Imperfect Action

You’ve done the hard yards and started building your email list. You’ve created your free lead magnet (or free opt-in)... Now what? You need to get people to download it. Sure, you could tell your mum about it and she might spread the word to her closest friends, but how else can you get people to download your free lead magnet? Or, more importantly, how can you get your free opt-in in front of the RIGHT people - people who might one day become paying customers or clients? YOU DON’T WANT TO MISS: The 4 super-simple methods I use to promote free lead magnets, that won’t cost you an arm and a leg. How the heck to get more eyeballs on your post inside popular Facebook Groups (and stand out in a sea of junk!) The one way of promoting your lead magnet that you probably haven’t thought about yet… And it’s SO easy. Register for my 3-Day Email Marketing Kickstarter at http://stephtaylor.co/email Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

A huge part of building your email list is nurturing trust with your subscribers, and this is where your email nurture sequence (or nurture series) comes in to play. This episode, we’re looking at how you can create an effective nurture sequence, automate it and sit back while it builds trust with your audience on autopilot. YOU DON’T WANT TO MISS: What the heck a nurture sequence is and why you NEED one, like yesterday. The correct way to structure your nurture sequence (and why you don’t need to stress about creating one that’s 5 weeks long). Proven tactics to ensure your welcome email is a success, because it’s the single most important email you’ll send your subscribers. Tips and tricks on what to include in the rest of your nurture sequence Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Building your email list might sometimes feel like an uphill battle, but having a free opt-in (aka. a lead magnet) can make list building so much easier. In this episode, we’re looking at how you can create and leverage an opt-in to build your email list. You don’t want to miss: How to decide what kind of freebie (free opt-in) is right to offer your audience. Some nifty strategies to ensure your free opt-in leverages strong, on-brand content. My top design tips, tricks and resources that’ll make creating your opt-in as simple as possible. The number one thing you MUST do before your opt-in goes live. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Email marketing is one of the most effective ways to market your business for free. Sure, it might take a bit of work building your list, but it’s totally worth the investment. The best part? You can even build your email list for free (the legit way, that is). This episode, we’re looking at how you can get started with email marketing, how you can start building your email list and a quick overview of the process I use to build my own email lists. You don’t want to miss: The right way and the wrong way to build your email list (and how you can make sure that you’re building your email list the RIGHT way). How to give your audience an incentive to sign up to your email list, so that you can build your email list even quicker. How to get people to opt-in and sign up for your email list - and where to find these people! What a nurture sequence is and why you MUST have one (or else you’re sabotaging your email marketing success!) The biggest mistake that so many small business owners make with their email marketing. Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Believe it or not, there are many different free ways to market your business. This episode, I’m diving into some of the best (and easiest) free ways to market your business, because often when you’re just starting out, money is tight! I’m willing to bet that you haven’t thought of some of these ideas before, too. This episode is a must-listen. You don’t want to miss: The one type of marketing that has the power to “pull” your audience to you - rather than trying to sell, sell, sell all the time. How to get the most out of organic social media and use it the RIGHT way to market your business (and avoid making the big mistake that so many business owners make!) Why it’s super important to do things that aren’t scalable when you’re just starting out - and how to do so. How to leverage your in-person connections to grow your audience and spread the word about your business. Plus: How to leverage guest blogging to reach new people in your target audience, and my top tip on how to really boost your word-of-mouth marketing. Visit http://stephtaylor.co/13 to download my free ebook - 50 Ways to Promote Your Content. Sign up for ReferralCandy: http://stephtaylor.co/referral Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

