When running an influencer marketing campaign, it is important to have a clear strategy, budget, and timeline.Measuring conversions in influencer marketing can be challenging, especially for brand awareness campaigns.Strategies such as using promo codes or affiliate links and implementing post-purchase surveys can help track conversions.The rise of shoppable videos on platforms like TikTok provides a more immediate and measurable way to track conversions. Brands can create shop now or buy now links within videos to redirect viewers to a landing page for purchase.Long-term engagement with influencers can be beneficial for both the brand and the influencer. It helps build a consistent relationship and authenticity with the audience, and provides more solid income forecasting for the influencer.Chapters00:00 Introduction and Small Talk00:31 Introduction to Influencer Marketing and Community Engagement03:33 Ownership of Assets in Influencer Marketing and UGC04:42 Cost and ROI of Influencer Marketing and UGC06:33 Considerations for Brands in Influencer Marketing and UGC07:57 Community Building and Engagement09:07 Influencer Perspective: Goals and Partnerships09:24 Running an Influencer Marketing Campaign12:21 Finding Influencers and Using Influencer Marketing Platforms14:00 Selecting Influencers and Setting Deliverables15:33 Content Creation and Approval Process16:12 Metrics and Performance Tracking21:45 The Goal of Influencer Videos and Measuring Conversions22:29 Challenges in Measuring Conversions23:17 The Rise of Shoppable Videos24:19 Long-Term Engagement with Influencers26:37 Challenges and Pitfalls of Working with Influencers28:09 Advice for Brands Starting with Influencer Marketing29:07 Seeding and UGC Content31:32 Patience and Building Relationships33:21 Offline Events and Brand Activations36:04 Women in Influencer Marketing (WIM)38:30 Fun Fact and ConclusionLauren's LinkedIn profile: https://www.linkedin.com/in/lauren-roth-0a539551/Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/QUT1k0393jYIn this captivating episode, we sit down with Jen Root of Hawke Media to delve into the dynamic world of e-commerce partnerships and strategies. As the Vice President of Partnerships at Hawk Media, Jen brings a wealth of knowledge and experience, having played a pivotal role in establishing Hawk as a top performance marketing agency.Throughout our discussion, Jen sheds light on the intricacies of managing a diverse team, fostering sustainable client growth, and navigating the challenges and opportunities in the rapidly evolving e-commerce landscape.We also explore the critical role of AI and personalization in today's marketing strategies and delve into the importance of building genuine, value-driven partnerships in the digital age.Join us as we uncover Jen's unique insights and strategies that are reshaping the way we think about e-commerce and digital marketing.Takeaways:Building strong relationships is crucial in creating win-win partnerships.Partnerships should focus on enhancing the client experience and driving sustainable growth.AI plays a significant role in improving efficiency in marketing and customer support.Resource management and tracking multiple channels are key challenges in multi-channel outreach. Brand differentiation and effective communication are key to standing out in the market.Sticking to the basics and understanding the essence of the brand is crucial for success.Trends in e-commerce and digital marketing include AI, personalization, and the importance of human connectivity.Agility and flexibility are essential in the ever-evolving market.Entering the US market requires strategic planning and scalability.Social impact work can create opportunities and level the playing field.Balancing work and pursuing passions brings fulfillment and creativity to life.Chapters:00:00 Introduction and Background01:00 Overview of Partnerships at Hawk Media03:21 Importance of Building Relationships04:17 Ideal Engagement in Partnerships05:15 Perception of Partnerships by Customers06:47 Uncovering Partnership Opportunities07:20 Areas Brands Focus on for Improvement08:17 Customer Acquisition and Retention Strategies09:01 AI and Efficiency in Marketing11:05 Analytics and Recommendations for Improvement12:14 AI in Customer Support13:16 AI in Creative and Advertising14:11 AI in Shopify and Backend Operations16:38 Challenges in Customer Acquisition19:17 Expanding Channel Outreach and Challenges20:09 Resource Management in Multi-Channel Approach21:33 Brand Positioning and Challenges22:33 Brand Differentiation and Communication23:12 Sticking to the Basics24:07 Trends in E-commerce and Digital Marketing25:01 The Importance of Human Connectivity25:54 Agility and Flexibility in the Market26:23 Entering the US Market27:07 Strategic Planning and Scalability28:02 Progress Over Perfection29:01 The Excitement of the Industry29:44 The Root Effect and Social Impact Work30:11 The Connectivity of Culture31:00 Passion for Technology and Opportunities32:23 Supporting Girls Who Code in India33:08 Bridging the Gap in Rural India34:16 The Extremes of India35:02 Leveling the Playing Field36:05 The Rewards of Social Impact Work37:05 Dreaming Big and Bringing Ideas to Life38:03 Improv Comedy and Musical Theater38:49 Singing in a Rock Band39:31 Balancing Life and Pursuing Passions40:04 Bringing Heart and Soul into WorkJen's LinkedIn profile: https://www.linkedin.com/in/jenroot83/Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net/

