
Mastering eCommerce Marketing
35. The Future of Shopping: A Talk with Retail Expert Michael Zakkour
Mar 19, 2024
Explore the retail industry transformation with retail expert Michael Zakkour. Learn about immersive commerce, China's influence on retail, and the importance of integrating online and offline technology. Dive into marketplaces, ecosystems, and platform commerce. Discover fun facts about Zakkour's career and personal experiences.
46:51
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Quick takeaways
- The retail industry is going through a transformation, with e-commerce itself being disrupted and transformed.
- Immersive commerce is the future of online shopping, where experiences are made more social, fun, and interactive.
Deep dives
Transformation of Retail and E-commerce
The retail and e-commerce sectors are undergoing transformative trends. The digital transformation and e-commerce have reshaped the industry, driving a shift towards immersive commerce. In-store technology is enhancing consumer experiences, while post-COVID challenges and opportunities are shaping current market dynamics. Michael Zekor's expertise highlights the evolving landscape after two decades in the industry.
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