This episode is a bit different to the usual bite-sized lessons. I’m chatting to the lovely Helen and Jacqui from Two Girls And A Laptop and it’s a MASSIVE marketing strategy session. These ladies know what they’re talking about. Some of the things we talk about include goal setting, marketing strategy, profiling your ideal customer and how to get started with email marketing. You don’t want to miss: They key things to do before you even THINK about launching your business. How to know what tasks to DIY and what to outsource (and why you should do consider outsourcing). Why you need to know your WHY in business and and the importance of setting goals in your business. The key goals that all small business owners should set in their first year (and how to set goals you can actually achieve). Why you need to profile your ideal customer, how to do it and the one HUGE mistake so many people make when profiling their ideal customer. Why it’s so important to grow your email list (instead of growing your Instagram following). Where to start building your email list - and how to start building it, even before you’ve launched your business! How to prioritise the growth tasks in your business (and get out of the “busy” tasks rut) 5 quick tips to spend less time working in your business and spend more time working on it Helen and Jacqui are running a free 5-day email marketing challenge - sign up for it here: https://www.twogirlsandalaptop.com.au/email-challenge/ You can find out more about them at www.twogirlsandalaptop.com.au or follow them on Instagram, Facebook or Linkedin @twogirlsandalaptop. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Content marketing can be time-consuming - if you do it the wrong way. Luckily, there are some hacks to streamline and simplify your content marketing, so that you can get on with growing your business. This episode, we’re looking at how you can use batching, automating and repurposing to speed up your content marketing activities, and I share some of my favourite content marketing tools with you. You don’t want to miss: How you can use batching to create a month’s worth of content in a couple of hours (and how to apply this technique to other areas of your business too!) The easiest things to automate in your content marketing and social media marketing processes. My top 4 tools for automating your content marketing (including one that I couldn’t do business without!) Some quick tricks for repurposing your content - so you can squeeze every drop of value out of your content marketing efforts. Plus, my bonus tips on recycling your content, to really push it to its potential. Visit http://stephtaylor.co/11 to download my free ebook - 50 Ways to Promote Your Content - AND to view the list of tools I use. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Content marketing is amazing - when done properly. And, a huge part of doing content marketing properly is deciding what your content should be about. This episode, we’re looking at what different types of content you should include in your content marketing, as well as how you can use content to nurture your audience down your marketing funnel. You don’t want to miss: The best way to choose your content marketing categories (spoiler alert: it’s not the spray and pray approach!) How to use content marketing strategically to build a connection with your audience. A simple way to use content marketing to improve your audience’s lives just a tiny bit, whilst positioning yourself as the expert in your space. The other types of content you might not have thought about sharing with your audience yet - but that you definitely should. PLUS, my biggest tip for selling to your audience using content marketing - without them unfollowing you! Head to http://stephtaylor.co/10 to download my free ebook - 50 Ways To Promote Your Content. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

Building trust with your audience is SUPER important in moving them along the marketing funnel, with the goal of eventually getting them to purchase. How can you build trust with your audience? With value - in the form of content marketing. This episode, we’re looking at how to do content marketing to provide value to your followers. Everyone seems to be doing content marketing these days, but so few people do it well. We’re going to look at how you can make your content stand out from all the clutter. You don’t want to miss: How to use content marketing to build a connection with your audience, provide value, build trust and ultimately convert them into paying customers or clients. The simple trick for working out how you can provide value to your audience. How to find out exactly what your idea customer or client wants (hint: it’s often not what they think they want!) How to choose what format your content should be in. How to know if you’re giving away too much value for free. The answer might surprise you! Head to http://stephtaylor.co/9 to download my free ebook - 50 Ways To Promote Your Content. Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon. And, if you enjoyed this episode, please leave me a rating and a review? Thanks! Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom

The buyer journey (aka. your marketing funnel) is a huge part of your marketing strategy and, chances are, you haven’t given it the attention it deserves. If you’re feeling confused or overwhelmed about where to start marketing your business, then this episode is a must-listen. This episode is a BIG marketing strategy session, so grab a large cup of coffee, a pen and some paper, and let’s start mapping out your buyer journey. You don’t want to miss: What the heck is a buyer journey? What on earth does this mean for my business? I break this down in a practical way - no dull theory here. Exactly what you need to deliver to your audience at each stage of the buyer journey, so you can stop wasting time, energy and money advertising the wrong thing to the wrong people. The sneaky tactic to get someone to convert from a hot lead into a paying customer or client. How to get the most value out of your customers and clients - even after they’ve bought from you. To download my free cheat sheet with 7 Savvy Strategies to Ignite your Instagram, head to http://stephtaylor.co/8 Please don’t forget to subscribe, so you don’t miss a new episode, released every Monday, Wednesday and Friday. If you enjoyed the show, I’d love it if you could please leave a rating and review in iTunes. Follow me on Instagram: http://instagram.com/stephtaylor.co and http://instagram.com/wearewildbloom