https://youtu.be/gMiP0qTwiFwIn this conversation, Blake Droesch discusses the concept of shoppable media and its various platforms. He explains that shoppable media refers to any form of digital media that includes a call to action for purchasing a product. The conversation then delves into the strategies and approaches of different platforms, including Meta (formerly Facebook), TikTok, and YouTube. Each platform has its own unique strengths and challenges when it comes to shoppable media.The conversation also touches on the importance of live shopping and the potential for growth in this area. The conversation explores the landscape of shoppable media and its potential opportunities. It discusses YouTube's role as a hub for video research and the importance of user behavior on the platform.The rise of retail media and the impact of partnerships and acquisitions in the industry are also examined. The challenges faced by retailers in adopting shoppable media and the transformation of the retail and media landscape are discussed. The differences between lean back and lean forward behaviors and the engagement with shoppable media are explored.The conversation concludes by discussing the hype and potential of shoppable media and how to define success and measure brand adoption of shoppable video.Takeaways:Shoppable media encompasses any form of digital media with a call to action for purchasing a product.Meta (formerly Facebook) has been at the forefront of social commerce, leveraging its advertising ecosystem and brand trust.TikTok's shoppable media platform, TikTok Shop, is still in its early stages and faces challenges with product quality and user experience.Live shopping has not yet gained significant traction in the US, but TikTok is making efforts to promote it.YouTube, with its strong engagement numbers and recent Shopify integration, is a key player in shoppable video.Chapters:00:00 Introduction and Definition of Shoppable Media03:18 Overview of Shoppable Media Platforms08:13 Meta's Approach to Shoppable Media12:53 TikTok's Shoppable Media Strategy20:58 Shoppable Media on YouTube23:55 YouTube as a Hub for Video Research26:09 The Rise of Retail Media28:38 Partnerships and Acquisitions in Retail Media30:08 The Challenges for Retailers in Adopting Shoppable Media33:27 The Transformation of Retail and Media35:39 The Differences Between Lean Back and Lean Forward Behaviors36:21 Engaging with Shoppable Media38:40 The Hype and Potential of Shoppable Media41:28 Defining Success and Brand Adoption of Shoppable VideoBlakes LinkedIn profile: https://www.linkedin.com/in/blake-droesch-2b423095/Shoppable Media Explainer 2024: https://www.insiderintelligence.com/content/shoppable-media-explainer-2024Looking to elevate your e-commerce game with shoppable videos and social commerce? Visit Vimmi at https://www.vimmi.net

https://youtu.be/sylkrbfzvdQSarah shares her personal story and entrepreneurial journey, from growing up in a multicultural household to studying media and communications at NYU. She talks about her initial idea for a social cooking recipe app and the challenges she faced in getting viewership.Sarah then explains how Crafted pivoted to become a UGC marketplace focused on food and beverage brands. She discusses the unique differentiation of Crafted, including its focus on quality cooking content and the ability to create user-generated video content with brick-and-mortar retail callouts. Sarah also highlights the white-glove service and transparent pricing that Crafted provides to brands.In this conversation, Sarah discusses various aspects of influencer marketing and the challenges faced in the industry. She explains the process of setting up a campaign, including the need for store lists and verification of store locations. Sarah also highlights the importance of creator briefs in ensuring brand messaging and authenticity. The challenges of proving attribution and obtaining data in influencer marketing are discussed, along with the measurement of performance through viewership and engagement. The life cycle of influencer posts is explored, with a focus on the organic reach and the potential for paid media amplification. Sarah shares insights into the trends in influencer marketing, emphasizing the shift towards higher volume and performance-based compensation.The importance of authenticity in content creation is emphasized, with a discussion on the balance between quality and relatability. Sarah also discusses the significance of building a community and understanding the target audience before investing in influencers. The conversation concludes with Sarah sharing a fun fact about her experience in door-to-door sales.TakeawaysCrafted started as a social cooking recipe app but pivoted to become a UGC marketplace focused on food and beverage brands.Crafted's unique differentiation is its ability to create user-generated video content with brick-and-mortar retail callouts.Crafted provides a white-glove service and transparent pricing to brands, making it easy for them to access creators and implement campaigns.Crafted's workflow involves vetting creators based on the quality of their content, engagement, and viewership.Chapters00:00 Sarah's Personal Story and Journey03:02 Starting Crafted and the Initial Idea09:14 Pivoting to a UGC Marketplace13:12 Adapting and Learning from Feedback16:21 Differentiation and Gap in the Market21:31 Engagement with Brands and Typical Process21:43 Setting up a Campaign23:12 Creator Briefs24:04 Challenges in Influencer Marketing25:30 Measuring Performance26:27 Life Cycle of Posts27:36 Organic vs. Paid Media28:39 Trends in Influencer Marketing30:18 Authenticity in Content33:08 Building a Community35:25 Advice for Food Founders and Marketers38:12 Fun Fact: Door-to-Door SalesSarah's LinkedIn profile: https://www.linkedin.com/in/sarah-nesheim/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/3KMQ9O7EwkMJessica shares her background in retail and e-commerce, including her experience