Michael Zakkour, Founder and Chief Strategist of 5 New Digital, shares his expertise in the rapidly evolving world of digital commerce. He discusses the holiday shopping trends and challenges for brands in 2024, focusing on the distinction between traditional and e-commerce giants. Zakkour explains the concept of immersive commerce, emphasizing the need for engaging retail experiences. He also dives into the adaptation strategies for oversized brands amidst financial pressures, highlighting automation and AI as essential tools for future growth.

Explore the retail industry transformation with retail expert Michael Zakkour. Learn about immersive commerce, China's influence on retail, and the importance of integrating online and offline technology. Dive into marketplaces, ecosystems, and platform commerce. Discover fun facts about Zakkour's career and personal experiences.