The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1

Jan 1, 2025

Michael Zakkour, Founder and Chief Strategist of 5 New Digital, shares his expertise in the rapidly evolving world of digital commerce. He discusses the holiday shopping trends and challenges for brands in 2024, focusing on the distinction between traditional and e-commerce giants. Zakkour explains the concept of immersive commerce, emphasizing the need for engaging retail experiences. He also dives into the adaptation strategies for oversized brands amidst financial pressures, highlighting automation and AI as essential tools for future growth.

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Intro

00:00 • 3min

Holiday Reflections and Insights into Digital Commerce

02:43 • 5min

Exploring Digital Commerce and Immersive Strategies

07:45 • 4min

Retail Revolution: Holiday Trends and Immersive Experiences

11:24 • 26min

Navigating CPG Challenges in a Shifting Market

37:41 • 4min

Navigating Supply Chain Challenges and Future Insights in CPG

42:08 • 5min

Reflections and Future Endeavors in CPG Events

47:01 • 2min

Send us a text

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work together.

Follow Michael Zakkour on LinkedIn at: https://www.linkedin.com/in/michael-zakkour-150b865/
Follow 5 New Digital on LinkedIn at: https://www.linkedin.com/company/5-new-digital/
Follow 5 new Digital online at: https://www.5newdigital.com/
See Michael’s December 2024 appearance on CNBC here: https://www.linkedin.com/feed/update/urn:li:activity:7278099887710240768

Michael answers these questions:

As 2024 comes to an end, we’d love to reflect on how this holiday season has gone for brands and retailers? What are you guys seeing?
As 2025 beckons, in the center store world it’s all retail media, volume challenges, you see so much more, what worries you and whats exciting?
We’ve hinted at unified commerce. What is it, and can you give us a full retail example? In your experience are brands working towards unified commerce?
How do today’s oversized overscaled brands adapt in the tight dividend focused P&L world they are in?

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