with marketplaces and brand partnerships. She discusses the role of Shutterfly in helping people preserve their memories and highlights the practical use case of Make My Book, an AI-powered service.The conversation explores the growing demand for outsourced services and the desire for more human engagement in a digital world. Jessica emphasizes the importance of getting back to basics in retail and focusing on core customer experiences. The discussion also touches on the Watson Weekend show and the changes in consumer behavior and e-commerce over the years.In this conversation, Jessica shares insights on consumer behavior, the importance of change for brands, the impact of technology on retail, the evolution of marketplaces, the value of sellers in marketplaces, the complexity of data analysis, the rise of retail media, lessons from re-platforming, the importance of focus and differentiation, and the challenges and outlook for 2024.TakeawaysShutterfly helps people preserve their memories and offers practical AI-powered services like Make My Book.There is a growing demand for outsourced services and a desire for more human engagement in a digital world.Retailers should focus on core customer experiences and get back to basics before chasing new technologies.Practical use cases for AI can improve operational efficiency and provide value to retailers. Consumers are adaptable and willing to embrace new behaviors and technologies if they provide value and simplify their lives.Brands that are willing to change and adapt quickly are more likely to succeed in the dynamic retail landscape.Technology has significantly lowered the barrier to entry for entrepreneurs, but it has also created challenges for legacy brands with outdated technology.Marketplaces need to have a well-thought-out strategy that adds value to both customers and sellers in order to be successful.Retailers should focus on analyzing data from various channels to understand the customer journey and make informed decisions.Retail media is becoming an important source of revenue for retailers, but not every retailer can build a successful media company.Re-platforming projects require careful planning, a small and agile team, and a focus on prioritizing improvements that have the most impact.Retailers should focus on their high-powered SKUs and complementary products or services to increase basket size and improve the customer journey.The retail industry faces challenges such as consumer debt, inflation, and increased competition, but there are opportunities for growth through diversification and partnerships.Jessica has a hidden talent for rapping and enjoys karaoke.Chapters00:00 Introduction and Background03:14 Role and Impact of Shutterfly05:07 Make My Book: A Practical AI Use Case07:31 The Demand for Outsourced Services10:32 The Craving for Human Engagement12:07 Identifying Consumer Needs and Best Practices15:03 Getting Back to Basics in Retail18:31 The Watson Weekend Show20:06 Building Trust and Providing Value21:14 Changes in Consumer Behavior and E-commerce21:59 Consumer Behavior and Adaptability23:21 The Importance of Change for Brands24:18 The Impact of Technology on Retail26:10 The Evolution of Marketplaces28:34 The Value of Sellers in Marketplaces30:33 The Complexity of Data Analysis32:37 The Rise of Retail Media36:03 Lessons from Re-platforming39:02 The Importance of Focus and Differentiation41:29 Challenges and Outlook for 2024Jessica's LinkedIn profile: https://www.linkedin.com/in/jessicatewlesesky/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

https://youtu.be/JQPMNtw3wJISangeeta Motwani, a leader in the agriculture industry, discusses the impact of e-commerce on farming and the challenges and opportunities it presents. She shares her experience working in the CommoditAg marketplace and the various stakeholders involved.Sangeeta also highlights the importance of strategic partnerships and data analytics in the industry. She emphasizes the need for bold decision-making and taking risks to drive growth. Sangeeta's management style focuses on autonomy and learning from challenges.She concludes by encouraging individuals to explore the agriculture industry and consider establishing their own marketplace.TakeawaysE-commerce is transforming the agriculture industry, providing farmers with a convenient and efficient way to purchase crop inputs and other agricultural products.The CommoditAg marketplace offers a wide range of products and services for farmers, including crop inputs, equipment, machinery, and storage.Supply chain challenges, such as disruptions and price fluctuations, have highlighted the need for diversification and alternative sourcing.Data analytics play a crucial role in understanding customer behavior, optimizing marketing campaigns, and improving the overall performance of the marketplace.Strategic partnerships are essential in the agriculture industry, fostering trust, collaboration, and growth.Sangeeta's management philosophy focuses on autonomy, taking risks, and learning from challenges to drive growth and success.Chapters00:00 Introduction and Background03:07 E-commerce in the Agriculture Industry07:17 Commodity Egg Marketplace09:07 Stakeholders and Business Models14:03 Supply Chain Challenges18:20 Average Order Value and Time to Purchase21:17 Strategic Partnerships in Agriculture23:23 Team Structure and Management Style26:50 Revenue Opportunities in 202428:04 Trends Shaping the Agriculture Industry30:26 Data Insights and Analytics33:44 Management Philosophy and Decision-Making36:18 Personal Travel Experience36:44 Contact InformationSangeeta's LinkedIn profile: https://www.linkedin.com/in/sangeeta-motwani-07b8086b/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net