The CPG Guys
The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1
Jan 1, 2025
Michael Zakkour, Founder and Chief Strategist of 5 New Digital, shares his expertise in the rapidly evolving world of digital commerce. He discusses the holiday shopping trends and challenges for brands in 2024, focusing on the distinction between traditional and e-commerce giants. Zakkour explains the concept of immersive commerce, emphasizing the need for engaging retail experiences. He also dives into the adaptation strategies for oversized brands amidst financial pressures, highlighting automation and AI as essential tools for future growth.
48:38
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Quick takeaways
- Retail media strategies are evolving as brands must balance advertising efficiency with creativity to enhance consumer engagement in a competitive landscape.
- Immersive commerce is crucial for retailers, as creating dynamic and interactive shopping experiences can drive sales and improve customer interactions with products.
Deep dives
CES 2025 and Retail Media Insights
The podcast features an upcoming breakfast briefing at CES 2025, hosted by CVS Media Exchange, where key players will discuss retail media investment plans for 2025. Andrew Lipsman, from Ads Media and Commerce, will present findings from recent interviews conducted with CPG brands about their strategies in retail media. This event is positioned as a valuable opportunity for brands and retailers to gain insights into future retail trends and consumer engagement strategies. Participants are encouraged to register for the event to ensure they stay ahead in the evolving digital landscape.
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